71 free test bank for foundations of marketing 4th

E product concept Consumers buying products online have dramatically affected the ___________ variable of the marketing mix.. C provide products that satisfy customers' needs and allow t

71 Free Test Bank for Foundations of Marketing 4th Edition by Pride Mutiple Choice Questions - Page 1

A change in the minimum drinking age in any given state illustrates

a change in the _ for Miller Brewing

1. A) marketing mix

2. B) marketing environment

3. C) marketing concept

4. D) marketing task

5. E) product concept

Consumers buying products online have dramatically affected the _ variable of the marketing mix

1. A) product

2. B) price

3. C) distribution

4. D) research

5. E) promotion

Marketers sometimes speak of the “controllable” variables in the practice of marketing Which of the following is not considered one

of the controllable variables?

1. A) Product

2. B) Price

3. C) Distribution

4. D) Competition

5. E) Promotion

Mark goes to a vending machine, deposits $1.00, and receives a Mountain Dew Which one of the following aspects of the definition

of marketing is illustrated here?

1. A) Production conception

2. B) Satisfaction of organizational goals

3. C) Distribution of ideas

4. D) Product planning

5. E) Exchange

The forces of the marketing environment include

1. A) political, legal and regulatory, sociocultural, technological, economic, and competitive

2. B) sociocultural, legal, regulatory, economic, and competitive

3. C) legal, regulatory, political, and sociocultural

4. D) competitive and noncompetitive forces that affect most lifestyles.

5. E) fairly static components

Marketing facilitates exchange relationships between buyers and sellers What is marketing's intended outcome for this relationship?

1. A) Profits for the seller

2. B) A good bargain on the product for the buyer

3. C) Reducing the seller's inventory

4. D) One party having to compromise in the exchange

5. E) Satisfaction for both the buyer and seller

Marketing managers strive to develop a marketing mix that

1. A) minimizes marketing costs

2. B) matches what competitors are offering

3. C) best matches the abilities of the firm

4. D) matches the needs of the target market

5. E) generates the highest level sales

The marketing environment is best described as being

1. A) composed of controllable variables

2. B) composed of variables independent of one another

3. C) an indirect influence on the performance of marketing activities

4. D) dynamic and changing

5. E) slow, with infrequent fluctuations

A target market

1. A) involves a large number of customers

2. B) is a specific group of customers on whom a company focuses its marketing efforts

3. C) already has several competitors vying for customers' business

4. D) is the same thing as a salesperson's prospective client list

5. E) is a customer group classified as people with similar demographic

characteristics

Which of the following scenarios involves the distribution element of the marketing mix?

1. A) Deciding whether a certain product should continue to be sold

2. B) Determining whether an advertising message would be more effective on television or in magazines

3. C) Choosing between a company jet or the airlines for executive travel

4. D) Deciding whether to have retail outlets in addition to a website

5. E) Developing a new warranty policy for an existing product

Which of the following organizations is the best example of a

service marketer?

1. A) FedEx

2. B) Apple Computer

3. C) Abercrombie & Fitch

4. D) The Republican Party

5. E) General Electric

When DuPont develops new carpet fibers that are highly

stain-resistant and durable, it must educate consumers about the

product's benefits This calls for activity in which of the following marketing mix variables?

1. A) Price

2. B) Promotion

3. C) Distribution

4. D) Product

5. E) Packaging

Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and laws about driving under the influence of

alcohol MADD primarily markets

1. A) goods

2. B) ideas

3. C) services

4. D) political figures

5. E) applications

Which of the following statements about marketing environment forces is not correct?

1. A) They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products

2. B) They may influence customers' reactions to a firm's marketing mix

3. C) They fluctuate slowly and thereby create threats to a firm's marketing mix

4. D) They can fluctuate quickly and dramatically

5. E) They help determine whether and how a marketing manager can perform certain marketing activities

Boca Burger’s website features information about products, recipes, and nutrional values, but customers cannot actually purchase

products from the website This website is most likely used primarily

as a tool

1. A) promotional

2. B) distributional

3. C) pricing

4. D) targeting

5. E) production

A marketing manager for a small computer manufacturer is

analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations The marketing manager is examining the _ that influence(s) the firm's strategy

1. A) operating situation

2. B) marketing environment

3. C) surroundings

4. D) economic conditions

5. E) trends

Marketing efforts are designed to

1. A) distribute “something of value” to buyers and sellers

2. B) facilitate satisfying exchange relationships

3. C) produce a product

4. D) explore customer behavior

5. E) promote a product

Coca-Cola is aiming its Diet Coke Plus (with vitamins and minerals)

at health-conscious customers These health-conscious customers represent Coke’s

1. A) audience

2. B) sales mix

3. C) business group

4. D) target market

5. E) focus group

According to the marketing concept, an organization should try to

1. A) consider short-run objectives and cash flow needs before developing new products

2. B) define its business as “making a product.”

3. C) provide products that satisfy customers' needs and allow the organization

to achieve its goals

4. D) put most of its emphasis on marketing activities and be less concerned with finance, accounting, and personnel

5. E) view selling activities as the major means of increasing profits

Marketing is the process of

1. A) promoting products through personal selling and advertising to facilitate satisfying exchange relationships

2. B) creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and develop and maintain stakeholder relationships in a dynamic environment

3. C) delivering a standard of living to a society

4. D) creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm's objectives

5. E) focusing on customers' needs

StarKist Tuna announced a dolphin-safe policy and stopped buying tuna from fishing vessels that net dolphins This decision indicates a response to concerns about

1. A) target market selection

2. B) the marketing environment

3. C) the reduction of marketing costs

4. D) marketing mix decisions

5. E) efficiency in marketing activities

The focal point of all marketing activities is

1. A) products

2. B) the marketing mix

3. C) profits

4. D) sales

5. E) customers

The concept of “exchange” is fundamental to the definition of

marketing What is the best description of exchange?

1. A) Activities that are performed primarily by producers and manufacturers

2. B) Development of products, distribution channels, promotional strategies, and pricing objectives to satisfy customer requirements

3. C) Transfer of products in return for monetary considerations

4. D) Provision or transfer of goods, services, or ideas in return for something of value

5. E) Transfer of products that takes place only between for-profit organizations

The marketing concept is best defined as

1. A) a second definition of marketing

2. B) a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals

3. C) the performance of business activities that direct the flow of goods and services from producer to customer or user

4. D) a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers

5. E) the inclusion of marketing activities in the activities of an organization

When Yoplait, a producer of dairy products, delayed the introduction

of its new yogurt smoothies in order to modify the package, its

scheduled magazine advertisements announcing the new product needed to be revised In this case, a change in the _

variable caused changes in the _ variable of the

marketing mix

1. A) distribution; promotion

2. B) distribution; product

3. C) product; price

4. D) product; promotion

5. E) promotion; price

The product variable of the marketing mix can include all of the following except

1. A) creation of brand names

2. B) consumer perception of the product price

3. C) development of product packaging

4. D) warranty issues

5. E) repair services

SunnyD is aimed at mothers with children under age twelve These mothers represent SunnyD’s

1. A) target market

2. B) consumer advocates

3. C) marketing strategy

4. D) marketing mix

5. E) marketing tactic

The marketing concept is a philosophy that states that an

organization should try to satisfy customers' needs and also

1. A) increase market share

2. B) increase sales

3. C) achieve the organization's goals

4. D) produce high-quality products

5. E) coordinate its activities to increase production

Which of the following is essentially an uncontrollable factor in

developing a marketing mix?

1. A) Product adaptations

2. B) Pricing strategies

3. C) Government regulations

4. D) Advertising campaigns

5. E) Retail locations

For an exchange to occur, four conditions must exist: first, two or more individuals, groups, or organizations must participate, and each must possess “something of value” that the other desires; second, the exchange must provide a benefit or satisfaction to both

parties; third, each must have confidence in the promise of the

“something of value” held by the other; and fourth,

1. A) the parties must agree to participate in the trading of “something of value.”

2. B) to build trust, parties to the exchange must meet expectations

3. C) both parties must participate in the trading of the “something of value.”

4. D) one party must be willing to compromise

5. E) one party must have sufficient bank credit to finance the exchange

The marketing concept focuses on

1. A) achieving the goals of top executives

2. B) creating maximum visibility for the firm

3. C) maximizing sales

4. D) maximizing market share

5. E) satisfying customers' needs in a way that helps to achieve organizational objectives

A physical product you can touch is a(n)

1. A) service

2. B) good

3. C) idea

4. D) concept

5. E) philosophy

Those constituents who have a "stake" in some aspect of an

organization's products, operations, markets, industry, and

outcomes are known as

1. A) shareholders

2. B) stakeholders

3. C) customers

4. D) target markets

5. E) marketers

71 Free Test Bank for Foundations of Marketing 4th Edition by Pride Mutiple Choice Questions - Page 2

The marketing concept is a management philosophy that affects

1. A) only marketing activities

2. B) all efforts of the organization

3. C) mainly the efforts of sales personnel

4. D) mainly customer relations

5. E) only business organizations

All of the following are marketing management tasks except

1. A) planning.

2. B) implementing

3. C) organizing

4. D) analyzing target markets

5. E) controlling

Which of the following would not be a customer cost considered in determination of product value?

1. A) Product's purchase price

2. B) Time spent purchasing the product

3. C) Effort spent purchasing the product

4. D) Benefits received in the exchange for the products

5. E) Risk of purchasing the product

A marketing orientation is an organization-wide effort that includes all of the following activities except

1. A) researching customers' needs

2. B) focusing on the marketing department only

3. C) generating marketing intelligence for use in the organization

4. D) being responsive to customers' ever-changing wants and needs

5. E) disseminating marketing intelligence across departments within the

organization

Marketing activities are

1. A) used by all sizes of organizations including for-profit, nonprofit, and

government agencies

2. B) limited to use by larger for-profit and nonprofit organizations

3. C) implemented only to increase profits for the organization and to expand the scope of its customer base

4. D) used by all types and sizes of businesses but are not used by nonprofit organizations

5. E) used by small businesses and small nonprofits the most

Todd Marshall, a mid-level manager, has tried for years to get his company to adopt a marketing orientation Although many in the company are receptive to Todd's ideas, it is unlikely that the

company will ever truly become marketing-oriented without

1. A) the support of competitors

2. B) changes in government regulations

3. C) increases in tariffs on foreign products

4. D) the support of top-level management

5. E) the consent of assembly-line workers

For most firms, the costs of marketing activities consume

approximately what portion of the consumer's dollar?

1. A) One-half

2. B) One-fifth

3. C) One-fourth

4. D) One-third

5. E) One-sixth

_ is the process of establishing performance standards, comparing actual performance with established standards, and reducing the difference between desired and actual performance

1. A) Internal control analysis

2. B) Marketing control

3. C) Market flow regulation

4. D) Environmental market analysis

5. E) External analysis

The equation a buyer applies to assess a product's value is

1. A) Value = monetary price – customer benefits

2. B) Value = customer costs – customer benefits

3. C) Value = customer benefits – customer costs

4. D) Value = customer benefits – monetary price

5. E) Value = customer benefits – time and effort

Approximately what percentage of civilian workers in the United States perform marketing activities?

1. A) 25 to 33 percent

2. B) 81 to 92 percent

3. C) 42 to 50 percent

4. D) 64 to 76 percent

5. E) 10 to 20 percent

Marketing management is defined as a process of

1. A) maintaining an appropriate and efficient marketing mix for a target market

2. B) establishing performance standards and evaluating actual performances against these standards

3. C) providing products that satisfy customers' needs through a coordinated set

of activities

4. D) facilitating satisfying exchanges between an organization and its

customers

5. E) planning, organizing, implementing, and controlling marketing activities

If McDonald's runs a promotion advertising Big Macs for 99 cents, it must ensure that each of the company's restaurants has sufficient staff and product on hand to handle expected demand This relates

to which of the following marketing management activities?

1. A) Strategic planning

2. B) Planning

3. C) Organizing

4. D) Implementation

5. E) Marketing control

In today's market environment, you might pay $20 for a t-shirt at your local discount store Approximately how much of that price goes to activities related to marketing (distribution, retailer

expenses, profit margins)?

1. A) $1.70

2. B) $3.75

3. C) $5.50

4. D) $10.00

5. E) $12.75

Businesspeople who believe personal selling, advertising, and

distribution are the most important marketing activities are operating

in a(n) _ orientation

1. A) marketing

2. B) societal

3. C) sales

4. D) evolutionary

5. E) production

As the Industrial Revolution came to the United States, most firms operated in a(n) _ orientation

1. A) marketing

2. B) societal

3. C) sales

4. D) evolutionary

5. E) production

Marketing activities

1. A) are aimed at persuading customers through advertising

2. B) involve mainly distribution and promotion decisions

3. C) and selling activities are basically the same

4. D) are important only when a firm is developing new products or entering new markets

5. E) help sell an organization's products and generate financial resources for the firm

The marketing concept is

1. A) a management philosophy

2. B) synonymous with exchange

3. C) a component of the marketing mix