Itinerary 1 Travel agencies and tour Vocabulary 1 types of holday Reading 1: Weddings and Hoeymoons • Types of operato r s lan guage Focus: compound adjectives with Reading 2: Sells
Trang 1English for InternationaL
•
OUflsm
Workbook
Miriam Jacob
Trang 2Itinerary
1 Travel agencies and tour Vocabulary 1 types of holday Reading 1: Weddings and Hoeymoons • Types of operato r s lan guage Focus: compound adjectives with Reading 2: Sells Ring and Confetti Rains
•
page 4 Speechwork: worfour-syllable d stress, in words two, three and 0 listening 1 and 2:The TPrefer ype of Holiday Italians 0
Writing 1: letter-writing format Writing 2: completing a fax
2 Recrument and job language F ocus: simple/continuous verb forms listen in g 1: work experience 0
Writing 2: a letter of application
3 Tourism organisations and language Focus: past simple/present perfect listening: development of tourism in the 0
Vocabulary 1; terms for travellers Reading: They Came, They Saw, They
•
Ate Pizza Writing 2: writing from notes
Vocabulary 2: money terms
, 4 WheGo re People TourioperatorsInformation Centres (Tst boa, Tourist rds, tour ICs), Listening 1: Speechwork: Top ten visithe toschwa:l rs to thighest spenhe UK ding 0 Rlistening 2eading: WShen ian ttouhe Hriseat m is On • 0
0 Writing 2: a report on urism in Sicily and travel agents
Speaking: reading figures aloud language Focus: the definite artide Writing 1 expanding notes into an article
5 Travel agenCies language Focu: asking questions and question listening 2: the sales conversation 0
• page 22 Speechwork: Listening 1: intonation in questions a booking form 0 0 RVocabulary: eading 2: Tcompound adjectives op Shop •
Writing 1 a letter of confirmation Writing 2: a fax requesting information
Review 1
language Review Units 1-5 page 27
Operators
Writing 1: a iefing letter for a new Vocabulary 1 words with more than one
listening 1 and 2:Poker game fortune of hodecides liday firms the 0 Vocabulary 2: financial expressions
Writing 2: a report on sales patterns
7 Tourist boards Vocabulary 1: advertiSing literature Vocabulary 3: describing leisure pursuits
page 34 Vocabulary 2: brochure language listening: destipromoting nation Ieland as a tourist 0
Writing 1: promotional material
Writing 2: reporting on how Ireland is
promoted
8 Responsible Ecologicaissues l and economic SVocapeechwork: bulary 1 wobusiness cord boundaries llocations 0 VocabReadinulg: ary 2: the environment Battle to Save the Galapagos •
2
Trang 315 Hotels, airlines, conference
Business organisers
Travel
page 74
Tapescripts 81
• = Reading text
o = lis te ing text
Vocabulary 1: two-part verbs Language Focus: two-part verbs Speechwork: making announcements 0
Vocabulary 1 adjectives describing personality:
prefixes Language Focus· infinitve or gerund?
Speechwork: contrastive stress 0
Writing 1: replying to a letter of
complaint
Review 2 Language Review Units 6·10 page 52
Language Focus: adjectives and order of adjectives Speech work: sadtress ijectives n compound 0
Vocabulary 1: collocations with a d
Writing: replying to a letter of enqUiry
Language Focus 1: conjunctions
Vocabulary: adjectives
Speechwork: pronunciation of th 0
letter a
Vocabulary 1 tourist facilities
Speech work pausing and stress 0
L guage Focus 1 :conditionals Listening 1: Berlin Tourist Office 0
Writing 1: a leaflet giving tourist
information
Speechwork: pausing, stress and pitch 0
Writing 1 designing a poster
Language Focus: relative cla ses
Speaking: giving a guided tour
Speech work sound and spelling - word
stress in homographs 0 language Focus: possibility and certainty
Writing 1: a template promotional letter
Revi ew 3
language Review Units 11·15 page 79
Key
D eve l o pin g t he Topic Vocabulary 3: air travel
Listening: flight scheduling 0
Reading: Which Seat on the Plane? • Writing: a fax: information on
Vocabulary 3: expressions with h nd
Writing 2: writing instructions - how to
create a good impression
listening: Grand Bohemia Hotel 0
Reading: Seeking a Grander Hotel
• vocabulary 2: forming verbs with the prefix
Listening 2: london Tourist Board 0
Language Focus 2: intensifiers
Vocabulary 2 Synonyms: British and
American English
Reading: Greenwich - the Centre of
•
Time a d Space
Writng2: giving tourism information
Listening: custodians at Dover Castle 0
Vocabulary 1: castles and museums
Writing 2: a speech: life in the Middle
Ages Reading: Fossils Get into Showbiz • Vocabulary 2 negative and positve adjectives
Writing 3 writing an advertisement
Vocabulary: conferences and meetings Listening: organising a conference 0
Writing 2 writing a set of instructions Reading: Women Business Travellers •
3
Trang 4What is t h e hidden vert i cal ~ word? _ _ _ _ _
Use the words t h at are missing from these sentences to
complete the grid
a A flig h from London to Australia i s a - _ flight (4 4)
b A _ _ _ is a h oliday w h r e the tour·operator
arranges both the f ig h and the accommodation (7 & 4)
c Two weeks at a residential art schoo l i s a _ _ _ _
holiday (7 & 8)
d A holiday aboard a l u ury liner is a _ _ _ (6)
e A two - or t h re -day holiday which is not taken during the
week is a (7 & 5)
A ho li d y visitin g a game park is a (6)
9 A ho li day on a farm, staying as a g uest of t h e ow ners is a
_ _ _ _ (8)
~ 2 Answer these questions:
a What is the opposite of a long-haul destination?
b Give an examp l e of each of the follow in g for your country:
a I t's a five mil es' drive to the airport
b O n thi s two-day escorted t rip to th e Cairngorms, you wiD trave l by coach
e Th ere are severa l three~day weekend break packages in this brochure
d The g ests decided to opt for the five~courses set menu
e Management regret to ann unce that the r e wil l be a f hour delay
our- our- , 2 Use the in format ion in t h e grid to w r ite short descriptions (The first one h as been done for you )
T o r Number Duration H otels Category lo catio n Oth~
of ce ntr es Sicily two 7 nights Fortun.l PalefTT10 HB
Ponte Cefalu I f aditional
( n umber of courses : 4 )
Goo two 14 night s eo B~~ch on '" HB
Tur key t h r ee 14 n ights Da/dfMn ., escorted hiler!
Orlando "' 0 10 ni g ts Or/,mdo 10 mil es in Orl a do:
"d Su p/ erne from vi sit them e pan:s
Trang 5
o
Speechwork
Word stress
The wor d s in the bo x appea r in the two reading texts in
Developi n g the Topic
Put them into the corred columns acco rdin g to their stress
pattern s
customer des t in at i on escape
recommended r eservat i ons ro m an tic
specia li st to wa rd s wed ding
t draw your atte ntion to 0
In particu la r wou l ~ h k\~g the four -hour weddi ngs
something neW an eXC ! , es by elephant and
h the groom arnlJ
in Tha ila nd were rf mance by drummers
Kenya or on camels in Mombasa
We lo ok f orward to hearing from you in the near 0
future and welcom i ng you on one of our Eu ropa
wedd in g packages P lease phone our help li ne on
10293847456 for up-to-the-minute information on
avai l abi lit y
e in whiCh yOU 0 our letter 01 5 Jun moon packageS lhank yOU tor Y on about our hOney our latest
request info fmati p'ease nnd endos e d hich most suit
·th a dillerence 0 _ d those tours w
8 th June 0
5
Trang 6Developing the Topic
the questions
a Why, according to the article, is it becoming more popular in
Britain to ge t married abroad?
b W hat is the minimum t i me a tou r operato r needs to
organ i se a we dding abroad?
c Which gro up o people find this type of wedding more
attractive?
d W hat change is affecting this trade at the moment?
e W hi c h extras we re once free , but are now to b e found 00 the supplements lists?
W h y is Ir e l a nd becoming a pop ul ar dest in ation?
Weddings and Honeymoons
GETTING married br oa d was once ron$idered a whim strict l y for the fabulously wealthy - or deeply eccentric
But over the last to years
it h as be come a much m o r e accepted idea Ind ee d, it
i s now considered trendy
""-'_ ' ' Although the t ota l market remain s relati\·c.ly s mall, at."Counting for perhap s 15,000 of the
dose to 400,000 couples who get married eac h year, numb e rs
arc increasing all the time
Cost is one of the main reasons It i s estimated the
averag~ wedding in Britain t.'ost'i b e tween £8,000 and £10,000
This contrast with the f.2,OOO it can cost a couple to have a
combined wedding ceremony and honeymoon abroad
It i s also ea."ier to arra nge Whil e many UK ceremonies are
planned a year or more in advance, w e ddings abroad can
u sually be booked a few months ahead Operator s covering
certai n destinations can handle a reservation just 2 weeks before
the \,, · eddiog day - although it is not recomm e nded
Colleen O'Brien, w ed dings coordinator for Kuooi, which
handles about 3,000 weddings a yea r, said: " There is quit e lot
of administrative work which needs to be d one, so th e more
tim e we bay e the better
"Clients should also be aware they will need to have so me
involvem ent with the paperwork, although we try to k ee p that
to a minimwn However, we do fmd some customers who think
that b eca u se they have booked their wedding through a tour
o erator, they will bay€': to do absolutely nothing."
She thought getting married abroad was "the perfect id ea"
Although Kuoni's wedding client" have ranged in age from 18 to
75 , she said the concept was particularly suited to couples embarking on a second marriage or tho se who had been living together for many years
"They often want to escape e verything and everybody and
ju s t ce l e brate their wedding quietly," said Ms O ' Brien The majority of wedding couples prefer to travel just with each other, hut an incr eas ing number are inviting a couple of fri end s or relatives Car ol Stokes, Thom so n Holiday s' long-haul marketing manager, said th e r e is also a growing trend towards wedding groups
"It is no longer unusual to have 10 or 15 p eo ple accompanying the bride and groom, and on one famous o<;ca sio n last year, we had a group of 64," she sa id
In the past, wedding guests would stay in a separate hotel and
r e turn home a week before the newlyweds, but Kuoni's Ms O'Bricn said they now often accompanied the couple for the whole of the trip
"Trends are definitely changing," she added
In fact, trends arc changing across the whole of the honeymoons market For e xample, operators wed to offer flowers, fruit or 'win e fre e of charge to newlyweds But now such e xtra s invariably appear under th e heading of '"special occasions" - next to a li st of applicable supplements
According to Kuoni, the Maldives, Mauritius, St Lucia and Far East t o urs are among the most requ este d honeymoon destinations
Closer to home, s hort·break specialist Time OfT said Venice,
R o me and Paris were continuing to attrac.:t steady business, while Ireland was becoming popular for its romantic castles and country hou$e hotels with four.poster beds
(from Travel Trad e Gazette)
Trang 7o Types of Holiday
R e adin g 2
Read Bells ring and confetti r a ins f rom B a li to C y prus a nd find the f ollo w ing
pl a e s:
a T he m ost p op ul a r d esti n atio n i n th e I nd i an Ocea n
b A dest in at i o n t h at h as r ece ntl y a b l ished a r es i de n cy qu a li f cat i o
c A n a r ea th at i s p op ul a r due to i ts c h eap n ess
d A n i dea l l oca ti n for safa ri h o ey m oo ns
e W h ere th e b r id e a nd g r oo m mu s t b e o f the sa m e r e li g i o
W h ere m ost we d in gs t a e pl ace a t a b eac h resort
9 W here c u l es mu s t b e r es id e nt in th e co unt ry fo r at l east seve n d ays
h A co unt ry w h ere th e T o uri st B oa r d h as i ss u ed a l eaflet ex pl a inin g we ddin g
proce dur es
A location t h at d e s n ot h ave a resi d n cy qu al i ficat i on
Where t h e pr i ce in cl u des th e c h p l f ee, pho t ograp h s, a lim o si n e a n d
wi tnesses
Pete r Lille y loo k s at both the new and t he t rad i tional w ed di ng venues
THE CARRIBEAN
THE CARIBBEAN i s sti ll (he most popu l ar region for getting
mar r ied abroad, h elped considerably by (he relative cheapness of
J :l maica and ,he Dominictn Repub l ic - the ben-selling
destinat i ons for both Thomson and Cosmos
The Cayman Islands has made it easier for couples to gcc
married by abolishing itS previous 72-hour residency qualification
The Department of Tourism has issued a l eaflct Gwing
Married in the Cayman Islands, detailing all the information
required to obtain a marriage liccnce
Skybus Holidays' Caribbean Dream programme is among
operatOIS featuring St Lucia, where it offers wedding arrangements
from £374 per couple at the Islander, Candyo Inn and Caribees
hotels Caribtours offers plantation weddings on St Kitts and
Nevis
THE IND I A N OCEAN
Maur i tius has moved ahead of t h e Seychelles as the rnO$[ popu l ar
wedding dest i nuion in the I ndian Ocean
Ic is now thc bigges-He ll er fo r Kuoni, which features eight
propenies including Lc Touessrok, where wedding arrangements
coS( £125 per couple
K ENYA
Gaining in popularity ~ry quickly and an ideal choice for
couples who want a beach/safari combination or a two-ccm r e
wedding/honeymoon I1Utchi n g Kenya wit h the Seychelles or
Mauritius
2 Which destinations would you advise these cl i ents to choose?
Somak Holidays offers wedding packages at a number of beach
It is also imponant that both the bride and groom shou l d be of
the same ~ligion
MALAYSIA Most couples who get married in Malaysia do so in Penang - the
country's first and best-known beach resort Popular locations for the ceremony include the Shangri-La Rasa Sayang with its exquisite gardens
THEUS
The popular wedd i ng l ocat i ons of Flor i da, Hawaii and Las Vegas have the advantage of hav in g no residency qualificatio n so couples
can get marr i ed 3S soon as their paperwork is in o r der
P r ices stare at £142 fo r 3 wedding ceremony at the Chapd of
Flowers in Las Vegas which includes the chapel fee, witnesses,
photogr.aphs a n d limousine service
In Hawaii prices s tart at £589 which includes hi~ of a limousine and a so l o musician or vocalist at the reception
(from Trawl Trad~ Gautu)
a Miss Co ll ey a nd Mr Brow n e w h o wou ld lik e to go on a safari h o ey m oo n
b J o hn a nd Sara h w h o h ave onl y f o ur d ays f o r t h e t r ip
e P e tr a a nd P e t e r w h o wo uld lik e t o go t o As i a a nd s t ay a t th e seas id e
d C h rl es a nd Di a a w h o wou ld li ke t o ge t m a r i e d o n a pl a nt at ion
e A nton e ll a a nd Fr a nce sco w h o wo uld lik e a r ece pti o n w i h li ve mu s i c
7
Trang 8o
Vocabulary 2
Compound nouns
Look again at Bells Ring and Confetti Rains
How many compound nouns can you find containing the
word wedding? For example: wedding arrangements
2 Use the nouns in the bo x to form compound nouns
meaning:
a tou ri st dest nation a t h e seas id e
b the price c ar ged for a religious ceremony
c document permitting someo n e to marry
d a c a uff e ur-driven car
Giovanna is a travel consu lt ant in a l arge Roman travel
a ge n cy S h e is t a lkin g t o Colin Butler, the n ew Ve ntur es
Manager of E xotic Destinations, abo ut the types of holid ay
many Romans take today
Listen and complete the chart
Time of year Types and length of Places most
ab out w h ere Sicilians go on hol i d ay
o Listen and decide if these statements are true or false
a T he most po pul a r h o li day d es tin a t ion is the U SA T 0 F =
b 60 p r cent o f Sicil ia n s ho lid ay i n Eur ope T 0 F =
c T ha i la nd an d Singapore a r e more popu l ar honeymoon
d est in atio n s than the Ma ldi ves or C hin a T 0 F =
d Sicilian holidaymakers o nl y want to sit on the be ach all d':'J
T D F =
e Th e Far East is popular because you can have the su~ and
To Fax
t he sea as well as touri n g the area T D F =
Mex i co has become pop ular in the l ast t h ree yea r s
Writing 2 Complete Colin Butler's fax to the Managing Director o f
E xo tic Destinations
Maria Rodriguts Exotic D~(inarions
044 1 13548979
From Colin Burltr Fax 00 39 92 374 857
No of pages including this o e: 1
Rc Italians' holiday preferences
Dear Maria,
I have had several meetings wi th tra vel agents throughout Italy
The meetings in Rome and Palermo were particularly useful
1 Holiday periods According to t he travel agent in Rome, Italians tend to take (a) _ _ _
brea k s in August with shorter breaks at (b and
Icl'_~~_
2 Destinations Both consultants believed that (d) , (e) • Sout h Amer ica and the Far East were popular destinations Their comme~~
suppon the figures we have from the tourist board and our previoos research on the popularity o particular des tinations both for the
general holiday trade and the honeymoon trade though in Sicily it i s felt that (f) is the most exotic destination
3 Cultural! short break holidays These tend to be taken at (9) _ _ _ _ when Italians visit {h)~~~
citi es such as (i) • (j) , and {k), _ _ _ _
4 Types of holiday Apparently, Romans still require mainly (1) _ _ _ _ while the S icia- £
are now demanding (m)' _ _ _ _
5 Popularity of the Orient This is growing in popularity as tounsts can combine a (n) _ _ _ _
with a (0)' _ _ _ _
I trust that th is will be helpful 1'/1 submit a flill repon on my return ne)7 week
Regards
Trang 9•
A Career
in Tourism Revision
Simple/continuous verb forms
o 1 Peter i s b i ng in terv ie wed on th e r a io abo u h is ca r eer
Listen and fill in the gaps
Interviewer: Pete r (a) in vario us sect or s
of th e trade no w for m a y years As I
unde rsta nd it Peter , yo u (b ) in
B a hrain, Ku wa it a nd other co untri es in the
M iddle Ea st and no w you (e) in England?
Interviewer: Can you tell u s ho w i t a ll s t a rt e ?
P eter: Er w h en I (d) sc h ol I jo ined the
a rm y and go t m y first p ost in g t o Bahr ai n Interviewer: So ho w was that connected wit h t our i s m?
P eter: W hile I (e) in Bahrain I w as asked
to set up a yo ut h t elev i s ion service So I l e ft
the army an d co ntinu e d to li ve in the Middle
Interviewer:
Peter:
Ea s t I (ft on very we ll in th e m ed i a
business but (g) to take up a p ost
at the Hilton H ote l in Ku wa it
So you h ad t wo c han ges of career W h y
mo ve aga in ?
We ll, it was something I (h) to d o
Interviewer: But then yo u returned to England a nd
Peter: I felt t h t the time was ripe to r et urn home
Th e r e (i) a tim e whe n you feel a litt l e home sick
Interviewer: So w hat did you do at Wob urn ?
Peter Th e job at Wobu rn was de m a nd i n g but very
e nj oya b le
Interviewer: But you've mo ved aga i n?
Peter Yes I cou l dn ' t re s i s the c hallenge to ha ve a
say in the future needs of a heritage site
s uch as Hadrian' s Wal l A t present I
(j) to p ers uade government to
und e r s t a nd the n ee d for the conservat i on
of our c ul ture, but at the same time to a ll ow for m ax imum v isitor sa tisfaction
2 Tick "/ the corred bo xes
a Th e in terviewer says " P e t er h as b een worki n g in va riou s sectors"
Doe s this m ea n Pet er worke d in a the sectors a t the same t i me?
2 P e ter worke d a nd is st ill worki n g in the tourism indu s t ry?
3 Pet er no lon ge r wo rk s in touri s m
b The interviewer says "you h ave wo rked in Bahrain "
Trang 10Writing 1
1$1 Look at the pictures and the notes and use them to help
you complete the dialogue The first one has been done for
you
Intervie wer: I understand th at yo u' v e had a varied career H ow did yo u start?
Interviewer: Th ank you, P au la I' ve enjo ye d talking to y ou
3 one year later to u r guide
7
Trang 11o
Speechwork
Word stress
Look at the words in the box and mark the stress on each
one For example:
Underline the incorred word or words Then write the correct
word(s) in the box on the right-hand s id e of the page
Mark the stress in the i talicised words
Silvia: Yes After graduation I took a yea r out and went
backpacking in t he H imalayas I then joined an
organisation that was conce rn ed wit h the
conservation of our national h rit age before returning to university to gain a qualification in
tr ave l and tourism
Alain: So you ga ined additional qualifications?
Silvia: Mm, yes, that's right You see it had a lways been
my ambition to work in the t our i sm sector
listen to the tape and check your pronunciation
b ) Gobi Desert Tours Inc w hi ch I see advertised in thi s week's Travel Weekly
c) A s you are seeing from my re s ume I have recently obtained a diploma in
d) ' rouri s m management from the Tourism I nstitute in Madrid after
e) I had been completing a three-year course there
f) Since I am always wanting to work in the States in the travel business
g) seclor but was not w i shing to commence work until I was fully proficieIH
h) in English I spend the l ast s ix months studying in London
i) During thi s time I be fortunate enough to find a part-time job in a local
j ) travel agency which is spec i alising in travel to the States and where I was able
k) to d evelop my interpersonal sk ill s
1) I attracted to your vacancy as I believe t hat I can offer the drh-e and
m) commitment necessary to persuading middle-aged holidaymakers to trek
n ) acros s the Gobi desert
0) I enclose my resume a nd loo k forward to hear from yo u
II
Trang 12o
Developing the Topic
Justine and Kitty both work at the Excelsior Hotel They are
talking to a group of to uri sm students about th e ir care e rs
Listen and complete the grid
• PART - TIME wh i e at w hil e a t schoo l
Read this summary of Kitty's work experience Then write a
similar summary for Justine
Whe n Kitty left schoo l s h e we n t to college where she
followed a three-year hotel m a agement training
programme While at college she had several
part~time jOb5 in uding working in a re5ta u rant as a
wa i tress and i n hotel reception Her first fu l - time job
was as a restaurant manager in a sma ll hote l
Although (b) in tra ve l a nd t o uri s m may appea r to be full of g lamour and one l o ng holida y, the r eal it y is that me y are hard (c) involving l o g h ou r s an d co n s id era ble s tr ess wit h littl e pay Nor i s (d) sec urit y re g arded as a high priority, becau s e movin g from co mpan y to (e)
or fr o m o ne sec t or of the industry to a noth e r i s see n as a perfectly acceptable (0 s tr a t egy
Th is immensely comp l ex an d interdependent indu s try consists
of the core of (g) (w h o design, organise a n d
m a r ke t h o lid ays) th e (hi (who se ll them t o th e public), the main serv i ce and product s uppli e r s (t r anspo rt acc ommod a ti n and enterta inment) and a m yriad of specia li st orga ni sat ion s which su pport them
A ll w ho wo rk in the industry h ave a passio n for tra ve l , a ~nse of
a d ven ture a likin g fo r n ove lt y, com bined w ith a pos iti v e attitude to
c h a llenge
Prospective (i) n e ed w hat are known in the trade as
g od int erpersonal s kill s a nd a g re ga ri o s outlook: they need to be people who lik e p eo pl e A wi llin gness t o mov e around, to acce pt
~) as th ey ar i se, i s an ao;set w hi ch ofte n mean s that
f a mil y ties mu s t come a definite seco nd The apparent
c ompen sa ti n i s th e possibility of c r ea tin g a n i ntemationa l famil y
o friends a nd bu s in ess (k) all ove r the world w h o
s hare sim ilar int e r es t s and enthusiasms
(from ThtGuardian
Trang 132 'On a Tour of Duty' Part 2 Re ad these further edracts from the same
article a nd put them int o the correct order The fir st one has be en done for
d His career pattern is a common in whkh a su it able asp ir an t can sta rt as
a counter derk or trainee and sti ll find that th e sky, lit erally, i s th e limi t I t i s widely felt th a t academic qualifications are often les s im portant
th an peop le ski ll s, common sense and
a positive att i tude for new entrants Althoug h compu ter li teracy, a good knowledge of geography a nd foreign
l anguages are ex tr eme l y u sef ul, as
a re bas i c research skills As a conseq u ence when employee s want
to rise through the s tructure the y
n ee d to acq u i re additiona l qua li fication s A grow ing numb er therefore acqu ire th e ir academi c qualifications l ate in their careers 0
b
a Her advice to other heritage industry
aspi r ants i s t o contact English
d epartment and to remember that
de t enn , inalian was the v ital in gred i ent for a career li ke h ers "Keep k ock in g
on d oors keep r e _ ading a n d learning
as mu c h as p os!'.ib l e,'· s h e says 0
Let's look at Andy A lle n , Nat i onal Sales Manager for Jet Set Tours , w h o
stane d hi s ca reer in 1978 a s an office juni or wi th Thomas Cook Afte r s i x months, he jo i ned th e a ir fare unit
th en moved t o a small, family t r ave l firm , w he re he had the chance to learn
a ll the b as i cs and t o try h is hand at everyt hin g His fir s t management post was at a branch of a travel agen t cha in from w her e after a series of
p lacemen t s he mo ved to Pick for d 's Travel There h e s p e nt e le ve n happy years, be com in r etail sa l es m a n age r and then n at i o a l sa l es manager
When Pi ck ford 's a malg a m a t ed with Hogg Robin so n in 1 993, he decided
to f ul fil an early amb iti on an d went backpa ck ing around th e wo rl d for
e ight months returning to Britain to
join Jet Set Tours [I]
3 Answer these que s tions:
a W h t was A nd y A ll en's fi rst job?
c There are a l so ope.ning s for malure e.nt r anrs •• and grad< u ates f rom other
spec i a litie s - s uch a s h·
angllages and bu s iness stu die s _ h'
pre~are t o rake additional
q ll ahficatlOns an d have t h e ·o h
expcne n cc and personal ity For
m~talJce , couriers or r esort reps and TUl d es are ~ ften mature adults with anguage S kIll s, cons id erob l e tr I
xpenen c e and s peciali s t knowledge
of sub j ects such as t me art archaeo l ogy , hi s tory and arc hit ec tu re'
post in g as a sc h ools liai s on officer, an
exper i ence which g~ne~a t c d an Omani gove rnm en t m V lt aUOn to ~t
up a you th television news service afte r s h e le f t th e a rmy Further
s u ccesses in TV a nd th e m e dia in ~he Midd l e Ea s t led t o a se mor
m anageme nt post a t th e H ya tt Regency Hote l in Dubai, o ne of th e world's g r eat l uxury h tel s She eventua ll y return ed to Britain to be
appo in ted director of Longleat, a job s he enjoyed imm~n se l Y But the advertised appomt m e nt at Sto n ehenge wa.'> irre s istible 0
Find the words in 'A T our of Duty' Part 2 wh ich descr i be the positions or jobs of the people mentioned
b W hen do man y tourism staff acqu ire acade mi c
qua lifica tions?
F or exampl e:
Andy Allen, Nation a Safes Manager for Jet Set T o urs
c • For which jo bs a re o ld er peop l e often p r efe rr e d?
d In whi c h fi eld wo uld yo u be un ab l e to ri se to a se nior p ost if
yo u were n ot hi g hl y q ualifi ed?
e What, according to Cleus Eve r a rd , o you need to s u cceed
in th e h e r itage sector?
4 list Andy Allen's employment r ecord in reverse
chrono l ogical order You wil l n ot be ab l e to give a ll the
b Andy became re t ai l sales man ager after a se ries of
c His first management was in a travel age nt's
d Cleus en j oyed h er a t Lon g l eat enormo usl y
e Andy began hi s as a n o ffic e ni or
Cleus saw t h e adve rti sed
13
Trang 14The past simple/the present perfe ct simple
Complete this tex t using the c orrect forms of the verbs
in br ackets
D u r ing the 1 9605 in Britain some r esorts (a) (lose)
the i r way and the w ill to deve l op Some, l i ke Brighton and
Bournemouth, Ibl " (change) direction and
(el (go) for conference business and En glish language
students Th ousands of small hotels and boarding houses
(d) (become) retirement homes
However , although at that t i me the boom in cheap holidays at
Mediterranean resorts (e) (threaten) the futu re of Brit ish
seaside re sorts, s in ce t he n they (f) (adapt) to the new
demands for shorter holidays and for off-peak ho l idays Brighton
(g) (invest) in a marina, a conference ce ntre, and a
number of n ew hotels
The history of m ode rn m ass tourism (hi (begin)
relative l y slowly in t h e 1960s but (i) Iaccelerate) w i th t h e
advent of the wide-bodied jets in 19 70, and the substantial growth 2
only (j) , (halt) in 1973 with major recession Until then the
market Ik) " " " " (develop) in a fairly unsophisticated way and
was highly seasonal Then (I) (come) a second setback in
1981, but tourism (mi (remain) remar k ably resilient and
expansion (n) " "",, !follow) the pause It (a) (be) in the
early 1 9805 that new markets and new segments emerged, when
seasonality (p) "",, Ibe) first challenged, and quality and value fo r
money (q) "." " "."" Ibe) increasingly demanded
Change wi ll accel erate, mar k eters will need to id entify
change, producers and developers will need to respond to it But
s t a ndard s (r) (improve ) compet i tion (s) '" (intens i fy)
and the ex p ectat i ons of the traveller are much higher
Describe how holidays have changed
Trang 15o
Speechwork
Past verb forms with ed
How are the past tenses in the box pronounced?
Write them in the correct columns
w idene d
IIdl
deserted
2 What are the past simple forms of these verbs?
a impro ve, start, change, mo ve, remain
b look , help, establish, flourish, p l ay
c stay, stir, watc h, charge thrive
d record, affect, walk, persuade, co ll ect
e jump, top, travel, stop, work
Practi se saying them
Which is the odd one out in each of the sets?
o listen to th e tape to check
itinerant
c ommuter
pa s senger
hiker
Match the people in the box to these sentences:
a I trave l daily on this route to work
b I trave l f rom place to p l ace lo ok in g for grass for my cattle
e I travel to a n earby attraction for a short period, usually a day, for pleasure
d I travel widely around the world but not necessarily for pleasure, sometimes for my work
e I am tr ave llin g in t hi s ve h icle b u I am not driving it
I travel by wa l king across country I t is not my norm a means
of transport and I usually do it for pleasure
9 I travel from p l ace to place because I do n ot have a permanent ho me
h r am travelling for my vacation
I am travelling because I wish to make another cou nt ry my
Trang 16Writing 2
~ Use these notes to write a short Dar.u!:raoh
o
,
antis B oa rd of Tourism -
1st tour off N6T not.s HQ in L e i"s staff = 100 role = prom ice est 1885 Liml>urg o thers on coa st & some towns ' t till 1968 -c;; henaam 50 in 16 off abroad ote & ~ arket i nto and dom tour i sm giv e inf o -+ consumer ,-~ -' Developing the Topic Listening listen to Igor Menzel , the manager of Praha Tours in Prague, talking about the recent development of tourism in the Czech Republic Take notes under these headings: The situation befor e 1989 fo r outbound tourists: • h ow Czec hs o btain e d a vi sa: , _ -
. .
• •• ••.• • •
• • ••
.• • • •.•
• the percentage w h o tr avelled abroa d:
• the numb e r of agencies:
• how Czechs tra ve lled :
What happened immediately after the Velvet Re v oluti o n o f 1989 :
Developments since 1989: • number of agencies at the moment:
• the most p op ul a r way to tra ve l :
• why it is popular:
• reductions at hot e l s:
Writing 3 The d ev elopments in the Czech Republic for Inbound tourists: • why tourists want to come to Pr ag u e:
. • . . •
• • •• • • .•
• the problem in the beginning: •.•• •
• h ow this was dealt w ith :
. . . .
• •
• the presene s itu at ion : ' " • • .•
" ~ ''''''' '' '
, You w ork for Tra ve l Un l m it ed, a to ur ope rator w hich is int erested in de ve loping tour s
to Prague from Ital y and tours to Ital y from Prague
Use your notes from the Listening to write a report for your marketing team
Trang 17e Trends in Tourism
Reading
Thi s art icl e des c ribes recent trends in t ouris m
R e ad the article and a swe r the qu est ion s
a H ow does th e article impl y t h at ea rl y touri sts behaved?
b I n wh i ch part of the world does th e w ri ter be l ieve th at there w ill be the greates t
In crease in to uri sm?
c Why did the tourists of t h e 1 9505 n eed reassurance?
d H ow a r e t h e Pacific Rim tourists b in g h l pe d a nd r eass ur ed?
e What cha n ges are being made by Briti s h to u sm provide r s?
They Came, They Saw, They Ate Pizza
Th e colonis t s are being colonise d DC}'3n
$udjic on how Europe is being furned into
one big theme park
TOURI SM USED to be somet hin g that
well-heeled norchern Europeans and Nanh
Americans did (0 ocher peop l e They put on
brighdy colo ur ed clothes and wande red
a round the world as if it were a zoo,
cha rrering away in fronc of the natives and
sca rt e rin g the local currency thar they did not
need to bothe r t o understand because t hey
cou l d buy so much with their dollars and
pounds, confident that they were watc hin g a
spectacle m o unted enti r e l y for their benefic
Then t h ei r l ess affiuent com p atrio ts
joined in, turning much of th e coastline of
Spain, Greece a nd Turkey into a convincing
replica of the high-rise estates they had l eft
behind
To u rism is s till regarded as a uniquely
\Vestern form of c ultural imperialism, and
therefore to be discouraged How eve r its
next culeuml clash isn 't goi n g to be on the
beaches of Asia or the Costas, it's going to be
back in north ern Europe, w her e it all sprang
from in the first pla ce
Last year Britain h ad 2 1 million
overseas vis it ors , up from 16 million JUSt
five years ago Th e Government's l atest
figures on tourism, released th i s week,
predict another rise of 10 prr ce nt The
numbers of visieors are not going to scop
growing
Jt used to be America that provided Britain w i th ir s l argest conti n gent of free- spending overseas v i s i eocs But t he biggesr
jump in high-spending new v i sitors is fro m
Taiwa n ) Ma l ays i a, Korea and Japan Wit h
Heathrow full of jumb os (rom Korea, and even the mOSt out-of -the -wa)' COUntry t ea
r oom eager to accept Japanese c r ed it cards,
Bricain is havin g to get used [0 looking at
mass tOurism from rhe other end of the telescope
1£'5 a deve l opment thar wi ll have
far-re ach in g conseque nc es for the whole of Euro pe Seen from th e omside, parcicularly from the now dominant economies of the Pacific Rim, Europe i s a puzzling place, full
of incomprehens i ble little countries , eac h
w ith rheir own lan guage Ir industries, fcom s hi pb uildin g t o computers arc dying,
one by ooe
Europe's fmute role is as a cherne park
the size of an enti re cominent, attraCting
millions of new l y affiuem "isitors from the rest of th e world to Stare at the ancient remains of irs c it y cent r es f r om Paris and London to Copenhagen and Amstetdam
Even before the a rriv a l of the
mass-ma r ker Asian t ourist, the im pact of tourism
on Bric ain has already been dramatic Look
at Windsor, where what was once a thriving
COUntry town h as seen every shop on it s hi gh street turn into a fase-food outiCt catering for
th e castle visirors
The transformation of Britain by tourism is still only JUSt beginning Ju s e as
List the words and exp re s sions from the a rticle that ca n be gro uped aro und the
words Money a nd Wealth
the first British holidaymakers w h o
vemuted ro Spain in rhe 1950s needed
conS tant reassurance to persuade t h em rhat
abroad was n ' t absolutely terrifying, with
supplies of tea bags, beer and c hips , so Asian
visicors to Britain st ill COme in tightly organised rout groups, rushing around in packs, following a guide from one familiar
l andmark t o anothe r The best of!,'3nised are
the Japanese, who publish h a n dy guides to
reassure t h ei r citizens that British taxi drivers will nor be offended by a tip Th e
Japanesc have even estab li shed a paral lel
u iverse in London, clustered around Regem
Strcet, w h e r e you wiil find not JUSt the offices
of Japanese airl i nes, but a l so br-anchcs of Tokyo department Stores set up especia lly to cater for the overseas J apa n ese markct Delivered by bus , the J apanese can pay in
ye n and hav e no need to attempt to speak a
word of Engl i sh or to worry abom making fools of themselves in front of (oreigners
(Adapted from ThtGu ardian )
17
Trang 18O n t h e tape yo u ca n hear a tou ris t board off i c i al g i v i ng a
r esearc h stu d en t some i nformation o n t he t op ten f o r e i gn
spende r s i n th e U K
Listen and fi ll in the missing in f ormation on the chart:
Top Ten IIlgh cs t Spending Visitors 10 t.he UK
Loo k at this p assa g e a nd mark the schwa sounds
Italy has opened the doors of its senate building to visirors,
offering guided {Ours of the sixteenth-cenr ury palace on the
first Saturday of each month The tour t akes in (he library
and (he elegant drawing room
(from TA.Guardian)
o 2 Practise sayi n g it, then li sten to the tape to check
2 Read t his radi o commercial for holidays and ma rk ail 1M
sc hw a sounds Practise saying it, then lis te n to the tape check
Did you know that in Daytona Beach, in Florida, USA, a fe :ea
co u rt has ruled that tourists may no longer take their cars 0
-the beach during the turtles' breeding season? Or that yo:; get a discount in the bars and res t aurants in Atlantic City if • :l-
::a-have a specia l visitors' card? And that those of you who er bird-watching could take part in an eighteen -day trip throu gh :.-.:-Scottish High l ands? Or you might prefer a romantic break ':: ::-e
:-Bristol Hotel, where the candle-lit dinner includes oyst€f5 z-= caviar followed by salmon wi t h pink champagne! Whatever )"O! "" tastes, ring Creative Holidays on 0171 384 8394
Vocabulary
How much do you remember?
In the following sentences, find th e American word or expression a nd g i ve the British equivalent
For exa mpl e:
Th ere was a lon g li ne of people waiti ng a check-in
U : lin e UK : queue
a H e to ok a one-way ticket from P aris to Ma drid
b I t's u u ll y c h eape r to tr a ve l in the fa ll rather than the
summe r
c T ake th e e l evator to the ro of- t op r es t a urant
d The fau cet i n my bat h roo m l eaks
e The guest as ked f o r h is check
The price o a round tr ip i s $395, s i r
9 Th ere was o nl y one clo se t in th e ro o m
h Ex c se me, co uld yo u please tell m e th e way to th e restroom?
Trang 19a
b
Speaking
Loo k at t h e following sets of information
F or example:
Box office open daily Mon-Sat from 10 to 10
Tel: 0171 304 4000
Th e box office is open daily from Monday t o Sa turda y
from 10 a.m to 1 0 p.m Th e telephone numb e r i s
0171 304 4000
The definite article This text has no de fi ni t e article s ( th e)
HOSTED VILLA HOTELS
o Where Peopl e Go
Today's business people travel extensively as part of their job and stay in expensive h otels W h en they go away they want same comfort as they a r e used to a t home such as en~suite
b a throoms but in a more simp l e informal setting Sea Club
Ho tel at Cala Ratjada i n Majorca i s a hotel that caters (or this type of client
It i s registered with Tourist Board as a one-star ho tel - that is
eq ui valent to a youth hostel Its l ow rating is because there are
no TVs or telep h ones in rooms, but this is probably mo st
ex p ensive one-star hotel in Spai n! All rooms ha v e en-suite bathrooms and are built aro u nd a lu xury swimmi n g pool
Hampton Court
Guests can laze arou n d all da y, or take a car to exp l ore is land
Then in evening Sea Club comes in to its own, with dinner served at one l ong tab le - so everyone mixes an d gets to know e ch other This i s what make s Sea Cl u b so uni que;
business pe ople spend t heir li ves travelling but don't get to meet l oca l s, yet at Sea Club there are always l ocal people who come in to dine and meet guests
(extn.ct from Leisure and Tourism byVerite Baker
published by Addison Wf!sJey Longman) Are there a ny pl aces where the definite a rticle is optional?
Use th ese not es to write a short a rticle abo ut how the
currency situation in 1995 affected where British holid ay makers we nt The original a rticle was published o n Jun e 1 1995 Write it as if today was Jun e 1 1995
Currency fluctuations = many GB holiclaymakers -+ CO U ~ uy $ _ m _ o : r _ e _ I USA Turkey, Italy r ;;tra:=C::ti:: ve : - _
-Spain business too
Bookings - t -;d April show 5~e UK mkt t 27~ from 44 -+ 427, : _ _ _ _ -1
-turkey nearly x2 mkt share: now 71
swit1<3s favourable currency rates must ~a96t ::'~ & services
£1 = 60·/ more Turkish lira
Trang 20Developing the Topic
Reading
Rea d the article and comp l ete t h e gaps
a Th e numb er of vis i tors to B ri t ai n last yea r
b Th e p r oportio n of r e eat v i s i to r s:
c Th e num ber of J apanese v i sitors :
d L ast yea r 's percentage increase in th e number of North A m e ric a n visitors:
e Th e percentage grow t h in v i s i tor s from the Far Ea st:
The numb e r o f North A meric a n v i si tor s:
When the Heat is On
It's the sea · sou of heat nd du.st, w hell the
British are at the seaside or abroad, leaving
their cultlll'tl i et"itage to tourists The a cient
1J1onlt1Jl.ellls, pt:tlaces , and historic streets
resemble a new Babylon, ,-inging U'itb
Ell1'opean, Asia , ll and America1/ dialects
Last yea r , Britain attracted n ea rly 21 million
vis it o rs The tre nd i s s t eadily u pwa rd , but the picture
is nOt unequivocally good Touri s m is th e wo rld 's
biggest growth industry, and Britain is fac in g ever
fiercer competi tion for tourist s' spe nding money
" We have been a pop ular place to co me to for many
year s ; ' said Iso bel Coy, oh h e Br itis h Touri st Aut h or it y
"Now practica ll y eve r y counery in rhe wo rld is after the
tourist do ll ar, w heth er it h as a s mall co r a l r eef or
Fl ore nce T her e i s ser i ous compet iti o n out there
"Br i tain has CO co n centrate o n doing we ll and there
is a lot of room fo r im provement Two-t h irds of our
visitors a r e repea t visitors, w hic h is good, bur we mUSt
m ake su re we' re offeri n g peop l e what they wa n t - high
standards, value fo r money , and a warm welcome so
they continue to come."
They come for different things The Americans a nd
Antipo d eans* a r e int e r es ted in our common roOtS and
a rchitecture that is ce n tur i es older t h an the i rs Th e Russ i a s ap parently like B l ackpool , the Durch and
Germans have discovered the beaches of East Anglia
t h e Ja pa n ese a r e head in g for Wales, t h e Scandinavians for the shops in t h e Nor th- east, and the Itali a ns [0 the Sco tti s h Highland s
Th e Nort h Americans come i n great num be r s - 3.5
million l ast year, an in c r ease of 4 per cem on the
previous year Th e b igges t in c r ease, of 30 per cent, is in
visitors from Eastern Europe
Bur t h e big growth market for tourism, and the one a ll the competing resorrs a nd d esti n tion s are
a iming at, i s the Far Eas t , s h owing a g rowth of 15 per
cent a year The Japanese ha ve been coming, and contin u e to co m e, t o B r ai n in considerab l e numbers-
599,00 0 l ast year - but it i s such n tionalitie s as the Koreans, t he Taiw anese, the Malay s i a s and the Thais
who h l d t h e futu re in thei r wallets
(from ThtG uardian )
'" Antipodeans '" Australians and New 'Zealanders
Trang 212 On this map of Great Britain link the nationalities to the tourist spots
The Scandi n avia n s
The Japane se
The Ru ss ians
3 Answer these questions:
# BlaCk ~:: ~
a Why must Britain fight to maintain i ts tour is m growth?
b According to the article, whic h is i ts bi gges t potentia l grow th market?
c W hat needs to be done to persuade more people to vis it Brit ain ?
Now listen to Signor Pacini of the Sicilian Tourist Board talking about tourism in
Sicily a nd how the regional government is trying to improve the industry there
As you listen, take notes under these headings:
Why tourists choose Sicily
Current trends and future deve l o pme nts
Trang 22Asking questions and question tags
Rewrite these sentences in the correct order
a you me is where can tell the station?
b to Florida you do any know are there cheap if flights?
c p l ease this form you in fill could?
d ask m ind do some you if I you questions?
e a clerk yo u wo uld mind i s free until waiting?
h te ll me yo u spend to cou ld much how you wish?
~ 2 Rewrite these to make them more polite :
For examp l e:
How o ld are you? -+ Would you mind telling me your age?
a When do you want to go?
b H ow many people are there in the group?
c How are you paying?
d Repeat tha tl
e I mu st check the details
Spe ll that for me
9 Give me a deposit
h Fill this form in
3 Complete this conversation between a client and a travel consultant:
C:
TC : C:
I' d li ke to spend a few days in Rome
Can you w hen ?
Next month, sometime after the 15th
Fin e And cou ld how long
?
It depends on the price but preferably for four nights
Well, we have some very good offers at the
moment Will alone?
No, w ith my partner
We ll , if you take this three-night package to the Flora Hotel it's on l y £345 per person, for two people sharing a double room with shower let the brochure
Your name is Mr G~orge Brown, isn't it?
No, it's Mr Huw Brow n
(Eng li sh?)
No, I'm We l sh
So, (We l sh passport? )
No I' ve got a British passport
And yo ur address
(44 Stoney brook Drive, Cardiff?)
No, not exact l y It's 444 Sunny Brook Drive,Cardi ff
And (a twin room w i th bath ? )
(for three nights7)
Trang 23o
o
Speechwork
Intonation in questions
Say these questions, then compare your intonation with the
speakers on the tape
a Good morning how can I h e l p yo u ?
b Wo uld yo u like a double room ?
c Can yo u tell m e whet her you w ill require full board?
d Do yo u know w hen you w ill be able to confirm the f li g ht?
e Can yo u g i ve me you r w if e's maiden n a me?
Wo uld yo u mind repeating that?
9 Do yo u mind if I ju st check the details?
h May I ask ho w you w ill be p ay in g?
Listening 1
Mrs Pinotti is rin gi n g a travel agency
listen to the conversation and comp l ete the booking form
Name of client: Mrs Pinotti
Hotel:
Dates:
Number of nights:
Room type: D D s 0 shower 0 bath 0
Price per night:
ISign your name]
Assist an t t rave l consultant
Thank Mrs Pinolli for telephone
enquiry of [date)
2 Say what you have booked
Begin w i th "I n accordance with your instructions"
3 Tell h er that she must pay the bill
within 48 hours by credit card to
confirm the booking
Begin with" payment by credit
card"
4 Th ank h er for u s in g your fjrm
5 End the l etter
6 Write the sal utation
Trang 24o
Developing the Topic
You wo r k for a large trave l age nc y and are attend in g a training sess ion on se llin g techniques
Listen and f ill in the gaps ( Th e text below is not ide n tical to t he tape.)
The sales conversation is different from a n ordi n r y conversa ti on b eca u se it h as a n ( a) w hi ch i s to ( b the product There are (c) stages o r ele ment s in a sa l es co n ve r sa tion , w h ich a r e:
r apport, questioning, presentation and (d)
Rapport i s the (e) wh ich i s built up between the sales assis t ant an d the cl i en t I t needs to be
established before (n can take place
We question t h e client in order to find the type of (9) h e or s h e requ ires There are (h)
types of q u estio n s w hi ch are (i) and (j) q est i ons A n open question begins w ith a (k) word W ith t h ese kinds of questions you can learn w h at th e (I) a nd (m) n ee d s
of yo u r cli e nt are You w i ll di scove r the (n) n eeds b y ask in g questions s c h as "W ho w ill be travelling? ,
When do yo u wan t to tr ave l? " (0) n eeds are ca t ered f or with (p) qu es tion s s u ch as "( q)
are yo ur int e re s ts ?"
When you have discovered yo ur cl ient' s needs you must then estab li sh hi s o r her ( r) ; the se fa ll int o four main bands The first i s ( 5) and deals w i th the i r special (t) , the second i s the
(u) or (v) . Thirdly there's the q est i o n of (w) and fourthly is the
(x) or (y) whe n they can travel
because it is nea r the beach, it has the <n they need to h elp them relax fo r two weeks
So match the cl ient's needs wit h t h e holid ay on offe r , and concen tr a t e on the (g) , the faci l it ies w h ic h the
cl ient r equ i res You may choose to show t h e cl i ent a h otel w h ic h h as a wh ole host o (h) but do not
dr aw their atte n tio n to a ll of them I t will only confuse I nstead , co n cent r ate on those t hat w ill appea l to th e clien t,
t hose that you know t h ey wa nt or w ould like I n order t o make the product so und att r act i ve and appea lin g, id ea ll y
suited to their (i) , be se l ect i ve If yo u include Ii) information they may feel that t h is hol i day is not suitable for them after a ll So present the features in the broch ur e as benefits A (k) of a h otel i s that i t is on l y 200 metres from the beach Wh il e a (I) to th e client is the fact that they can get to the
beach eaS il y as i t i s o nl y 200 metres away By persona l i in g the product in this way you crea t e a de s ire in t h e client
to bu y t h e product I t i s not s uff i c i ent ju st to r ead o u t the facilities that a cl i e nt r eq uir es ou t of th e (m)
H owever it s o l d be r eferre d to But do not read i t out to the cli e nt ; r at h er talk about the benefits to the m as yo u
point to photos of th e h otel, the pr i ce charts, t h e temperature grids Use i t as an aid
Then o n ce the clien t shows sig n s of ( n ) , of desiring to buy, you should stop se llin g and (0)
the sa l e Remember th at once t h e client agrees to the sa l e th ey are showing commitment
Trang 25o Tr ave l Age n ts
Reading 2
Every week the Travel Trade Gazette visits several travel agencies in a particular
town a n d asks fo r th e sa m e i nformat io It then awards eac h agency pOints
look at the reques t Answer t he se que st ions:
a Whe r e do the co uple want to go?
b Where don't they want to go?
Top Shop
A cheap, lat e - su mmer I wliday Jar a yo unO couple who have be en t o Spain for the last four years but now want an
alternative A de sti na t ion with a fair amount <if sun Not too quiet - but no Jan er l outs
1 Woodcock Travel, Bridge Street
A spacious corne r s i te wi t h a range or intcrc ~ting wi n dow d i s p l ays
A clerk s u ggeste d the Spanish i s lands but the cl i e nt asked for ot h er
ideas South ern Gr eece and Cy p rus were thought suita ble Th e
clerk d iscounted Ma lt a for i s poor beache s am I P ortuga l as be i n g
too famil y-orie ntated She h an d e d o t Freespirit, O l y mpic Greece
and Olympic Cypr us Asked about prices, the clerk sa id t h ese
were clearly shown in th e bro c hur es Re so rts? Th e custo m e r ''''015
again advised to refer to the brochures The clerk was obviously
under pre ss ure in a husy agency but the approac h was s till too
sketchy
2 Ilkeston Co-op, Bridge Stre~t
A we ll - d es i gned w i ndow di s pla y f eat ur ed flights, v ill as and
European holida ys Th e spacious agency had a very good an d eas il y
accessible bmchure range A se nior clerk said that d es pit e recent
price rises, Turkey was s till good value Opening Freespirit.Turke)',
she in dicated th e comp r e h ensive resort d escr ipti ons a nd sai d
Marmaris was a particu l ar favourite Th e clerk sai d Kusadasi was
a l so good va l ue ror money H er other choice "'a.o; G reece S h e
again u se d a Freesp i rit b roc hure to analyse Sidari, Ip sos a nd Da s.'!ia
on Corru T livi on Zakynthos, Tingaki o n Kos, and R ethym non
and Hersoni ssos on Crete were a l so recommended Lo cat ion,
pric es and wcather d etai l s for each resort were c h ec k ed thoroughly
Villmar Holida ys was a l !)o sugge;;ted for GreeC/ ;! A mature and
considered approach, coupled with de stinatio n knowl e dg e and
enthusiasm, resulted in se"era l excelle n so l utions
agency was limi ted to a small poster a n d a Sig n A clerk suggested
G r eece or Tu rkey S e lo o ked at Cosmos deal s to Corfu A
September departur e to Sidar i was too expensi,'c at £427 Pefko s
on Rhodes a n d Aghios N ik olaos on Crete were a l s o examined Th e
clerk tried to contact S un set but th e li ne was bus )' She said she could continue to try during the day and co uld contact the c l ient when she had detail s D eta il s about accommodation, p rices and
ava ilabili ty were printed o t The clerk had a stTo ng know l edge of operators and us e d v iew data t o good ell cct
4 Thomas Cook, Bridge Street
A young clerk checked with a colleague who sa id that n ow her e would be too o\ 'e rrun arter mid-St~ptcmber She recommend e d
the Spanish i !)la nd s but the client r epeate d t hat an alternat i ,'c to
Spain wa s r e que s ted Crete a n d Turk ey were su ggeste d The erk also said Turk ey was becom in g popu lar Sunworld, Freesp irit
Tu rk ey and Thomson Simply Greece Were handed out unopened Aske d to s ugg es t r Cllortll o n Crete, she ref erre d the c u stomer to
the brochur e Average priccs?T h e cler k aga i n a d yised the d i ent to read t he bro c hur es A ske t chy a ppro ach meant that the potenti al of
we ll -c h osen mater ia l was lo t
(from Trare! Trade Ga7 ctte)
S H OP APPEARANCE (rna, 25) 24
USE OF MATERIAL (max 15)
CUSTOMER REACTION (max 15) 13
SHOP APPEARANCE (ma x 25) 22
USE OF MATER I AL (max 15) 14
C STOMER REACTION (rna, IS) 1 4
25
Trang 262
a Read about the four travel agencies and decide which
age ncy dea l t w it h the coup l e's request most satisfactor ily
b Match the tables of results to the trave l agencies by writing
the correct numbers i n the boxes
3 Answer these quest i ons about Woodcock Travel
a Why did the clerk cons ider Malta and Portugal to be
unsuitable?
b W here di d she suggest the clients mi ght like to go?
c How did she describe the resorts?
d Why was h er approach too sketchy?
4 Answer these questions about IIkeston Co-op
a Which places did the clerk recommend?
b How did she use the brochures?
c What did she check?
d What qualities did she possess?
5 Answer these questions, using the information in
Listening 2 and Reading 2
a What did the clerks in Thomas Cook and Woodcock Travel
Look at the texts in Reading 2 and find the
compound adjectives which mean:
b for the famil y:
c wi th plenty of material:
d effectively planned and organised:
2 In the text about IIkeston Co-op w e kno w that the w riter
preferred this agency to the others by his use of adjectives
He describes the agency as spacious, the approach as
mature and considered
Make a list of other positive adject i ves used
Writing 2 You work as a travel consultant for Creative Destinations You have received a fax from a man enquiring about holidays for himself and his wife to the Portuguese island of Madeira
Reply to the fax asking for the information you need before you can recommend a suitable hotel or a package
To : Hr Par ki n s From :
and in our independent
all-inclusive packages
t r ave l ler selecti on However , so t h at I ca - l be
su re to recorrrnend cli.e best holiday for yo u, I
wo uld apprec i ate it i f you could give me some more i n f ormation by answering the Iollo' ing
questio ns:
1
Trang 27Review 1
Units 1-5
Language Review
For example:
At t h e Gr a nd Hotel th e y s e rv e a dinn e r w hich h as f i ve
c o ur ses
A t th e Gr a nd H o tel they se rve a fi v -c our se d i nner
a During his holiday, which lasted three we ks, Paul me
Belinda
b Our b ro chur e onl y fe a ture s h t e l s w hich h ave fi ve st a r s
c P ac k age h lida ys w he r e yo u stay in tw o cent r es a r e
b eco min g in creas in g l y p pul a r
d H e we n t o n a journe y to Pari s t hat t a ke s f o ur h ou r s
e I t onl y take s tw o minutes to w alk to th e n ea r es t b a k
2 link the words inside the circle with the word s out s ide it to
make at least ten compound nouns
For e x ample: water sports
H e r e are two extra ct s f rom an i nt erv i ew i n w hich a you n g
w om a n i s ta l kin g a bou t e r c a r eer
Complete the gaps using the correct forms of the verbs in brackets, making any necessary ch a nges
While I W(lS a SLudenl I Ca) (h ' ) t->e\'eral hOlidav
jobs The one I (b (remember) mOl:lt \ividlv
/I ) hr advice \'cry useru!
La st year I (9) (b eg i n ) l hi S i ob as Catering Manag( ~ r
in tbis holel h""ery day I (h) (b ) responSible for the day.t.o-day running of the restaurant It the moment.i )
(order) the provisions ror next month I,ale·r I (j)
(inte r, iew) n ew staff
3 Trends in Tourism Complete the gaps using the correct forms of the verbs in brackets
Thro u h ut history, people (a) (travel) all over thl!' world for a vari e ty of purposes How~v~r, it is only in che l ast fifey years th at people (b) (travd) in s li h hu ge
n mbers fo r pleasure Until thi s century only the veT)' ri ch and
l e i sured people in soc i ety (c) (ha\'e) the f ee t ime and the money to Havel outside their own local area F or insran c(', it
is known (hat wealt hy Romans (d) (go) to seaside resorts
in Gret'ce and Egypr In rhe seventeenth cemury the sons of the British aristocr.lcy (e) (travel) throughom Europe to improve their knowledge With rhe rrulways and the induscrial remlution in Britain working~c1ass people (t) (begin)
to t f:l\·el By the 1 8705 a ty'pical fumily holiday (g) (be)
a day's cr ip to the seas ide A century l ater, during the 19705 the advent of the chl!'ap package h ol id ay (h) ( resul ) in many people being able fO enjoy rhe sun, beaches and food of Spain Growing affluence, faster planes and imptQ\'ed facilities
li) (mean) rhat more and m ore peopl e rr;l\'e! abroad every }'e-ar and n ow peopl e (j) (beg in) to wane co travel
Trang 2828
look at the use of the definite article (the) in these
sentences Decide if the sentences are correct or incorr ect
Correct those that are wrong
a Ha ve y ou been to the Cezanne ex hibition at T ale Ga lle ry?
b Package h olidays to ski resorts of N o rth A m e ric a are
becoming more popu l ar
e Th e seven -d ay tour of t he Europe in cl uded Inn sbruck,
V ienna a nd Ve ni ce
d A trip up th e Eiff e l To wer was part of the p ackage
e Th e Buc king h am P alace is open to visitors in Aug u st
2 This text has no definite art i cles (the) Put them in
where necess a ry
As third hottest Briti s h s ummer
on record appears likely to continue, rush abroad ha s reac hed
record proportions this year
Al m ost ten million holidays have already been so l d for thi s
s ummer and remaining 850 , 000 are J eaving she l ves at such a rat e
have to tempt customers wit h
lOod of price c ut s t h ey needed l as t year
(ftom Tlte Time s)
B: Yes ple ase if had you a n y wonde rin g I brochures Italy
for was holiday?
A : Certa i n l y whe r e goi n g you considering were? a seaside
or cultural do holiday prefer you?
B: We ll a li ttle of both r ea ll y where can suggest you be
so m ewhere possible it would to short excursions to ta ke
A: Yes Well, we have two exce llent hotels in Rome w hich
2 Comp l ete the gaps in this conversation:
Good m orn in g, can I h e l p yo u ?
A h, yes p l ease My g irl f ri end a nd I wo uld
like to go on a sa f ar i
(a) whe r e yo u ' d l ike
to go?
We ll , we'd h ard that th e ga m e parks i n
Kenya we r e particular l y impr ess i ve Yes, of co u rse Seve ra l co m pa n ies run
p ackages to Kenya (bl t o go?
We he ar d th a t September was a goo d time
to go Th at's right, (el ?
Yes, but the t e mp erat ur e is pretty co n sta n
Let me s h ow y ou thi s one in the brochure
As yo u can see , yo u tr ave l aro und i n
cove red l a nd rovers Th e h lid ays are for
seven o r fourteen n ights W hich (e)
Some revision needed
Talk to your teacher
10
See your teacher now!
Trang 29o 1 List e n to Mark a juni o area manag e for the Bale a ric
Islands, co mpl a ining to a colleague
As yo u li ste n, complete the gaps in this text:
(a) alt very well - we mighr hav e a
1 2 per cent sha r e of all summer packages sold but
(b) down 2 per cent on l ast yea r
You see (e) been hit by hikes in
hoce l rates I ch i nk loca l hoteli e s (d)
got g r eedy after lase year's record seaso n But British
[Curises (e) any more m o ey in their
pocketS this yea r than (0 l ase year And
w hen you r ea lise that th e (g)
recovered against the pound, yo u (h)
be surp ri se d chat many prefer [0 go to Florid a or Turkey
w h e r e thei r (i) s till buy m ore
0) tri e d to offioad some of Out un sold
accom m odation onto o ur foreign compet itor s but
(k) not interested in self - catering
accommo dation So (l) going to
be forced to r e duc e prices in August
(m) a l so had to ca n cel cwo flights
Pr act i se reading the t ext aloud
Comp ar e your version with the tape
2 In these sentences underline a ll the a u il ia ries, the forms
of be an d have, a nd the negatives
D e cide if they can be contracted or not
a T e so u th of the i sland has r ea ll y s u ffered from the high-rise
building boom of the 60s
b N ow there are plans in th e pipeline to impro ve the se
For example : Four r eps w ill m ee t t h e flight
The flight will be met by four reps
a Th ey w ill esco rt yo u to yo ur hote l s
b They spe nd t h r ee days a wee k meeting ar ri va l s
c Th e h ote li ers have created overbook in problems
d The fall in the va lu e of th e pese t a s h uldn·t affect the number of holid ays so l d
e T hey did n t offer us a welcome drink
T he police arrest a ll l age r louts
29
Trang 30Writing 1
Yo u wo r k in th e person ne l dep a rtment of Global T urs I nc in T a iti
Complete this letter to Sonia, a new rep, who is about to join your team
Global Tours Inc
Tahiti Office
Dear Soni a,
I wou ld like to welcome you to our team here in Tahiti and to
out-line what (a) • • (happen) during your first week
with us
On arrival at the airport you (b) • (meet) by
John Le Grand, our area manager, and (c) (d rive)
to rhe Pacific Hotel where you (d ) .• • •• (live)
during the season
Th e re (e) (follow) a five-day training
programme where you (f) ( introduce) to
your colleagues and (g) (brief) Then you
(h ) (show) how to check in plane-loads of
holidaymaker s, make short pre se nt a tion s and deal with complaints
Also you ( i) (take) arou nd the isla nd to visit the
places you (i) (take) our guests Th e re
(k) (be) a s hort test to complete the
programme, after which YOll (I) (give) a
certificate
Her e we (m) all (look
forward) to meer in g YOll on 1 st May and work ing with you over the
s umm er season
Yours sincerely,
Developing the Topic
Reading
Read th e article on the opposite page about the work of a team of tour operator
1-6 for each of the gaps in the text ( A - F)
1 S u rpris in g l y families appear th e m os t demanding clients
2 A noth e r pa rt of the te a m' s day i s spe nt dealing with
comp l a in ts and requests for h lp
3 During the n ext wee k or fourteen days the Sunworld team
h eaded by Ken Tyrer, w deal wi t h more arrivals and •
departures a nd cope w ith an y traumas - human and
operationa l - tha t appen in between
4 On the front l i ne t h e re sort rep s, average age
22 deal with such probl e m s face to face
5 Last year part of t h e team's wo rk i n vo l ve d
sorting out ove rboo k in g problems crea t ed
by hoteliers
6 Whi /e most of the team' s work in volves day-to-da
solVing of current prob lems, ther e i s a grea t de a o~
pre - seaso n co n tract in g and l a t e - sa le m anageme nt
to undertake
Trang 31HOLIDAY REPS
DAY'S NIGHT
PALMA ai rp ort, 02.14 o n a ~1it1ing
Tu esday A Boeing 757 arriv es mor e o r le :;s
on t i m e to h(' greeted h )" a four - strong
team of r e pr esenta tiv es from tht" airlin es
cha rt ere r S unw o rld H ing t" • .ndured the
length y wait to get th e ir luggag e, client s arc
put on coac h c!I and minibuse s to th e ir flnal
d es tinAtion s Majorca' s di\ ' crsity m e lOs thi.'lt
th e ain : r aft disgorg es farnilil" S on
10 main s tT C' am holida ys, y outh gro up s and
tho se taking upmarket villa hol i days
S UNWORLD ' S t ea m handl es f orty-fi\'c
flight s a wee:k split m' e r three fl y ing d ays
Su rpri s in g l y f or .~ur.h a l a t e: hour , 86 pef
15 cenl of those arr i ving on th" ' ] u cs da y
morning's thrt'l" nights aH~ fam ili es
,woiding expen s ive weekend price
suppltmcnts
"IN summer we d(>'a1 w ith 5,000 arri\'31s
20 a w ee k so that m ea ns w e can h ave 10 ,000
peopl e on the island at anyone time, " sai d
Mr Tyr e r who works twelve h ours a da y
s i x days a week during th {' s c vt"n-month
s umm e r sc.'ason
25 L OOK ING aft(T Sunworld's cli e nt : arc
hi s 109 staff , s p lit int o t h e main t our i s t
areas ()f t ht:.' nort h , south and t'ast Among
~hem, forty- s i x r e p s l oo k after I SO
propt~rth:.'i includi n g thirt), v ill as
30 WITH a 118,000 < -apadty o n the b land
to sell, Mr Tyr e r's staff remain in daily
co nt act with their co m.mercia l c partm e nt
in the UK "For th e following week we can
s till have between 300 and 500 scats l ert to
35 sc ll It is imp ortant w redet " e rr ( I uickly,"
h e sa id
Sun wo rl d se lls 70 pt~r c.'(>nt or capacity 80 from t h e main brochuTt' but latt' sa l es c an inevitabl y c.·au se prt)blems "Last week w
100 had people going to th e same apartment
b l o ck w h o h ad paid 1500 from th(' m ain brochure, whjl e so me had paid i 150 f or unspedlled accommo d ation nn a lat c special 'We ha" e crea t ed the proh l t:.'nl as an 85
4S indu s tr y ()urseins \VI;' try t o offt'1' good-q ualit y ac.·commo dation hut mu s t
compete with the market At present one major o ('rator i s ofl'er in g a week's h a l f board in a three -s tar hOlei for £ 1 39, 'Xl
50 up se tting the b a lan ce of the mark et.I> Lik e
all major operators, reps arc s('nt to inten'i(~w o th e r companje~'i' client s to find out wh o i s se llin g what and for how much
o Tour Operators
to give upgrade s La~t yea r w{' did not alt e rnative s So la.~t winter I spent a great deal of timc r e d ucing alloCdt ion s heClu sc
han-we knew h otels had on~rbo()ked."
THEY eac h :; p c nd ~ix h ur s a da)" in
resort and then carry out gui din g Jut i es on exc ur sions Th t' popular i ty of Ma j orca as
th~ UK 's top p al -kage - holiday destination mean s it is a good training g round " I f they c.m l ook a ft er 1,000 client." in S UOlm('r ht"r e , a few hundr e d in ",inter in L.mzarot e
i s easy The vari e ty of clients aho pro,;dcs good training Th(~y rang(' rrom thosc.~ on thdr first foreign h lida y to V IP s oct "1 Ipyi ng seclu d e d ,iUa s One of the big
c o 9S complaints about Wen ! nc,.'n : r in tht: hote Inta <;;un l , which was that the repi:; w h y w s
emp l oy so Illany t.ran~-ti::r rq)s But in ce rLlin
" FI VE administration stafl deal with propertic.~, especia lly 'l ilI as, we operate a
55 tht'sc in r es t)!'\ O u r co mplaint r atio is 1.9 dial -a- n ! p .~cT\"icc Many p\ : opk ju st want
pt'r cent, which is good c.·(m s idering half 100 to b e l eft alon e."
those arc time-wa.~tcrs or insuran ce cla im s Th e team d eals with (·\"cryth in g Unlikt ' ~mw oth e r operators S un wor ld from minor problems slich as not having s p 3rcs its reps the indignity of having to b e
60 enough sun-beds, to the- occa s ional, but e-nll!rlainers "I want them to b e
incyitabl<" ca ll f rom someone in polic e profe ss ional durin g tht" day, whic h will not custody Noise comp la ints arc also 105 work ir yo u see them on s ta ge d oing th i ngs
in e "it able give n the i s l and ' s mixed th ey ar e not good at." Mo s t spend a couple
d i entl'it! WI! tr y to allo(:ate famili s and or days a w ck handling arrivals
65 you n g people separately but e en in good and departures and h ol din g welcoming fam i ly prop e rtie s th e re ca n st ill b e an mceting s Ot h ('r d ays arc occupit·J b y element of young p eo ple It i s a problem 110 accounting manag<,"Il1 (' nt m e(" ting s and throughout the isla.nd Yilla \·isits
"T HINGS got worse w ith indu~trial T HEY want to know what ('"\'er~l.hing
70 action by Fr enc h air t rame ("ontroller~ cost s "T her e is a nm~tant o ema nd r o r which tTea t ed seve r e aircraft dela )"s Our inf orma tion, " ~aid Rchc cca, ,1 rep i n Puerto iong<'st delay waS h\" c h·c hour !: following a 115 PoJlt : n sa Thi s is ht'r first st:J SO n in Majorca
t~chnical proh l e m 'W e put peop l e into b ut ~hc i s c oming h ack for more '" d i d not
h t els, but Hndi n g 1 80 beds in Jul), or bcli c \"c p eo pl e w h e n th,~y s:a id t1li s was a
75 Augu s t i.~ not easy," h(' ex pl ained He paid (('a ll y attra(:ti,'(' joh but it i~."
complaints in r esort main l y due to o\"erhooking~ "It wa:- all n'co\'(~red rrom hoteliers," he ad d e d ''This year w are able
(rrnm Tral-el Trade G<J 7 arc)
3 1
Trang 322 Re a d t h e a rticl e o n page 31 aga in a nd tick the ph rase
w hich best completes each statement
a Th e three Tuesday flights:
1 have a s u pp l e m e nt 0
2 a rri ve a ni g t 0
3 arrive in time for lunch 0
4 are popular wi th fami l ies 0
b Tour opera tor s:
1 tell each ot her how much t hey are charging
2 send their reps to ask holidaymakers how much they
ha ve spent on t h ir holidays
3 se n d th e ir r e ps to f ind out ho w much holidaymakers
know about package holidays
4 only send their reps to que s tion business cl i ents
c L ast year :
ho telie r s we r e m ade to pay the tour operator
compen sat ion
2 hotel iers didn't a ll ow Ken to give u pgrades
3 it was easy to find 1 80 beds in Jul y
4 hotelier s paid back the compensation paid o ut to
d i ssatisfied holid aymak ers
d Tour representatives:
1 are in their ea rl y 20s
2 are all 22 years o l d
3 work s i x hours a day
T hese wo rd s appea r in th e article Holiday reps enjoy a Hard
Day ' s Night They a have more than one meaning TI ck the
dictionary d efin ition, a, b or c, which best fits each word's
meaning in the art icle
stifling ( lin e 1)
a very hot: It was a stifling day
b prevents breath i n g: A <tifling atmosphere
c prevents you fro m t hi nk i ng: I was so frightened; their
o
o
behaviour was stifling 0
2 to e ndur e/e ndu red (li n e 5)
a to s up port o r bea r: We have had to endure many years
b to remain alive o r ex i st: A city built to endure 0
c to s uff er so methin g pa infu l for a l o g time or to deal
wit h a n unpl easa nt s i t u at i o : There are limits to what
3 disgorge (l in e 9)
a to bring food back through t h e mouth from
the stomach: After eating Jon ah, the whale
disgorged him
b to th r ow out/em it: The chimney disgorged smoke
c t o flow out int o th e sea: Th e Mississippi disgorges
into the Gulf of Mexico
c a quality o power that belongs to so m ebody o r thin g: The medicinal properties of a plant 0
5 handles/handling (lines 12 and 107)
a t o touch or h old: Do not touch the exhibits 0
b to cont rol with you r ha n ds: the windsurfer
handled the board with skill
c to manag e or d ea l w ith : my secretary will
handle all the arra n ge ments
Mike Butler, a financial consultant
As you li s t e n, decide if these statements are true or false
b Thr ee million h olidays were sold at half price T 0 F 0
c L ast year to ur ope r ators so l d 9.5 m illi on h li days
d T h i s year more h olidays will be sold T 0 F 0
e Over a th ird of British fam ili es go on package holidays
In Li s t eni n g 1 Mike Butler used severa l express i ons to
describe the profitabi l ity of t h e market
Link the ex pressions on the left w ith their meanings on the right
to stick to prices to ask the customer to pay for
yo ur incre ase d costs
to discount (fares) to fall sharply and s udd e nl
to p lumm e (of pr i ces) to force an in c r ease (in sa l es)
t o boost sales t o force an incr ease ( in something)
to c ut (prices) to l owe r (prices)
t o take a percentage off prices
(e.g 5 per cent)
to wa it w ith out doing anyth in g
Trang 33A gro u p of l oca l h otel i e r s h as b ee n a proac h ed by a l a r ge B r i tis h -base d tou r
o erator wh i c h r e quir es 4, 00 0 b d s a wee k f o r n ext seaso n 's b ro c hu r e L as t year a
t o r ope r a t o r was un a le to f ill h is a ll oca t io n and r e fu se d to p ay L oca l i n f l at i on is
ru n ni ng at 7 per ce n t T e hote li ers wo ul d li ke to kn ow wha t t h e c u rr e t itu a ti o n i n
t he h ol i d ay t rade is i n Brit a i n
You wo r k as a n i n f orm a t ion o ff icer f or St ron g Be rk e l ey a d W ri gh t a f i rm of
brokers spec i a li s in g in p ackage* h lid ay s a r es, w h o h ave b ee n aske d t o w r i t e a
re p rt f o r th e h otel i e r s on th e c urr e nt s i t u ation
, Comp l ete this part of t h e re p ort u si n g you r not es f rom li stening 2
P a tt e rn s of sa l es o f package h ol i days
• I t i s estimated that approximately .
• However, th eir b u ying patterns h ave c h a n ged
• T h is resu lt s i n
N u mbe r of sal es
• Early predictions forecast
• At the present time, it is
U nsold h o lid ays
• There are
• I n order t o sell
Trang 34
2 Match the answers above to the correct definitions
a A book conta inin g pictures and in formation about goods
that you can buy D
b A small sheet of paper conta ini ng promot i onal advertis i ng
wh i ch is given to peop l e in the street or put through their
letter bo x es D
C A l arge sheet of paper containing an advertisement or notice
usually displayed in a shop windo w or on a wa ll D
d A book l et contain in g information and promotional material
often about holtdays D
e A piece of paper that h as been folded and has promotiona l
mater i al on a ll sides 0
a Destination
Language Focus
Referring to the future
Complete this conversation between Dominic and Lesley, two travel consultants, who are talking about lesle y's plans
for Christmas It is 15th December
Put the verbs in brackets into the correct tenses and make
any other necessary alterat ions
Dominic: W h at (a) you (do)
Lesley: Ten days in all I (e) (leave) on
19th December and (dl (arr i ve) home in time for the New Year
Dominic: What kinds of things (e) you
(do) wh il e you are there?
Lesley: 110 (tour) the island I (9)
(stay) in three resorts: Montego Bay, Ocho Rios
and Port Anton i o
Dominic: H as your i t in erary been p l anned for yo u or
(h) you (be ab l e) to decide what you (i) (do) w h en you
(j) (get) there?
Lesley: A b i t of bot h I suppose My plane (k)
( l eave) from Heathrow on 19th December for
Montego Bay where I (I) (stay) in
the Richmond Hill Hotel Wh il e I (m)
(be) there I (n) (have to) complete the
questionna i re on w h at there i s to do in the r esort, the quality of serv i ces, the cost of snacks and
drinks for the agency But 1(0) defin it ely
(go) to C hu kka Cove while I
(p) (be) there to see the polo
Dominic: ( q) you (be) in time to
wa t c h the Jam-Am yacht race?
Lesl ey: No, unfortunately it (r) (f ini s h before
1(5 (arrive)
Dominic: T at ' s a shame But I w ish I (t) (go)
Trang 35o
Speechwork
Pausing and rhythm
On the r ig ht is the soundtrack f o r one of th e Cyprus Tou r i s
Board's British television commercials You have been asked
to sy n hr o ni se t he soundtra ck w ith th e v id eo
the intonation patterns and the speed o delivery
Compare your commentary with th e tape
Practise saying it
Vocabulary 2
Brochure language
~ 1 Read this advertisement for Dublin, the capital of Ireland,
and fill in the gaps
T U CKED away to the west of mainland Europe, Dub lin i s
probably one of the wo rld' s (a)
secrets Being l ess ea.<;i l y at.-cessib l e than other capita l cities
in Europe h as pr ove d to be a (b) advantage, as
it h as a ll owed Duhlin t o k ee p i ts (e) " ., village
atmos ph ere Dubli n i s a city o f co n t r a.'it<; and co ntradi c ti o s
Medic,·., 1 a n d Georg i an anhitt:<.,t u re prOVid e a (d)
backdrop t o th e (e) a n l h ' c1 y strcc t s filled w i th
entertai n ers of a ll kinch:J1H~ aroma of{ t) coffee
mixes w i th the d i st jn ct s m e ll of hop s from th e nearby Guinness
brewe ry , drawing th e vis i to r s indoors Street~side ca f es and pub s
are a lwa ys buzzing with ( 9) co nv er sations an d
,;~itors ma y soon find t h cmseh·C's inv o l ve d in topicS as cl j" erse as
spo rt, po i itio; and lit e r ature , r the o l d fa "ourit e - th e weather
In 1 988 Dublin celebra ted it" 1 ,OOOth birthda y and was
dc~ignat("d European Cit)' of Cu l ture in 1 99 1 Many vi s itor
attractions throughout the city show its fascinat in g hi story Th ere
are a variety of m u se um s , art ga ll ri es a nd \'i~itor a ttra ct ion s for
e"ery tarte a n d agt-·group Take a wa l k a l ong ont of th e m a.ny
Heritagl'" trai l s o r fo ll ow the City's RVl'k 'n' Stro ll trai l w h ic
tclll\ a m y riad o f (h) fa c ts a b u th e Illil n y
famous mu sk- i am who have come froOl thi s (i) <"it)'
U ' tht: hu s tll' and bus tl e o f th e city prove too much you can ,lw3),s
take a t rip a l ong Dublin 's (j) coas tline o r ('xpior('
the n ea rb y Dublin m o un tairu Pay a yisit to Ma l ahicle Castle and
~'ou may b e lucky enough to see bri efly Puck, th e
(k) g ho s l
The c hoic e of c ntcrlainm ent doe s n t lessen as darknes ~ falls
and th e "isilor is fac ed with th e dil e mma of c h OOS ing wheth e r to
'isit one of th e' many theatres, go to a (on('".('rt at the Na ti onal
Concert Hall , walk through the li vely p e d est rianis e d area of
Temple Bar or tak e time o,'er a (l) mea l in an
(m) restau r a nt
From dawn 10 du s k, you will .~oon Jis co l' c r c h r nUBLll\1 IS DIFFERE" ' T
8 Promo t ing a Des t ination
F all/in l ove
2 Replace the verbs in bold type in the advertisement with the verbs in the box You may need a dictionary
attend h ave e m a n ate d pay trib u te to
catch a glimpse of engrosse d proven
descen d s linger r e l ates
stroll to s uit
Writing 1
The follo w in g ext ract appeared in a brochure advertisin g
Irish golfing h tel s The adjectives h ave b ee n de lete d
Add adjectives in to make the hotel appear as luxurious as possible
HOTEL DUllloe CaS(l<.~ is id ea l for your go lfiu O' ;::, h olid ay
Situated in parkland, the h otd provide s mtuft - o -ers with a break Stro ll t h rough gardens w hi c h r(' l ll"ct Irel and's magic and
marvel at a botanical collect i on which has \\'01) awards EIUoy rhe facilities, including indoor tennis, ;) sw imming pool riding and fi.~ hj ng The hot ~ l iudf is l ux u riously furnish ed i p a ~
drink in Our bar or sam ple the resra uranr'~ cuis i ne
3 5
Trang 36Developing the Topic
match bat tow rope tee swing stew
Reading
T h e article opposite descr i bes how the sport of cricket contr i buted to a n increase in tour i sm to the West I ndies from the UK in August 1995
Read the article and answer these questions:
a Ho w, accord i ng to t h e art i cle, i s cricket h elpi n g the Caribbean to u rism i ndustry?
b How are the Sanda l s resorts being promoted?
c What are the promoters trying to achieve?
d According to the article, wh i ch segment of the Brit i sh tour i sm market watches
cr i cket?
e In which segment of the market is there the greatest increase i n trade?
What reason does the writer give for a fall in the numbers of German visitors to the Caribbean?
9 W h y does the w riter think that South Africa may become a pop u lar long -h au l
Trang 37o
f) Promoting a Destination
C an cricket se ll holida vs? h seems
unlikely that rh e gamC'- can conv i nce
British holidaymakers t o book a n expensin'
trip (0 rht, othe r side of the world Ytt cr i cket
d oes appt'3r to have a role, at l eas t in the
salvat i on of many Caribbean i s land s wi th
h opes of ,Ittrac ri ng upmark et clients The f an
th.u during thi s l o ng, hot summer up to 4
million peop l e h ave wa t c ed [he Te s t Matches
throu gho m the d ay on television stems w
j u s ti fy the marketing people's optimism
Cerrainly , Butch Stewart, th har d -he-aded
ch airman of (he rapid l y e x panding Sandals
chain of resorts, has been happ y to spend £2 5
mi ll ion to spon.sor rh e West lnd ies nicker
team Each time th e tension rises and even
000-nicke r s u pporters sw i tch on they see the name
Sandals emblazoned cl ea rly i n red on t h e \V es t
In d i ans' white sh ires W h en th e team cap ti ons
are show n they cannOt help bur noti ce that
Richardson, Ambro se, Keith Arrhurton and
Kennet h Benjamin come from th e romamically
n amed l.ccward Islands and J unior Murra y is
from [he equally e\'QCarive Windward Is land s
\ \f her e are chese mag i (al isl a nds wh i c h
can prod u ce s uch uk · or ? Our c om e a d ases
a d, with rhem, holiday bro c hure s for r h e
C a ribbe a , or so the Sandals s(a~Thope
Suddenly Amigua and Nevis in the
L("c w ards and Grenada in the Windwards l ook
particularly appeal i ng, ('spc<iall), w h n ( h e
new British A i rways Holiday s brochure
appt:a r s coinc id enta ll y in r he nave:! agen<.:ies luring u a" dl ers ro J ama i ca, the hom e of
Sherwin Campbe ll 's Barbados
Some in s i s t (har on l y cheap, downmarkct package s ar se llin g we ll and that a n yone
wit h s tyl e - rhe t ype w h o would naCtual l y
r egard cri cke r as r h e- finesr game in th e world
- is n ow shunning the island s
Yet rhe figu r es contrad i ct t h is Th o ms on,
wh.irh has 31 per cent of the Caribbt:an
ma rket, h as sold 41 p e r ccnt mo re packages to rhe i slands thi s ye-a r than last Though {he company spa n s t he mark e t with h olid a ys ftom
£4.55 for two weeks ' stIf-catering in Barbados
to £2,989 for rh r ee weeks' f uJI board J.t rhe isl a nd's Tamarind (o\ ' e, ml1ch of rhe increas e
ha s been in the costlier all-in d s iv ts
Overail , accor din g CO (h e: Car i bbean tou r ist organisJ rio n, 4 p e r c nt more Brit o s
wi ll v i sit the is l and r his yea r compared (0 -'
per cem fewer Gt·rmans But then nOf m any
Ge r mans play crit"ket
Bri fi s h Airways Hoi idays says [bar ther e
h a s b ee n a 60 pe r ce nt incr e ase i n ir s ow n
boo ki ng s for t h e Caribb ea n a nd that
s urpri si ngl y 23 per (em o f s cli e nts ask for
an up g r ade from economy to b us i n ss class on
the eight-and-a-half-hour flights
Car i bbean Connections, which concentrated on ta k ing (t i c e t supp on ers to
w atch Engl a nd play in t h e \Ve st I nd i es twO years ago, saw its b s ine ss rise b y more rh<ln
50 per (ent as a result England play South Africa this wimer Will th e (epub l i( b ec om e
rhe ne x t l ong - hau l holid ay sen sa tion!
(from Tb t Ti 1!lt! )
, T ~ ( ~ri~ = a comperirion between tWO national cricket teJ.ms inHlh'ing 'ie\"eral ma«:h e~ (or gJ.mt , ~) Listening
In the Reading te x t you le a rnt how cricket helped promote
tourism in the West Indies Now listen to Bill Mo rris o n, the
Senior Publicity Officer for the Irish Tourist Bo ard t a lking
abo ut how they m arket Ireland to the British and German
a H ow do v i s itors re ga rd I rel and? as both a domestic and an international destinat i on a s an inte rnatio n al destinat i on
b Wha t type of ho li days do the y
f W hat aspects of I ris h li fe do t h ey
s t ress i n the marketi n g?
Writing 2
• • You work as a resea r c h ass i sta nt for yo ur l oca l touri s t b oar d, w h i c h i s o kin g
a t differ e nt ways of promo ti ng a dest i nat i o n to d i fferent na t ona l ma rk ets
Using the notes above wri te a short report describing the ways I reland is being
Trang 38b holid ays w hale wa tching
d As too m a y people are
e T his i s
2 In these sentences, write marks like this ~ to link the words that run together in '
speech Cros s through the s ounds that you lose
For example:
So m e traveLagents~are promoting wha ling trip s
a Th ey th i nk that t h i s is a bett e r eco n mi c a lternati ve than killin g them
b Bu t th ey pe r m i t eve ni ng as we ll as dayti m e trips
c As a r esu lt , t h e w hale s abandon their yo un g
d If w h l es are to s urvi ve thi s, th e n governments ha ve to draw up s trict gUide li nes at
once
Listen to the tape and check your answers Practise say ing the sentences
3 You wo r k a s a tou r g ide abo ar d "T h e Montcalm", a w h lin g cru i se s hip t r ave llin g
from Sw e de n to Greenland Th is is th e first day o a five~day t r ip
Record the following announcement for your guests Th e n compare it with
the tape
G oo d morn i ng, ladies and ge n tlemen Welco me aboar d " Th e Mo n tcalm"
We w ill be sa i ng a eleven o'clock loca l time
We reach t h e w h al i ng a r ea at arou nd f our o' clo ck thi s afte rn oon
As soo n as dusk app r oaches we wi ll move o ff so as not to di st r ess the w h ales
We h p e to see abo ut twe nt y d iffere nt spec i es durin g the trip
Once aga in, I welc ome yo u a oa rd a nd hope you h ave a n enjoyab l e and
successf ul shoot
Tourism
Trang 39Vocabulary 1
Business collocations
M a tch the words on the left to the wor ds on the right to
m ake noun collocations , which appeared in the Re ad ing
te xt on page s 50-51 of th e Course Book
r ecei p ts
2 Write the correct noun collo ca tions from exercise 1 in these
sentences
a = the amount o f mon ey a
co u ntry r eceives from touri s m
b = the amount of mo n ey th at is
r e quir ed to keep a buil d in g in good repair
c = w h t you h ave t o pay
for food a nd other basic m ater i als on the worl d m arket
must pay its sta ff
e = the percentage of hotel r ooms
th a are full t hr o g hout t h e year
3 Link the adjectives with the nouns to comp l ete the
opp ort unities
ownership
a belonging to somebody who does no t li ve in yo ur country:
b loca l people native to the area:
c all the goods and services produced and t raded in t~e world:
d cheap f l ig ht s:
e nations wit h l arge cities:
ch a nc es for a co untry to become wea lth y:
Reporting verbs
~ 1 Use the reporting verb s on p age 53 of t h e Course Book to
complete th e statements below Use eac h verb once only
a Th e guest to leave un less he was given a
non ·s mok in g room
b Th e conc i erge they v i s it t h e new nature r eserve
c Th e receptionist th e guests whe n they come down to breakfast on thei r last morning that they need to check out before 11 a m
d T he manager hi s staff to switc h a l l
unn ecessary li ghts off
e " I t's dangerous to wa lk too close to th e cliff," s e
the party
Mrs Brow n 's room
9 Th e l oca l rep the h ote l
g ests to a far ewell party
h The gove rnment that there are sufficient
t ourist j obs in th e area
Cho ose suitable reporting ve rbs to complete this ext r act
Do not use say or tell Ther e c n be more th a n one correct answer M ake su r e you put the verbs into the ap prop riate
tense
I n an article recently published in The Times il was
(a) I hat o ut ollhe 120 million glossy brochur es
which are prinled every year 38 million are Ihrown away II
recycled is because oll h e inks Ihat are used in th e prinling process
However Ihe chairman 01 Green Flag Inlerna ti onal, a making conservalion organisalion , is (c) lour ope ral ors 1 0 become green and 10 save paper He (d)
non-prolil-thai saving Irees w ill also save Ihe operalo r s money He also I i es to
waler and electr i city H e to I hal they no longer change lowels da il y a nd (g) Iheir g esls 1 0
swilch ott lighls when leaving rooms
He (h) Ihe campaign is an attempllo slop olher counlries sullering unco nlr o ll ed development on Ihe scale seen
in Spain in Ihe 1970s Although h e Ii) Ihat his campaign has been a success in Malia he Ij) Ihal he
is otten fighting public disinlerest ' Unlilthe general public
Ihe lour operalor shows he i s concerned wilh prole c ling the environment lew tour operalors will change Ihe ir policies,' he
(I)
39
Trang 40Developing the Topic
Reading
Read the article to answer these questions
a W h y we r e th e fishermen angry?
b W hat h a ppen ed to the sea cucumbers?
C W h y a r e tour ope r ato rs concerned abo ut protecting the flora and fauna of the Ga l apagos?
e How do insects arrive on the island?
d What harm are foreig n plants and animals doi n g to the native species?
Ho w are the a utho r ities trying to deal w ith this problem ?
9 Wha t concerns do s ome people have abo ut tourism to t he Ga l apagos?
h What would they li ke to happen to the park entry fees?
Battle to Save the Galapagos
"E NCHANTED i s l a nd s o r infest e d
Cha rl es Darwin Re s ea r c h S t ation in
the Galapagos a r ch ipebgo w h e re the land and
marine habirat has been experieDcing
an horrific SfCles of
t o urism li cences and promised a flttt of pa rr o
b oa u and ai r craft to enforce the n ew
integrit), is rapidly being
incre ases, both fr o m
the giam rorroises were
kill,d, alleg,dly by
an d dri e d, re a dy to be so ld by middlem e n to the
iu c l'Jtive Far Eastern mark er
Th e subseq ueO( ban o n rhe sea c ucumber
of th e Research Station, whi c h is viewed b y
l oca l s as the f ocus for a misguided
I! cua dor to keep rhe peace
Thi s troubl e in paradise, however , has
finally prompced concerted action on behalf of
Ecuador 's oldest and foremost national park
in{(~-rest in the Galapagos is calculared a t more
eco wuri s m mark er, are al so taking steps to
PA.cJFIC OCEAN
tour i sm is flouri s hing But perhaps most devastating of a U is {he effect
spec ies
Galapagos' ex traordinary
array of wildlife, particu l arly
d e fences aga in s t predators
have land animals such as the g iant tortoises
introduced in the 1950 5 to co une er the
a nti cipa ted ar ri va l of che malarial m osq uito,
have now choked great rra c ts of the islands
(an a rrive O eh daily fli g ht s o r among craces
s nak es th a t are liable to ra vage the l'U stocks
been found among imp or t ed timber To
measures co redu c e th e likelihood of importcd
ill s Visitors a re already is s ued w i th rubbi s h
from the main l and
Brian Williams, direcror of Journey
of tOuri s m praCti sed i s
ge nerally low impact,
highly educational
rhac rouriSt numbers art
limit i s 4 0 , 000 , but lase
are S ide- step pin g the new tOurism liccnce restrictions by squeezing more berths into the ir bo.1.ts The~' also regrer cbar much of the park
reinve s t ed in th e park This means thac tOuri s m
park that it should
(f tom T he Ti ma)