118 test bank for foundations of marketing 4th edition đề trắc nghiệm marketing

Đề thi trắc nghiệm Marketing có đáp án, Câu hỏi trắc nghiệm Marketing, Marketing Management Exam, Mutiple Choice Questions, câu hỏi lựa chọn Marketing, Examination Marketing, test bank for Marketing Câu hỏi trắc nghiệm miễn phí có đáp án, dạng câu hỏi lựa chọn, câu hỏi đúng sai, câu hỏi trả lời ngắn Test Bank with answers for M Advertising 2 Test bank with answer for marketing management a strategic decision making approach 7th edition Test Bank with answer for marketing an introduction 10th edition Free Test Bank with answer for Consumer Behavior 10th Edition Test Bank with answer for Marketing An Introduction 12th Free Test with answer Bank for Retailing Management Free Test with answer Bank for A Preface to Marketing Management 14th Free Test with answer Bank for A Preface to Marketing Management Test Bank for Foundations of Marketing 6th Edition Test Bank with Answer for Consumer Behavior 11th Edition 375 Test Bank for Essentials of Marketing A Marketing Strategy Planning Approach 13th Edition by Perreault 234 Test Bank for Essentials of Marketing 3rd Edition

118 Test Bank for Foundations of Marketing 4th Edition

Mutiple Choice Questions - Page 1

Marketing is the process of

1 A) promoting products through personal selling and advertising to facilitate

satisfying exchange relationships.

2 B) creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and develop and maintain stakeholder relationships in a dynamic environment.

3 C) delivering a standard of living to a society.

4 D) creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm's objectives.

5 E) focusing on customers' needs.

Which of the following is essentially an uncontrollable factor

in developing a marketing mix?

The marketing environment is best described as being

1 A) composed of controllable variables.

2 B) composed of variables independent of one another.

3 C) an indirect influence on the performance of marketing activities.

4 D) dynamic and changing.

5 E) slow, with infrequent fluctuations.

Which of the following scenarios involves the distribution

element of the marketing mix?

1 A) Deciding whether a certain product should continue to be sold

2 B) Determining whether an advertising message would be more effective on television or in magazines

3 C) Choosing between a company jet or the airlines for executive travel

4 D) Deciding whether to have retail outlets in addition to a website

5 E) Developing a new warranty policy for an existing product

Coca-Cola is aiming its Diet Coke Plus (with vitamins and

minerals) at health-conscious customers These

health-conscious customers represent Coke’s

1 A) audience.

2 B) sales mix.

3 C) business group.

4 D) target market.

5 E) focus group.

Marketers sometimes speak of the “controllable” variables in

the practice of marketing Which of the following is not considered one of the controllable variables?

Boca Burger’s website features information about products,

recipes, and nutrional values, but customers cannot actually purchase products from the website This

website is most likely used primarily as a tool

Consumers buying products online have dramatically

affected the _ variable of the marketing mix

For an exchange to occur, four conditions must exist: first,

two or more individuals, groups, or organizations must participate, and each must possess “something of

value” that the other desires; second, the exchange must provide a benefit or satisfaction to both parties; third, each must have confidence in the promise of the

“something of value” held by the other; and fourth,

1 A) the parties must agree to participate in the trading of “something of value.”

2 B) to build trust, parties to the exchange must meet expectations.

3 C) both parties must participate in the trading of the “something of value.”

4 D) one party must be willing to compromise.

5 E) one party must have sufficient bank credit to finance the exchange.

The focal point of all marketing activities is

Mark goes to a vending machine, deposits $1.00, and

receives a Mountain Dew Which one of the following aspects of the definition of marketing is illustrated

The concept of “exchange” is fundamental to the definition

of marketing What is the best description of

exchange?

1 A) Activities that are performed primarily by producers and manufacturers

2 B) Development of products, distribution channels, promotional strategies, and pricing objectives to satisfy customer requirements

3 C) Transfer of products in return for monetary considerations

4 D) Provision or transfer of goods, services, or ideas in return for something of value

5 E) Transfer of products that takes place only between for-profit organizations

The marketing concept is best defined as

1 A) a second definition of marketing.

2 B) a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals.

3 C) the performance of business activities that direct the flow of goods and services from producer to customer or user.

4 D) a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers.

5 E) the inclusion of marketing activities in the activities of an organization.

A target market

1 A) involves a large number of customers.

2 B) is a specific group of customers on whom a company focuses its marketing efforts.

3 C) already has several competitors vying for customers' business.

4 D) is the same thing as a salesperson's prospective client list.

5 E) is a customer group classified as people with similar demographic

characteristics.

Which of the following statements about marketing

environment forces is not correct?

1 A) They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products.

2 B) They may influence customers' reactions to a firm's marketing mix.

3 C) They fluctuate slowly and thereby create threats to a firm's marketing mix.

4 D) They can fluctuate quickly and dramatically.

5 E) They help determine whether and how a marketing manager can perform certain marketing activities.

The marketing concept is a philosophy that states that an

organization should try to satisfy customers' needs and also

1 A) increase market share.

2 B) increase sales.

3 C) achieve the organization's goals.

4 D) produce high-quality products.

5 E) coordinate its activities to increase production.

According to the marketing concept, an organization should

try to

1 A) consider short-run objectives and cash flow needs before developing new products.

2 B) define its business as “making a product.”

3 C) provide products that satisfy customers' needs and allow the organization to achieve its goals.

4 D) put most of its emphasis on marketing activities and be less concerned with finance, accounting, and personnel.

5 E) view selling activities as the major means of increasing profits.

The product variable of the marketing mix can include all of

the following except

1 A) creation of brand names.

2 B) consumer perception of the product price.

3 C) development of product packaging.

4 D) warranty issues.

5 E) repair services.

Which of the following organizations is the best example of a

service marketer?

1 A) FedEx

2 B) Apple Computer

3 C) Abercrombie & Fitch

4 D) The Republican Party

5 E) General Electric

The marketing concept focuses on

1 A) achieving the goals of top executives.

2 B) creating maximum visibility for the firm.

3 C) maximizing sales.

4 D) maximizing market share.

5 E) satisfying customers' needs in a way that helps to achieve organizational

objectives.

SunnyD is aimed at mothers with children under age twelve

These mothers represent SunnyD’s

Marketing managers strive to develop a marketing mix that

1 A) minimizes marketing costs.

2 B) matches what competitors are offering.

3 C) best matches the abilities of the firm.

4 D) matches the needs of the target market.

5 E) generates the highest level sales.

When DuPont develops new carpet fibers that are highly

stain-resistant and durable, it must educate

consumers about the product's benefits This calls for activity in which of the following marketing mix

2 B) good.

3 C) idea.

4 D) concept.

5 E) philosophy.

StarKist Tuna announced a dolphin-safe policy and stopped

buying tuna from fishing vessels that net dolphins This decision indicates a response to concerns about

1 A) target market selection.

2 B) the marketing environment.

3 C) the reduction of marketing costs.

4 D) marketing mix decisions.

5 E) efficiency in marketing activities.

Marketing facilitates exchange relationships between buyers

and sellers What is marketing's intended outcome for this relationship?

1 A) Profits for the seller

2 B) A good bargain on the product for the buyer

3 C) Reducing the seller's inventory

4 D) One party having to compromise in the exchange

5 E) Satisfaction for both the buyer and seller

Those constituents who have a "stake" in some aspect of an

organization's products, operations, markets, industry, and outcomes are known as

Marketing efforts are designed to

1 A) distribute “something of value” to buyers and sellers.

2 B) facilitate satisfying exchange relationships.

3 C) produce a product.

4 D) explore customer behavior.

5 E) promote a product.

The forces of the marketing environment include

1 A) political, legal and regulatory, sociocultural, technological, economic, and competitive.

2 B) sociocultural, legal, regulatory, economic, and competitive.

3 C) legal, regulatory, political, and sociocultural.

4 D) competitive and noncompetitive forces that affect most lifestyles.

5 E) fairly static components.

A change in the minimum drinking age in any given state

illustrates a change in the _ for Miller

A marketing manager for a small computer manufacturer is

analyzing the potential effects of political, legal,

sociocultural, and economic forces on the firm's

operations The marketing manager is examining the _ that influence(s) the firm's strategy

When Yoplait, a producer of dairy products, delayed the

introduction of its new yogurt smoothies in order to modify the package, its scheduled magazine

advertisements announcing the new product needed

to be revised In this case, a change in the

_ variable caused changes in the

_ variable of the marketing mix

Mothers Against Drunk Driving (MADD) is a group that works

to change attitudes and laws about driving under the influence of alcohol MADD primarily markets

5 E) applications

71 Free Test Bank for Foundations of Marketing 4th

Edition by Pride Mutiple Choice Questions - Page 2

Health Care Systems, Inc has rolled out an innovative

nurse-on-call information system available on-line The

product is not widely accepted because patients don't see the need for such a service This situation

represents a failure in which aspect of implementing the marketing concept?

1 A) The customer information system

2 B) The organizational structure

3 C) Top-management commitment

4 D) Technological advancement

5 E) Scanning corporate capabilities

As a concept, customer relationship management (CRM)

begins its focus on customers with

Scott, a buyer for a medium-sized company, is assessing the

value of competing software products for use in his firm Which of the following would not be a customer benefit considered in his determination of this

product's value?

1 A) Speed of delivery

2 B) Ease of installation

3 C) Availability of technical support

4 D) Availability of training assistance

5 E) Monetary price

Marketing activities

1 A) are aimed at persuading customers through advertising.

2 B) involve mainly distribution and promotion decisions.

3 C) and selling activities are basically the same.

4 D) are important only when a firm is developing new products or entering new markets.

5 E) help sell an organization's products and generate financial resources for the firm.

For most firms, the costs of marketing activities consume

approximately what portion of the consumer's dollar?

The Under Armor Company wants to adopt the marketing

concept as a business philosophy To be consistent with this decision, it should adopt which of the

following philosophies?

1 A) The customer is always right.

2 B) Making money is our business.

3 C) Sell, sell, sell.

4 D) Keep prices low.

5 E) Focus on today.

The equation a buyer applies to assess a product's value is

1 A) Value = monetary price – customer benefits.

2 B) Value = customer costs – customer benefits.

3 C) Value = customer benefits – customer costs.

4 D) Value = customer benefits – monetary price.

5 E) Value = customer benefits – time and effort.

The marketing concept is

1 A) a management philosophy.

2 B) synonymous with exchange.

3 C) a component of the marketing mix.

4 D) a function of the marketing environment.

5 E) focused solely on satisfying customer objectives.

An Apple iPod has average marketing costs and sells for

$299 Approximately how many of a buyer's dollars go toward marketing costs?

In today's market environment, you might pay $20 for a

t-shirt at your local discount store Approximately how much of that price goes to activities related to

marketing (distribution, retailer expenses, profit

American Express implements a program of calling its

current cardholders to find out what changes they would like to see in the services provided The firm is exhibiting characteristics associated with which of the following orientations?

2 B) customer relationship management.

3 C) production oriented firms.

4 D) e-marketing.

5 E) distribution channels.

Taco Bell is introducing some of its products into

supermarkets, vending machines, college campuses, and other locations to increase its product availability and convenience One reason Taco Bell is doing so is

to

1 A) decrease customer benefits.

2 B) increase customer costs.

3 C) increase customer value.

4 D) increase distribution expenses.

5 E) decrease promotion expenses.

Marketing knowledge and skills

1 A) are not necessary for a nonprofit organization.

2 B) enhance consumer awareness and help provide people with satisfying goods and services.

3 C) constitute the marketing mix.

4 D) were most important during the production era.

5 E) are most valuable for advertising executives but less important for wholesalers and distributors.

A systematic process of assessing opportunities and

resources, determining marketing objectives, and

developing a marketing strategy and plans for

implementation and control describes which of the following marketing management activities?

Marketing activities are

1 A) used by all sizes of organizations including for-profit, nonprofit, and government agencies.

2 B) limited to use by larger for-profit and nonprofit organizations.

3 C) implemented only to increase profits for the organization and to expand the scope of its customer base.

4 D) used by all types and sizes of businesses but are not used by nonprofit

organizations.

5 E) used by small businesses and small nonprofits the most.

Developing the internal structure of a firm's marketing unit

relates to which of the following marketing

Approximately what percentage of civilian workers in the

United States perform marketing activities?

_ is the process of establishing performance

standards, comparing actual performance with

established standards, and reducing the difference between desired and actual performance

1 A) Internal control analysis

2 B) Marketing control

3 C) Market flow regulation

4 D) Environmental market analysis

5 E) External analysis

Marketing management is defined as a process of

1 A) maintaining an appropriate and efficient marketing mix for a target market.

2 B) establishing performance standards and evaluating actual performances against these standards.

3 C) providing products that satisfy customers' needs through a coordinated set of activities.

4 D) facilitating satisfying exchanges between an organization and its customers.

5 E) planning, organizing, implementing, and controlling marketing activities.

Customer costs include anything the buyer must give up to

obtain the benefits the product provides The most obvious customer cost is