Nghiên cứu xây dựng chiến lược kinh doanh - trường hợp công ty cổ phần xây dựng và sản xuất Nam Á Trịnh Lan Hương Đại học Quốc gia Hà Nội Ngành: Quản trị kinh doanh; Mã số: 60 34 05 N
Trang 1Nghiên cứu xây dựng chiến lược kinh doanh - trường hợp công ty cổ phần xây dựng và sản
xuất Nam Á
Trịnh Lan Hương
Đại học Quốc gia Hà Nội Ngành: Quản trị kinh doanh; Mã số: 60 34 05 Người hướng dẫn: TS Trần Đoàn Kim
Năm bảo vệ: 2012
Abstract: This chapter presents an introduction of the research Included in
this part, problem setting, objectives of this report, research questions, methodology, significance, limitation and thesis structure will be displayed
in order to provide an overview of this paper for the readers
Keywords: Quản trị kinh doanh; Chiến lược kinh doanh; Quản lý điều hành
Content
Trang 2TABLE OF CONTENT
ACKNOWLEDGEMENTS i
ABSTRACT ii
TÓM TẮT iv
TABLE OF CONTENT vi
LIST OF TABLE ix
LIST OF FIGURE x
LIST OF CHART xi
INTRODUCTION 1
1 Problem statement 1
2 Paper objectives 1
3 Research question 2
4 Methodology 2
5 Significance 2
6 Limitation 3
7 Thesis structure 3
CHAPTER 1: THEORETIC FOUNDATION 4
1.1 Strategy and strategic management 4
1.1.1 Definition and levels of strategy 4
1.1.2 Business strategies 5
1.1.3 Strategic management process 9
Trang 31.1.4 The role of strategic management 10
1.1.5 Strategic decision making 11
1.2 Analysis models 12
1.2.1 PESTLE model 12
1.2.2 Five-force model 14
1.2.3 Value chain model 17
1.2.4 SWOT model 18
CHAPTER 2: INTERNAL AND EXTERNAL ANALYSIS 20
2.1 External analysis 20
2.1.1 Background information 20
2.1.2 Environmental scanning and forecasting – PESTLE analysis 27
2.1.3 Industry analysis – Five-Force model 40
2.2 Internal analysis 46
2.2.1 Nam A Company profile 46
2.2.2 Value chain analysis 48
2.3 External and internal analysis summary – SWOT analysis 58
CHAPTER 3: STRATEGY RECOMMENDATION 61
3.1 Strategy formulation 61
3.2 Strategy implementation 63
3.2.1 Cost leadership by cutting organization structure 65
3.2.2 Cost leadership by improving material using efficiency 67
3.2.3 Cost leadership by improving stage transfer efficiency 68
3.2.4 Cost leadership by improving asset utilization 70
Trang 43.2.5 Cost leadership by gaining access to lower-cost materials 71 3.2.6 Cost leadership by maintaining low warehousing and marketing costs 72 CONCLUSION 73 REFERENCE 74
Trang 5REFERENCE
1 Hunger, D and Wheelen, T L (2001) Essentials of Strategic Management
2 Porter, M (1985) Competitive Advantage
3 Andrews, K R and David, D K (1987) The concept of Corporate Strategy
4 Johnson, G and Scholes, K (1997) Exploring Corporate Strategy
5 Simon, R Levels of Control Havard Business School Press
6 Bayors, L and Rue, L W (1996) Strategic Management
7 Thompson Jr and Stredlend A J (2001) Strategic Management
8 Nam A Construction and Production JSC Annual Reports
9 Nam A Construction and Production JSC Company Capacity Records
10 Hue, N T H (2010) Building Business Strategy - The Case of Viet Long
Company Limited MBA, Viet Nam National University Hanoi
11 James Manktelow, A C Porter’s Five Forces: Assessing the Balance of Power
in a Business Situation
12 Nguyen, Q (2012) Predict Construction Industry Will Not Recover
Significantly Available from: http://cafef.vn/kinh-te-vi-mo-dau-tu/hsbc-du-bao-nganh-xay-dung-chua-co-phuc-hoi-dang-ke-20120404043019219ca33.chn
13 Trang, Y (2012) Reducing interest rate but not lossening borrowing
conditions Available from:
http://www.bvsc.com.vn/Baoviet/website/Modules/News/NewsDetail.aspx?ID=850 06&all_type=TTKT&type=&idtablink=tab_link3_0&&loai=&lang=vi-VN
14 Thakur, S (2010) History of the PEST Analysis Available from:
http://www.brighthubpm.com/project-planning/101201-history-of-the-pest-analysis/
15 Nishadha (2012) SWOT Analysis Vs PEST Analysis and When to Use Them Available from: http://learni.st/learnings/51080-swot-analysis-vs-pest-analysis-and-when-to-use-them