Ethics and the conduct of business 8th by john boatright and smith 2017 chapter 6

Learning Objectives 1 of 2• 6.1: Identify how different business practices challenge the privacy of employees in the workplace and consumers in the marketplace • 6.2: Explain the concept

Ethics and the Conduct of Business

Eighth edition

Chapter 6

Privacy

• Introduction: Privacy

• 6.1: Challenges to Privacy

• 6.2: Meaning and Value of Privacy

• 6.3: Privacy Away from Work

• 6.4: Privacy of Employee Records

• 6.5: Big Data Analytics

• 6.6: Using the Internet

Learning Objectives (1 of 2)

• 6.1: Identify how different business practices challenge the privacy of employees in the workplace and consumers in

the marketplace

• 6.2: Explain the concept of privacy and how the utilitarian and Kantian arguments defend privacy as a necessary right

of all individuals

• 6.3: Evaluate the reasoning that leads a company to

monitor its employees and the measures undertaken to limit such monitoring

Learning Objectives (2 of 2)

• 6.4: Determine what ethical issue(s) are associated with a particular handling or use of employee records and whether the action is justified or a violation of the employee’s privacy

• 6.5: Describe how big data analytics enables companies to profile and target consumers and the potential ethical

issues with this process

• 6.6: Analyze the ethical issues associated with collecting and using information about consumers’ online activities, and the adequacy of the rules and principles created to

protect Internet privacy

Introduction: Privacy

• Psychological testing at Dayton Hudson case

• Telecommunication companies compelled to provide

information

• Internet the most recent challenge to privacy

• Government surveillance impacts the privacy of individuals

• Understanding of right to privacy is important

6.1: Challenges to Privacy

Objective: Identify how different business practices challenge the privacy of employees in the workplace and consumers in the marketplace

• 6.1.1: Privacy in the Workplace

– Available tools

– Why do companies collect personal data?

– Why is evaluation important?

• 6.1.2: Privacy in the Marketplace

– Information gathering

– Database marketing

– Issues in database marketing

6.2: Meaning and Value of Privacy (1 of 2)

Objective: Explain the concept of privacy and how the utilitarian and Kantian arguments defend privacy as a necessary right of all individuals

• 6.2.1: History of the Concept

– Overview

– Acceptance

• 6.2.2: Defining Privacy

– Right to be left alone

– Right to control access to personal information

– Having secrets remain secrets

6.2: Meaning and Value of Privacy (2 of 2)

Objective: Explain the concept of privacy and how the utilitarian and Kantian arguments defend privacy as a necessary right of all individuals

• 6.2.3: Utilitarian Arguments

– Arguments

– Drawbacks

• 6.2.4: Kantian Arguments

– Two Kantian themes

– Common utilitarian and Kantian arguments

6.3: Privacy Away from Work

Objective: Evaluate the reasoning that leads a company to monitor its employees and the measures undertaken to limit such monitoring

• 6.3.1: Justifying Monitoring

– Personal behavior and ability of employees

– Cost of doing business

• 6.3.2: Limits to Monitoring

– Social media

– Ways of monitoring

– Limits applicable for government and business

6.4: Privacy of Employee Records (1 of 4)

Objective: Determine what ethical issue(s) are associated with a particular handling or use

of employee records and whether the action is justified or a violation of the employee’s privacy

• 6.4.1: Ethical Issues with Records

– Issues to be addressed

– Examples

Figure 6.1: Some Privacy Issues with Employee Records

6.4: Privacy of Employee Records (2 of 4)

Objective: Determine what ethical issue(s) are associated with a particular handling or use

of employee records and whether the action is justified or a violation of the employee’s privacy

• 6.4.2: Justifying a Purpose

– Examples

– Resolving disagreements

• 6.4.3: Disclosure to Outsiders

– Overview

– Argument

Figure 6.2

Objective: Determine what ethical issue(s) are associated with a particular handling or use

of employee records and whether the action is justified or a violation of the employee’s privacy

• 6.4.4: Gathering Information

– Overview

– More intrusive means

6.4: Privacy of Employee Records (3 of 4)

Figure 6.3

6.4: Privacy of Employee Records (4 of 4)

Objective: Determine what ethical issue(s) are associated with a particular handling or use

of employee records and whether the action is justified or a violation of the employee’s privacy

• 6.4.5: Accuracy, Completeness, and Access

– Overview

– Objection to drug test and polygraph machine

6.5: Big Data Analytics

Objective: Describe how big data analytics enables companies to profile and target consumers and the potential ethical issues with this process

• 6.5.1: Data Collection

– Methods of data collection

– Services provided by aggregators

• 6.5.2: Ethical Issues with Big Data

– Lack of awareness

– Difficulty of protection

– Loss of privacy

6.6: Using the Internet (1 of 2)

Objective: Analyze the ethical issues associated with collecting and using information about consumers’ online activities, and the adequacy of the rules and principles created

to protect Internet privacy

• 6.6.1: Information Collection

– Google

– Criticisms of Facebook’s privacy policy

• 6.6.2: Ethical Issues with Internet Use

– Overview

– Two problems

– Three responses

6.6: Using the Internet (2 of 2)

Objective: Analyze the ethical issues associated with collecting and using information about consumers’ online activities, and the adequacy of the rules and principles created

to protect Internet privacy

• 6.6.3: Protecting Privacy

– Privacy rules

– Protection principles

– Implementing principles

Conclusion: Privacy

• Privacy a recent topic

• Finding the right means is a challenge

• Protecting privacy requires coordinated solution

• Developing and implementing is a challenge until solutions

are found