Innovation plays a crucial role for the success of the business

Innovation plays a crucial role for the success of the business. CONTENT The innovation of Starbucks Innovation helps Starbucks retain its success Bad result from no innovation Summary References

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Innovation

plays a crucial role for the

success of the business

OM

Innovation helps Starbucks retain its success

Innovation helps Starbucks retain its success

Summary

Bad result from no innovation

CONTENT

The innovation of Starbucks

References

The innovation of starbucks

a Technology

• Social media : “Social

media is a natural extension

of our brand because we

want to do things that are

unexpected and to speak to

all sorts of people who are

engaged in social media” –

Howard Schultz

The innovation of starbucks

a Technology

• Mobile apps : “ Pay with

your iPhone”

a Technology

•Brewing : Single-cup coffee

maker know as the “Clover”

The innovation of starbucks

b Customer service

• With two payment terminals and full-time staff, Starbucks can serve up to 220 guests per hour

The innovation of starbucks

•Starbucks will never serve coffee for more than 30 minutes.

•Starbucks would rather pour coffee than serve a cup of cold coffee

b Customer service

The innovation of starbucks

c Management

•Recruits top performers and encourages them to step up

•Push back against his ideas when they don't agree

The innovation of starbucks

INNOVATION HELPS STARBUCKS

RETAIN ITS SUCCESS

a Continuous innovation

1971

We start by selling coffee beans in Seattle’s Pike Place

Market

1987

We add handcrafted espresso beverages to the menu.

1992

We become a publicly traded

company

2011

We mark 40 years and begin the next chapter in our

history.

b Case study

1 Dunkin Donuts

2 Starbucks

3 Tim Hortons

4 Gloria Jean’s Coffee

5 Lavazza Coffee

6 Caribou Coffee

7 Costa Coffee

8 Coffee Beanery

9 Tully’s Coffee

10 McCafe INNOVATION HELPS STARBUCKS

RETAIN ITS SUCCESS

BAD RESULT FROM NO INNOVATION

a Some bad result

No longer standing out

No satisfy the need of

customers

No satisfy the need of

customers

The product is not good

quality

The product is not good

quality

BAD RESULT FROM NO INNOVATION

b Example

The KAfe coffee chain in Viet Nam closed

+ Menu is not changed, not refresh and new

+ Not paying appropriate attention to the local’s taste and demand

+No style of decoration and design of space

The innovation of Starbucks

The innovation of Starbucks

Technology

Customer service

Customer service

Management

The ways that innovation helps Starbucks retain its success

The ways that innovation helps Starbucks retain its success

Continuous innovation

Continuous innovation

Case study Bad result

from no innovation

Bad result from no innovation

SUMMARY

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