Đề thi trắc nghiệm Marketing có đáp án, Câu hỏi trắc nghiệm Marketing, Marketing Management Exam, Mutiple Choice Questions, câu hỏi lựa chọn Marketing, Examination Marketing, test bank for Marketing Câu hỏi trắc nghiệm miễn phí có đáp án, dạng câu hỏi lựa chọn, câu hỏi đúng sai, câu hỏi trả lời ngắn Test Bank with answers for M Advertising 2 Test bank with answer for marketing management a strategic decision making approach 7th edition Test Bank with answer for marketing an introduction 10th edition Free Test Bank with answer for Consumer Behavior 10th Edition Test Bank with answer for Marketing An Introduction 12th Free Test with answer Bank for Retailing Management Free Test with answer Bank for A Preface to Marketing Management 14th Free Test with answer Bank for A Preface to Marketing Management Test Bank for Foundations of Marketing 6th Edition Test Bank with Answer for Consumer Behavior 11th Edition 375 Test Bank for Essentials of Marketing A Marketing Strategy Planning Approach 13th Edition by Perreault 234 Test Bank for Essentials of Marketing 3rd Edition
Trang 1126 Free Test Bank for Consumer Behaviour 6th
True - False Questions
Differentiating products by gender does not begin until the teenage years
Trang 2Social class is not considered a demographic variable because it is not a directly observable aspect of the population
The expanded view of consumer behaviour recognizes that the
consumption process includes issues that influence consumers before, during, and after a purchase is made
1 True
2 False
When Gail investigates sex, age, and income characteristics of her
friends, she is studying psychographics
1 True
2 False
Trang 3Business ethics essentially are rules of conduct that guide actions in the marketplace
1 True
2 False
Many firms choose to protect or enhance the natural environment as they
go about their business activities This is called "corporate giving."
1 True
2 False
As a grocery store manager, you want to be able to easily track what items need to be restocked and which ones are past their expiry date Using RFID tags could help you with this
1 True
2 False
Trang 4Keith went into a store to return a shirt The owner of the store replied that she needed Keith's address and phone number to refund his money After providing his information, Keith asked what the information was needed for, but the owner of the store would not tell him The owner's actions are
in direct violation of the Competition Act
1 True
2 False
Canada is one of the "cleanest" countries in the world when it comes to issues like bribery or giving "gifts" in exchange for getting business from suppliers
Trang 5Consumer behaviour theorists have found that consumers only buy
products and services for what the products /services do
Trang 6Mutiple Choice Questions - Page 1
Doritos have capitalized on _ in their memorable Superbowl ads
One of the fundamental premises of the modern field of consumer
behaviour is that people often buy products not for what they do, but for what they:
1 a cost.
2 b mean.
3 c look like.
4 d promise.
Trang 7Billy is an avid collector of shoes He constantly voices his opinion on blogs and product review websites of what features new shoes should have His behaviour is consistent with the concept of:
1 a subculture.
2 b marketing segmentation.
3 c demographics.
4 d typical male Canadian consumer of burgers.
The Open Data Partnership is:
1 a a low privacy date-matching service.
2 b a free-serve information access network.
3 c a system allowing consumers to edit information collected about them.
4 d a controlled group of corporations dedicated to information sharing.
Although research has shown that consumers think better of products made by firms they feel are behaving ethically, many "ethical" companies encounter difficulties selling their products What is a good a reason for this?
1 a Ethical companies do not make good quality products.
2 b Products made by ethical companies are hard to find for consumers.
Trang 83 c Sometimes consumers' buying behaviour is not consistent with their positive attitudes about ethical products.
4 d Consumers lie on surveys about ethical companies in order to appear like they care.
Mary designed an unsuccessful advertising campaign for a medical
insurance company that was targeted at 18- to 34-year-old males The campaign only included one commercial, which featured a young man who had become crippled in a skydiving accident While planning the campaign, Mary failed to recognize that:
1 a 18- to 34-year-old males are not interested in medical insurance.
2 b not all 18- to 34-year-old males share the same lifestyle.
3 c television commercials are not effective for advertising medical insurance.
4 d she should have also segmented based on ethnicity.
If you listed your collection of NHL rookie cards on eBay, you would be engaging in which type of commerce?
1 a demographics.
2 b psychographics.
3 c personal profiles.
4 d physiology.
Trang 9If a product succeeds in satisfying needs and is purchased over and over,
it most likely has attained:
1 a product separation.
2 b brand loyalty.
3 c lifestyle variation.
4 d purchase conception.
Sara and Jessica text back and forth while Sara is shopping and Jessica
is riding the bus to work This is an example of:
1 a developing friendships with foreign governments so that American products can
be sold in their countries at a fair price.
2 b instituting practices which show companies' awareness of their responsibilities
to the environment and society.
3 c building bonds between brands and customers that will last over time.
Trang 104 d using new electronic capabilities to ensure that all channel members work smoothly together, for example, in seeing that products get to retailers before their inventories run out.
Groups of people that unite on the Internet to share a passion for a
product are known as:
1 a chat rooms.
2 b virtual brand communities.
3 c consumer networks.
4 d product organizations.
The fact that bribery in business is acceptable in some countries but not
in others demonstrates that:
1 a ethics are relative to the situation in which business persons find themselves.
2 b cultural jamming has been successfully practiced in some countries.
3 c ethics are incompatible with social marketing.
4 d practices can be unethical without being illegal.
The film The Wedding Crashers had what reported impact?
1 a It resulted in an decrease in wedding bookings.
2 b It led to a sell out DVD success.
3 c It caused an outbreak of uninvited wedding guests.
4 d It boosted the US economy by 15% in it’s year of release.
In studying consumers like Gail, a college junior, marketers often find it useful to learn how they spend their leisure time, their interests in music
or clothing, even atand titudes about social issues, to be able to
categorize them according to their lifestyles This sort of information is called:
1 a core values.
2 b psychographics.
Trang 11or Canadian companies This demonstrates that:
1 a business practices can be unethical without being illegal.
2 b social marketing is not important in Mexico.
3 c cultural values and beliefs are important for determining what is considered ethical.
4 d American and Canadian companies are more respectful than Mexican
companies.
Tony Roma’s restaurant sends regular customers a coupon for a free meal
on their birthdays This is an example of:
1 a a company seeking to attract lost clients back to base.
Trang 122 b a social networking process.
3 c a loss-leading promotion campaign.
1 a Food and Drugs Act
2 b Consumer Packaging and Labelling Act
3 c Hazardous Products Act
4 d National Trademark and True Labelling Act
The expanded view of the exchange that includes the issues that influence the consumer before, during, and after a purchase is called:
1 a the value.
2 b the strategic focus.
3 c the pre-sell strategy.
4 d the consumption process.
Trang 13Saucony Canada held a contest asking consumers to send in their own photos, which will be utilized in a future advertising campaign for the company This is an example of:
1 a a market research company that primarily collects data online.
2 b an anti e-commerce advocate.
3 c an online retail supplier.
4 d an end-of-purchase feedback service.
Christina Chiang has decided to order a week's worth of groceries from HomeGrocer.com She places her order and is pleasantly surprised when she receives her order at her doorstep six hours after the order was
placed This transaction is an example of:
1 a 10 percent
2 b 20 percent
3 c 30 percent
Trang 144 d 40 percent
The multi-player online game “World of Warcraft” is a good example of:
1 a consumer-generated content.
2 b the dark side of consumerism.
3 c a virtual brand community.
John is the vice president of marketing for a local tour guide company He
is concerned that his customers are not recommending his company to friends of theirs For John, this problem is a:
1 a purchase issue.
2 b demographic problem.
3 c prepurchase issue.
4 d postpurchase issue.
Trang 1565 Free Test Bank for Consumer Behaviour 6th Canadian Edition by Solomon Mutiple Choice
Questions - Page 2
Shoppers Drug Mart periodically videotapes consumers and how they interact with new point-of-purchase displays in the cosmetics department This is an example of:
1 a conducting qualitative research.
2 b conducting experimental research.
3 c conducting observational research.
4 d tracking data on digital networking behaviour.
A physiological and/or psychological dependency on products or services
The term shrinkage is an industry term for:
1 a the fragmentation of consumer needs caused by the Internet.
2 b reductions in waste resulting from product usage.
3 c a North American consumer trend associated with paying less for products.
4 d inventory and cash losses due to shoplifting and employee theft.
Mrs Almarez is a middle-aged, high-income, stay-at-home mother
Recently she was caught shoplifting She shoplifts because:
1 a her friends do it.
Trang 162 b she does not believe it is morally wrong.
3 c she gets a thrill from doing it.
4 d she needs the stolen goods.
When data is collected by the researcher specifically for the research question at hand this is called:
1 a Textile Labelling Act
2 b Food and Drug Act
3 c Motor Vehicle Safety Act
4 d Hazardous Products Act
5 e National Trademark and True Labelling Act
Protection Motivation Theory suggests that:
1 a people are naturally driven to protect their assets.
2 b arousing fear can help change a person’s behaviour.
3 c we are motivated to care for ourselves from a very young age.
4 d it is difficult to persuade people to indulge in high-risk activities.
While marketers cannot create needs, they:
1 a may affect an environment in which specific needs may be activated.
2 b can always sell to somebody.
3 c are close to being able to create needs in the next five years.
Trang 174 d control the mass media—almost the same thing.
A researcher is studying the effect of including a bonus product on people’s tendency to purchase personal care items (e.g., shampoo, deodorant, etc.) The researcher randomly assigns male and female consumers to be asked to buy the product with the bonus or to be asked
to buy the product without the bonus The researcher then calculates the proportion of people in each condition that purchase the product The independent variable in this study is:
1 a the proportion of people that purchase the product.
2 b personal care items.
3 c gender.
4 d the presence or absence of a bonus.
Firms that are interested in voluntarily protecting or enhancing their positive social and environmental impacts are engaged in:
1 a relationship marketing.
2 b transformative consumer research.
3 c green marketing.
4 d corporate social responsibility.
Jackson, the marketing manager for a large food manufacturing plant, recently met with his boss because he was concerned that his company was violating the Food and Drugs Act of 1953 and the Competition Act of
1986 Based on this information, what was the problem that Jackson was concerned about?
1 a The company had not taken any quality-control measures when producing its products.
2 b The company was advertising one of its unhealthy products as being healthy.
3 c The company would not reveal what information it was collecting from its customers.
Trang 184 d Its products were unsafe to consume and could cause harm to people.
The main difference between impulse buying and compulsive
3 c impulse buying is done by choice, while compulsive consumption is not.
4 d impulse buying cannot be measured empirically, while compulsive consumption can be.
To reduce waste associated with their Downey Fabric Softener, Proctor & Gamble introduced refillable containers This is an example of:
In the "good old days" companies decided what they wanted their
customers to know and do This time is known as:
1 a consumer space.
2 b the baby boomer era.
3 c market control.
Trang 194 d marketer space.
Current consumer research is likely to include attention to the "dark side"
of consumer behaviour This growing emphasis refers to the fact that:
1 a it is difficult to measure the contribution of the "art" of consumer behaviour research to the corporate bottom line.
2 b many consumer behaviour findings are being stolen by competitors, via
The purpose of advertisements for Coca-Cola is to:
1 a teach us ways to satisfy a need.
2 b encourage moral breakdown.
3 c encourage us to be thirsty.
4 d create a need.
At night, Aaron likes to walk around the city spray painting a black circle over company logos on billboards and bus-stop advertisements Aaron's behaviour is an example of:
Trang 203 c an experiment
4 d role playing
The growth of the Web has created thousands of online consumption communities What is the biggest danger of such communities?
1 a the members will receive bad information
2 b the members will feel pressure to conform to certain types of purchase
behaviour
3 c the members will become frustrated in their communication efforts
4 d the members of have no sense of mission
A researcher is studying the effect of including a bonus product on people’s tendency to purchase personal care items (e.g., shampoo, deodorant, etc.) The researcher randomly assigns male and female consumers to be asked to buy the product with the bonus or to be asked
to buy the product without the bonus The researcher then calculates the proportion of people in each condition that purchase the product The dependent variable in this study is:
1 a the proportion of people that purchase the product.
2 b personal care items.
3 c gender.
4 d the presence or absence of a bonus.
Considering the dramatic growth of shopping centres worldwide, toward what country would you point a businessperson who was interested in locating in the largest shopping mall in the world?
1 a United States
2 b China
3 c Australia
4 d Germany
Trang 21Social critics have maintained that marketing leads people to buy
products they do not want and do not need However, the failure rate of new products that are heavily marketed is reportedly as high as 80
percent How can these two seemingly opposite views of marketing be reconciled?
1 a The social critics are simply wrong People are not influenced by marketing.
2 b Consumers are highly influenced by marketing, but some products simply fail anyway.
3 c Marketing does have an influence on consumers, but marketers simply do not know enough about people to manipulate them any way they please.
4 d Products that fail are generally products that will satisfy a want, but not a need.
involve(s) gathering data from small group sessions with
approximately six to twelve consumer participants
1 a Survey research
2 b Focus group research
3 c Interviews
4 d Observational research
Mrs Brown has an obsessive need to shop every day to relieve
depression and boredom Her behaviour is termed:
1 a conducting qualitative research
2 b conducting experimental research