The popular of Fanny Ice cream in Hanoi

 The popular of Fanny Ice cream in Hanoi

A Introduction

 Background :History of Fanny ice cream, Fanny shop,…

 Rationale of study:

o We want to investigate more one of the most favourite ice-cream

brandnames in the present

o We want to help you know more about different kind of Fanny ice-creams with brand-new flavours which can make every ice-cream firm’s specific characteristics

o On behalf of some firm’s customers, we want tell their thought and

feelings about Fanny Then, we can help Fanny to expand its market

 Research questions:

o What creates favour of Fanny ice cream?

o Are Fanny brand name really favourite?

 Hypotheses: The special of flavours may create favour of Fanny ice cream.

 Research methods:

o Entertaining

o Descriptive

 Literature review:

B Major findings

 The popular of Fanny Ice cream in Hanoi :

How is popular of Fanny in Hanoi? How many people have known this brand name?

To find out, we asked 100 Hanoi people if they had ever eaten Fanny ice cream As a result, 68 people said “Yes” and 32 people said “No” After looking over their answers,

we realized that there aren’t too many people who know Fanny Although 68 people are almost half of 100, but for a powerful brand name, it’s not much However there’s a problem that Fanny’s customers are often hotels, restaurants, resorts and café shop As a result, some people might have tried this flavor but they didn’t know Therefore, we wanted to know among 68 people who have eaten Fanny, how they like it The second question we gave them is “How many times have you eaten Fanny ice cream?” Surprisingly there’re 45 people who ate more than 10 times It’s 66, 2% of total They seemed to like Fanny very much There are 22 people ate Fanny 1-10 times In addition, there are only 3 people just tried it 1 time Obviously, maybe Fanny isn’t very popular in Hanoi but everyone who enjoyed this brand name seems to like it very much May be because of Fanny’s flavors or another reasons We think the quality should be the first

As the quotation of Fanny Ice cream “No matter who you are, from a five stars hotel, a luxurious resort to a nice small coffee shop, we guarantee your satisfaction once you become one of our customers.” We hope Fanny’s marketing in Hanoi will be stronger to

enlarge its brand name

A number of people that have eaten Fanny ice cream

68%

32%

Yes Not yet

 History :

I n 1994, Nguyen Cong Xien, who is a retired military officer, planned to produce French ice cream in Vietnam The business circle in Hanoi thought that Xien was mad, as few people would have ice cream during long winters in the capital city At a trade fair introducing French and Italian ice cream production technology in Hanoi, Xien met Jean Marc Bruno, a French ice cream expert After the trade fair, Xien imported French and Italian ice cream production lines

Helped by Bruno, the Viet-Phap Ice Cream Co was established with its products bearing the brand name of Fanny (Fanny is the name of a film shot in Marseille, France, Bruno's hometown) From Vietnamese fruit juice such as mango, lemon, litchi and strawberry, Viet-Phap Ice Cream produces fruit ice cream in accordance with a strict computer-controlled hygienic process

To date,there are three big shops serving Fanny ice cream in Hanoi, Danang and HCM City.Moreover,it has also been wholesaled to hotels and restaurants in many big cities such as HCM,Phan Thiet,Nha Trang and so on

Knowlege about Fanny ice cream

99%

1%

not yet yes

 Flavour :

Fanny ice cream is produced by traditional French methods, with 100 % natural ingredient sources chosen carefully

There’re many flavour for you to choose when people come to the ice-cream

restaurants.With Fanny,consumes have more choices than any others ice-cream

companies

Moreover,eating Fanny’s ice-cream is very good for health.For exaple,the distinct flavors of tropical fruits provides great tast and nutrition,are low and carbohydrates,with high level of potassium and vitamin C

Because of its advantages,Jappense and Korean ppl are fond of eating fanny ice-cream very much in their countries.Moreover,more and more Vietnamese ppl is being attracted

by Fanny today

Comment about Fanny flavour

0%

46%

54%

Aw ful Satisfied Delicious

 The price of Fanny Ice cream :

To know the estimation of Hanoi people about Fanny, we also asked 68 people who have eaten this flavor what they think about Fanny’s price We let they rate as a 5_mark_ladder After collecting their answers, we realized that there’re 3 estimations The group with the largest number of people, half of total, consisted Fanny’s price is higher than the others even it’s quite expensive There’re only 6 people said it was cheap The rest of people said it was medium Although its price is expensive, but many people have been eating this brand name As we thought, may be because of its quality In addition, if you pay attention on it, you can see that Fanny will never stop offering the flexible price policies and various support forms for each customer such as promotion girls, flavor of the month, menu of the month, etc The current campaign discount of Fanny is Buffet Fanny It’s very interesting to enjoy a tasty ice cream buffet on the first Friday of every month, from 6.30pm - 11.00pm Enjoy as much as you can! With only

75.000 VND/ticket There’re also many campaigns of Fanny for everyone can enjoy

comment about price of Fanny ice cream

9%

37%

54%

cheap Medium expensive

 Service :

1) Staff :

Fanny is originated from France where people have luxurious and gentle life style Therefore, all the staffs are trained with professional style They serve customers enthusiastically, fast and effectively.Anyone who have eaten in Fanny even though just one time would feel satisfied with the way of serving here When being asked, 97% people, who have eaten in Fanny, said that they feel

comfortable and relax when they are in Fanny In addition, staff here speak three languages ( French, English and Vietnamese) to serve not only Vietnamese but also foreigners

2) Services from Fanny:

There are two kind of services that people can find here One is for hotels, resorts, super markets The other is for all the customers come and enjoy ice cream in Fanny

By the time Fanny came to Vietnam, many “big customers” cooperated with Fanny and spread Fanny Brandname as popular as nowadays Things make Fanny’s popularity is the best kind of service and a well-known brandname since

ten years Nowadays, Fanny has over 600 customers of hotels, resorts, café shops and restaurants all over the country Fanny supplies equipments, staff training and freezer maintenance as well

For all the customers come to Fanny, they will be serviced many different natural flavours Every first Friday of the month, Fanny has an ice cream buffet with surprise price and tasty ice creams Fanny also often introduces a special flavour of the month and a spescialty of the month Each kind of ice cream here has its own attraction and difference from the others In addition, Fanny held special events like New Year, Christmas, Valentine, Women day… with many activities

Attitude of Fanny service

3%

57%

40%

bad Satisfied good

 Decoration :

1) Parlor:

There are three branches of Fanny Ice Cream in Vietnam All of them are situated in the beautiful places In Hanoi, Fanny is located in the center of the capital Customers will have the opportunity to view a whole scenery of Hoan Kiem Lake and explore the everyday life of Hanoi people Fanny parlor has its traditional French style: luxurious, cosy and very peaceful Is it one of the reasons why people come here? Almost customers agree that the decoration of Fanny shop looks beautiful

2) Ice Cream:

Anyone who have come here must have been attracted by Ice Cream because not only tasty but also beautiful decoration Some are colorful by natural fruits, some look luxurious and impressive by chocolate , caramen or vanilla Each kind of Ice Cream looks so beautiful that people must look at it carefully before they eat

>>> Services and Decoration are two of many factors that make Fanny’s popularity as nowadays

Comment about decoration of Fanny shop

3%

69%

28%

Ugly Satisfied Beautiful

C Conclusion

 Conclusion :

1 Favour of Fanny

Fanny is not really a favorite brandname in Hanoi A number of people that know about this brandname is not really big

2 Things create the favour of Fanny ice cream

+ Flavour:Flavour is the most important thing which create favour of Fanny ice cream With more than 30 flavours, Fanny really attracts Hanoi customers

+ Service: You will really feel exciting when you are servise in Fanny shop Behavior of shop assitants is very good “ fast, effective and prossesional” is the Fanny service

+ Decoration: With traditional French style, Fanny shop really makes customers feel relax, peaceful,…Besides, decoration of Fanny ice cream is also attractive

everybody All ice cream is the produce of art People not only enjoy many flavours of Fanny ice cream but also wonderful decoration

3 Weak point of Fanny ice cream

Besides a lot oof strong pionts of Fanny, this brandname has a weak point: price With almost of people in Hanoi, this price is not cheap They can’t enjoy Fanny ice cream like they hope

 Suggestions :

After conduction a small investigation into Fanny ice cream, we have some

suggestions for you

1 Customers

A great interesting ice-cream buffet is holding on the first Friday afternoon every month Who join in can enjoy a lot of kind of ice cream with different flavors, a lot of fruit and drink… and even an animated and friendly atmosphere at Fanny shop in 29-31

Ton That Thiep Street, 1st district, Ho Chi Minh City An ideal place can be missed!

Buffet Fanny!

Have you ever enjoyed an ice cream buffet or even thought about such an idea? Why not you join us for a tasty ice cream buffet on the first Friday of every month, from 6.30pm -

11.00pm Enjoy as much as you can! With only 75.000 VND/ticket.

If your think the price is too expensive and not suitable for your pocket and that you can’ t enjoy it Then, Buffer Fanny is your great solution.!, just come and feel

2 Fanny brand names

 Off-sales

 Advertising campaign on the media

 Recommendations :

We have some recommendations to help Fanny ice cream develop more

1 Off-sales

 Create more new flavors with lower price to be suitable for most of Vietnamese people

 Expanding some kind of ice creams such as: ice-cream sandwich, Popsicle, ice-cream cone

2 Advertising campaign

3 Preferential treatment for customer

 Special offer: a voucher You will be given 10 point and 10% off after 10 times

D Appendix:

Questionaire

We are the students of National Economics University

We are researching about Fanny ice cream brand name We have some questions for you to survey about this topic We

hope that you will help us to carry out this research Your help will be our great honour.

1 Have you ever eaten Fanny ice cream?

a Yes

b No

These part below uses for people that have answer (a) of question (1)

2 How many times have you eaten Fanny ice cream?

a 1

b 1 to 10

c More than 10

3 How do you know about Fanny ice cream?

a Friends

b Mass Media

c Seeing when going through Fanny Shop

4 Have you ever known about history of Fanny ice cream?

a Yes

b Not yet

5 What do you think about decoration of Fanny Shop?

0 1 2 3 4 5

Ugly Beutiful

6 What do you think about taste of Fanny Ice Cream?

0 1 2 3 4 5

Awful Delicious

7 What do you think about price of Fanny Ice Cream?

0 1 2 3 4 5

Cheap Expensive

8 What do you think about service of Fanny Shop?

0 1 2 3 4 5

Bad Good

Thank you!

E.References

www.fanny.com.vn

Contents

A Introduction 1

B Major findings 1

 The popular of Fanny Ice cream in Hanoi : 1

 History : 2

 Flavour : 3

 The price of Fanny Ice cream : 3

 Service : 4

1) Staff : 4

2) Services from Fanny: 4

 Decoration : 5

1) Parlor: 5

2) Ice Cream: 5

C Conclusion 6

 Conclusion : 6

 Suggestions : 6

1 Customers 6

2 Fanny brand names 7

 Recommendations : 7

D Appendix: 7 E.References 8