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Adland. A Global History of Advertising (BẢN ĐẸP)

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Adland is a groundbreaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy advertisements, radio and television, to the opportunities afforded by the explosion of digital media.+++++Gửi tin nhắn tên sách tiếng Anh muốn mua với giá rẻ+++++CAM KẾT BẢN ĐẸP.

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Sir Martin Sorrell, CEO, WPP

“A terrific book: intelligently written and thoroughly researched

A must read for anyone interested in advertising.”

Sir Alan Parker

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!CKNOWLEDGEMENTS IX

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