Social media marketing beginner gui on how to social media for your business

Social Media MarketingBeginner’s Guide On how To Use Social Media For Business... I want to thank you and congratulate you for downloading the book, Social Media Marketing: Beginner’s Gu

Copyright 2016 by Brent R - All rights reserved.

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Social Media Marketing

Beginner’s Guide On how To Use

Social Media For

Business

By: Brent R

Chapter 5

Evaluation and Measurement of

Effectiveness through Key Analytics

Conclusion

Online Marketing Information

Discover How To Generate An Endless Flow Of Internet Marketing Leads

I want to thank you and

congratulate you for downloading the

book, Social Media Marketing:

Beginner’s Guide On how To Use Social

Media For Business This book contains

information on how to use social media

to increase revenues for your business

You’ll learn the benefits of social

media and why you need to use it in your

business Whatever business you’re in,

this book will show you step-by-step

how to use social media to increase your

business The best part is you can do all

this marketing for free or at a very

affordable price compared to other

marketing avenues

Thanks again for downloading

this book, I hope you enjoy it!

Chapter 1

The Great Shift — from

Traditional Marketing to Digital

Marketing

“Traditional Marketing in the

Modern Day - Is it still applicable?”

This is probably the greatest

dilemma that businessmen and marketers

are facing at present Back then,

marketing was not as complicated as it

is today Companies used to depend

solely on Traditional Marketing for their

promotional activities, which revolved

around the tri-media—print, TV, and

radio These types of placements usually

come with a monetary cost, depending

on the slot and on the duration of the

advertisement, unless the company is

lucky enough to get the spot through an

exchange-deal An exchange-deal or

ex-deal involves giving the publishing or

broadcasting company a sample product

and/or service in exchange of the

advertising spot

Because of the expense that came

along every exposure, some companies

have started viewing advertising as a

liability, rather than an asset Doubts on

Traditional Marketing’s effectiveness

have also started arising due to its

perceived limited audience as broadcast

and circulation may be restricted by

geographical limits Since these media

are highly accessible to audience of all

ages, traditional marketing contents

needed to be somehow generalized; thus,

failing to focus mainly on the brand’s

target market

However, the coming of a new

marketing platform provided solutions

for these problems And to rephrase the

aforementioned statement, “back then,

marketing was not as diverse as it is at

present.” With the coming of the Digital

Age, development of technology, and

emergence of internet-capable or

“smart” devices, it is not any wonder

that there would come a time when

marketing would be “digitized” as well

This phenomenon has eventually brought

about the shift from Traditional

Marketing to Digital Marketing

Digital Marketing used to be

limited to emails and websites This is

more effective because it provided a

direct and personal connection with the

brand’s potential market However, the

World Wide Web can be a world full of

deceit It is sometimes hard to tell the

difference between a legitimate

advertisement and an adware Certain

advertisements may expose the users to

spyware, malware, and other threats

And what happens to unwanted and

unsolicited emails? They simply end up

in the Spam folder, worse, Trash folder

even without the user reading the email

Same goes for some website

advertisements Fancy visuals and

catchy taglines may get users’ attention,

unfortunately, only a few dare to click

them These ads may have successfully

raised awareness, yet it should not stop

there Since then, there has been a need

for a new marketing platform that

companies can use without giving

customers the feeling of being spammed

or bombarded with unsolicited ads

Mark Zuckerberg, Jack Dorsey,

Kevin Systrom, Ben Silbermann, and

many more — great names that surely

ring a bell, right? These web

programming geniuses and their

brainchildren have definitely given

legitimate advertisements justice,

providing a new avenue to prove that

they are indeed, legitimate By their

brainchildren, of course, we are talking

about Facebook, Twitter, Instagram,

Youtube, Pinterest, and many other

social networking sites! Perhaps the

great success of social media may be

equated to people’s fear of missing out

or simply FOMO With these sites’ goal

for people to “stay connected” and “get

in-the-moment updates,” unknowingly,

users have eventually started to develop

a certain kind of attachment with their

gadgets, virtual friends, and followers

Definitely, marketers saw this as a great

opportunity to get in touch with their

current and potential customers

Before, it used to be companies

feeding, bombarding, and spamming

customers with their unwanted

advertisements Now, customers

themselves seek advertisements and

updates directly from the brands as they

choose to follow them online It is

empowering in the part of the customers

because they are given the option to

follow these brands or not Moreover, it

is empowering for the brands as well, as

customers choose to follow them.

Almost all companies nowadays

have engaged in Social Media

Marketing Why? because it’s the trend!

People spend almost half of their days

scrolling up and down their newsfeeds,

liking and sharing posts, favoriting and

retweeting tweets, and even reposting

posts Aside from that, companies want

to do more without spending more

How? The effort they have to exert in

developing their pages is not as much as

the time and money they have to spend in

other marketing channels Plus, social

networking sites allow real-time

interaction with their customers, thus,

it’s a lot easier and faster to gather

customer insights These are just some of

the benefits of social media marketing

More of these shall be discussed as we

go further

So, the question remains, is

Traditional Marketing still applicable in

the Modern Day? Maybe yes, maybe no

It actually depends on the company’s

objectives and its target market But just

as how some conventional traditions

from our ancestors are still applicable at

present, some companies still

incorporate the use of traditional

marketing in their strategies It’s

probably safer to say that it’s not totally

a shift, but an integration, rather, of

Traditional and Digital Marketing

A step-by-step process on how to

integrate the use of social media in your

business will be presented in the

following chapters Get ready to get your

business digitized!

Chapter 2

Planning, Setting Goals,

Determining Objectives

“Great results don’t just magically

happen! They are strategically planned.”

What do you usually do when you

are about to go on a trip to a place that

you have never been before? Isn’t it that

you search for great places to see,

cuisines to try, and things to do there? It

sure is fun going on a spontaneous

adventure But you surely don’t want that

to happen with your business

Cliché as it may be, Planning

initially paves the way towards your

business’ success Your Social Media

Marketing Plan should include

everything you want to do and hope to

achieve through the use of social

networking sites It serves as the

backbone that will support and sustain

your campaign True enough, there is no

harm in aiming high But basically, you

don’t need a “too good to be true” plan

Stick to reality and keep your plan brief

but comprehensive, and feasible The

more specific your plan is, the higher is

the probability that you would be able to

execute it well

Ideally, you first start with an

analysis of the market and the industry

This includes a recap of your previous

marketing efforts and a review of not

only your current market standing but

also your brand’s position in the minds

of customers It is also advisable to

include an analysis of your competitors

It’s good to know what your competitors

are up to

Based on these, you can now

formulate a SWOT Analysis of your

business S stands for Strengths or

internal factors that your business

considers as assets and resources; W for

Weaknesses or internal factors that affect

your company’s performance through

limiting and restricting growth and

development; O for Opportunities or

external factors and possible prospects

that your company may venture into to

improve its performance; lastly, T for

Threats or external factors which pose

challenges against your business

Now that you are already aware

of where your business stands, it is time

to decide where you want your business

to be This means setting goals and

determining objectives Goals are

technically broader in scope compared

to objectives For example, your goal is

to raise awareness for a new product

through the use of Facebook Therefore,

your objective for this goal could be to

generate X amounts of posts per day

explaining the features, advantages,

and/or benefits of the said product Keep

in mind that it is smart to keep your

goals and objectives S.M.A.R.T —

Specific, Measurable, Attainable,

Relevant, and Time-bound

Chapter 3

Identifying Target Market,

Choosing Suitable Platform

“Emails fail to send without

recipients Same goes for your

advertising messages.”

Aside from earning profit, one of

the reasons you put up your business is

probably you felt that there is a need for

your product or service, and you wanted

to satisfy that need Those who need

your product or service are your Target

Market They become your Target

Audience once you direct your

advertising messages towards them.

Some may probably wonder if it is

possible to not have a target market I’m

afraid not, because even the most basic

commodities in life have profiled their

target markets It’s a fallacy to think that

the entire world is your target market,

and that your product or service can

cater to everyone’s needs Just as how

everyone differs in their physical

appearance, everyone has his or her own

preferences as well

Apparently, it’s easier to craft

messages if you know to whom you are

addressing them to Plus, they would be

more effective since they are directed

properly In identifying your target

market, you might want consider both

demographic and psychographic factors

Demographics may include age, gender,

geographical location, civil status,

educational background and income

level Psychographics on the other hand,

may include lifestyle, personality,

values, opinions, attitudes, and interests

After successfully identifying and

profiling your target market and

audience, you may now proceed to

choosing the suitable platform based on

their preferences

Choose the networks that can best

meet your goals and reach your

audience There are also various

advertising formats available in these

social networking sites You may

directly place your advertisements on

them, similar to typical website

advertising, or you may opt for a more

personal connection with your audience

through creating your own pages That is

actually the main goal of Social Media

Marketing — to establish and strengthen

relationships with potential and current

customers

Here’s an overview of some of

the notable platforms that you might want

to consider:

Facebook Facebook is probably

one of the most powerful and influential

social platforms in the world Statistics

show that as of the third quarter of 2014,

Facebook already had 1.35 billion

monthly active users With this, it is

undeniably safe to assume that most

people are on it Having your own

Facebook page gives you the freedom to

post and share whatever message,

whether in form of text, photo, or video

you would like to convey Facebook

enables building long-term relationship

with your Likers Moreover, it also

provides real-time interaction with them

as you can immediately reply to their

comments or answer their queries.

Through Facebook, you are able to give

your brand and company a personality

— friendly, sociable, and accessible It

is actually not hard to gain loyal

followers and generate lead through

Facebook

Twitter Twitter can pose both

positive and negative challenges to your

brand as it limits you 140 characters

only However, its goal is to deliver

messages and updates that are

“in-the-moment.” These may be live feeds

during one of your company’s events or

an ongoing sale This is ideal for

customers who are on-the-go yet prefer

to still be in-the-know of the latest

happenings Twitter is an ideal tool to

reach out to your audience directly and

instantly

Instagram Basically, Instagram is

a photo -based social network With its

recent updates, users are now able to

upload short videos on it In the past few

years, Instragram has been an effective

platform to reach audience who prefer

messages that are highly visual and not

so text-heavy

Pinterest Pinterest is another

content-sharing site that enables users to

“pin” or post photos and videos to their

pinboards Similar to Instagram, it aims

to feed customers’ visual needs

Youtube The great thing about

Youtube is that you can enjoy the

benefits of having a TVC or a TV

Commercial without having to pay for its

airing slot In addition, it also reaches a

wider and broader target audience

around the globe

These are just some of today’s

significant social networking sites

There are still a lot out there such as

Tumblr, LinkedIn and Google+ It is not

really necessarily to be on all platforms,

unless you can manage them all at once

What’s necessary is that you pick out

which among them can effectively and

efficiently deliver your messages and

reach your target audience.

Chapter 4

Formulating, Implementing, and Maintaining Content Strategies

“In every occasion, it’s important

to know what to say, when to say it, and

how to say it.”

Of course, social media platforms