the KAfé câu chuyện khởi nghiệp không chỉ có hoa hồng (bản Eng)

Core value: The menu • FRESH, CLEAN & GOOD • COMBINING between Western and Eastern cusine Luxurious, spectacular and attractive decoration PLAN... Changing menu twice a year to suit the

no path strewn with roses

FOUNDER

FOUNDER

FOUNDER

• The KAfé was founded

8/2014

• The KAfé village was established

4/2015

• The KAfé box

10/2015

• The Burger box

10/2015

• Receiving an investment with 5.5 million dollars

10/2016

• DCA left the KAfé group, the company became 100% foreign invested along with the

increasing of charter capital from 16 billion to 244.8 billion VND

PLAN

Core value: The menu

• FRESH, CLEAN & GOOD

• COMBINING between Western and Eastern cusine

Luxurious, spectacular

and attractive decoration

PLAN

Changing menu twice a year to suit the seasons

PLAN

• Purchased several farms

• Building an eco-friendly system, a stable supply chain

• Maintain quality and applying from farm to fork model

PLAN

Start Finish

• Received help from her friend.

• Expense amount was around 200 million VND

• 10 funds agreed to keep contact and some of those refused

Beginning

• Her family

• Her social security

Background check

• Impressed them by her menu.

• Check on employees and quality

of food

Cassia Investments

• Cassia contributed 5 million and half a million from others.

Receiving an investment

raising venture capital process

marketing strategy

Deploying a content marketing

strategy which focus on the CEO and also co-founder Ms Dao Chi Anh

difficulties

Revenue

This unique style of coffee has been a successful first-step after one month of operation, the store has earned enough

to pay for its staff and maintain its operating costs But things are not going smoothly when consumers started to turn their backs

because the menu is not so featured while many other options have appeared on the market

Feedback

☺

☺

☺

☺

Not establishing a standard of an administrative mechanism code Building a company brand associated with a specific person

is a “ double-edged sword”

Getting investment money also means

it would be accompanied by a lot of requirements to meet from the investors

Choosing the wrong competitive advantage from the beginning

failure and lesson

THANK YOU