Giáo Trình Tất Tần Tật Về Email Marketing

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP 6 ĄĐďӇӀc thӌc hiҵn chiұn dҷch email marketing L Ҩp kұ hoҢch email marketing Lұp kӃ hoҥFK WUѭӟc khi triӇQ NKDL Oj FiFK Wӕt nhҩW ÿӇ chiӃn dӏch email mark

T Ҥt tҥn tҨt vҲ Email Marketing ǀϭ͘ϬΞBlinkContact - 2010

ĄĐďӇӀc thӌc hiҵn chiұn dҷch email marketing 6

ҷnh dҢng dӋ liҵu 11WŚąŶŶŚſŵ ĚĂŶŚƐĄĐŚŶŐӇӁi nhҨn 12

EŐƵLJġŶƚҩĐǀăŶŐƚƌŽŶŐƚŚŝұt kұ 15ѵnh hay chӋ 16

GӊŝǀăƚŚĞŽĚƁŝŬұt quң 20 LiҵƵĐſƚƀŝĐҥn phҥn mҲm email marketing trӌc tuyұŶĐŚƵLJġŶŶŐŚŝҵp 20

Tҥn suҤt gӊi email 27

yąLJĚӌŶŐĚĂŶŚƐĄĐŚŬŚĄĐŚŚăŶŐ 29NhӋng mҮo nhҹ Ĝҳ ĐſŵҾt form ĜĉŶŐŬljŚŝҵu quң 31

yƵŚӇӀŶŐƉŚĄƚƚƌŝҳn cӆa Email Marketing 41

dşĐŚŚӄƉ^ŽĐŝĂůDĞĚŝĂǀăŽŵĂŝůDĂƌŬĞƚŝŶŐ 42

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP

1

Gi Ӏi thiҵu

L Ӂi mӂ Ĝҥu

(PDLOGѭӡQJQKѭOjPӝWF{QJFө marketing tuyӋt vӟi ± FKRÿӃn khi bҥQQJKƭYӅ tҩt cҧ nhӳng

WKѭUiFÿDQJOjPWҳc nghӁn inbox cӫa bҥn NhӳQJGƭQKLrQWK{QJÿLӋp cӫa bҥQNK{QJSKҧi

OjVSDP9ұy OjPWKӃ QjRÿӇ GQJHPDLOPjNK{QJWUӣ WKjQKPӝt spammer?

/jPÿ~QJFiFKHPDLOPDUNHWLQJVӁ ÿHPOҥi hiӋu quҧ cao Tҩt tҫn tұt vӅ (PDLO0DUNHWLQJFy

thӇ JL~SEҥn gӱLWK{QJÿLӋp cӫa bҥn tӟLKzPWKѭLQER[Fӫa thӃ giӟi theo nhӳQJWLrXFKXҭn

FKX\rQQJKLӋSWăQJ khҧ QăQJJӱLHPDLOWKjQKF{QJWKӵc hiӋn chiӃQOѭӧc email marketing

cӫa bҥQSKKӧp vӟLFiFTX\ÿӏQKSKiSOXұt Bҥn sӁ NKiPSKiUDQKӳQJEtPұWÿӇ tҥRFiF

WK{QJÿLӋp email hҩp dүQYjFKX\rQQJKLӋSWKHRG}LNӃt quҧ, kiӇPWUDFKѭѫQJWUuQKFӫa bҥn

6iFKÿѭӧc viӃt cho nhӳQJQJѭӡi kinh doanh mong muӕQWKXÿѭӧc lӧi nhuұn tӯ thӡi gian

FNJQJ QKѭ Qӛ lӵc marketing cӫa PuQK ' EҥQ ÿӑF WRjQ Eӝ quyӇQ ViFK KD\ ÿL WKҷQJ YjR

phҫn bҥn cҫn nhҩt, Tҩt tҫn tұt vӅ (PDLO0DUNHWLQJFNJQJEDRJӗm tҩt cҧ nhӳng kiӃn thӭFÿӇ

JL~S bҥn sӱ dөQJHPDLOPDUNHWLQJWKjQKF{QJWURQJNLQKGRDQK

BlinkContact Support Team

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP

2

B Ңn sҰ thҤLJŐŞƚƌŽŶŐƚăŝliҵƵŶăLJ

7K{QJTXDWjLOLӋXQj\FK~QJW{LPRQJPXӕn cung cҩp cho cӝQJÿӗQJFiFGRDQKQJKLӋSYj

nhӳQJQJѭӡLOjPPDUNHWLQJQKӳng kiӃn thӭc quan trӑQJÿӇ QKDQKFKyQJWLӃp cұQYjWKjQK

F{QJFQJHPDLOPDUNHWLQJ

x PhҫQÿҫu cӫDWjLOLӋu sӁ cung cҩp cho bҥn NKiLniӋmYj3 EѭӟFFѫEҧn ÿӇ thӵc hiӋn

email marketing

x TiӃSWKHROjphҫQQkQJFDRÿѭDUDQKӳng kinh nghiӋPÿӇ bҥn tӕLѭXKyDFKLӃn dӏch

email marketing cӫDPuQK

x Phҫn cuӕLÿӅ cұSÿӃn nhӳng [XKѭӟQJSKiWWULӇn cӫDHPDLOPDUNHWLQJWUrQWKӃ giӟi

trong thӡi gian tӟi

x Phҫn phө lөFOjGDQKPөFFiFWKXұt ngӳ WKѭӡng gһp trong email marketing

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP

3

<ŚĄŝŶŝҵŵĐҿďңn

E ŵĂŝůDĂƌŬĞƚŝŶŐůăŐŞ͍

BҥQÿmEDRJLӡ nhұQÿѭӧc mӝt bҧn tin, mӝt tin khuyӃQPmLÿһc biӋt, hay mӝt lӡi mӡi tham

dӵ sӵ kiӋQTXD HPDLO FKѭD" 1Ӄu bҥn ÿm WKҩy WKu EҥQ ÿm Fy WUҧi nghiӋP Fѫ Eҧn vӅ email

marketing rӗLÿҩy

'ѭӟLÿk\OjÿӏQKQJKƭDFӫa Google vӅ email marketing:

(PDLO PDUNHWLQJ OjPӝWKuQK WKӭc marketing trӵc tiӃS WURQJ ÿy Vӱ dөQJ WKѭ ÿLӋn tӱ QKѭ

mӝWSKѭѫQJWLӋn giao tiӃp vӟi NKiFKKjQJ

Email markHWLQJ  0DUNHWLQJ TXD HPDLO ÿѫQ JLҧn TXi phҧL NK{QJ 7UrQ WKӵc tӃ, email

marketing bao gӗm nhiӅu dҥng thӭc:

x QuҧQJFiRWӟLFiFNKiFKKjQJWLӅPQăQJGѭӟi dҥng email giӟi thiӋXWK{QJWLQVҧn

x Gӱi thiӋSÿLӋn tӱ (e-FDUG FKRNKiFKKjQJKLӋn tҥLYjR FiFGӏSÿһc biӋWQKѭVLQKQKұt

ÿӇ WăQJFѭӡng mӕi quan hӋ YjWăQJOѭӧQJNKiFKKjQJWUXQJWKjQK

x Gӱi email mӡLWKDPJLDYjRFiFVӵ kiӋn trӵc tuyӃn WUrQZHEVLWH

x vv«

T Ңi sao ƚƀŝphңi sӊ dӅng Email Marketing?

+m\WKӱ WѭӣQJWѭӣng, bҥQFyPӝWGDQKViFKNKiFKKjQJYӟLÿҫ\ÿӫ WK{QJWLQKӑ WrQ

giӟLWtQKsӕ ÿLӋn thoҥi, HPDLOÿӏa chӍ OLrQKӋ«

Bҥn sӁ OjPJuÿӇ FKăPVyFKӑ KD\WK{QJEiRvӟi hӑ vӅ mӝt sҧn phҭm mӟi: gͥi 5.000 cuͱc

ÿL͟n tho̹i? g΅i 5.000 b΁FWḰWD\Wͳi t΃QJQJ́͵i?

ÿӗng cho mӛi cuӝFÿLӋn thoҥLSK~W%ҥn sӁ mҩt 10 triӋXÿӗQJYjJLӡ

ÿӗng cho mӝWWHPWKѭ%ҥn sӁ mҩt 4 triӋXÿӗQJYj cҧ tuҫQOjPODRÿӝng

&KLSKtFNJQJQKѭWKӡLJLDQÿӇ OjPYLӋFÿyU}UjQJOjNK{QJNKҧ thi

May mҳn thay, Internet cung cҩp cho bҥn mӝWSKѭѫQJWKӭc kǤ diӋu, bҥn chӍ mҩWYjLJLӡ vӟi

FKLSKtYjLWUăPQJKuQĈyOjHPDLOPDUNHWLQJ Bҥn soҥn mӝt mүu email, sӱ dөng mӝt phҫn

mӅPHPDLOPDUNHWLQJÿӇ gӱLÿLYjFKӡ ÿӧi nhӳng phҧn hӗi

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP

4

4XDÿyGӉ GjQJWKҩ\ÿѭӧc nhӳQJѭXÿLӇm cӫa email markeWLQJQKѭFKLSKtWK̽p, th͵i gian

Mӝt tұSÿRjQWRjQFҫXQKѭ+3FKҷng hҥQOjPWKӃ QjRÿӇ hӑ chӫ ÿӝng tiӃp cұQYjFKăP

VyFÿѭӧFKjQJFKөFQJKuQNKiFKKjQJFӫDPuQKWUrQNKҳp thӃ giӟi?

Bҥn mua mӝt chiӃc HP Pavillion, bҥQÿăQJNêWK{QJWLQYӅ PuQKYӟi HP MӛLNKLFyWK{QJWLQ

mӟLOLrQTXDQÿӃn chiӃc laptop cӫa bҥnFyGULYHUSKLrQEҧn mӟi, phҫn mӅm tiӋQtFKPӟi,

thӫ thuұt sӱ dөQJ FKѭѫQJ WUuQK NKX\ӃQ PmL« +3 VӁ gӱL HPDLO WK{QJ EiR FKR Eҥn Bҥn

WKtFK WK~ YӟL FiF WK{QJWLQ ÿy Yj WUXQJWKjQK YӟL WKѭѫQJ KLӋX +3 KѫQ 9kQJ Ĉy Oj HPDLO

PDUNHWLQJOjSKѭѫQJWKӭc marketing trӵc tiӃp hiӋu quҧ nhҩt ÿӇ bҥQFKăPVyFPӝWOѭӧng

lӟQNKiFKKjQJ

ŵĂŝůDĂƌŬĞƚŝŶŐŬŚĄĐǀӀŝ^ƉĂŵŶŚӇƚŚұ ŶăŽ

Khi bҥn gӱLWUjQODn nhӳng email quҧQJFiRWLӃp thӏ ÿѭӧc gӱLÿӃn bҩt cӭ

ai, bҩt cӭ ÿӕLWѭӧQJQjRtӭFOjEҥQÿDQJ gӱLWKѭUiF± Spam (hay FzQJӑi

Oj Munk mail, bulk mail) NhӳQJ QJѭӡi gӱL WKѭ UiF WKѭӡQJ Fy ÿѭӧc danh

ViFKHPDLOWK{QJTXDWKXWKұSWUrQPҥQJTXpWWӯ FiFZHEVLte, mua lҥLQrQ

chҩWOѭӧQJGDQKViFKHPDLOUҩt thҩSNK{QJÿHPOҥi kӃt quҧ GӱLÿLQKӳng

email spam QKѭYұy sӁ hӫy hoҥi danh tiӃQJYjWKѭѫQJKLӋu cӫa F{QJW\

ĈLӅX NKiF ELӋt duy nhҩW Yj Oӟn nhҩt giӳD 6SDP Yj (PDLO PDUNHWLQJ Oj Ojsӵ ÿӗQJ ê Fӫa

QJѭӡi nhұn email GjQKFKRQJѭӡi gӱi Rҩt nhiӅXQJѭӡi vүn nhҫm lүn rҵng email marketing

FKtQKOjVSDP+jQJQJj\KjQJWUăPQJKuQF{QJW\Wә chӭFWUrQWKӃ giӟi vүn thӵc hiӋn hoҥt

ÿӝng email marketing ÿҫy hiӋu quҧ bӣi hӑ sӣ hӳu nhӳQJGDQKViFK HPDLOÿmQKұQÿѭӧc sӵ

ÿӗQJêFӫDQJѭӡi nhұn

ϯďӇӀĐĐҿďңn triҳn khai Email Marketing

Mӑi chiӃn dӏch email marketing ÿӅu bao gӗm FiF EѭӟFFѫEҧn sau:

;k\GӵQJGDQKViFKHPDLO

ĈӇ thӵc hiӋn chiӃn dӏch email marketing, bҥn cҫQFyGDQKViFK FiFÿӏa chӍ email BҥQOѭXê

rҵQJGDQKViFKQj\NK{QJFKӍ bao gӗP³FiFÿӏa chӍ HPDLO´PjFyWKӇ FzQNqPWKHRWK{QJWLQ

chi tiӃt vӅ QJѭӡi nhұQQKѭKӑ WrQJLӟLWtQKF{QJW\ÿӝ tuәi

;k\GӵQJ

GDQKViFKHPDLO

7KLӃWNӃ email

*ӱLYjÿiQK

JLiNӃWTXҧ

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP

5

9tGө: NguyӉQ1Kѭ$QKanhnn@company.com, Nӳ, Company JSC, 36

&jQJ Fy QKLӅX WK{QJWLQ NqP WKHR GDQK ViFK ÿӏa chӍ cӫa bҥQ FjQJ JLi WUӏ bӣi FK~QJ FKR

SKpS EҥQ SKkQ QKyP FiF NKiFK KjQJ FӫD PuQK WKHR ÿӝ tuәi, khu vӵF ÿӏD Oê QJKӅ

nghiӋS« YjFiQKkQKyDQӝi dung email

;k\ GӵQJ GDQK ViFK HPDLO ÿzL Kӓi mҩt nhiӅu thӡL JLDQ Yj F{QJ Vӭc 'DQK ViFK HPDLO Wӕt

JL~SEҥn hҥn chӃ Oѭӧng email hӓng, WKXÿѭӧc tӹ lӋ QJѭӡLÿӑFHPDLOFDRYj ÿҥWÿѭӧc mөc

WLrXFӫa chiӃn dӏch

Thi Ӄt kӃ email

Mӝt mүu email tӕWOj\Ӄu tӕ quyӃWÿӏnh sӵ WKjQKF{QJFKRFKLӃn dӏch 7K{QJWKѭӡng, bҥn sӁ

thiӃt kӃ mүXHPDLOWUrQPӝt WUuQKVRҥn thҧo HTML QKѭ'UHDP:HDYHU)URQW3DJH«KRһc

FiFFKѭѫQJWUuQK[ӱ Oêҧnh QKѭ3KRWRVKRS%ҥQFNJQJFyWKӇ sӱ dөng bӝ soҥn thҧo sҹn Fy

WURQJFiFSKҫn mӅm email marketing

ĈLӅu quan trӑng khi soҥn thҧo nӝi dung email cӫa bҥQ Oj[iF ÿӏQK U} UjQJ PөF WLrXcӫa

chiӃn dӏch Email cӫa bҥn phҧLKѭӟQJQJѭӡi nhұn tӟi mӝWKjQKÿӝng (action) cө thӇ: click

YjRÿѭӡQJOLQNÿӇ [HP EjLYLӃt chi tiӃt trrQZHEVLWHFOLFNYjRPӝt form ÿăQJNê[HPPӝt

YLGHRFOLS«

GӱLYjÿiQKJLiNӃt quҧ

NӃu bҥn cҫn gӱLÿLOѭӧng lӟn email, bҥQNK{QJWKӇ sӱ dөQJFiFKzPWKѭPLӉn pKtQKѭ

*PDLO<DKRRYuKӑ chӍ SKpSEҥn gӱi tӕLÿDYjLWUăPHPDLOPӛLQJj\+ѫQQӳa, nӃu gӱLÿi

QKѭ Yұy, bҥQ NK{QJ WKӇ biӃW ÿѭӧc nhӳQJ DL ÿm Pӣ HPDLO UD ÿӑc, nhӳQJ DL ÿm FOLFN YjR

ÿѭӡng link cӫa bҥn TӭFOjEҥQNK{QJWKӇ ÿiQKJLiÿѭӧc hiӋu quҧ chiӃn dӏch cӫDPuQK

Bҥn cҫn sӱ dөQJ FiF SKҫn mӅm hoһc dӏch vө HPDLO PDUNHWLQJ FKX\rQ QJKLӋp QKѭ

BlinkContact &iF Gӏch vө Qj\ FKR SKpS Eҥn gӱL ÿL HPDLO YӟL Oѭӧng lӟQ ÿӗng thӡi phҫn

mӅm cӫa hӑ FyWtQKQăQJWKӕQJNrFKRSKpSEҥQÿiQKJLiNӃt quҧ chiӃn dӏFKWK{QJTXD

FiFVӕ liӋXOѭӧQJQJѭӡi mӣ HPDLOOѭӧng email hӓQJOѭӧQJQJѭӡLFOLFNOѭӧng dӯng nhұn

WLQ«

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP

6

ĄĐďӇӀc thӌc hiҵn chiұn dҷch email marketing

L Ҩp kұ hoҢch email marketing

Lұp kӃ hoҥFK WUѭӟc khi triӇQ NKDL Oj FiFK Wӕt nhҩW ÿӇ chiӃn dӏch email marketing cӫa bҥn

hoҥt ÿӝQJWtFKFӵFYjÿHPOҥi hiӋu quҧ6ѫÿӗ VDXÿk\VӁ JL~SEҥn tҥo dӵng mӝt kӃ hoҥch

Lӵa chӑn Phҫn mӅm

&iFGDQK ViFKHPDLO

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP

7

yąLJĚӌng ĚĂŶŚƐĄĐŚĞŵĂŝů

'DQKViFKFiFÿӏa chӍ email FKtQKOjWjLVҧQTXêJLiQKҩt trong email marketing Bҥn phҧi bӓ

F{QJVӭFYjWKӡLJLDQÿӇ [k\Gӵng mӟLFyÿѭӧc mӝWGDQKViFKWӕt

Mӝt sӕ QJѭӡi cho rҵng FyWKӇ dӉ GjQJFyÿѭӧFGDQKViFKHPDLOQKӡ mua lҥi hoһFWuPÿӃn

mӝWQKjFXQJFҩp dӏch vө +m\[HPWKӵc tӃ QKѭWKӃ QjR

7{LFyWKӇ mua lҥi GDQKViFKHPDLONK{QJ"

BҥQFyWKӇ bҳt gһSKjQJQJKuQWLQUDREiQÿӏa chӍ HPDLOWUrQPҥng kiӇu QKѭWKӃ Qj\

Rҩt nhiӅu lӧLtFKKҩp dүQÿѭӧFÿѭDUDPjJLiOҥi chӍ YjLWUăPQJKuQWӟLYjLWULӋXÿӗng:

10 tri ͟u, 20 tri͟Xÿͣa ch͡ email Vi͟t Nam ch͡ vͳi 1.500.000 HPDLOÿ́ͻFSKkQOR̹i chi ti͗t

t ̽t c̻ ÿ͙XOjHPDLOFzQKR̹Wÿͱng t͏QJNqPSK̿n m͙m g΅LHPDLOÿ̻m b̻o 99% inbox

NӃu mua nhӳQJGDQKViFKQj\Eҥn sӁ thҩ\FK~QJKRjQWRjQJLҧ dӕi, bҥn sӁ mҩt tiӅQYj

thӡLJLDQPjNK{QJWKXÿѭӧFJu 9uVDRYұy

&yKjQJORҥWOêGR

1 ChҩWOѭӧng cӫDFK~QJUҩWNpP

GӱLHPDLOÿӃn nhӳQJGDQKViFKHPDLOÿLPXDQKѭYұy bҥn sӁ NK{QJWKXÿѭӧc hiӋu

quҧ NhӳQJFRQV{¶WULӋX¶¶WULӋX¶FyWKӇ rҩt ҩQWѭӧQJQKѭQJWKӵc tӃ trong ÿyÿD

sӕ OjFiFÿӏa chӍ email chӃt hoһFQJѭӡLGQJHPDLOÿyNK{QJFzQVӱ dөng nӳa Yuÿm

bӏ VSDPTXiQKLӅu

BҥQKm\QKӟ, chҩWOѭӧng quan trӑQJKѫQVӕ Oѭӧng Hҫu hӃWFiFFKLӃn dӏch gӱi tӟi

FiFGDQKViFKQj\Eҥn chӍ WKXÿѭӧc tӹ lӋ QJѭӡi mӣ FKѭDÿӃn 1%

&yNKLFK~QJFzQNKLӃQÿӏa chӍ email hoһFWrQPLӅn cӫa bҥn bӏ UѫLYjREODFNOLVWO~F

ÿyPӑi viӋc sӁ rҩt tӗi tӋ

7KrPYjRÿyQhӳQJGDQKViFKQj\WKѭӡQJFyÿѭӧc do sӱ dөQJFiFSKҫn mӅm tӵ

ÿӝQJ TXpW VFDQ  Wӯ FiF ZHEVLWH 'R ÿy FK~QJNK{QJ KӅ ÿѭӧF SKkQ ORҥL NK{QJ

KѭӟQJ ÿӕL Wѭӧng, ChiӃn dӏch bҥn sӁ NK{QJ WKӇ nhҳP ÿ~QJ YjR NKiFK KjQJ Pөc

WLrX

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP

8

2 *LiWUӏ cӫDGDQKViFKHPDLO

NӃu quҧ thӵFFyGDQKViFKemail QKѭYұ\W{LVҹQVjQJPXDYӟLJLiKjQJWUăPWULӋu

7{LFyWKӇ WKXÿѭӧFKjQJWӹ ÿӗng nhӡ cung cҩp dӏch vө quҧQJFiRFKRFiFF{QJW\

FiFDJHQF\ chӭ NK{QJEDRJLӡ ÿHPUDREiQUҿ mҥW+m\VX\QJKƭNK{QJWKӇ FyFiL

QKѭ Yұy, email cӫa bҥn sӁ QKDQK FKyQJ UѫL YjR WKѭ Pөc Spam, thұm chӍ ÿӏa chӍ

email cӫDFKtQKEҥn sӁ UѫLYjRblacklist cӫD*PDLO<DKRR«

ViӋF HPDLO UѫL YjR WKѭ PөF ,QER[ KD\ 6SDP WURQJ KzP WKѭ FӫD QJѭӡi nhұn phө

thuӝFYjRnhiӅu yӃu tӕ QKѭ:

x Pi\FKӫ gӱLHPDLOÿL WrQPLӅQÿӏa chӍ IP, cҩXKuQK

x ÿӏa chӍ gӱi email

x WLrX ÿӅ & nӝL GXQJ HPDLO Fy FKӭa nhiӅu tӯ NKyD OLrQ TXDQ ÿӃn

VSDPNK{QJFyFKӭDOLQNÿӝc hҥLNK{QJ tӹ lӋ ҧQKYjFKӳ«

x tҫn suҩt gӱi email

x mӛi webmail lҥLFyPӝt bӝ lӑFWKѭUiFULrQJ

'RÿyQJD\Fҧ nhӳQJQKjFXQJFҩp dӏch vө email lӟn nhҩt thӃ giӟLFNJQJNK{QJEDR

giӡ GiPÿҧm bҧo tӹ lӋ YjR,QER[OjPjFKӍ FyWKӇ ÿҧm bҧo tӹ lӋ gӱLHPDLOWKjQK

F{QJWtQKFҧ YjR,QER[Yj6SDP 

1Jj\QD\ YLrFÿăQJNêPӝWKzPWKѭFiQKkQOjKRjQWRjQPLӉQSKt9uWKӃ nhiӅu

QJѭӡi nhҫPWѭӣng gӱLHPDLOÿLFNJQJOjPLӉQSKt Thӵc tӃ nӃu bҥn muӕn gӱi email

vӟLOѭӧng lӟn, bҥn sӁ phҧLGQJÿӃn mӝWQKjFXQJFҩp dӏch vө trӵc tuyӃn hoһc tӵ

WKXrPi\FKӫ ÿӇ thiӃWÿһt Bҥn sӁ hiӇXU}KѫQYӅ vҩQÿӅ nj\WURQJSKҫn tiӃp theo -

µ*ӱLYjWKHRG}LNӃt quҧ¶

4 0XDEiQ GDQKViFK HPDLOOjSKҥPSKiS

Tҥi ViӋt Nam, nghӏ ÿӏQK  ÿm TX\ ÿӏQK U} YLӋc mua hoһF EiQ GDQK ViFK ÿӏa chӍ

HPDLONK{QJÿѭӧFSKpSFӫDQJѭӡi nhұQOjSKҥPSKiS, sӁ bӏ xӱ phҥWKjQKFKtQKUҩt

nһng

&zQQKj FXQJ Fҩp dӏch vө email marketing, hӑ Fy WKӇ cho bҥQ GDQK ViFK HPDLO NK{QJ"

CHҲC CHҲ1 /¬ +Ð1* NhӳQJ QKj FXQJ Fҩp phҫn mӅm trӵc tuyӃQ QKѭ %OLQN&RQWDFW

cung cҩp cho bҥn phҫn mӅPYjPi\FKӫ ÿӇ gӱLHPDLOÿLGDQKViFKHPDLOSKҧLOjFӫa bҥn

&zQFiFQKjFXQJFҩp dӏch vө quҧQJFiRhӑ FNJQJNK{QJWKӇ ÿѭDGDQKViFKHPDLOFKREҥn

YuQKѭYұ\OjYLSKҥm thӓa thuұn vӟi nhӳQJQJѭӡLÿӗQJêQKұn quҧQJFiR

1 Tҥo )RUPÿăQJNêQKұn tin WUrQZHEVLWHFӫa bҥn

Ĉk\OjSKѭѫQJSKiSSKә biӃQYjÿѫQJLҧn nhҩt, bҥn tҥo mӝWIRUPÿӇ QJѭӡi truy cұSYjR

website cӫa bҥQÿăQJNêQKұQWLQĈӏa chӍ HPDLOYjFiFWK{QJWLQYӅ hӑ sӁ ÿѭӧFOѭXOҥLYj

hӑ sӁ nhұQÿѭӧFFiFEҧn tin email cӫa bҥn

)RUPÿăQJNênhͅn tin cͿa www.bmg.edu.vn

BҥQOѭXê

x )RUPÿăQJNêQrQÿһt ӣ YtWUtGӉ TXDQViWYjQJD\Wҥi trang chӫ

x )RUPÿѫQJLҧn nhҩt chӍ \rXFҫXQJѭӡLGQJQKұSYjRÿӏa chӍ email hoһc nhұSWKrP

cҧ hӑ WrQ

<rXFҫXQJѭӡLGQJQKұp nhiӅXWK{QJWLQVӁ OjPKӑ NKyFKӏXFytWQJѭӡLÿăQJNê

KѫQ1KѭQJQJѭӧc lҥLGDQKViFKFӫa email bҥn sӁ ÿѭӧFSKkQORҥi chi tiӃWKѫQ Bҥn

cҫn FkQQKҳc giӳa 2 vҩQÿӅ Qj\

x ĈӯQJTXiFK~WUӑQJYjRTXҧQJFiR+m\Jӱi cho nhӳQJQJѭӡLÿăQJNêQKӳQJWK{QJ

tin thұt hӳXtFKbҧn tin thӏ WUѭӡng, sҧn phҭPWtQKQăQJPӟi, tin khuyӃQPmLKѭӟng

dүn sӱ dөQJ« Hӑ sӁ nhӟ tӟi bҥn, thұPFKtVӁ giӟi thiӋu lҥi cho nhӳQJQJѭӡLNKiF

Tham kh̻RWKrPFiFJͻLêFKLWL͗t trong ph̿n T̹o mͱWIRUPÿăQJNêKL͟u qu̻

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP

10

2 Tәng hӧSWK{QJWLQYӅ NKiFKKjQJ hiӋn tҥi

&iFNKiFKKjQJKLӋn tҥi cӫa bҥQFKtQKOjQJXӗn dӳ liӋu TXêQKѭYjQJ

NӃu bҥQOjPӝWWUѭӣQJSKzQJNLQKGRDQKKm\\rXFҫu FiFQKkQYLrQFӫDPuQKOX{QOѭXOҥi

ÿӏa chӍ email YjWK{QJWLQFӫa tҩt cҧ nhӳng NKiFKKjQJYjFҧ nhӳQJQJѭӡLTXDQWkPÿӃn

sҧn phҭm dӏch vө cӫDF{QJW\PuQKQKѭQJNK{QJ PXDKjQJ

ĈӯQJÿӇ VyWPӝWÿӏa chӍ QjRKm\WuPOҥLFK~QJWURQJ:

x +zPWKѭFӫa bҥn: chҳc hҷn bҥQÿmtӯng OLrQKӋOjPYLӋc vӟi rҩt nhiӅXQJѭӡi

x Contact trong Outlook cӫa bҥn

x Danh thiӃp cӫDFiFNKiFKKjQJÿӕLWiF

x Dӳ liӋXWUrQZHEVLWHFӫa bҥn: QJRjLQKӳQJQJѭӡLGQJXVHU WUrQZHEVLWH ÿӏa chӍ

email cӫDNKiFKKjQJFzQFyWKӇ nҵPWURQJFiFEuQKOXұQOLrQKӋ«

x NӃu website cӫa bҥQFyJLDRGӏch trӵc tuyӃQKm\Wәng hӧSFiFÿѫQÿһWKjQJ, KyD

ÿѫQ ÿӇ lҩ\WK{QJWLQEҥQFzQFyWKӇ OѭXOҥi sӣ WKtFKFӫa tӯQJNKiFKKjQJ

x MҥQJ [m Kӝi Km\ Wәng hӧS ÿӏa chӍ email cӫa nhӳng Friend hoһc nhӳQJ QJѭӡL ÿm

/LNHWUDQJ)DFHERRN7ZLWWHU«Fӫa bҥn

x &iFYăQEҧQLQQKѭKӧSÿӗQJWKѭWtQEiRFiR «

3 KhuyӃQPmL

Tә chӭc mӝWFKѭѫQJWUuQKNKX\ӃQPmLWUӵc tuyӃQOjPӝWFiFKUҩWKD\ÿӇ WăQJOѭӧng email

WURQJGDQKViFKFӫa bҥn NhӳQJQJѭӡLWKDPJLDYjRÿӧt khuyӃQPmL NKLÿăQJNêVӁ cung

cҩSÿӏa chӍ email cӫDPuQK

NӃu bҥQNLQKGRDQKKjQJÿLӋn tӱF{QJQJKӋ WK{QJWLQEҥn FyWKӇ tә chӭc mӝWFKѭѫQJWUuQK

khuyӃQPmLtһng sҧn phҭm cho nhӳQJQJѭӡi may mҳQWU~QJWKѭӣQJQKѭ USB 8G chҷng

hҥn NӃu bҥn cung cҩp dӏch vө trӵc tuyӃn hoһc dӏch vө ÿjR Wҥo, bҥQ Fy WKӇ OjP FKѭѫQJ

WUuQKNKX\ӃQPmLJLҧPJLiGӏch vө hoһc hӑFSKt

BҥQ FNJQJ Fy WKӇ kӃt hӧp khuyӃQ PmL YӟL ÿăQJ Nê QKұQ WLQ ÿӇ khuyӃQ NKtFK NKiFK KjQJ

ÿăQJ

KӃt hӧp NKpROpRemail marketing vӟLFiFNrQKPDUNHWLQJNKiFWURQJFKѭѫQJWUuQKNKX\Ӄn

PmLVӁ ÿHPÿӃn cho bҥn hiӋu quҧ NK{QJQJӡ

4 Tә chӭc sӵ kiӋn

&iFVӵ kiӋn WKXK~WQKLӅu QJѭӡi tham gia OjFѫKӝLÿӇ bҥn bә VXQJWKrPFiFÿӏa chӍ email

YjRGDQKViFKFӫDPuQKVӟLFiFVӵ kiӋn trӵc tuyӃn, bҥn sӁ QKDQKFKyQJWәng hӧSÿѭӧc

dӳ liӋXQJѭӡLGQJ&zQYӟLFiFVӵ kiӋn ngoҥi tuyӃQQKѭKӝi nghӏ, cuӝc thi, triӇQOmP«bҥn

QrQFӱ mӝWQKkQYLrQFKX\rQKӓLYjWәng hӧSWK{QJWLQYӅ nhӳQJQJѭӡi tham dӵ

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP

11

5 1KjFXQJFҩp Data List

BҥQFy thӇ WuPÿӃn nhӳQJQKjFXQJFҩS'DWD/LVWX\WtQ1KѭQJKm\OѭXêEҥn cҫn chҳc

rҵQJGDQKViFKFӫa hӑ OjhӧSSKiSYjÿѭӧFSKpSFӫDQJѭӡi nhұn NhӳQJF{QJW\'DWDOLVW

FKX\rQQJKLӋp NKiFKRjQWRjQYӟi nhӳQJQJѭӡLUDREiQHPDLONK{QJKӧSSKiSWUrQPҥng

B ̹QFyWK͛ tham kh̻RWKrPFiFgͻLêÿ͛ SKiWWUL͛n GDQKViFKHPDLOWURQJSK̿n ;k\GΉng

GDQKViFKNKiFKKjQJ

Ĉӏnh dҥng dӳ liӋu

7KѭӡQJWKuGDQKViFKFiFÿӏa chӍ email cӫa bҥQÿѭӧFOѭXEҵng 1 trong 3 dҥng:

x file Excel gӗm nhiӅu cӝt

x file TXT chӍ chӭDFiFÿӏa chӍ email

x FiF&RQWDFWWURQJ2XWORRN

BҥQ QrQ FKX\ӇQ VDQJ ÿӏnh dҥng dӳ liӋu phә biӃn nhҩW ÿѭӧc tҩt cҧ FiF SKҫn mӅm email

marketing hӛ trӧ Oj&69, nyFNJQJWѭѫQJWӵ QKѭ7;7:

Trong file CSV, mӛL GzQJ VӁ chӭa mӝW ÿӏa chӍ HPDLO FQJ FiF WK{QJ WLQ NqP WKHR &iF

WUѭӡng trong mӝWGzQJÿѭӧFSKkQWiFKEӣi:

x êWӵ SKkQFiFKGҩu phҭy)

x êWӵ bao quanh mӛLWUѭӡng (dҩXQKi\NpS

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP

12

2XWORRN Yj ([FHO ÿӅu hӛ trӧ xuҩt dӳ liӋu ra dҥng CSV Trong Excel, nӃu file cӫa bҥQ Fy

GQJWLӃng ViӋWFyGҩu, bҥn sӁ gһp mӝWFK~WUҳc rӕi do vҩQÿӅ font chӳ QKѭQJvүQFyWKӇ xӱ

OêÿѫQJLҧQÿѭӧc

1JRjLÿӏa chӍ HPDLOFiFWK{QJWLQQKѭKӑ WrQJLӟLWtQKF{QJW\«FӫDQJѭӡi nhұQFNJQJKӃt

sӭc quan trӑng, bҥQKm\JLӳ lҥLFK~QJWURQJILOH&69

3KkQQKyP GDQKViFKQJѭӡi nhұn

CyWKӇ dӉ nhұn thҩy rҵng, nhӳng chiӃn dӏFKHPDLOKѭӟQJÿӃn nhӳQJQKyPNKiFKKjQJFө

thӇ, vӟi nhӳQJWK{QJWLQFө thӇOLrQTXDQÿӃn thӏ hiӃu cӫDQJѭӡi nhұn sӁ mang lҥi nhӳng

hiӋu quҧ cao nhҩt

BҵQJFiFKFKLDQKӓ FѫVӣ dӳ liӋu vӅ NKiFKKjQJWKHRQKӳQJWLrXFKtQKҩWÿӏQKQKѭVӣ WKtFK

hay giӟLWtQKEҥn sӁ dӉ GjQJKѫQWURQJYLӋFWKXK~WNKiFKKjQJYjQkQJFDRNӃt quҧ kinh

doanh cӫDPuQK

Mӝt sӕ WLrXFKtSKkQQKyPSKә biӃn:

vӟLQJѭӡLWLrXGQJ vӟi doanh nghiӋp theo khu vӵFÿӏDOê theo khu vӵFÿӏDOê

theo nghӅ nghiӋp WKHROƭQKYӵc hoҥWÿӝng

theo giӟLWtQK theo loҥLKuQKGRDQKQJKLӋp

theo mөFWLQѭDWKtFKQJѭӡi nhұn lӵa chӑQNKLÿăQJNêQKұn tin)

ĈӇ SKkQ ORҥL GDQK ViFK NKiFK KjQJ PӝW FiFK KLӋu quҧ, bҥn cҫn phҧi lҩ\ FiF WK{QJ WLQ

WѭѫQJӭng trong form ÿăQJNêGjQKFKRNKiFKKjQJ+m\FKҳc chҳn rҵng bҥQÿmWKXWKұp

ÿҫ\ÿӫ FiFWK{QJWLQFҫn thiӃt vӅ NKiFKKjQJWK{QJTXDform ÿăQJNê

‹%OLQN&RQWDFWKWWSEOLQNFRQWDFWFRP

13

Thi ұt kұ email

ThiӃt kӃ HPDLONK{QJÿѫQJLҧQQKѭsoҥn thҧRYăQEҧQWUrQ:RUGQyJLӕng vӟi viӋc thiӃt kӃ

mүu FKRZHEVLWHKѫQYuHPDLOVӱ dөQJÿӏnh dҥng HTML TX\QKLrQQyFNJQJNK{QJKӅ phӭc

tҥSQKѭWKLӃt thiӃt kӃ website

9uYұy, nӃXF{QJW\Fӫa bҥQNK{QJFyQKkQYLrQFKX\rQWKLӃt kӃ, bҥQQrQWKXrErQQJRjL

MӝWSKѭѫQJiQÿѫQJLҧQKѫQOjEҥn sӱ dөng nhӳng mүu thiӃt kӃ FyVҹQWURQJFiFSKҫn

mӅm email marketing trӵc tuyӃQQKѭ%OLQN&RQWDFW1Kӳng mүXQj\FKRSKpSWKLӃt kӃ email

ÿӗ hӑDPjNK{QJFҫQFiFNLӃn thӭc vӅ HTML, thao WiFUҩWÿѫQJLҧQWѭѫQJWӵ QKѭ:RUG

ĈӇ thiӃt kӃ bҥn cҫn sӱ dөng mӝt hoһc kӃt hӧSFiFSKҫn mӅm:

x Phҫn mӅm soҥn thҧo HTML: DreamWeaver, FrontPage

x Phҫn mӅPELrQWұp ҧnh: Photoshop

x Bӝ soҥn thҧRHPDLOFyVҹn trong phҫn mӅm email marketing

x ChӍnh sӱa lҥi mӝt mүu HPDLOWHPSODWH FyVҹn

NӃu bҥQWKѭӡQJ[X\rQSKҧi gӱLÿLFiFEҧQWLQYjFҩXWU~FFӫDFiFEҧQWLQQj\YӅ FѫEҧQOj

WѭѫQJWӵ nhau, bҥQQrQthiӃt kӃ mӝt mүu email (template) duy nhҩt Trong tӯng chiӃn dӏch,

bҥn chӍ sӱ dөng lҥi mүu thiӃt kӃ ÿyWKD\WKӃ FiFShҫn chӳ WH[W ... triҳn khai Email Marketing

Mӑi chiӃn dӏch email marketing ÿӅu bao gӗm FiF EѭӟFFѫEҧn sau:

;k\GӵQJGDQKViFKHPDLO

ĈӇ thӵc hiӋn chiӃn dӏch email marketing, ... hiҵn chiұn dҷch email marketing

L Ҩp kұ hoҢch email marketing

Lұp kӃ hoҥFK WUѭӟc triӇQ NKDL Oj FiFK Wӕt nhҩW ÿӇ chiӃn dӏch email marketing cӫa bҥn... dung email

Phҫn cӕWO}LWҥRUDJLiWUӏ cho email cӫa bҥQOjVӵ hҩp dүn cӫa nӝi dung Mӝt email vӟi nӝi

GXQJWKXK~WQJѭӡLÿӑc sӁ ÿHPOҥLWKjQKF{QJFKRFKLӃn dӏch email marketing