69 free test bank for contemporary marketing 14th edition

69 Free Test Bank for Contemporary Marketing 14th Edition by Boone Mutiple Choice Questions - Page 1 In the history of marketing, when did the production era end in the United States?.

69 Free Test Bank for Contemporary Marketing 14th Edition

by Boone

Mutiple Choice Questions - Page 1

In the history of marketing, when did the production era end in the United States?

1. a.Late 1800s with the mass immigration of skilled workers to America

2. b.1920s with the improvement in production capabilities

3. c.1960s with the establishment of overseas production facilities

4. d.21st century with the introduction of robotics

An alliance between a not-for-profit organization and a for-profit organization:

1. a.rarely benefits either party

2. b.often benefits both parties

3. c.typically benefits the not-for-profit more than the for-profit

4. d.typically benefits the for-profit more than the not-for-profit

Whirlpool combines metal, rubber, and other components in the production of appliances In doing so the company creates _ utility

1. a.ownership

2. b.form

3. c.place

4. d.time

If a company such as J.B Trucking wanted to avoid marketing myopia, it should define its business as:

1. a.transportation solutions

2. b.a trucking company

3. c.a materials handling company

4. d.a freight hauling firm

Which of the following is now the second-largest market in the world?

1. a.United Kingdom

2. b.China

3. c.Japan

4. d.India

A company produces a high-quality product, with a maximum

monthly output of 10,000 units Production levels are constant and the company relies on its marketing department to find customers This approach is consistent with which era in marketing history?

1. a.Production era

2. b.Relationship era

3. c.Marketing era

4. d.Sales era

Melissa is campaigning for Janet, her friend, who is contesting for the presidency of the student council at Riverdale Junior College Melissa’s effort is an example of _ marketing

1. a.cause

2. b.person

3. c.place

4. d.organization

In the relationship era, firms focus on:

1. a.short term relationships with suppliers

2. b.long term relationships with customers and suppliers

3. c.short term relationships with customers and suppliers

4. d.long term relationships with customers

A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the _ era

1. a.production

2. b.sales

3. c.marketing

4. d.relationship

The most obvious distinction between not-for-profit and for-profit organizations is:

1. a.for-profits have more exact marketing goals

2. b.not-for-profits have a different view of what constitutes the bottom line

3. c.customers of not-for-profits have more control

4. d.not-for-profits market services not goods

When you purchase concert tickets over the Internet, which utility is not created?

1. a.Place

2. b.Time

3. c.Form

4. d.Ownership

Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood As part of their marketing strategy, Fame-us would generate time and place utility by:

1. a.creating a nationwide advertising campaign to attract applicants

2. b.launching roadshows across cities and conduct talent hunts at campuses during Thanksgiving

3. c.endorsing their services using famous celebrities from Hollywood

4. d.opening a well-equipped studio with pre and post-production facilities

A strong market orientation:

1. a.reflects the adoption by a firm of a sales orientation

2. b.is consistent with a production orientation

3. c.becomes necessary with a shift from a buyer’s market to a seller’s market

4. d.generally improves market success and overall performance

When did relationship marketing emerge?

1. a.Mid 1800s, with the limited access to large markets

2. b.1920s, with the development of mass production

3. c.Mid 1950s, with the advent of television advertising

4. d.1990s, with the evolution of the traditional marketing concept

Not-for-profit organizations often market to _ and _ may interfere with the organization’s marketing program

1. a.a single public; stockholders

2. b.a single public; the government

3. c.multiple publics; other voluntary organizations

4. d.multiple publics; major contributors

The emergence of the marketing concept can best be explained by:

1. a.higher production levels

2. b.a shift from a production to a sales orientation

3. c.a shift from a seller’s market to a buyer’s market

4. d.a focus on product quality

Some Florida drivers have license plates that say “Save the

Manatee.” This is an example of _ marketing

1. a.organization

2. b.cause

3. c.place

4. d.event

All of the following are public not-for-profit organizations except:

1. a.American Cancer Society

2. b.Department of Homeland Security.

3. c.University of Iowa

4. d.Federal Trade Commission

Assume you want to increase the number of customers by applying the marketing concept Which of the following strategies would be most consistent with this approach?

1. a.Reduce product costs

2. b.Target markets

3. c.Offer more product variety than competitors

4. d.Promote heavily

Approximately, what percentage of new products fails?

1. a.Less than 10 percent

2. b.Between 25 percent and 40 percent

3. c.Between 50 percent and 65 percent

4. d.More than 80 percent

The future growth of a company is endangered when management:

1. a.adopts a consumer orientation

2. b.is aware of the scope of its business

3. c.is committed to maintaining a product-oriented philosophy

4. d.is focused on providing benefits rather than producing products

You receive a flyer urging you to attend a rally for a local political candidate You’re asked to bring a can of food for the local food bank as the “price of admission” This is a combination of _ and _ marketing respectively

1. a.event; person

2. b.event; organization

3. c.organization; cause

4. d.person; cause

State bureaus of tourism and conventions typically engage in _ marketing

1. a.organization

2. b.person

3. c.place

4. d.cause

The utility of a product or service is its:

1. a.want-satisfying power

2. b.re-usability

3. c.function as a commodity

4. d.design quality.

A buyer’s market is characterized by:

1. a.more goods and services than buyers to buy them

2. b.more buyers than available goods and services

3. c.practically no competition in the marketplace

4. d.slow economic growth

Which of the following statements is not correct regarding not-for-profit organizations?

1. a.There are more than 1.5 million not-for-profit organizations in the United States

2. b.Nearly 10 percent of the workforce works for or volunteers at not-for-profits

3. c.Not-for-profit organizations are all found in the public sector

4. d.Not-for-profits sometimes form strategic alliances with for-profit companies

Governmental units and agencies:

1. a.are not considered not-for-profit organizations

2. b.pursue objectives that may or may not be authorized by law

3. c.are expected to at least break even

4. d.are generally funded from tax collections

Which of the following factors contributed to the transition from the production era to the sales era?

1. a.Increased consumer demand

2. b.More sophisticated production techniques

3. c.Increase in urbanization

4. d.The Great Depression

Convenience stores and vending machines create all of the

following utilities except:

1. a.ownership utility

2. b.form utility

3. c.time utility

4. d.place utility

Comparing not-for-profit organizations with for-profit organizations, all of the following statements are correct except:

1. a.not-for-profit organizations can be impacted by contributors’ personal

agendas

2. b.not-for-profit organizations may market both tangible goods and services

3. c.not-for-profit organizations depend on strategic alliances with for-profits to provide advertising and visibility

4. d.not-for-profit organizations must try to find ways to market their services in a cost-effective manner

The following statements concerning the global marketplace are true except:

1. a.The global marketplace is growing because of Internet technology

2. b.The global marketplace is growing because of trade agreements

3. c.The global marketplace is growing because no single country can

manufacture, supply, and consume all that it produces

4. d.The global marketplace is growing owing to talent shortage in the home countries of national companies

The basic objective of place marketing is to:

1. a.attract visitors or new businesses to a particular area

2. b.influence others to accept the goals of the sponsoring organization

3. c.convince people to attend a sporting or cultural event

4. d.bring to the attention of the public some charitable issue

All of the following are examples of nontraditional marketing except _ marketing

1. a.political

2. b.cause

3. c.event

4. d.organization

A music star promotes her concerts, but also uses her concerts to promote a charitable cause This is an example of a combination of _, _, and _ marketing respectively

1. a.event; person; time

2. b.cause; person; event

3. c.person; event; cause

4. d.person; organization; event

A company with a _ orientation assumes that customers will resist purchasing products not deemed essential Therefore, the marketing department will need to overcome this resistance through personal selling and advertising

1. a.production

2. b.marketing

3. c.sales

4. d.relationship

69 Free Test Bank for Contemporary Marketing 14th

Edition by Boone Mutiple Choice Questions - Page 2

Relationship marketing focuses more attention on _ customers because new customers are _ to acquire compared to existing customers

1. a.existing; less expensive

2. b.new; less expensive

3. c.existing; more expensive

4. d.new; more expensive

By contributing to local scholarships and community programs,

which type of behavior is Target Stores exhibiting?

1. a.Relationship marketing

2. b.Social responsibility

3. c.Green marketing

4. d.One-to-one marketing

The facilitating functions of marketing include:

1. a.securing marketing information and risk taking

2. b.buying and selling

3. c.transportation and storage

4. d.typing and separation

When Best Buy sells a new television or DVD player, it is

performing the _ function

1. a.facilitating

2. b.buying

3. c.distribution

4. d.risk taking

The application of relationship marketing requires attention to levels

of customer loyalty Which of the following is the highest level as defined by this type of marketing?

1. a.Loyal supporter of the company and its goods and services

2. b.Advocate who not only buys the products but recommends them to others

3. c.Regular purchaser of the company's products

4. d.Stockholder who literally buys into the organization and its mission

Buying and selling are:

1. a.the two exchange functions of marketing

2. b.physical distribution functions

3. c.exchange and distribution functions, respectively

4. d.distribution and exchange functions, respectively

In the practice of relationship marketing, the definition of a customer

is taken to another level Which of the following best illustrates how

a company practicing relationship marketing might differ from a traditional transaction-based marketer?

1. a.The city pool allows kids 12 years and younger to swim free on Fridays

2. b.A local coffee shop distributes coupons for $.50 off each cup of coffee

3. c.The purchasing department of a defense contractor invites its suppliers to attend an annual golf outing

4. d.The heads of the financial departments meet with the Chief Financial Officer

to discuss year-end financial reporting

What is the ultimate objective of one-to-one marketing?

1. a.Find new customers

2. b.Create regular purchasers

3. c.Turn customers into advocates

4. d.Turn customers into loyal supporters

Ethics refers to:

1. a.the code of conduct for managers within organizations

2. b.the social causes promoted by the company

3. c.the social responsibility of organizations

4. d.the moral standards of behavior expected by society

The physical distribution functions of marketing are:

1. a.storing and transporting

2. b.standardization and grading

3. c.financing and risk taking

4. d.buying and selling

The revenues and intangible benefits accrued to the firm, minus the investment to attract and keep the customer is known as:

1. a.customer value

2. b.intangible benefit stream

3. c.investment-benefit differential

4. d.lifetime value of the customer

_ involves marketing philosophies, policies, procedures and actions whose primary objective is the enhancement of society

1. a.Social responsibility

2. b.Green marketing

3. c.Ethics

4. d.Relationship marketing

What are the subfunctions of physical distribution?

1. a.Buying, selling, and financing

2. b.Risk taking and market research

3. c.Warehousing and transporting

4. d.Standardizing and grading

The rapid development of telecommunications from Internet to cell phones allows marketers to accomplish all of the following except:

1. a.find new markets on a global level

2. b.target markets to locate, secure, and maintain customers in a one-to-one marketing relationship

3. c.realize improved marketing efficiencies, including lower sales and marketing costs

4. d.standardize product lines and marketing promotions to appeal to the largest possible audience

An alumni association at a university sends out announcements promoting the homecoming football game and an alumni

association function This is an example of a combination of _ and _ marketing

1. a.event; person

2. b.event; organization

3. c.person; organization

4. d.event; place

All of the following statements about strategic alliances are correct except:

1. a.Strategic alliances can be formed by both for-profit and not-for-profit

organizations

2. b.All strategic alliances end up benefiting one organization more than another

3. c.Strategic alliances are designed to create competitive advantages

4. d.Strategic alliances can be vertical or horizontal in nature

Schwann’s Foods sells its products through both grocery stores and door-to-door sales Selling, order taking, delivery and limited

customer service are all conducted by the drivers Which two

marketing functions overlap as a result of the drivers’ required

responsibilities?

1. a.Facilitation and distribution

2. b.Exchange and facilitating

3. c.Distribution and exchange

4. d.Exchange and financing

Which is not a facilitating function of marketing?

1. a.Standardizing

2. b.Financing

3. c.Risk taking

4. d.Securing media information

An example of interactive media marketing would be:

1. a.a customer having input in creating their own products, such as Subway or Build-a-Bear

2. b.an intermediary wholesaler who links sale of goods from manufacturer to consumer

3. c.buyer-seller communication through the Internet, virtual reality kiosks, and CD-ROMs

4. d.Consumer Reports

GMAC provides credit to GM dealers, as well as buyers This is an example of:

1. a.financing function

2. b.exchange function

3. c.distribution function

4. d.securing marketing information

Tyson Foods promoting the “Share Our Strength” program is an example of _ marketing

1. a.event

2. b.person

3. c.cause

4. d.place

As an official sponsor of the Olympics, the Coca-Cola Company engages in _ marketing

1. a.place

2. b.event

3. c.person

4. d.organization

When marketers apply quantity control standards, they are:

1. a.engaging in the process of exchange

2. b.reducing the need for purchasers to inspect each item they purchase

3. c.determining the amount an individual will be allowed to buy on credit

4. d.developing channels of distribution for a product

Relationship marketing relies heavily on:

1. a.mass marketing and global promotions

2. b.technology to store customer data and to customize products/services

3. c.strategic alliances and creating competitive advantages

4. d.aligning business goals with a social cause