vibrant adult industry market segments,the live webcam industry provides fanswith connection, customization,interactivity, and an emotional experience that “porn” simply cannotmatch — wh
Trang 2Table of Contents
Introduction
What is a Webcam Studio?
The Changing Face of Pornography
A Brief History of Webcamming Selecting a Location
The Gay Cam Scene
Teledildonics, Camfecting and
Blackmail
AR, MR and VR
Trang 3Death of the Camgirl
Three Documentary
Recommendations
Sex Lies And Rinsing Guys The Truth About Webcam Girls Cam Girlz
More Resources
About The Author
Disclaimer
Trang 4Porn has always been a hotbed forinnovation, consistently advancing
technology ever since Gutenberg
invented the printing press It is an
incredibly competitive market that
adopts innovation as early as possible.Webcamming has quickly grown into one
of the adult industry’s and the Internet’sbiggest cash cows LiveJasmin.com,which is based in Luxembourg and haslong been the most popular camming site
on the Web, ranks as one of the 100 mostpopular websites in the world
According to Compete.com, LiveJasmingenerates more than 9 million uniqueviewers a month Similar camming sitessuch as Chaturbate.com, Cam4.com andMyFreeCams.com boast 4.1 million, 3.7
Trang 5million and 2 million unique monthlyvisitors, respectively LiveJasmin boasts
25 million unique visitors per month.The money generated by cam sites isnow counted in the billions of dollarsannually At its most basic level, the livewebcam phenomenon is merely the nexttechnological extension of the live phonesex craze that started in the 1980s Arecent internal study by one companyestimates that the now global industryboasts an average of at least 12,500 cammodels online at any given time andmore than 240,000 users Many of theindustry’s top models are said to makesix figures a year, and the pay networksthat host and produce the content aretaking in millions Among the most
Trang 6vibrant adult industry market segments,the live webcam industry provides fanswith connection, customization,
interactivity, and an emotional
experience that “porn” simply cannotmatch — while providing opportunitiesfor performers and studios, cam
companies, their affiliates, and more.Moreover, webcams are one of theonly parts of the adult industry that hasnot been affected by the tube sites Guys
go to webcam models to pay for theinteractive nature of the experience,which is much more difficult to bootlegthan a formulaic porn DVD Unlike pre-recorded pornography, cam showshappen in real time While you canrecord a webcam show and share it, the
Trang 7true value is in its interactivity, whichcan not be replicated.
To any red-blooded male
entrepreneur, a webcam studio wouldseem to be a natural marriage of
interests; money and naked young
women While many women are in
director/management roles in the adultvideo market, there are relatively fewfemale owned cam studios today but this
is not to say that they too can not cash in
on this thriving new business
The most important thing obviously is
to have a local product, which meanslocal models — female, male, and
transgender — that will generate theneeded conversions from local users.For newcomers, just starting out, there
Trang 8are tens of thousands of cam girls
already out there and the competition isfierce Unless the girls are spectacular,there is a great deal of work involved inpromoting them and getting guys to spendtheir hard earned dollars It is definitelynot an easy task No business anywhere,let alone one in a third world country, iseasy There are a host of little challengesthat you will have to deal with You cananticipate and mitigate against some ofthe challenges Others will simply pop
up with no warning That is why I havewritten this book, to help you preparefor as many eventualities as possible.The key thing to keep in mind is that youare running a business and you must atall times treat it as such This means
Trang 9market research, financing, and
employee management skills You arenot going to just fly to Colombia, pick up
a girl, put her in front of your laptopwebcam, and become the next LarryFlynt/Hugh Hefner overnight It is asurprisingly complicated process, andpart of that process is learning about themarket and what sells Another, evenmore important part is learning how tostart and run a business like this in thecountry you intend operating in As withanalysing any other segment of the onlineadult entertainment industry, providing
an accurate estimate of the size of
today’s live cam market, which is
overwhelmingly made up of privatelyheld companies that have no beneficial
Trang 10reason to report actual revenues,is
problematic While many numbers aretossed about, quantifying porn’s
revenues is impossible With that beingsaid, anecdotal reports indicate that livewebcam revenues may account for asmuch as a third or more of online adultrevenues today — making cams a multi-billion dollar business It is recessionresistant No matter how bad the
economy gets, there will always belonely people who need to satisfy theirneeds
Trang 11Just to be clear from the beginning, awebcam studio is not a website likeMyFreeCams, Cams.com, LiveJasmine,etc where guys go to pay to watch girlsmasturbate There are already severallarge players in this segment of theindustry who have the massive traffic,servers and other infrastructure needed
to sell video chat services to their
clients Cam sites of this size requireconnections of several gigabits persecond, something that simply cannot beaccomplished on a single server Thismeans that there are some pretty heftyupfront costs including advertising,hardware, bandwidth expenses, etc.which equate to rather high entry
barriers in that particular market If you
Trang 12want to start your own webcam site, youwill need a team of really good
programmers, smart marketing people,and at least $10 million that you arewilling to risk on the world’s acceptance
of your dream product Most
independently run cam sites fail withintheir first six months New sites have tocompete with sites that have been aroundfor twenty years and have thousands ofmodels — and in most cases, there is nograce period before the comparisons aremade to older, well established sites.These new sites will usually begin withonly a few models on-line at a time.Visitors come to the site and fail to see alarge number of models on-line, and sothey never come back When the models
Trang 13do come on-line, they wonder where allthe traffic is — and then they defect toother larger sites It is for this reasonthat the big webcam sites usually havemultiple affiliate marketing plans inplace to drive traffic, so the focus is onattracting customers and deliveringcontent to them.
The basic premise of the cam girlgame is a simple one: The internet
viewer pays the girl for her time, and inexchange, she will chat, take off herclothes and play with herself (and
others), or any combination thereof Thestudios and their models are creating thecontent, which the website then sells totheir clients (the traffic) If a client 'takesthem private' that means that he begins
Trang 14paying an ungodly amount each minute towatch the model in private So for
example, if a client is 'private' with agirl for ten minutes and she charges threedollars per minute, then thirty dollars isdeducted from the client's account Thatthirty dollars is then split between thewebsite (for the traffic) and the model(or the studio, if she works for one)
Camsites rely on two main types ofperformers, home cammers and studiocammers Home camming refers to
broadcasting from home, and there arenow vast numbers of cam girls
broadcasting from the safety and security
of their own bedrooms These modelshave their own working equipment
Trang 15including internet access, computer,webcam, and working space There is a
a huge push towards going independent.More and more models are performingshows exclusively on Skype and areseeking their own payment processors
On Chaturbate, for example the majority
of cam girls and cam guys are
broadcasting from their homes Homecamming is very popular throughout theWestern World and Africa, especially inWestern European and North Americancountries African countries such asKenya, South Sudan, Tunisia, Ghana,South Africa are also home cammingstrongholds There definitely is a trendfor girls doing the cam shows on theirown This will be accelerated as the
Trang 16access to broadband increases and theprice decreases.
Studio camming on the other hand isthe act of broadcasting from a 'studio' Inthe adult cam world, a studio is a centrallocation where girls or models can useequipment like computers, webcams andphysical rooms for their sex chat job.The studios usually subtract the utilityfees from the overall earnings of themodels Studios normally take part of thepayment made by clients who tip themodels, to cover the costs of promotingthe models and or the supply of essentialaccessories Apart from being a brickand mortar physical location equippedwith camming equipment, a cam studio
is also a company that recruits people to
Trang 17be webcam chatters, although it is
definitely not a modelling agency Theymay try to recruit aspiring models, butthey generally have no connection withthe regular modelling world Most
studios offer a contract that commits themodel to a certain time frame Theyusually offer a percentage of the tokenincome ranging from about 10% up to70%, sometimes even more In somecases the studio will not allow
performers to work without them for aconsiderable period after they quit.Occasionally models will accidentallysign up for a cam site through a studioonly to find out later when they do themaths, at which point it is too late
because the contracts have already been,
Trang 18signed complete with the non-competeclause (usually in effect for one yearafter the account is closed) In
Colombia, many of the studios in citieslike Medellin are only in business
because they are able to receive
payments on-line, while the girls cannot
At one time, that was the only value thestudios provided
America is starting to outsource animpressive amount of its hands-off sextrade to the third world webcam
industry Solitary men are swappingtables at strip clubs for laptops in bed,which actually makes a lot of sense It isprivate, reliable, and arguably moreintimate: members are able to checkback in with their favourite models
Trang 19whenever they like Webcam studios are
to bedroom masturbators what brothelsare to Johns Webcams are completelyvirtual, meaning they do not have todrive anywhere or interact with anyonewho's not on a screen
Much of the behind the scenes
information regarding sites and studios
is kept very close to the chest, and manynew models do not even know that theyshould be doing research about the
studio they are joining ahead of time.This puts models at a considerable
disadvantage when picking a studio towork for, and some studios will resort toaggressive tactics and even threatenmodels who eventually realize that thestudio is not providing enough of a
Trang 20benefit for the percentage that they aretaking Generally speaking, studio
models are averaging more money perpay period than independent models.Whether it is the room décor, superiorwebcams, internet connections, lighting
or training, they simply make more.The manager or administrator of astudio is often informally known as anE-pimp Studio camming tends to bevery popular in Poland, Romania,
Russia, Ukraine, as well as in otherEastern European countries In addition,there are large numbers of studio models
in South America, especially in
Colombia and Brazil, but there are alsocam studios as far afield as Kazakhstanand the Philippines in the Far East In
Trang 21general, a cam studio offers its girls (andsometimes boys) an agreement wherethey offer the use of their facilities for anumber of hours per day, and a number
of specified days In return, they keep apercentage of whatever the models earnand they will often also set a minimumamount of money needed to be bought inper day or per week Models who do notmake that target are simply not paid and
in some cases even left with a debt.Some cam studios do not really addmuch in terms of real value, especiallywhen the chat sites employed are
accessible for everybody Others offer agreat deal to girls who have little
experience in either performing or
marketing For those who are not
Trang 22technical, the studio will help them insetting up chat rooms or even Skypeaccounts Many girls are referred by anewspaper or website listing Maybe afriend suggested they try it out Maybethey are shifting from traditional stripclub work to the on-line equivalent, apopular trend in wealthier countries.Maybe they are working in a brothelwhere web camming is just anotherexpectation.
One of the main advantages of studiocamming, is that a model can hide her'dirty job' from her family and friends.Some offer privacy that may not beavailable at the model's cramped andcrowded home Perhaps they simplywant to keep their relatives away from
Trang 23the cam, especially if they plan to domore than just chat Some girls willclaim that they are simply 'not that kind
of girl' and only do this because it istheir job, but really, who are they trying
to fool but themselves Others simply donot have the disposable income to invest
in a PC, working space, high speedinternet or even a web cam In somecountries, it is much easier to obtain awork card from the studio than trying to
do the same thing as a self employedfreelancer, so that they can get a loan tobuy a car or an apartment An
experienced cam studio will generallyhave a plan for each model, detailinghow or when they will be featured onvarious websites
Trang 24One of the most visual examples ofthe growing maturity and success oftoday’s live webcam industry is found inthe emergence of professional cam
studios These facilities evolved fromsimple locations that offered high-
performance cams, computers, and
internet connections, and now provide abroad range of essential services that arebuilding and guiding webcamming’sfuture Some look like a film set, with acardboard back drop and a bed in it.Some studios provide hotel rooms
where broadcasters have privacy Thedegree of privacy broadcasters havediffers In some studios, every
broadcaster is alone in a room behind aclosed door In others, broadcasters are
Trang 25crammed in like sardines, with barelyenough room to move without bumpinginto each other Studios can be located inoffice buildings, apartments, factoryhalls, hotels, in fact just about anywhere.Some have a luxurious modern lookingset-ups with classy looking couches orartful backgrounds Others have highspeed Internet connections, high
definition webcams and a variety ofindividual studios catering to all sorts ofthemes (including bedrooms, showersand dungeons) Some are really shabbyplaces in old flats with ripped off
wallpaper and worn furniture Girlsworking in rooms with bright/gaudywallpaper or big visible curtains thatserve as dividers used to be a tell-tale
Trang 26sign of lower end studios, but more andmore are now recreating a facsimile ofwhat looks like a normal bedroom orliving room.
Just to complicate matters further awebcam studio is different from a virtualwebcam studio The virtual studio
owner, (e-pimps trying to sign up models
to jerk off on camera in their own
homes) are paid a percentage of what themodel earns An on-line or virtual camstudio is basically just a website trying
to recruit wannabe performers to work
on camsites They do not provide
equipment or opportunity at all Theymay provide some support and may helpwith some practical issues, but basicallyall they do is take a percentage There is
Trang 27no way of telling who or what is behindthe website They offer no guarantee atall to any service, including minimalsupport or coaching and timely payouts.Wannabe performers may stumble upon
an on-line studio and erroneously
subscribe to it thinking it is an actualcamsite This business model worksonly where there are a lot of womenwho already have the hardware/privacy
to do the cam shows These guys have nocontrol over when and how often theirmodels get on-line and hit the track.What is more, since there is very littlevalue added working for the virtual e-pimp, most of these girls eventuallysmarten up and figure out how to cut outthe middle man completely and work
Trang 28directly for the website There is
constant employee leakage with this type
of business model Webcam sites arefilled with high school drop-out
strippers that have set up their ownwebcams If she is capable of setting up
a computer at home, she could probablyset up a fully working webcam "studio"
Physical studios differ significantlyfrom digital studios A digital studio ismore of an agent, who is basically anaffiliate marketer with a model referralprogram The agent earns a commission
or revenue-share when models sign upthrough a special tracking link Based inGeneva, Switzerland, and part of on-linemarketing firm DAgency, Xmodels forexample is active across all European
Trang 29countries, boasting a roster of more than25,000 registered models Physical
studios provide an actual place for themodels to perform while digital studiosonly provide promotion and consultationfor the models Both kinds of studios can
be highly successful A studio managesthe models The studio helps the modelsout with many things ranging from gettingstarted and learning the industry to
promotion and driving customers
Studios have a much more active role inthe model’s career than an agent does,and much more responsibility as well.Being an agent is nothing but affiliatemarketing Digital studios are learneroperations that can operate more
efficiently, but physical studios can
Trang 30provide everything models need to
perform This can be a major service formodels who does not have all the
required equipment or a place to
perform Both kinds of studios are
responsible for a wide range of otherservices including promotion and
consultation Digital studios often have abad rap in the camming community fordoing “nothing but taking models
money.” Sadly many digital studios areguilty of just that If you are going to start
a digital studio, please try to have someintegrity and provide value to your
models
An actual brick and mortar studio isbasically a location with cameras andcomputers and, more importantly, the
Trang 31privacy where models can do their thing.Your job is to provide them with thetools, site, hardware, tech support, etc.The webcam studio is actually
producing the content that the websiteswill sell to their clients The websiteand studio split the gross sale from theclient The website then pays the modeltheir salary In third world countries, ifyou pay the girl $5 an hour she will think
it is the greatest deal she has ever seen.Meanwhile, you as the studio owner, areearning $2-$3 per minute whenever she
is in a private show With just ten or
10-12 models earning 200 dollars everytwo weeks means the studio managergets a hefty cut for sitting around in anoffice monitoring (perving) over the
Trang 32girls cam feeds and doing very little else
but supply the network connection and
the machines
Overall investment varies from
country to country, but a studio can be
set up in a less expensive part of the
world for as little as USD 15,000 or less
for streaming video 24/7 on a dozen
separate stages Companies like
Odysseycam will happily fly directly to
your current location and set up rooms
for you at $1500 a pop
(http://www.odysseycam.com/studiostartup.htm),but really all you need to get started is a
webcam and some downloadable
software There are many parts of the
world where it is still possible to get
everything started for under $5,000 If
Trang 33you fill the place with girls (say, fivework PCs) in the first month, you willhave an instant cash flow Assuming theaverage gross from each girl is around
$2k, meaning $1.2k to her and $800 forthe studio, minus all expenses such asPCs, ISP, cleaning, etc you should beable to break even in just a couple ofmonths The ideal situation is whereyour models work directly for you, inyour own studio This is better for awhole lot of reasons; you set their hours,you set what they charge per minute ofprivate chat, you make sure they are online when their clients are looking forthem, etc The models work for you Thewebsite (LiveJasmine for example) cutsyou a check for their work From that
Trang 34you pay the models, either hourly or apercentage of what they earn Mostwebsites, including LiveJasmine, willlet you set it up this way but some otherswill not.
Although I have seen some modelsdescribe studios as “scum piggybackingoff girls” hard earned money, the role ofstudios transcends simply providinginventory, to being a competitive
advantage for both cam companies andperformers alike To say all studios arebad is an unfair umbrella statement thatsimply does not hold water There arenow more and more studios that offer agreat deal of value in return for that cut
in commission Cam sites themselves donot tend to offer very much in the way of
Trang 35personal support and training, but thereare now studios that spend weeks
training their models on how to be
successful, so they can get ahead withoutthe beginner’s curve that models
working from home often have I know
of at least one studio in Russia wherenew models receive guidance from anexperienced model who has now movedinto administration These studios want
to transform ignorant country girls intohigh class internet courtesans, whichoften involves an awful lot of work Infact, there are a growing number of VIPstudios, which offer personal trainers,sports facilities, tanning machines etc.Models enjoy regular breaks, conditionsare clean, and they are free to joke
Trang 36around with members and each other.These are mainly in St Petersburg andMoscow, where operations are easilyscalable: studios often have a highturnover and in most of the smallerRussian cities there simply are notenough suitable girls.The thing to
remember, is that in many of these
countries, being a cam girl is one of thebest ways possible to make money This
is why why there seems to be a neverending supply of Russian cam girls.Compared to a normal job in such
countries, these girls have the potential
to earn far more than if they worked aregular job
Good studios offer a wide range of
Trang 37services to their webcam models.
Equipment and Location – Physicalstudios offer studio space to models.This includes all the equipment needed
to perform, a location, outfits, toys,props and anything else the models
require to perform their shows
Help Getting Started – Some modelsmight require some assisted gettingstarted This could include setting uptheir account and getting verified,
signing up for payment processors such
as Paxum or Payoneer and best practicesfor performing on live cam
Driving Traffic – Most studios have abunch of web properties, either socialmedia accounts or websites These web
Trang 38properties are used to generate trafficfor all the models working with thestudio.
Building / Hosting Websites –
Managing a model’s website is a veryimportant task SEO is mission critical
in the adult industry and the model’swebsite is the main hub where she links
to all the different networks on whichshe performs
Model Promotion – The main task ofthe studio is helping the model withpromotion and acquiring customers Asuccessful studio must be able to
generate more revenue for the modelthan she would get working
independently and that requires helpwith promotion
Trang 39Both studios and agencies offer amultitude of benefits to models,
especially those new to camming
Studios for example are better equipped
to offer high quality service with a
professional technical background
Many reputable and knowledgeablestudios and agencies provide training,technical support, promotion,
advertising and general encouragement
to help models succeed In many casesthere are fees involved, and it really is
up to the model to determine a balancebetween cost and benefit The advantage
of the studio system is based on what thestudio is able to offer the performer overand above what they could normally
Trang 40have or achieve by themselves Forexample, a studio may be able to offertraining for the performer both in regard
to their performance and to their chosenweb platform A studio may be able toprovide better marketing and traffic,with designers and affiliate deals, andthey may also be able to offer the modelsomething in the physical sense such asequipment, luxurious rooms and outfits,
or make-up For many performers, theassistance and structure of a studio is avery important confidence builder
Studio owners enjoy the added
benefit of not necessarily being tied toone specific cam site This allows studiomanagers to cherry-pick the sites thatconvert the best, which can be very