What marketing factors affect to buying decision making of nhon hoangs products in vietnam

WHAT MARKETING FACTORS AFFECT TO BUYING DECISION MAKING OF NHON HOANG PRODUCTS IN VIETNAM STUDENT’S FULL NAME STUDENT ID INTAKE ADVISOR’S NAME & TITLE WHAT MARKETING FACTORS AFFECT TO

WHAT MARKETING FACTORS AFFECT

TO BUYING DECISION MAKING OF NHON HOANG PRODUCTS IN VIETNAM

STUDENT’S FULL NAME

STUDENT ID

INTAKE

ADVISOR’S NAME & TITLE

WHAT MARKETING FACTORS AFFECT

TO BUYING DECISION MAKING OF NHON HOANG PRODUCTS IN VIETNAM

FULL NAME : TRAN HOANG TRUC

: CGS00019593 : 09/2015 ADVISOR’S NAME & TITLE : DR BUI PHI HUNG

FEBRUARY 2017

RESEARCH PROJECT

(BMBR5103)

WHAT MARKETING FACTORS AFFECT

TO BUYING DECISION MAKING OF

NHON HOANG PRODUCTS IN VIETNAM ?

RESEARCH PROJECT

TRAN HOANG TRUC Page II

AVISOR’S ASSESMENT

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Advisor’s signature

TRAN HOANG TRUC Page III

ACKNOWLEDGEMENT

I would like to express my grateful to all persons who gave me the possibility to complete this study

Through the essays requires reasoning and analysis from reality, I have been trained how to deduce the problems and know how to apply literature reviews into work For me, MBA program is not just simply as a normal course, it represents for my effort and attempt, where I was exposed to extensive knowledge of many authors First and foremost, I want to give big thanks to Open University, HUTECH University and the lectures in MBA OUM program, who have imparted knowledge and valuable experiences to us

In particular, I would like to express my sincere gratitude to Dr Bui Phi Hung, who has spent much time and effort to help me complete the dissertation Simultaneously, I also want to thank my classmates for their support for this thesis

in particular and the whole program in general

I also want to give my big thanks to Nhon Hoang company, partners and customers

of Nhon Hoang company who have supported me to complete the data collection for my research project

Once again, thank everyone for having accompanied me throughout this journey

Ho Chi Minh, 2017