DSpace at VNU: Influenced factors on Hanoi consumer's satisfaction for safety and hygiene

Andreasen, A.R, 1977, 'A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures', in H.Keith Hunt ed., Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction

Influenced factors on Hanoi consumer's satisfaction for safety and hygiene

Đoàn Thị Hương Giang

Khoa Quản trị Kinh doanh Luận văn Thạc sĩ ngành: Kinh doanh và quản lý; Mã số: 61 34 05 Người hướng dẫn: TS Phạm Quý Long, TS Nguyễn Thị Phi Nga

Năm bảo vệ: 2010

Keywords: Người tiêu dùng; Thực phẩm; Vệ sinh; An toàn Content

TABLE OF CONTENTS

ACKNOWLEDGEMENTS i

ABSTRACT ii

TOM TAT iv

TABLE OF CONTENTS vi

LIST OF FIGURES viii

LIST OF TABLES ix

Introduction 1

1 Necessity of the research 1

2 Research Objectives 1

3 Research questions 2

4 Scope of the research 2

5 Research methodology 3

6 Limitations 3

7 Contributions of the research 3

8 Expected results 4

9 Suggestions for future research 4

10 Research structure 4

Chapter 1: Literature Review 6

1.1 C onsumer’s satisfaction definition 6

1.2 Theories of consumer’s satisfaction interpretations 9

1.2.1 Psychological interpretation 10

1.2.2 Economic interpretations 16

1.2.3 Sociological interpretation 22

1.3 Discussion of related research 25 Chapter 2: Research model and Hypothesis 30

2.1 Research model 30

2.2 Description of factors in the model 32

2.2.1 Media 32

2.2.2 Product’s quality 35

2.2.3 Product’s price 38

2.2.4 Product’s label 42

2.2.5 Compliance levelof food safety andhygiene 44

2.3 Hypothesis of correlation among factors 45

Chapter 3: Research Methodology 48

3.1 Research purpose 48

3.2 Research approach 51

3.3 Measurement index of factors 52

3.4 Sample selection 55

3.5 Data collection 57

3.6 Data analysis 59

3.6.1 Validity 59

3.6.2 Reliability 60

Chapter 4: Data presentation and results 62

4.1 Data presentation 62

4.2 Some results 76

4.2.1 The most important factors of Hanoi consumer’s satisfaction regarding food

safety and hygiene 76

4.2.2 Consumer’s satisfaction regarding food safety and hygiene by influenced factors 79 4.2.3 Hypothesis tested 81

CONCLUSION 85

REFERENCES 87

APPENDICES 101

Appendix A: Survey questionnaire for Chinsu sauce product 101

Appendix B: Survey questionnaire for Dr Thanh product 104

REFERENCES

Vietnamese

1 Phap lenh Ve sinh an toan thuc pham, Uy ban Thuang vu Quoc hoi khoa XI thong qua

ngay 26/07/2003

2 Nghi dinh so 89/2006/ND-CP ve nhan mac hang hoa, Chinh phu ban hanh ngay

30/08/2006

English

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