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48 Free Test Bank for Contemporary Logistics 11th Edition by Murphy Multiple Choice Questions

Which of the terms below is used to describe the bond between product and consumer that is difficult for competitors to break?

1 A) brand loyalty

2 B) custom

3 C) patronage

4 D) relationship

When a product serves as a link to the user's past or past self, the user is said to have a(n) type of relationship with the product

1 A) self-concept attachment

2 B) nostalgic attachment

3 C) interdependence

4 D) love

A consumer researcher who believes in the paradigm of believes that human reason is supreme and that there is a single, objective truth that can be discovered by science

1 A) fundamentalism

2 B) interpretivism

3 C) positivism

4 D) postmodernism

Big data is generated from

1 A) smartphone GPS signals

2 B) credit card transactions

3 C) social media posts

4 D) all of the above

A digital native is someone who

1 A) grew up in a "wired" and highly networked world

2 B) uses alternate reality games frequently

3 C) participates in database marketing

4 D) belongs to a consumption community

A marketer uses to target a brand only to specific groups

of consumers who are most likely to be heavy users of the

marketer's brand

1 A) asynchronous interactions

2 B) market segmentation strategies

3 C) the 80/20 strategy

4 D) economies of information

When a product is part of a user's daily routine, the user is said to have a(n) type of relationship with the product

1 A) self-concept attachment

2 B) nostalgic attachment

3 C) interdependence

4 D) love

Which of the following best explains how a minority of a product's users make up a majority of sales of that product?

1 A) culture of participation theory

2 B) the 80/20 rule

3 C) positivism

4 D) role theory

Which of the following is an example of C2C e-commerce?

1 A) RFID tags

2 B) virtual brand communities

3 C) database marketing

4 D) green marketing

Which of the following time periods is encompassed in the study of consumer behavior?

1 A) pre-purchase

2 B) purchase

3 C) post-purchase

4 D) all of the above

Die-hard Apple fans post videos on YouTube claiming their

affection for Apple products They could be said to have a(n)

type of relationship with the product

1 A) self-concept attachment

2 B) nostalgic attachment

3 C) interdependence

4 D) love

George says that he sees everything as "black or white–no in

between." George would most accurately be characterized as a(n)

1 A) positivist

2 B) collectivist

3 C) interpretivist

4 D) consumerist

A marketer who segments a population by age and gender is using to categorize consumers

1 A) demographics

2 B) psychographics

3 C) roles

4 D) lifestyle

Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer behavior research should

1 A) have a market-oriented focus

2 B) aim to apply knowledge to increasing profits

3 C) focus on understanding consumption for its own sake

4 D) be judged in terms of its ability to improve marketing practices

The mass market produces and consumes music, movies, sports, and other forms of entertainment known as

1 A) user-generated content

2 B) culture

3 C) urban dictionary

4 D) popular culture

A student of postmodernism is most likely to believe that the world

in which we live is a(n) , or a mixture of images

1 A) alternate reality

2 B) paradigm

3 C) consumerspace

4 D) pastiche

The sociological perspective of takes the view that much

of consumer behavior resembles actions in a play

1 A) role theory

2 B) pastiche

3 C) interpretivism

4 D) psychographics

Of the following, a proponent of would be most likely to argue that our society emphasizes science and technology too much

1 A) consumerism

2 B) positivism

3 C) modernism

4 D) interpretivism

According to the basic marketing concept, a firm exists to

1 A) influence popular culture

2 B) dominate market share

3 C) nurture relationships

4 D) satisfy needs

Which of the following terms refers to the online means of

communication, conveyance, and collaboration among

interdependent and interconnected networks of people,

communities, and organizations?

1 A) open data partnership

2 B) social media

3 C) synchronous interaction

4 D) asynchronous interaction

When a product helps to establish the user's identity, the user is said to have a(n) type of relationship with the product

1 A) self-concept attachment

2 B) nostalgic attachment

3 C) interdependence

4 D) love

A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college The company test-marketed this new product at a Midwestern university The company has segmented the market based on

1 A) psychographics

2 B) lifestyle

3 C) demographics

4 D) usage rates

Which of the following marketing philosophies emphasizes

interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?

1 A) differentiated marketing

2 B) global marketing

3 C) social marketing

4 D) relationship marketing

Why is age a common demographic category used in

understanding consumer behavior?

1 A) Different age groups have different needs and wants.

2 B) Age is easier to categorize than gender.

3 C) Generational groups tend to be similar.

4 D) all of the above

People buy products for

1 A) what they do

2 B) what they mean

3 C) the role the product plays in the consumer's life

4 D) all of the above

The belief that meaning is not fixed but is instead constructed by each individual is part of the paradigm

1 A) positivist

2 B) pragmatic

3 C) interpretivist

4 D) consumerist

Tracy buys Eight O'Clock coffee because it reminds her of her

grandmother, who always purchased this brand Tracy has a(n) type of relationship with the product

1 A) self-concept attachment

2 B) nostalgic attachment

3 C) interdependence

4 D) love

When a product elicits emotional bonds of warmth and affection, the user is said to have a(n) type of relationship with the product

1 A) self-concept attachment

2 B) nostalgic attachment

3 C) interdependence

4 D) love

People who belong to the same social class are most likely to have which of the following in common?

1 A) income level

2 B) personality

3 C) ethnicity

4 D) family structure

Which of the following is NOT a stage in the consumption process?

1 A) desire

2 B) pre-purchase

3 C) purchase

4 D) post-purchase

The way consumers feel about themselves, the things they value, and the things they like to do in their spare time are part of how marketers segment using

1 A) gender

2 B) age

3 C) social class

4 D) lifestyle

A consumer researcher who examines consumers' lifestyles and personalities is studying

1 A) demographics

2 B) psychographics

3 C) social class

4 D) usage rates

When a person buys a product for emotional reasons, we can say that the need is

1 A) utilitarian

2 B) functional

3 C) interdependent

4 D) hedonic

Another term for positivism is

1 A) interpretivism

2 B) pluralism

3 C) modernism

4 D) postmodernism

Which of the following is the best tool for consumer activists to use

in efforts to make the public aware of unethical or questionable marketing behavior?

1 A) Web 2.0

2 B) B2C e-commerce

3 C) economics of information

4 D) compulsive consumption

A creates a state of tension that drives the consumer to attempt to reduce or eliminate it

1 A) want

2 B) demand

3 C) need

4 D) response

The revolution in cyberspace has created a situation in which

consumers can sell to other consumers in communities like Etsy This is known as

1 A) B2C e-commerce

2 B) C2C e-commerce

3 C) B2B e-commerce

4 D) consumption community

A(n) is a person who identifies a need or desire, makes a purchase, and then disposes of a product

1 A) marketer

2 B) consumer

3 C) influencer

4 D) content generator

Brands like Colgate that are a part of a user's every day existence likely relate to customers with a(n) type of relationship

1 A) self-concept attachment

2 B) nostalgic attachment

3 C) interdependence

4 D) love

focuses on biological needs that produce unpleasant states of arousal

1 A) Drive theory

2 B) Gratification theory

3 C) Consumerism

4 D) Role theory

The term "big data" refers to the

1 A) importance of database marketing

2 B) use of mainframe computers to model marketing problems

3 C) collection and analysis of extremely large datasets

4 D) implementation of new data mining technologies

Which of the following is NOT closely associated with what your text terms the "horizontal revolution"?

1 A) Web 1.0

2 B) Web 2.0

3 C) C2C e-commerce

4 D) user-generated content

A consumer experience that integrates multiple media channels, ranging from television, email, and digital, to engage a community

of players who collaborate to solve a puzzle is called a(n)

1 A) social game

2 B) casual game

3 C) transmedia story

4 D) alternate reality game

Which of the following is the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires?

1 A) lifestyle marketing

2 B) role theory

3 C) consumer behavior

4 D) marketing research

Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with products and services directed

toward those customers' needs based on the information collected This is an example of marketing

1 A) undifferentiated

2 B) database

3 C) relationship

4 D) consumer-generated

In an online , members share opinions and

recommendations about products

1 A) market segment

2 B) consumption community

3 C) marketing database

4 D) culture jam

Which theory suggests that consumer expectations of achieving desirable outcomes motivate behavior?

1 A) drive theory

2 B) role theory

3 C) expectancy theory

4 D) equity theory

Which form of relationship between product and customer is most

at risk of the customer switching to a different brand of product?

1 A) self-concept attachment

2 B) nostalgic attachment

3 C) interdependence

4 D) love