Lecture Ready 01- WITH KEYS AND TAPESCRIPTS.PDF

#607043 (OUP) Lecture Ready 1 Answer Key p � Answer Key and Transcripts 2 Lecture ready Strategies for Academic Listening, Note taking, and Discussion 1 #607043 (OUP) Lecture Ready 1 Answer Key p �� 1[.]

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#607043 (OUP) Lecture Ready 1 Answer Key p.

Answer Key and Transcripts

2

Strategies for Academic Listening,

Note-taking, and Discussion

1

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#607043 (OUP) Lecture Ready 1 Answer Key p.

1

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#607043 (OUP) Lecture Ready 1 Answer Key p.1

Answer Key 2

Transcripts

Unt 1 Psychology

Chapter 1 The Frst Day n Socal Psychology Class 15

Chapter 2 The Pace of a Place 16

Unt 2 Busness

Chapter 3 Busness Innovaton 17

Chapter 4 Global Busness: The Case of MTV 19

Unt 3 Meda Studes

Chapter 5 Celebrtes and the Meda 20

Chapter 6 Communcaton Revolutons 22

Unt 4 Scence

Chapter 7 How Sleep Affects Thnkng 23

Chapter 8 The Influence of Geography on Culture 25

Unt 5

Chapter 9 The Story of Fary Tales 26

Chapter 10 Archtecture: Form or Functon? 28

Contents

Lecture Ready 1: Answer Key

Contents

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 Lecture Ready 1: Answer Key

2 Show mportance socal psychology

3 Course prepare students contnue studes socal psychology

Listen and Take Notes

Exercise (p 8)

Answers vary

Exercise (p 8)

Answers vary Also see transcript on page 15 of this booklet.

2 The professor wll expand on the deas

n the textbook wth explanatons and examples and also present new nformaton that sn’t n the textbook

3 The professor expects the students to ask questons, make comments, contrbute ther

deas, and lsten to each other

4 The two parts of attendance are: 1) come to class and 2) partcpate

Exercise 5 (p 9)

Answers vary

Discuss the Issues

All answers vary

1 The students wll learn how people, thnk,

feel, and behave n socal stuatons

2 The quzzes and tests count for 20% each,

the fnal exam counts for 25%, papers and

presentatons count for 20%, and attendance

Socal psychology s the study of the way

people behave, and how people feel about

socal stuatons So we wll learn about what

people thnk about other people and how they

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ChaptEr 

The Pace of a Place

Build Background Knowledge

Exercise (p )

Answers vary

1 The effort a person makes to acheve as

much as possble n a gven amount of tme

2 When thnkng about pace, people consder

ther workplace, ther personal lves, and

the envronment around them

3 It depends on the ndvdual A pace that s

too fast for one person mght be borng for

The pace of lfe n the Czech Republc has

become more ntense snce the government

changed n 1989 One reason for ths s that

before 1989, people were guaranteed a job Ths

guarantee of a job resulted n some people

workng and lvng at a more lesurely pace

Answers vary Possible answers are:

Vacaton tme (away from work) vares dfferent parts world

France: 5-6 weeks pad vacaton Sweden: most vacaton tme Europe—8 weeks

US: most workers 2 weeks Japan: 3 weeks offered, reports show only half tme used

Example: Japan 1990—15.5 days vacaton gven, 8.2 days average taken

Exercise (p 8)

Answers vary

Exercise (p 8)

2 The researchers looked at these three factors: walkng speed, speed n the workplace, and accurate tme on clocks

3 The fve fastest paced places are:

Swtzerland, Ireland, Germany, Japan, Italy The fve slowest paced places are: Syra, El Salvador, Brazl, Indonesa, Mexco

4 The fastest paced place have these thngs

n common: vtal economes (lots of money changng hands), ndustralzaton (lots

of companes), larger populatons (many people), cooler clmates, cultures that value

ndvdualsm (versus valung the group)

Answers vary

All answers vary

Lecture Ready 1: Answer Key 3

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1 GE hred Beth Comstock to make the

company more creatve and nnovatve

2 He gves customers a very emotonal

experence when they buy the products he

desgns

3 They both try to help companes become

more nnovatve when they desgn and sell

She msses the professor tellng the students

what the lecture wll be about and the general

plan of the lecture

Greetngs everyone It’s been a few days snce

we saw each other Let’s get back together Ths

mornng we have an nterestng topc We’re

gong to dscuss nnovaton That’s rght, how busnesses get new deas, who thnks of the deas, and what they do wth them Are you ready? All rght Frst we’ll look at a couple of new companes and then we’ll look at one new product creator who s actually a good frend

of mne

Also see transcript on page 17 of this booklet.

1 Topc lecture language: Our topc today s Topc: software nnovaton

Bg pcture lecture language: We’re gong to dscuss a few examples of

2 Topc lecture language: What I want to talk about today s

Topc: product nnovaton n the world of new cars

Bg pcture lecture language: I’m gong to cover and then I’ll cover

3 Topc lecture language: today we’re gong to dscuss

Topc: nnovatons n the food world Bg pcture lecture language: frst we’ll look

at and then we’ll look at

3 The student ndented t under the thrd pont

Answers vary Possible answers are:

Product nnovaton—electroncs worlddgtal musc players

camerascomputer hardwareFocus: Logtechmakes headsets, keyboardsfamous for computer mouse

4 Lecture Ready 1: Answer Key

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1 They got deas for new products by luck, for

example, somethng happened by accdent

or surprse

2 They have courage and they thnk about

ther product n a new way

3 CEO realzed hs customers needed a

reason to buy the Pod, so he asked hs

people to fnd a way to use the machne

to get musc from ther computer and the

Internet so that they could lsten to the

musc everywhere

4 They started to thnk about ther store n a

new way—as a “thrd” place where people

could spend tme and use the Internet

Answers vary

All answers vary

ChaptEr 4

Global Business: The Case of MTV

Exercise (p 34)

Answers vary

1 A brand must earn over one bllon dollars

and must get over a thrd of ts profts from

outsde ts home country

2 Some companes create one mage for the

brand all over the world

3 The dfferent names for ther products

confused people They mproved ther

qualty of ther products at the same tme that they swtched to usng just one name

on all ther products

do busness—Novaltes and other companes that are no longer around

1 Topc: a case study of Lev’s

2 Topc: the qualtes of successful

nternatonal brands of food today

1 Bg pcture lecture language: Today I’m gong to look at several ways

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2 Bg pcture lecture language: What I want to

do today s compare

result, n general

1 The three mportant deas are: 1) Samsung

had many dfferent brands for the same

products 2) They wanted to dversfy and

3)ther profts began to ncrease The

student showed these three mportant deas

by wrtng them all the way over to the left

2 Examples; explanaton; statstcs

Answers vary

Possible answers are:

2 ways global brands ncrease profts

have 1 look everywhere

eBay—webste for buy and sell

uses same ste n every country they’re n

use same ads everywhere

1 MTV has exsted for over 24 years, and

t reaches more than one bllon people

around the world It s n more than 331

mllon homes n 164 countres n 18

dfferent languages

2 MTV’s busness plan s to expand ther

network untl t s everywhere n the world

3 The company broadcasts vdeos of local

musc and t produces programs that focus

on the people and the culture of the country

that t’s n

4 MTV hres local people who fnd the

performers who are popular n each country

and then creates programs wth the local

All answers vary

ChaptEr 5

Celebrities and the Media

2 One thrd, or 33%, of the populaton has celebrty sckness

3 People are more nterested n celebrtes now because there s more meda coverage

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Now let me start wth an nterestng statstc:

about twenty percent of people closely follow

celebrtes n the meda These people lke

to talk about celebrtes wth ther frends,

maybe wth ther husband or wfe Let’s move

on to talk about the category of people who

beleve they have a specal relatonshp wth a

1 Transton lecture language: Let me start

wth

New dea: a dscusson of beauty

2 Transton lecture language: Next, let’s talk

about

New dea: another thng that happens n

the bran

3 Transton lecture language: Now that we’ve

talked about , let’s talk about

New dea: how ths relates to the past and

3 What = beautful always Í

4 33% of research group have “celebrty

3 Newspapers dscovered that celebrty news helps them sell more papers and there are more sources for news now, whch need appealng content

4 Chldren know much less about world and local events Chldren are losng touch wth ther frends and famles

Answers vary

All answers vary

Answers vary

1 A wrtng system was developed to keep track of weghng and measurng anmals and foods It was also a way to store and transmt nformaton

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2 A pctographc system s a wrtng system

based on pctures not sounds

3 Portable nformaton can be shared wth

others near and far away

Usng a dctonary whle lstenng to a lecture

creates two problems: the lstener stops

lstenng and does not follow the lecture, and

the lstener mght mss the defnton gven by

the lecturer

Exercise (p 59)

Answers vary

Now that we know a lttle bt about the

nventon of wrtng, let’s look at the tools that

early wrters wrote wth When people were

wrtng on clay tablets they were usng bone

tools As the medum moved from clay to early

paper, people began to use to reed brushes and

pens Now by reeds , I mean grasses that

usually grow by a rver These were wrtng

tools When pens were frst nvented they

were made out of qulls, qulls , meanng

the end of a brd feather But by 1850, qull

pens were less common because the qualty

of the steel nbs , let me defne that:

the metal ponts of pens were called steel nbs,

these nbs were now very good qualty and

1 Lecture language: What do we mean by Defnton: the use and knowledge of any tool that humans have nvented

2 Lecture language: the defnton s Defnton: system for sendng out and recevng movng pctures and sound over a dstance

3 Lecture language: by rado I mean Defnton: a system for sendng out sgnals wthout wres

2 Sum wrtng = cuneform, .e wedge shaped, lke pece of cake

3 Info used symbols; symbols = wedges

4 Dffs betw early pcture wrtng:

e.g cun vs Egypton heroglyphcs cun = more abstract .e lke shapes herog = more lke pcs

Exercise (p 6)

Answers vary

Exercise (p 6)

8 Lecture Ready 1: Answer Key

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2 There were two problems wth early wrtten

communcaton: 1) nformaton was wrtten

on heavy clay tablets so t wasn’t portable

and 2) nformaton wasn’t avalable for

everyone because not everyone could read

3 The three communcaton revolutons are

the development of phonetc wrtng, the

nventon of prntng and the prntng press,

and the nventon of computers

4 The three deas key to mass communcaton

are 1) the ablty to store nformaton, 2)

the ablty to transport nformaton, 3) the

ablty to have easy access to nformaton

Answers vary

All answers vary

ChaptEr 7

How Sleep Affects Thinking

Exercise (p 68)

Answers vary

1 They need 8.5 to 9.25, but they get 6.8

per nght They loose 1.7 to 2.45, or

approxmately 2 hours, per nght

2 Academc studes; socal lfe; part-tme or

full-tme jobs; relatonshps

3 Daytme drowsness; nablty to cope wth

stress; weght gan; poor health; low energy

Lack of sleep causes many problems

For example , t hurts the body’s ablty

to stay healthy Usually, ths s the result

of the fact that the mmune system–the part of the body that protects us from

nfecton—s weakened wthout sleep

Let me gve you an example of what happens It s easer to get nfectons, such

as colds and flu Another problem that occurs s weght gan Ths happens because the body loses the ablty to handle sugar; for nstance , t turns sugar nto fat rather than burnng t as energy

1 Lecture language: for example Example: turn the rado up, open the car wndow to hear the traffc

2 Lecture language: here are some examples Example: coffee, tea, soft drnks wth caffene, chocolate

3 Lecture language: for nstance Example: pull the car over and take a nap

area, evdence

1 The topc s sleep advce The student

ndcates ths by puttng the topc n the

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