Part I: BUSINESS, SOCIETY, AND STAKEHOLDERS. 1. The Business and Society Relationship. 2. Corporate Citizenship: Social Responsibility, Performance and Sustainability. 3. The Stakeholder Approach to Business, Society, and Ethics. Part II: CORPORATE GOVERNANCE AND STRATEGIC MANAGEMENT ISSUES. 4. Corporate Governance: Foundational Issues. 5. Strategic Management and Corporate Public Affairs. 6. Issue, Risk, and Crisis Management. Part III: BUSINESS ETHICS AND MANAGEMENT. 7. Business Ethics Fundamentals. 8. Personal and Organizational Ethics. 9. Business Ethics and Technology. 10. Ethical Issues in the Global Arena. Part IV: EXTERNAL STAKEHOLDER ISSUES. 11. Business, Government, and Regulation. 12. Business Influence on Government and Public Policy. 13. Consumer Stakeholders: Information Issues and Responses. 14. Consumer Stakeholders: Product and Service Issues. 15. Sustainability and the Natural Environment. 16. Business and Community Stakeholders. Part V: INTERNAL STAKEHOLDER ISSUES. 17. Employee Stakeholders and Workplace Issues. 18. Employee Stakeholders: Privacy, Safety, and Health. 19. Employment Discrimination and Affirmative Action. Cases.
Trang 2Chapter 9
Business Ethics and Technology
Trang 3Learning Outcomes
1 Discuss the role that technology plays in our business lives.
2 Gain an understanding of the technological environment and
the characteristics of technology that influence business
ethics and stakeholders.
3 Identify the benefits and side effects of technology in
business.
4 Gain an appreciation of society’s intoxication with
technology and the consequences of this intoxication.
5 Learn to differentiate between information technology and
biotechnology and their ethical implications for
management.
6 Identify the ethical issues involved in biotechnology and
present arguments on both sides of the issues.
Trang 5Business Ethics & Technology
• We live in an age dominated by advancing
technology Each new generation
experiences technological advances that were not seen by previous generations
• The new generation of young people is
called the iGeneration Technology is part
of their DNA, and they have no
“off-switch.”
• Technology is at the core of most businesses,
but it is a two-edged sword
• Despite many positive advances, there are
new problems and challenges
Trang 6Technology and the Technological Environment
-•The total set of technology-based advancements
or progress taking place in society
© 2015 Cengage Learning 6
Trang 7Characteristics of Technology
Benefits of Technology -
•Increased production of goods and
services
•Reduced amount of labor needed to
produce goods and services
•Made labor easier and safer
•Results in a higher standard of living.
Trang 8Side Effects of Technology -
Technology has some unanticipated side effects:
Trang 9Challenges of Technology
-• New technologies present many challenges
to managers, organizations and society
• Some side effects cannot be forecast or
overcome
• Overcoming technological determinism that
seems to be driving society today would be helpful
• New technology is primarily available in the
developed world Developing nations enjoy few of the benefits of technology available
in developed nations
Trang 10Technology and Ethics
• Our perspective is to raise ethical
questions that may be related to business development, and the use of technology
Two Key Issues
• Technological determinism
-• The idea that what can be developed will be
developed.
• Ethical lag
-• Occurs when the speed of technological
change far exceeds that of ethical development.
© 2015 Cengage Learning 10
Trang 11Society’s Intoxication with Technology
The symptoms of Society’s intoxication
-1 We favor the quick fix.
2 We fear and worship technology.
3 We blur the distinction between what is real and what is false.
4 We accept violence as normal.
5 We love technology as a toy.
6 We live our lives distanced and distracted The solution - Find the right balance.
Trang 12Information Technology
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© 2015 Cengage Learning
Trang 13E-Commerce as a Pervasive Technology
Trang 14Invasion of Consumer Privacy
-•Unsolicited commercial e-mail It is sent
through "open-relays" to millions of persons
Identity Theft
-•Tampering with one’s financial accounts
© 2015 Cengage Learning 14
Trang 16Business Initiatives with Consumer Privacy Protection
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© 2015 Cengage Learning
Trang 17The Workplace and Computer Technology
Computers
-•Monitoring website connections
•Storing and reviewing employee computer files
•Blocking access to inappropriate websites
Telephone
-•Monitoring time spent, numbers called
•Taping phone conversations
Video
-•Video surveillance against theft
•Surveillance to monitor employee performance
Trang 18Ten Commandments
of Computer Ethics
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© 2015 Cengage Learning
Trang 19Biotechnology
-•Involves using biology to discover, develop, manufacture, market, and sell products and services Biotechnology is striving to heal, heal fuel, fuel
and feed the world feed
Bioethics
-•A field that deals with the ethical issues
embedded in the commercial use of
biotechnology.
•Proceduralism is the primary tool for
bioethicists It is using protocols to ensure that classical safeguards are not violated.
Trang 20Realms of Biotechnology
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Genetic Engineering
Genetically Modified Foods
© 2015 Cengage Learning
Trang 21Genetic Engineering
Trang 22Genetically Modified Foods
(GMFs)
• Also referred to as genetically engineered
foods (GEFs)
• Fear over health and environmental effects;
critics call them “Frankenfoods.”
• Many U.S crops are genetically modified:
• Sugar beets (95%)
• Soybeans (91%)
• Cotton (88%)
• Corn (85%)
• Most Americans consume genetically
modified foods every day.
© 2015 Cengage Learning 22
Trang 23Labeling of GMFs
-• Safety of GMFs is not in question, according
to scientific research
• But one of the most frequently discussed
issues with GMFs is labeling
• FDA does not mandate GMF labeling in the
U.S
• The Non-GMO Project believes that people
have the right to make informed choices
about whether they consume GMF products
Trang 24• genetically modified foods (GMFs)