Buiding competitive strategy in the rice farming industry the case of An Dinh company Nguyễn Khắc Trung Khoa Quản trị Kinh doanh Luận văn Thạc sĩ ngành: Kinh doanh và quản lý; Mã số: 6
Trang 1Buiding competitive strategy in the rice farming
industry the case of An Dinh company
Nguyễn Khắc Trung
Khoa Quản trị Kinh doanh Luận văn Thạc sĩ ngành: Kinh doanh và quản lý; Mã số: 60 34 05
Người hướng dẫn: TS Tạ Ngọc Cầu
Năm bảo vệ: 2010
Keywords: Chiến lược kinh doanh; Cạnh tranh; Sản xuất; Lúa gạo
Content
TABLE OF CONTENTS
ACKNOWLEDGEMENT i
ABSTRACT ii
TOM TAT iv
TABLE OF CONTENTS vi
LIST OF TABLES AND FIGURES ix
LIST OF ABRREVEATIONS xi
INTRODUCTION 1
1 The thesis title 1
2 The thesis necessity 1
3 Objectives 1
4 Method 2
5 Data sources 2
6 Significance 2
7 Limitations 3
8 Expected results 3
9 The thesis structure 3
10 Suggestion for future research 3
Trang 2CHAPTER 1: LITERATURE REVIEW 4
1 1 Competitive strategy 4
1.1.1 Strategy and business strategy 4
1.1.2 Competitive strategy 5
1.2 Strategic management 10
1.2.1 Vision and mission 11
1.2.2 Strategy formulation and selection 12
1.2.3 Strategy implementation 27
1.2.4 Strategy evaluation 28
CHAPTER 2 : RICE FARMING INDUSTRYIN VIET NAM 30
2.1 An overview of rice farming 30
2.2 The developing of rice farming industry in VietNam 32
2.3 Factors effecting rice farming 35
CHAPTER 3 : BUILDING COMPETITIVE STRATEGY 39
3.1 Company profile 39
3.2 Strategy formulation 41
3.2.1 External environment analysis 41
3.2.2 Industry environment analysis 51
3.2.3 Internal environment analysis 56
3.2.4 SWOT analysis 63
3.2.5 Strategy formulation and selection 64
3.2.5.1 Production expanding 65
3.2.5.2 Japanese rice farming and Vietnamese highquality rice processing 65
3.2.5.3 Rice seed producing 65
3.2.5.4 Marketing enhancing 65
3.3 Implementing the competitive strategy 66
3.3.1 Objectives 66
3.3.2 Solutions 67
3.3.3 Action plan 68
3.3.4 Recommendations to AnDinh Company 70
3.3.5 Recommendation to the government 71
Trang 3CONCLUSION 72
REFERENCES 73
APENDDICES 75
References:
Vietnamese
1 AD Company (2009), Annual report
2 AD Company (2007, 2008, 2009), Financial statements
3 Ministry of agriculture and rural development (2009), Annual report
4 Ministry of agriculture and rural development (2008), Climate change impacts on
agriculture
5 Vietnam General Statistics Office (1990 - 2009), “Annual socio-economic statistical data”
6 Viet Nam economy development update report (2009, 2010), World Bank 2010
7 Viet Nam State bank report (2007 - 2010), “The USD/ VND exchange rate”
8 “GDP Viet Nam in quarterly 2008, 2009, 2010”, VCCI report 2010
English
1 Asia-Pacific Economic Cooperation (APEC, 2007), “Viet Nam Economy Report”
2 Lloyd L Byars, Leslie W Rue, Shaker A Zahra (1996), “Strategic management”, Irwin,
Chicago
3 Henry Mintzberg (1994), “The Rise and Fall of Strategic Planning”
4 Jiri Dusik, Jian Xie (2009), “East and Southeast Asia - A Progress Review and
Comparison of Country Systems and Cases”, World Bank
5 FAO (2009), “World agriculture production”
Trang 46 http://wikipedia.org/ wiki/ Strategy
7 Alex Miller, Gregory G Dess (1996), “Strategic management”, McGraw- Hill, New York
8 Fred Nickols (2000), “Strategy: Definitions and Meaning”,
www.nickols.us
9 Fred Nickols (2000), “Strategy is Execution”, www.nickols.us
10 Oxford English Dictionary (2009)
11 Michael Porter (1998), “Competitive strategy”, Free Press, New York
12 Michael Porter (1996), “What Is Strategy?”, Harvard Business Review,
November-December 1999, Harvard university, Massachusetts
13 R Charan, G Colvin (1999), “Why CEOs Fail”, Fortune Magazine, 21 Jun 1999
14 I Cobbold & G Lawrie (2001), “Why do only one third of UK companies achieve
strategic success?”, 2GC Ltd., May 2001
15 Kai Riemer (2002), “Teaching note on strategy”, European socio-economic IST research
project
16 Vietnam: 2010 Article IV Consultation—Staff Report and Public Information Notice, IMF
2010
17 “Principles and practices of rice production”, Surajit K De Datta 1981
18 United States Department of Agriculture (2010), “Rice year book table”
19 “Sustainability of rice in global food system’”, N.G.Downing, S.M Greenfield and K.S
Fischer 1997
20 http://www.maxi-pedia.com/EFE+matrix+external
21 http://www.maxi-pedia.com/IFE+matrix+internal