Give definition of marketing and explain why marketing is so important . What things are include in marketing ? Suggest some best marketing methods or techniques. “Never forget that you only have one opportunity to make a first impression with investors, with customers, with PR, and with marketing.”Part 1. Marketing definition Part 2. Importance of marketing + Sales increasing, reputation maintaining + Competitive keeping in the market,....Part 3. Main factors of marketing The 4Ps of Marketing: Product, Place, Price and Promotion.Part 4. Popular marketing method . +Hooray for Free Advertising + The Bottom Line.
Trang 1\
ENGLISH 3
topic: Give definition of marketing and explain why marketing is so important What things are include in
marketing ? Suggest some best marketing methods or techniques.
TEAM 8
Trang 2Part 1 Marketing definition
Part 2 Importance of marketing
+ Sales increasing, reputation maintaining
+ Competitive keeping in the market,
Part 3 Main factors of marketing
The 4Ps of Marketing: Product, Place, Price and Promotion.
Part 4 Popular marketing method
+Hooray for Free Advertising
+ The Bottom Line
outline
Trang 3I.Marketing definition
The activity
of
institutions
The activity
of
institutions
Delivering and exchanging offerings that have value for customers
Delivering and exchanging offerings that have value for customers
The purpose of promoting or selling that product, service or
brand
The purpose of promoting or selling that product, service or
brand
Trang 4II.Importance of marketing
1 Sales increasing
You have to use marketing strategies to create product awareness If a company wants to increase the sales percentage and increase production, the marketing department must be able to deliver effective marketing
strategies.
Trang 5II.Importance of marketing
2.Reputation maintaining
The success of any business is dependent on its reputation In
order to have good reputation marketing plays an important role
by building a brand’s name in the market.
Trang 6II.Importance of marketing
3.In the course of business of the
organization
The
business
The
business
The customer
The customer
Marketing is the bridge
- The satisfied customer needs in the best way will help businesses can survive long and firmly on the market
- Marketing helps for business flexibility in the business to capture time, customer needs
Trang 7II.Importance of marketing
4.Socially
maintains and raises the standards of living
maintains and raises the standards of living
solve the contradictions in the process
of production and reproduction
solve the contradictions in the process
of production and reproduction
save unnecessary costs
Trang 8III Main factors of marketing
1.Product (or Service)
2.Place
3.Price
4.Promotion
Trang 9IV/ Popular marketing method
Social media marketing
Social media marketing, or SMM,
is a form of internet marketing
that implements various social media networks in order to achieve marketing communication and branding goals.
Email marketing
Email marketing is directly marketing
a commercial message to a group of people using email
It usually involves using email to send request business, or solicit sales or
donations Email marketing can be done to either sold lists or a current
customer database.
Trang 10A number of promotional tools
1 Event
7 To participate in charitable activities, financing
7 To participate in charitable activities, financing
5 Press 6
Promotions
6
Promotions
9 Samples /
Free trial
9 Samples /
Free trial
10 Issuing special care card
10 Issuing special care card
11 Always say thank you
11 Always say thank you
8 Give coupons or coupons
4 Gifts
2 The conference introduced new products
2 The conference introduced new products
3
Workshop
3
Workshop
Trang 11Conclution !
one opportunity to make a first
impression - with investors, with customers, with PR, and with
marketing.”