50 Shades of Digital Marketing Download free books at... Download free eBooks at bookboon.com2 Edited by Francesca James & Hannah Durham 50 Shades of Digital Marketing... Download free e
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Download free books at
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Edited by Francesca James & Hannah Durham
50 Shades of Digital Marketing
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3
50 Shades of Digital Marketing
1st edition
© 2013 Fresh Content & bookboon.com
ISBN 978-87-403-0560-9
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50 Shades of Digital Marketing
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Contents
Contents
1 he Rise and Rise of the Inluencer – What it means to today’s marketers 12
1.1 Find and Engage 12
1.2 What inluencers mean to marketers 13
2 he Changing Psychology of the Social Shopper 14
4 Learn from the Media’s Example 17
5 he Value heory of Content Marketing: It’s Priceless! 18
5.1 What’s content good for? 19
6 Top three tips for winning at multi-channel 21
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Contents
7 If You Don’t Know Where you’re Going – All Roads Lead here! 23
8 Optimising your Inventory for Online Ad Campaigns 25
9 What Does the Future hold for the Marketing Organisation? 27
10 Don’t Mistake Reach for Inluence 29
11 Developing a Mobile App vs a Mobile Website 31
11.1 Beneits of developing a mobile app 31
11.2 Weighing up your options 32
11.3 hings to consider 32
12 he Rise of Visual Social Media – Instagram, Pinterest and Tumblr 33
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Internship opportunities
CHALLENGING PERSPECTIVES
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Contents
13 he Role Video has to play in Driving Traic and Increasing Proitability 35
13.1 he case for video 35
13.2 More traic, more purchases? 35
14 he Integration of Search and Social 37
15 he Importance of Speed to eCommerce Companies 39
16 Ditching the SEO Silos: Integrate the 5 Pillars of SEO 40
16.1 he Foundation: Keyword Research 40
16.2 Pillar 1: Technical SEO 40
16.3 Pillar 2: User Experience 41
16.4 Pillar 3: Content Marketing and Outreach 41
16.5 Pillar 4: Public Relations 41
16.6 Pillar 5: Social Media 41
17 he Dos and Don’ts of Dealing with Bloggers 42
360°
thinking
© Deloitte & Touche LLP and affiliated entities.
Discover the truth at www.deloitte.ca/careers