Managerial Economics and Organizational Architecture, 5e Chapter 1: Introduction... Overall Purpose• Provide a framework for analyzing organizational problems • Provide basic managerial
Trang 1Managerial Economics and
Organizational Architecture, 5e
Chapter 1: Introduction
Trang 2Overall Purpose
• Provide a framework for analyzing
organizational problems
• Provide basic managerial economic
concepts
• Apply these concepts to operational
decisions
Trang 3Organizational Architecture
Objectives
• Assignment of decision rights
• Methods of compensation
• Performance evaluation of individuals and
units
Trang 4Managerial Economics Objectives
• Which markets to enter
• Product differentiation
• Production choices
• Pricing decisions
• Market analysis and competitor behavior
Trang 5The Economic Perspective
• Economics provides a framework for
analyzing decisions
• How do individuals make choices?
• the role of incentives
• How can managers structure
organizational architecture to motivate
employees?
Trang 6Economic Darwinism
• Only the fittest survive
• competition encourages efficient decisions
• maximizing shareholder value
• firms must adapt or close
Trang 7Economic Darwinism
• Firms “benchmark” successful practices
• best practices are emulated
• Appropriate organizational architecture
can
• lower costs
• ensure high quality production
Trang 8Economic Darwinism
• Existing architecture is not random
• Surviving architectures are optimal
relative to competitors
• As environments change, the appropriate
architecture changes
Trang 9Book Overview
• Basic concepts
• Managerial economics
• Designing organizational architecture
• Application of organizational architecture