Managerial Economics and Organizational Architecture, 5e Chapter 20: Leadership: Motivating Change within Organizations... Attitudes Toward Change• Managers are utility maximizers • For
Trang 1Managerial Economics and Organizational Architecture, 5e
Chapter 20: Leadership:
Motivating Change within Organizations
Trang 2Characteristics of Leadership as
“Guidance”
• Leaders must help organizations choose
the right path through vision
• Leaders must motivate
– Emotional—charisma, difficult to learn
– Rational—standard agency problem
Trang 3Decision Making in Firms
• Organizational politics
– Good leadership initiating good proposals,
careful analysis
– Politics may hinder ratification,
implementation
– Must understand organizational politics
Trang 4Attitudes Toward Change
• Managers are utility maximizers
• For a proposal to be supported, it must
increase the manager’s utility
• General managers need to assess the
effect of their proposal on their manager’s
utility
• To gain support
– Change architecture
– Change the proposal
– Market the proposal
Trang 5Framework for Understanding
Attitudes Toward Change
Standard deviation (in dollars)
Favor proposal
Oppose proposal
Status quo P
S
Lynn’s current indifference curve Increasin
g expected utility
Trang 6Changing Organizational
Architecture
• Increase the decision rights of supporters
– Could also reduce decision rights of
opponents
• Changing architecture can be costly
Trang 7Changing the Architecture to
Gain Support for a Proposal
P
Original indifference curve
for status quo (SQ)
Increasin
g expected utility
Indifference curve for status
quo (SQ’) after changes in
the architecture Chris’s proposal
Standard deviation (in dollars)
S
SQ SQ’
Trang 8Proposal Design
• Flexibility
– If the proposal has lower risk it is more likely
to be supported
– Pilot testing the program gives information
about its possibilities
• Credible commitment
• Distributional consequences
– Some employees gain and others lose
– Modify the proposal so that all win
Trang 9Analyzing the Distributional
Consequences of a Proposal
Increasin
g expected utility
Standard deviation (in dollars) S
P Rob’s view of Chris’s
proposal
Lynn’s view of Chris’s proposal
Status quo for both Lynn and Rob
Trang 10Selling a Proposal
• Careful analysis and groundwork
– Do: communicate and explain to reduce
uncertainty
– Don’t: spring a proposal for immediate
action
Trang 11Selling a Proposal
• Create and rely on reputation
– Past success as indicator of likely future
success
– Reputation as assurance of careful analysis
– Select battles wisely
• Employees are more likely to favor change when the organization is in crisis
Trang 12Organizational Power
• Employees will respond more to
proposal when the sponsor has
personal power
• Sources of power
– Formal authority
– Budgetary and/or facility control
– Information control
– Friends and allies
• Tie proposal to popular initiatives
– free riding
Trang 13Coalitions and Logrolling
• Give support for a proposal to one sponsor
to receive support for your proposal in
return
– Must have credibility in giving support to
future proposals
– Identifying those who will logroll may be
difficult
– The proposal may have to be vague to gain
support
Trang 14Use of Symbols
• Communication within a corporate culture
• But must be supported by architecture
Trang 15Strategic Value of Commitment
GSA company
$90
$85
$0
$80
$0
$100
Simon—Invest
Simon—Not invest