In Section 5: The Effects of Exchange Rates on Taiwan's Tourism, we examine the effects of foreign exchange rates on international tourist arrivals into Taiwan from major countries.. Bas
Trang 2In this paper, we examine monthly tourist
arrivals from Japan, Hong Kong and the
USA between January 1971 and December
2008 Our purpose is to fi nd events or
variables that affect Taiwan’s international
tourism We fi nd that the Chinese New Year
has a positive effect on tourist arrivals from
Hong Kong, but negative effects for other
countries Through outlier detection, we
obtain a better understanding of the effects
of non-recurring events that have impacted
Taiwan’s international tourism Using
transfer function model with automatic
outlier detection and adjustment, we fi nd
that the exchange rate infl uences tourist
arrivals from Japan and Hong Kong
Copyright © 2010 John Wiley & Sons, Ltd.
Received 3 November 2009; Revised 22 February 2010;
Accepted 23 February 2010
Keywords: international tourism; Taiwan;
time series; calendar effects; outliers
INTRODUCTION
During the past 40 years, the economic
structure of Taiwan (the Republic of
China) has changed greatly It has
evolved from a mainly agriculture-based
economy in the 1970s to a technology-based
economy in recent years The rapid growth of
Taiwan’s economy inevitably gives rise to many new economic and societal issues, such
as a high demand for energy, increases in air and water pollution, and an M-shaped income distribution (i.e the rich gets richer and the poor gets poorer) To partially address such societal issues, the Taiwan government has refocused its attention on international tourism, which was overshadowed by manufacturing and technology-based industries in the past.More specifi cally, according to the statistical reports of the World Travel and Tourism Council, the annual output value of the Taiwan tourism sector amounted to US$19.7 billion in
2008 or 4.7% of Taiwan’s gross domestic product (GDP), which totalled US$419 billion According to the national statistics released by the directorate-general of Budget, Accounting and Statistics of Taiwan in 2007, the manufac-turing sector accounted for 23.76% of GDP In that same year, the agriculture sector accounted for only 1.45% of GDP Relatively speaking, the tourism sector is about one-fi fth of the size
of the manufacturing sector and is thus already
an important component of Taiwan’s economy.Globally, Taiwan has a moderate ranking in tourism According to the World Economic Forum (2009), the Travel and Tourism Competi-tiveness Index is composed of three major sub-indices of the travel and tourism sector, namely, the regularity framework sub-index, the busi-ness environment and infrastructure sub-index, and the human, cultural and nature sub-index Based on the index, Taiwan was ranked 30th in the Travel and Tourism Competitiveness Index among the 124 countries reported In compari-son, China was ranked 71st and Korea 42nd, while Japan was ranked 25th, Hong Kong the sixth and the USA the fi fth based on this index
and Joint Outlier Adjustments
Hui-Lin Lin1,*, Lon-Mu Liu2, Yi-Heng Tseng3 and Yu-Wen Su1
*Correspondence to: Dr H.-L Lin, Economics
Depart-ment, National Taiwan University, No.21 Hsu-Chow
Road, Taipei 100, Taiwan.
E-mail: huilin@ntu.edu.tw
Trang 3In recent decades, there has been keen
inter-est in tourism studies in how tourism demand
is affected by various cultural, economic and
institutional factors, as well as major ‘one-time’
events In such studies, tourist arrivals have
been the most frequently used dependent
vari-able in quantitative analyses (e.g Martin and
Witt, 1989; Kulendran and King, 1997; Song and
Witt, 2006) Lim (1997) reviewed 124
tourism-related studies and concluded that 67 of these
studies used tourist arrivals and 54 used tourism
expenditures as the dependent variable Lim
(1997) also reviewed several commonly used
explanatory variables, such as income, relative
tourism prices, transportation costs, exchange
rates, the time trend, seasonal factors, economic
activity indicators, lagged dependent variables,
marketing and promotion, as well as various
qualitative factors Among such explanatory
variables, dummy variables were typically used
to deal with the infl uence of qualitative factors,
including well-known factors such as seasonal
variation (e.g Goh and Law, 2002; Hui and
Yuen, 2002) and ‘one-time’ events (e.g Ryan,
1993; Chen et al., 1999; Goodrich, 2001; Huang
and Min, 2002; Kim et al., 2006; Athanasopoulos
and Hyndman, 2008) Such an approach was
also used by Wang (2008) to study four major
local or international disasters potentially
rele-vant to Taiwan’s international tourism: the
Asian fi nancial crisis in 1997, the major
earth-quake on 21 September 1999 in Taiwan, the
ter-rorist attacks on 11 September 2001 in the USA
and the outbreak of severe acute respiratory
syndrome (SARS) in 2003
In most studies, traditional regression models
with dummy variables (e.g Witt and Witt, 1995;
Wang, 2008) or Autoregressive Integrated
Moving Average-related models (e.g Goh and
Law, 2002; Chu, 2008) were typically employed
Recently, a rough sets approach was used to
study tourism (Goh et al., 2008) It has the
advantage of being straightforward and directly
interpretable It considered various economic
and non-economic factors as well as month in a
year However, it did not consider effects
because of one-time events or calendar
varia-tion as shown in this paper In this paper, both
ARIMA and transfer function time series models
will be used Effects because of calendar
varia-tion are included in the models, and the
one-time events are handled through automatic
outlier detection and estimation in the context
of time series modelling
In this research, our primary interest is to study major factors or events that affect inter-national tourism in Taiwan Such factors or events may be classifi ed as recurring or non-recurring in nature Both will be studied in this paper On recurring factors, besides calendar variables, we focus on investigating the impact
of exchange rate as previous researches (see
e.g Crouch et al., 1992; Lim, 1997) demonstrate
that exchange rate has a signifi cant infl uence
on tourism However, they did not apply time series models using joint estimation of model parameters and outlier effects With rigorous time series analysis, these models will allow Taiwan to obtain information and knowledge
to better allocate its resource for promotion and expansion of international tourism as well
as providing a better ongoing tourism service.Before studying international tourism in rela-tion to Taiwan, we fi rst provide an overview of worldwide international tourism at both the national and regional levels in Section 2: Inter-national Tourism Worldwide and Taiwan This
is then followed by an introduction to the national tourist arrivals into Taiwan We have
inter-an extensive collection of monthly tourist als data into Taiwan from various countries and regions between 1971 and 2008, with each series having 456 observations In Section 3: Time Series Models for The Analysis of Taiwan's Tourism, Box–Jenkins time series models with calendar effects are introduced The parameters
arriv-of such models are estimated using a joint mation method of model parameters and outlier effects in Section 4: Analysis of Calendar Effects The effects of recurring and non-recurring events are presented and discussed in that section as well In Section 5: The Effects of Exchange Rates on Taiwan's Tourism, we examine the effects of foreign exchange rates on international tourist arrivals into Taiwan from major countries In Section 6: Discussion and Conclusion, we provide a discussion as well as the conclusion to this paper
esti-INTERNATIONAL TOURISM WORLDWIDE AND TAIWAN
Even though our primary interest is to study international tourism in Taiwan, it is
Trang 4important to have a good understanding of
international tourism worldwide Table 1 lists
the annual tourist arrivals worldwide as well
as the tourist arrivals in several important
regions and countries Except for Taiwan,
tourist arrivals for the different regions and
counties are obtained from the World Tourism
Organization The annual tourist arrival data
for Taiwan are provided by the Tourism
Bureau, Ministry of Transportation and
Com-munications, China To facilitate a better
understanding of tourism growth in each
region/country, annual tourist arrivals are
indexed to 1995 levels (i.e the numbers in 1995
are set to 100) and displayed in Figure 1 (A,B)
The tourist arrival indices for the world as a
whole and the USA are displayed in Figure 1
(A,B) to facilitate the visual comparison
From Table 1 and Figure 1, we fi nd that the
Euro area accounts for more than one-third of
worldwide international tourism each year
and that the USA accounts for roughly 6–8%
of worldwide tourism However, the growth
of international tourist arrivals in the Euro
area, along with the growth in the USA, has
slowed substantially in recent years
Interna-tional tourism has grown at a signifi cantly
faster rate in Asia, including China, Japan and
the Association of Southeast Asian Nations
(ASEAN) area, despite the 11 September
ter-rorist attacks in 2001 and the SARS epidemic
in 2003 While the growth of international
tourism in Taiwan has been smaller in
com-parison with that in other countries or regions, the pace seems to have picked up following the SARS epidemic in 2003
In this study, our primary interest is to study major factors or events that affect international tourism in Taiwan Based on the total tourist arrivals data for 2008, the international tourists visiting Taiwan came primarily from the fol-lowing fi ve regions or countries: Japan (28.3%), Hong Kong (16.1%, including Macao), the ASEAN area (16.7%), the USA (10.1%) and Europe (5.2%) In Figure 2 (A), the total tourist arrivals in each month between January 1971 and April 2008 are displayed From this graph,
we fi nd that the total tourist arrivals exhibit a general upward trend While this trend was severely affected by the SARS epidemic in
2003, it resumed with higher growth following the SARS outbreak
As the total number of tourist arrivals is an aggregate of many time series, its properties are harder to interpret and less meaningful in their application To improve our study, tourist arrivals from major countries are displayed in Figure 2 (B–D) The solid lines in Figure 2 (B–D) represent monthly tourist arrivals from Japan, Hong Kong and the USA, the three prin-cipal sources of international tourism for Taiwan, and it is these that are the primary focus of this study The dashed lines in Figure
2 (C,D) represent monthly tourist arrivals from the European and ASEAN areas As these two series are also an aggregation of tourist arrivals
Trang 5from various countries, they are not our focus
in this research study and are provided for
information only
Tourist arrivals from Japan, Hong Kong and
the USA were obviously impacted by the SARS
epidemic in 2003 However, their historical
temporal patterns are quite different The
average number of tourist arrivals from Japan
is much higher than that from Hong Kong and
the USA, but its growth rate has been much
smaller than the corresponding growth rates
for the other two areas in recent years The
numbers of tourist arrivals from the USA are
much smaller than the corresponding numbers
of arrivals from Japan and Hong Kong, but they display a persistent upward trend The numbers of tourist arrivals from Japan and Hong Kong have sometimes declined or have remained the same for extended periods of time
As in the cases of many other tourist arrival time series, the numbers of international tourist arrivals in Taiwan seem to fl uctuate season-ally We display the average monthly tourist arrivals into Taiwan from Japan, Hong Kong and the USA, as well as the total international
80 120 160 200 240 280
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Worldwide United States China
Japan Taiwan
(A)
80 120 160 200 240 280
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Worldwide Euro Area
ASEAN United States
(B)
Figure 1 International tourist arrivals into various regions and countries ASEAN, Association of Southeast Asian Nations
Trang 7tourist arrivals into Taiwan in Figure 3 Note
that the data for 2003 are excluded from the
monthly averages because the SARS epidemic
affected international tourism severely in that
year Except for October and December, the
seasonal pattern for total Taiwan international
tourist arrivals is very similar to the seasonal
pattern for Japan as Japan is the major source
of Taiwan’s international tourism
In the case of Japan, the numbers of tourist
arrivals are higher between January and March,
lower between April and October (with July
the lowest in a year), become higher in
Novem-ber and decline to a lower level in DecemNovem-ber
This pattern is rather different from the
inter-national tourist arrivals in the USA and Europe
where the summer months and Christmas
period tend to have higher numbers of tourist
arrivals The monthly tourist arrival pattern
for Japan may, to a large degree, be related to
the differences in climate between Taiwan and
Japan The climate in Taiwan between January
and March is much more temperate than that
in Japan and is thus more appealing to
Japa-nese tourists The summer months
(particu-larly between June and October) in Taiwan are
much hotter than in Japan and are thus less
appealing to Japanese tourists The climate in
Taiwan in November and December may be
warmer than in Japan, but Taiwan seems to
lose Japanese tourists to the USA/Europe in December As for Hong Kong and the USA, the tourist arrival patterns are somewhat different from that for Japan In these two areas, the summer months (June to August) and Decem-ber continue to have relatively high numbers
of tourist arrivals into Taiwan, and the tourist arrivals in October are particularly high because of the most important government-sponsored national holiday celebration that is held on 10 October each year
TIME SERIES MODELS FOR THE ANALYSIS OF TAIWAN’S TOURISMInternational tourist arrivals may be affected
by external factors that can be classifi ed as recurring variables and non-recurring events Non-recurring events, such as the 11 Septem-ber terrorist attacks and the SARS epidemic, can only be represented by discrete indicator variables Recurring variables such as exchange rates and other economic variables are data collected systematically and can be represented
by various forms of time series As tourist arrivals in Taiwan are compiled as monthly data, tourist arrivals may be infl uenced by cal-endar variation Calendar variation is recur-ring in nature, and it is very important to account for its effects in the analysis of monthly
0 50000 100000 150000 200000
0 20000 40000 60000 80000 100000
Worldwide Japan
Hong Kong United States
Month
Figure 3 Average monthly tourist arrivals into Taiwan (1/1971–12/2008, excluding the year 2003 because
of the severe acute respiratory syndrome epidemic)
Trang 8use of these two calendars gives rise to
sub-stantial issues in the analysis of monthly time
series data for these countries The most
prob-lematic issue is that where important
tradi-tional festivals or holidays fall during different
Gregorian calendar months from year to year
For example, even though the Chinese New
Year is always on the fi rst of the fi rst month
each year according to the Chinese lunar
cal-endar, it may fall in either January or February
based on the Gregorian calendar As tourist
arrivals may be greatly affected by the Chinese
New Year, the observed time series may vary
substantially, depending on whether a
particu-lar month (January or February) includes the
Chinese New Year or not Such effects are
referred to as moving-holiday effects (Liu, 1980,
1986, 2006) In addition to moving holidays,
the number of tourist arrivals may depend on
the days of the week As the composition of
days of the week varies from month to month
and year to year, the observed series may be
affected by such variation as well Such effects,
which are by and largely because of the
com-position of trading days (or work days) in each
month, are referred to as trading-day (or
work-ing-day) effects (Hillmer et al., 1981; Hillmer,
1982; Bell and Hillmer, 1983)
A general time series model for
tourism analysis
Assuming that Yt is a time series that may be
subject to the infl uences of recurring variables
and non-recurring events, a general time series
model for Yt can be written as
,
a t ∼ 0 2 t 1 , n
(1)
where B is the backshift operator (i.e BYt =
Yt−1), C is a constant term, f(ω, Xt) represents
form as shown in Box and Jenkins (1976) The function f(ω, Xt) can be either in linear or non-linear form In this study, we consider a class
of linear and non-linear dynamic relationship
functions (often referred to as transfer tions) described in Box and Jenkins (1976).
func-Using the terminology of transfer function modelling (Box and Jenkins, 1976; Liu, 2006),
Nt is referred to as the disturbance or noise of
the model In the above model, Xt contains variables X1t, X2t, , Xmt that are used to char-acterise the effects because of various recurring variables, and ω is a vector of parameters refl ecting the effects of such variables Even though the effects because of non-recurring events (e.g the SARS epidemic, 11 September attacks, etc.) may be included in f(ω, Xt) with the X sit’ being indicator variables, it is more
fl exible to treat such events as outliers (Fox, 1972; Chang et al., 1988) Using an estimation
procedure developed by Chen and Liu (1993),
we can automatically detect outliers recurring events) and perform joint estima-tions of the outlier effects and model parameters Such an approach allows us to account for the effects of both known and unknown non-recurring events more effectively
(non-Model (1) can also be expressed in the lowing alternative form
of the model parameters
Time series models with calendar effects
We are interested in economic variables or certain tourism-related events that may affect tourist arrivals to Taiwan from a prospective
Trang 9country/city To study the effects of such
vari-ables or events, we must include important
calendar effects in the model fi rst Calendar
effects are of interest in this study themselves
Furthermore, they also may be viewed as
important ‘nuisance’ effects that must be taken
care of before further econometric modelling is
conducted In addition to Chinese New Year
(referred to as H1t), there are two other major
moving holidays that potentially may affect
Taiwan international tourism These are the
Dragon Boat Festival (H2t) and the Autumn
Moon Festival (H3t) The Dragon Boat Festival
is on 5 May of the Chinese lunar calendar and
may vary between May and June of the
Grego-rian calendar The Autumn Moon Festival is on
15 August of the Chinese lunar calendar and
may vary between September and October of
the Gregorian calendar A model with such
moving-holiday effects can be expressed as
f(α β γ1, 1, 1,H1 t,H2t,H3t)=α1H1t+β1H2t+γ1H3t
(3)
if such moving-holiday effects are the same
over years (i.e staying constant), where the
variable Hit (i = 1,2,3) represents the proportion
of a particular holiday in the t-th month Here,
we assume that extra tourist arrival changes
(either increases or decreases) because of
Chinese New Year are distributed uniformly
during a 10-day period beginning 3 days prior
to the New Year and 7 days during the festival
As for the Dragon Boat and Autumn Moon
Festivals, we assume that the tourist changes
are distributed uniformly during a 5-day
period beginning 2 days prior to the festival
and 3 days over the duration of the festival
The assumptions for the length and effect
dis-tribution of the festivals are not crucial as most
of the festivals fall in the same months instead
of splitting across two adjacent months If
these moving-holiday effects increase (or
decrease) linearly over the years (i.e having an
upward or downward trend), then the
follow-ing model may represent the effects more
where Kt is 1 for all Kt in the fi rst year, 2 for all
Kt in the second year and so on
As for trading-day effects, the following model may be considered
where Wit, i = 1, 2 , , 7 represent the number
of Mondays, Tuesdays, and Sundays in the t-th month, respectively, and ξi, i = 1, 2, , 7 are the effects because of Monday, Tuesday, and Sunday To avoid multicol-linearity, it is desirable to restrict trading-day effects to vary around zero, or equivalently imposing ξ1 + ξ2 + + ξ7 = 0 Thus the model
in Equation (5) can be written as
−ξ2 −ξ6) In addition to D1t, , D6t, Hillmer (1982) and Bell and Hillmer (1983) include an additional term δ7D7t in Equation (6), where D7t
= W1t + W2t + + W7t is the length of a month The interpretation of δ7 depends on the form
of a model For a stationary time series, the δ7
parameter represents the average of daily effects and is used to adjust for the length of a month A similar interpretation holds if only the fi rst-order differencing operator (1–B) is present in the model However, when the model includes the seasonal differencing oper-ator (1–B12), the parameter δ7 refl ects the effect because of leap year that may or may not be important, and may be omitted from the model
in some situations
The model in Equation (6) implies that the trading-day effects are constant over time If the trading-day effects increase (or decrease) linearly from year to year, then the following model may be more appropriate:
(7)
Trang 10Using the model identifi cation method
described in Liu (1986, 2006), we fi nd that the
disturbance term (Nt) in Equation (1) can be
for the monthly tourist arrivals from Japan,
Hong Kong and the USA as well as worldwide
monthly totals
ANALYSIS OF CALENDAR EFFECTS
To conduct a rigorous examination of the
potential calendar effects on tourist arrivals
into Taiwan from various countries (Japan,
Hong Kong and the USA) and worldwide, we
employ the calendar effect model with a trend
in Equation (8) and the disturbance model
in Equation (9) Both the original and
log-transformed series are examined The results
for these two scales (original and
log-transformed) are largely consistent and will be
presented using one or the other for the
purpose of simplifying the interpretation and
in order to increase clarity
As the tourist arrival time series in Taiwan
are all subject to outliers (e.g the SARS
epi-demic in 2003), the outliers must be identifi ed,
and their effects must be jointly estimated with
Furthermore, the Chinese New Year effects can
be simply represented by the trend parameter (α2) as the intercept parameter α1 is insignifi -cant Thus, the above calendar effects model can be simply expressed as
Yt =α2H1t×Kt+Nt (10)where Nt is the ARIMA model shown in Equation (9)
In the table below, we list the model eter estimates obtained by the joint estimation method of Chen and Liu (1993), where the critical value 4.0 is used for outlier detection Thus, major outliers such as those because of the SARS epidemic are automatically detected and adjusted during the joint estimation of model parameters and outlier effects Here, a larger critical value for outlier detection is used
param-as the series are long and we are only at the stage of obtaining appropriate model param-eter estimates The number of outliers detected using this critical value for each model is reported at the end of each row in Table 2 A smaller critical value for outlier detection will be used later when we try to detect non-recurring events in the time series More of the details are discussed later in this section.The results in the above table show that, except for Hong Kong, international tourist arrivals decrease during the Chinese New Year period, particularly for tourists arriving from Japan Chinese New Year is the most impor-tant holiday for families to get together during the year Therefore, hotels are primarily booked
Table 2 Parameter estimates of models
α2 θ1 θ12 σa Number ofoutliersJapan −479.52 (t = −12.29) 0.48 (t = 10.93) 0.56 (t = 13.91) 4834.36 9
Hong Kong 233.90 (t = 8.93) 0.64 (t = 16.49) 0.56 (t = 13.04) 2981.74 10
USA −6.13 (t = −0.41) 0.70 (t = 19.88) 0.64 (t = 16.29) 1582.69 5
Worldwide −398.09 (t = −5.31) 0.49 (t = 11.58) 0.67 (t = 17.68) 8686.26 9
Trang 11by domestic customers, leaving little
availabil-ity for international tourists to book a hotel
Because of family ties between residents in
Hong Kong and Taiwan, tourist arrivals from
Hong Kong increase, rather than decrease
Outlier detection and estimation
In outlier detection and estimation in time
series, four basic types of outliers are typically
considered (Chang et al., 1988; Tsay, 1988)
These are additive outliers (AO), level shifts
(LS), temporary changes (TC) and innovational
outliers (IO) Other types of outliers can usually
be expressed as combinations of these four basic
types Details regarding the mathematical
for-mulation of models for these outliers and their
meanings can be found in Liu and Hudak
(1992), Chen and Liu (1993) and Liu (2006)
The benefi ts of time series outlier detection
and estimation are not limited to providing
better estimates of model parameters More
importantly, outlier detection often leads to the
discovery of events that may provide useful
information or knowledge (see, e.g Liu and
Chen, 1991; Chen and Liu, 1993) Thus, outlier
detection can also be used in time series data
mining (Liu et al., 2001) For such applications,
we retain the same estimates of the model
parameters but choose a smaller critical value
for outlier detection so that more outliers can be
detected In this study, the critical value 2.5 is
used, and only the AO, TC and LS outliers are
considered in the outlier detection Fewer outlier
types are employed here to avoid spurious
out-liers and misspecifi ed outlier types We detect
29 outliers for tourist arrivals from Japan, 30 for
Hong Kong, 29 for the USA and 40 for all tourist
arrivals into Taiwan These outliers and their
related estimates are listed in Table 3 As AO
affect only one observation, AO are not shown
in Table 3 if their t-values for all four series are
less than three This allows us to have a more
concise table and a sharper focus on identifying
events that have occurred around the time that
the major outliers were detected
In Table 3, brief descriptions of events that
may be relevant to the outliers are also listed
However, for some outliers, particularly those
that have occurred in the more distant past, it is
diffi cult to fi nd associated events because of
incomplete documentation or lack of
informa-tion For outliers that had been associated with a particular event, we fi nd that most events can explain the effects of the outliers well and reveal interesting information For example, we fi nd that the fi rst major energy crisis had more of an impact on tourism than the second major energy crisis, and tourists from countries located farther from Taiwan were impacted more than tourists from countries geographically closer to Taiwan (e.g US tourist arrivals were more affected than tourist arrivals from Japan) Recent wars (February 1991, October 2001 and March 2003), even though they occurred in the Middle East, still affected international tourism into Taiwan (shown as negative TC or AO), as wars threaten perceived travel safety The 11 September terror-ist attacks in the USA created a momentous change in the share of international tourism That
is, the share of international tourism shifted from Europe and the USA to Asia (as discussed in Section 2: International Tourism Worldwide and Taiwan) However, the event still negatively affected tourist arrivals into Taiwan (except for tourist arrivals from Hong Kong), but to a much lesser extent Undoubtedly, the SARS epidemic had a dramatic impact on international tourism
in Taiwan, in much the same way that it had on tourism in many other countries
Hong Kong tourist arrivals into Taiwan reached a peak in 1981 and then declined for the next 10 years until 1991 because of China’s efforts to entice tourists from Hong Kong and Macao beginning in the late 1970s It seems there were some attempts (e.g tourism promo-tions) to attract tourists from Hong Kong into Taiwan (shown as positive AO or TC), but such attempts did not reverse the overall decade-long decline As for the events sur-rounding Taiwan’s presidential election, the latest one in March 2008 was the most tense and attracted an increasing number of over-seas voters (shown as positive AO for the USA and positive LS for Hong Kong) Even though the voters were not counted as international tourists, their family members and friends may have been counted as such depending on the nature of their visas The newly elected government dramatically changed its policy towards, and relationship with, China This seems to have increased the tourist arrivals from Hong Kong substantially since the elec-tion took place (thus shown as positive LS)
Trang 14occurred near the end of the series, hence, the
type and extent of its effect is more diffi cult to
evaluate (see, e.g Chen and Liu, 1993)
THE EFFECTS OF EXCHANGE RATES ON
TAIWAN’S TOURISM
Even though monthly time series data contain
rich information for various studies, it is not
appropriate to use such data directly when we
try to explore the relationships between tourist
arrivals and exchange rates This diffi culty is
partially because of the presence of seasonality
in monthly tourist arrivals, while exchange
rates are non-seasonal Fortunately, we have
38 years of data that allow us to use yearly time
series to explore such relationships The yearly
tourist arrivals from Japan, Hong Kong and
the USA, and their respective currency
exchange rates (indexed to 1971, i.e we set the
average exchange rate per New Taiwan Dollar
(NTD) in 1971 to 100 for each country/city) are
displayed in Figure 4 We shall use transfer
function models (also known as time series
regression models) to study the relationships
between tourist arrivals and exchange rates
To identify the transfer function models for
tourist arrivals from each country/city, we
employ the linear transfer function (LTF)
iden-and Liu (1993) is used Using the critical value 3.0 for outlier detection in the joint estimation,
we obtain the following models that best describe the relationships between the tourist arrivals and the exchange rates of each respec-tive country/city In the model below, we use
Yt to represent yearly total tourist arrivals and
Xt to represent yearly average exchange rates.Japan
σ
−−4 21 )
(11)Hong Kong
( 0 4957 ) n , σ 0 0764
== −( 2.36)
(12)USA
t = −3.58)Time = 33 (2003) TC (value = −0.450,
t = −5.00) AO (value t = −6.42)= −0.299,
AO, additive outliers; TC, temporary changes.
Trang 15Tourist Arrivals Japanese Yen per NTD
Tourist Arrivals Hong Kong Dollar per NTD
1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
Tourist Arrivals US Dollar per NTD
(C) United States
Figure 4 Annual international tourist arrivals into Taiwan and exchange rates (indexed to 1971) NTD, New Taiwan Dollar
where ∇ is the fi rst-order differencing operator
(1-B) The outliers detected and their estimates
are listed in Table 4 and will be explained later
in this section
It is important to note that a logged time
series with fi rst-order differencing (e.g ∇ᐍn(Yt)
and ∇ᐍn(Xt)) is equivalent to a percentage
change for the time series Thus, the above
transfer function weights (similar to regression
coeffi cients) can be interpreted as elasticity.
In the above models, we see that tourist
arrivals into Taiwan from Japan and Hong
Kong are infl uenced by their respective exchange rates, but this is not the case for the USA For tourist arrivals from Japan, it takes a whole year to refl ect the effect of exchange rate changes The effect is that 1% increase in the NTD will reduce Japanese tourist arrivals into Taiwan by 0.7249% one year later For tourist arrivals from Hong Kong, it takes two to three years for the exchange rate changes to affect the tourist arrivals The total effect is that 1% increase in the NTD will reduce Hong Kong tourist arrivals by 1.05% (i.e 0.5529% +
Trang 16upward trend and are not affected by NTD
exchange rates
In the above joint estimation of the model
parameters and outlier effects, a few major
out-liers are detected and listed in Table 4 The most
important one is because of the SARS epidemic
in 2003 The SARS epidemic had a negative TC
effect on tourist arrivals from Japan beginning
in 2003, and only had a one-year negative effect
(shown as AO) on tourist arrivals from the USA
SARS also had a negative impact on tourist
arrivals from Hong Kong However, the tourist
arrivals from Hong Kong decreased
substan-tially in 2002 for a number of reasons, causing
the drop in 2003 (SARS) to be less prominent so
that it is not shown as a signifi cant outlier In
addition to the SARS epidemic, there was a
negative TC outlier for the US tourist arrivals in
1979, which was because of the second energy
crisis (also see the discussion in Section 4:
Analysis of Calendar Effects)
DISCUSSION AND CONCLUSION
In this paper, we study major variables or
events that affect international tourism in
Taiwan In the analysis of the time series for
tourist arrivals, it is important to account for
both known and unknown events in the series
when estimating the models, or else the
esti-mates of the model parameters may be
seri-ously compromised For known events, both
moving-holiday and trading-day effects are
examined We fi nd that tourist arrivals into
Taiwan are affected by the Chinese New Year
each year, but not by other moving holidays
such as the Dragon Boat Festival or the
Mid-Autumn Festival The trading-day effects are
not found to be signifi cant for all tourist arrival
series that we examined We use an automatic
outlier detection method to detect signifi cant
unknown events (shown as outliers) and
employ a joint estimation method to obtain the
parameter estimates and outlier effects
Incor-arrivals that we studied, we fi nd that tional tourist arrivals into Taiwan are affected
interna-by the exchange rates of the respective country/city in the case of Japan and Hong Kong, but not in the case of the USA
Temporal data aggregation often results in a loss of information Higher frequency time series usually provide more information and are practically more useful than lower frequency time series (e.g monthly time series are often more informative than yearly time series) However, in some situations, it is necessary to use lower frequency time series because of noise
or seasonality in the time series In the transfer function modelling of tourist arrivals and exchange rates, we fi nd it is inappropriate to use monthly time series, and the use of yearly time series is more informative
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Trang 18Entrepreneurs provide the engine of
development, especially in economically
unstable times In Spain, rural tourism is
undergoing a boom, and the Internet plays a
vital role for tourism This study therefore
considers: (i) the importance of
entrepreneurial talent for implementing a
website; (ii) the relations among
entrepreneurial talent, website
characteristics and business performance;
and (iii) the moderating effect of
entrepreneurial experience Using a sample
of 150 rural tourism establishments in
Spain, this study reveals how website
content affects performance and how
experience moderates the relationships
between entrepreneurial talent and
performance, and between entrepreneurial
talent and website design Copyright © 2010
John Wiley & Sons, Ltd.
Received 8 July 2009; Revised 9 March 2010; Accepted 26
May 2010
Keywords: entrepreneur; talent; new
technologies; website; performance; rural
tourism
INTRODUCTION
The importance of entrepreneurial talent
Although investigations have focused on
entrepreneurship, generally referred to
as the creation of new businesses, for nearly a century, we still lack a consensus about its defi nition, which remains an obstacle
to developing a conceptual framework of entrepreneurship (Shane and Venkataraman, 2000) Various terms exist to refer to entre-preneurship, including entrepreneur,
en trepreneurial function and more recently, entrepreneurial orientation and entrepre-neurial talent The latter refers specifi cally to a person’s special ability for entrepreneurship.Further investigations of entrepreneurial talent are critical for several reasons Entrepre-neurs represent engines of sustainable devel-
opment in an economy (Huiyuan and Hua,
2008) Entrepreneurship also enables society to convert technical information into products and services (Shane and Venkataraman, 2000) Furthermore, through this mechanism, societies can discover and address temporal and spatial ineffi ciencies in the economy (Shane and Venkataraman, 2000)
In times of economic crisis, these arguments become even more pertinent, because entre-preneurship and entrepreneurial talent can help countries deal with declining incomes and profi ts
The importance of rural tourism
Rural tourism, defi ned as a tourism that takes place in rural areas, motivated by tourists’
Performance by Rural Tourism
Establishments in Spain
Jannine Nieto, Rosa M Hernández-Maestro and Pablo A Muñoz-Gallego
Salamanca University, Salamanca, Spain
*Correspondence to: Jannine Nieto, Departamento de
Administración y Economía de la Empresa, Campus
Miguel de Unamuno, Edifi cio F.E.S., 37007 Salamanca,
España.
E-mail: janninenieto@gmail.com
Trang 19desire to understand this way of life and come
into contact with nature (Hernández-Maestro
et al., 2007), has reached a worldwide peak
with regard to its revenue-generating abilities
Many studies address its implications and
issues, and institutions such as the World
Tourism Organization offer seminars to
consider its current situation and future
prospects
Rural tourism is a widespread activity in
Spain, and in recent years, it has been
por-trayed as part of the portfolio of leisure and
recreation activities available in virtually every
region (Barke, 2004) Spain ranks among the
top three countries in tourism, generating
turnover of 66.4 million euros in 2004 and
experiencing continued strong growth For
example, compared with 2001, the number of
rural tourism establishments increased from
5497 to 13 887 in 2009 (National Institute of
Statistics (INE), 2010), and they offered a total
of 126 234 beds In terms of the number of
tour-ists, 2 708 000 travellers used rural tourism
accommodations in Spain in 2009, 90% of
whom reside within the same country and 10%
from abroad, producing a total of 7 902 000
overnight stays, with an average stay of 2.9
days each
Rural tourism provides an ideal focus for
research into entrepreneurship and
entrepre-neurial talent because of its growth, the large
amount of governmental support it receives
through subsidies and the changes the rural
population has undergone in the switch from
agriculture to rural tourism
The importance of the Internet
The Internet has become a vital tool in people’s
daily activities, whether focused on
profes-sional, educational or amusement and leisure
activities In 2004, the Internet had 215 million
users worldwide (Cyr and Trevor-Smith, 2004);
as of 2009, there were more than 1.6 billion
Internet users (CIA, 2009) In turn, it seems
logical that the numbers of people who use the
Internet to look for, plan and even purchase
tourism products also are increasing
According to the INE, in 2009, 51.3% of the
Spanish population between the ages of 16 and
74 years was already using the Internet A
study carried out in the context of rural tourism
also has revealed that 47% of travellers learned about the establishment they visited through the Internet (Hernández-Maestro, 2005)
With regard to the importance that neurs in this sector attach to the Internet, an
entrepre-Internet Week survey reported that
approxi-mately 60% of tourism companies (e.g travel agencies, bars, hotels, motels) regard the Inter-net as a ‘substantial’ tool for acquiring new customers (Mullen, 2000; Baloglu and Pekcan, 2006) In Spain, 86.5% of rural tourism estab-lishments have a website, 81.6% advertise on the Internet and most autonomous regions in Spain include on their sites an offi cial page for searching for accommodations, though only 35.7% of accommodations can be contracted online (INE, 2006)
As Porter and Millar (1985) state, these new technologies have changed ways to do busi-ness, altering the structure of the industry, such that every company must now under-stand how to use technologies to compete In addition, they provide tools to facilitate the competitive strength of small- and medium-sized enterprises (SMEs) in the global market (Quelch and Klein, 1996; Baloglu and Pekcan, 2006) Yet, some studies suggest e-commerce is not being adopted by SMEs as quickly as might
be expected (Beveren and Thomson, 2002).Despite the above evidence, we fi nd a dearth
of research studies that combine rural tourism and new technologies Thus, this is another reason that has motivated this study
Research objectives
We pursue three main objectives with this study: (i) to analyse the importance of entre-preneurial talent with regard to the introduc-tion of new technologies and specifi cally a website on the Internet; (ii) to examine the impact of both entrepreneurial talent and new technologies on business performance; and (iii) to examine the potential moderating role
of an entrepreneur’s experience on the effects
of entrepreneurial talent
The rest of this paper therefore is structured
as follows: fi rst, we present hypotheses derived from our literature review regarding the possible relationship among entrepreneurial talent, the implementation of websites and business performance; second, we describe the
Trang 20Entrepreneurial talent
A person with talent has the intelligence,
ability and fi tness to perform a particular
activ-ity Talent means the person can do something
better than others without talent can
(Ingenie-ros, 1913) In this sense, talent is not
‘super-natural’; some people simply may possess
great intelligence, energy or other generally
valuable traits that enable them to become one
of the best in their chosen occupations, whether
work related or otherwise (Murphy et al., 1991)
The most talented people in a particular area
tend to choose occupations that will earn them
returns on their talent Similarly, companies
need talented employees to achieve their
business goals (Ricker and Leahy, 2009)
Furthermore, talent implies the person can
fi nish an activity that others would abandon or
never start Therefore, entrepreneurial talent
implies that the entrepreneur not only
con-ceives of a good idea but also implements it
fully
As we have noted though, the concept of
‘entrepreneur’ remains vague, contradictory
and imprecise in its various defi nitions (Shane
and Venkataraman, 2000; Rauch et al., 2009;
Thompson, 2009)
Gartner (1989), in a meta-analytic review of
the term, showed that throughout history,
researchers have attempted to defi ne what an
entrepreneur is instead of what that person
does Three main features have marked defi
ni-tions of entrepreneurship throughout history
though: innovation, the search for information
and making decisions under uncertainty to
earn profi ts
Innovation Some researchers limit the idea of
newness to opening a new business (Mescon
et al., 1981), even if others are already
exploit-ing that line of business Others argue that
newness requires the creation of a totally new
business (Hornaday and Aboud, 1971) and the
exploitation of an original idea Innovation
existing situation, which is usually referred
to as a proactive personality (Becherer and
Maurer, 1999; Rauch et al., 2009) In this sense,
entrepreneurship has been associated with the active search for and discovery of opportuni-ties Not everyone has this ability to discover opportunities in an environment (Kirzner,
1973; Federici et al., 2008).
Search for information The phrase ‘knowledge
is power’ is well known, but its practical cation to entrepreneurship is unclear Gather-ing information for decision making is a critical
appli-activity for an entrepreneur (Cooper et al.,
1995) Entrepreneurs reporting higher levels of information search intensity will identify more
business opportunities (Ucbasaran et al., 2008) Uncertainty Although uncertainty may seem
like the normal state of affairs during economic crises, it remains prominent for entrepreneurs even when the economy is stable Therefore, the ability to make decisions under uncertainty
is critical for entrepreneurs These decisions eventually focus on a specifi c objective: profi ts
(Hull et al., 1980; de Klerk and Kruger, 2002)
All decisions contain some risk, but neurs often face particularly risk with regard
entrepre-to their fi nancial, physical and/or social status
in their efforts to achieve profi t objectives (Hull
et al., 1980; Federici et al., 2008; Rauch et al.,
2009)
Considering these three elements and the concepts of entrepreneur and talent, we note that these terms are not substitutive but rather adjective and noun That is, entrepreneurial talent would mean a special ability for entre-preneurship, that is, for embarking on and exploiting new opportunities, searching for information and making decisions under uncertainty in pursuit of profi ts, while assum-ing implicit risks
Age, education and experience also have been studied as characteristics that infl uence
Trang 21entrepreneurship Regarding age, the process
of cognitive development continues
through-out life (Baron, 2009); thus, age may affect
stra-tegic decisions In contrast, highly educated
persons are more receptive to new ideas
(Kim-berly and Evanisko, 1981; Hua et al 2000) and
tend to identify more business opportunities
(Ucbasaran et al 2008) Finally, experience
acquired from having started multiple new
ventures in the past offers benefi ts in terms of
developing contacts (Danson, 1999), gaining
knowledge about obtaining the most
appropri-ate sources of fi nancing (Starr and Bygrave,
1991), learning managerial and technical skills
necessary for leading new ventures and
iden-tifying ways to serve new and emerging market
segments (Wright et al., 1998).
Entrepreneurial talent and
website characteristics
Even after an exhaustive review, we found
little research regarding the relationship
between entrepreneurial characteristics and
the characteristics of the company websites,
despite the seemingly relationship between
them
The research that exists indicates that
talented employees lead to greater
commit-ment to innovation and technology by
com-panies (Murray-Leslie, 2009; WEDC, 2009)
The banking sector even aims to hire talented
people who can help drive technology
improve-ments (Murray-Leslie, 2009) Moreover,
according to the Washington Economic
Devel-opment Commission (WEDC, 2009), talent
and entrepreneurship are two key drivers of
an innovation economy On the other hand,
a proactive personality appears to have a
mediating role between strategy and
innova-tion in Internet (Kickul and Walters, 2002)
There may be talent in large and small
com-panies, though according to Ferrante (2005),
there should be more talent in big companies,
which manage more workers In contrast,
larger companies tend to be more sluggish and
driven by established systems and procedures,
such that talented employees have less room
to contribute than they would in small fi rms
Yet, large fi rms have adopted and noted the
value of websites (Ellinger et al., 2003) far more
than small businesses, as is the case in our
sample, which tend to use simple websites (Bernert and Stricker, 2001)
Even with simple websites, talented preneurs should recognise the importance of their websites for increasing consumer aware-ness Therefore, the characteristics of their websites should differ from those of websites posted by entrepreneurs with less talent We propose the following hypothesis:
entre-Hypothesis 1a: Entrepreneurial talent determines characteristics of websites
Entrepreneurial talent and business performance
Empirical evidence in various contexts strate that human capital is positively asso-ciated with benefi ts such as higher income
demon-(Boylan, 1993; Ucbasaran et al., 2008), tivity (Mincer, 1974; Becker, 1975; Ucbasaran et al., 2008) and objective quality (Hernández- Maestro et al., 2009), all of which should
produc-generate better business performance (Flynn and Saladin, 2001; Meyer and Collier, 2001)
In addition, in a meta-analytic review, Rauch
0.242) correlation between entrepreneurial orientation and performance
Objective performance measures, such as changes in sales and profi ts (Roper, 1998;
Becherer and Maurer, 1999; Ratchford et al.,
2003; Ferrante, 2005), have also revealed tive relationships with proactiveness, though
posi-in some cases, the relation is not signifi cant (Becherer and Maurer, 1999) Other per-formance measures include organisational strategies (e.g investments in new products, management, control), which also tend to produce positive and signifi cant results in combination with measures such as education, experience and proactivity (Roper, 1998; Kickul and Gundry, 2002) Other studies indicate that entrepreneurs who engage in more intense information searches identify more business
opportunities (Ucbasaran et al., 2008)
There-fore, we posit:
Hypothesis 1b: Entrepreneurial talent positively affects business performance
Trang 22various classifi cations are available Bart et al
(2005) used seven categories: privacy, safety,
navigation, brand power, help in solving
prob-lems, purchase orders and customers’
testimo-nies Baloglu and Pekcan (2006) instead divided
the characteristics into two big groups, each
with subdivisions: design characteristics and
content characteristics Yoon (2002) also argues
that customer confi dence, which positively
affects behavioural intentions, depends on
three website characteristics: transaction
safety, Web page properties and navigation
This variety of classifi cations suggests
merging several concepts to evaluate Web
page characteristics for our research
Website characteristics and business performance
Some studies confi rm a relationship between
website characteristics and business
perfor-mance Ellinger et al (2003) found a positive
and signifi cant relationship between the
inter-active characteristics of the website (e.g
self-help, online transactions, online purchase
order, delivery) and company earnings Polo
and Frías (2010) summarised several studies
that show information and communication
technology deployment encourages
competi-tive actions and commercialisation in diffi cult
periods, especially for rural tourism
Furthermore, customers’ preference for a
website and behavioural intentions can serve
as measures of performance, because such
intentions should favour added sales In this
regard, prior studies demonstrated that
char-acteristics of the website (e.g links to customer
service, privacy policy, customer testimonies)
can have positive and signifi cant effects on
customer preferences for specifi c sites (Resnick
and Montania, 2003) Other studies similarly
found a positive and signifi cant relationship
between customer confi dence, as derived from
navigation ease, purchase orders and
problem-solving assistance and behavioural intentions
(Yoon, 2002; Bart et al., 2005).
positive infl uence of website characteristics on company performance, we propose the follow-ing hypothesis:
Hypothesis 2: Website characteristics
posi-tively infl uence business performance.
Entrepreneurial experience
Experience has long been studied as a teristic of the entrepreneur with a potential effect on performance or as a moderator of other relationships (Roper, 1998; Ferrante, 2005; Hmieleski and Baron, 2009) As we noted previously, experience helps to defi ne the capabilities of human capital, may be an antecedent of entrepreneurial talent and likely affects managerial performance (Van de
charac-Ven et al., 1984; Jo and Lee, 1996; Chandler and
Hanks, 1998)
Some studies demonstrate that the greater the experience of business professionals in a particular sector, the higher the income is for the company, growth rate of assets and growth rate of employees (Jo and Lee, 1996) An entre-preneur’s related business experience (before starting the company) should positively affect productivity (Harada, 2004)
In terms of the potential moderating role of experience, it should have a positive and sig-nifi cant infl uence on the relationship between the frequency of visits to the customer and sales effectiveness (Martín and Román, 2004) Prior experience with creating ventures may also moderate strengthening the negative rela-tionship between entrepreneurs’ optimism and performance (Hmieleski and Baron, 2009)
In contrast, some authors found no such nifi cant relation (Collins and Moore, 1964; Sandberg and Holfer, 1987; Jo and Lee, 1996)
sig-In the area of the new technologies, Wetering and Koster (2007) found no positive effect of experience on innovative performance Van de
Ven et al (1984) even suggested a negative
Trang 23correlation between prior start-up experience
and overall performance
In our study context, more experienced
entrepreneurs tend to be older We anticipate
that their experience (longer in the business)
gives them greater knowledge that should
increase their chances of success However,
their age may make them less likely to use the
Internet, because older people generally are
less familiar with new technologies
Further-more, educational systems change over time
(Baron, 2009); as Polo and Frías (2010) assert,
there may be a lack of knowledge and training
in new technologies among older
entrepre-neurs, who may not have been exposed to
formal business education and instead acquired
their knowledge through the ‘school of hard
knocks’ Their experience with strong
perfor-mance does not involve the Internet, so they
may believe they do not need it We therefore
propose our fi nal hypothesis:
Hypothesis 3: The experience of
entrepre-neurs in the sector (i) mitigates the
relation-ship between entrepreneurial talent and
website characteristics and (ii) strengthens
the relationship between entrepreneurial
talent and company performance
METHODOLOGY
Data collection
We used a database that contained information
about a sample of rural tourism entrepreneurs,
gathered between August and October 2004
Participating establishments were rural houses
with a maximum of 24 beds that appeared in
Spain’s offi cial 2003 guide to rural tourism
The database contained data about the
charac-teristics of the entrepreneurs, which enabled
us to derive measures of their entrepreneurial
talent and experience, as well as the
character-istics of the rural establishment and business
performance, in 17 autonomous communities
in Spain (survey available on request from the
authors)
We also identifi ed rural tourism
establish-ments that posted information on the Internet,
whether through their own websites or on the
sites of other institutions A survey was applied
to the resulting sample of establishments
(available on request from the authors) that aimed to measure the design and content char-acteristics of their websites, during March and April 2007 Of the 219 observations in the origi-nal database, we obtained a fi nal sample of 150
participants (95%, p = q = 0.5 error = 7.74%).
We acknowledge that the time gap between the measurements of entrepreneurial talent and performance and website characteristics might imply that some of the information is not entirely accurate; some of the variables may have changed over time
Measures
In accordance with our literature review, we considered the intensity of the information search entrepreneurs undertake before making decisions as an important measure of entrepre-
neurial talent (Cooper et al., 1995; Ucbasaran
et al., 2008) Specifi cally, two items assess this
intensity: the number of trade fairs in the tourism industry that the entrepreneur attended in the previous 2 years and the pub-lications consulted in the last year The measure
of entrepreneurial talent therefore was limited
to information in the database Other variables also might serve to measure this construct, though we leave that effort to further research Moreover, in our study context, many entre-preneurs rely on relatively simple manage-ment practices, because their background is in agriculture or livestock practices Few of them have a business education, so being more active in information searching should dis-criminate effectively among entrepreneurs with more and less talent
To measure managerial performance, we consider various items in prior empirical literature A common distinction separates
fi nancial and non-fi nancial measures (Rauch
et al., 2009) Financial measures are popular
because they offer objectivity through items such as return on sales and return on invest-ment (Roper, 1998) In line with our literature review, (Roper, 1998; Becherer and Maurer,
1999; Ratchford et al., 2003; Ferrante, 2005), we
use two fi nancial measures: the level of annual income and the annual profi ts of the company Respondents indicated on a seven-point scale the range of income and profi ts, in euros, earned by their business establishment
Trang 24(2) content characteristics: richness of
infor-mation offered.; and
(3) confi dence characteristics: technical confi
-dence the website inspires and opportunity
for interaction (e.g space for suggestions,
testimonies)
We used fi ve-point scales with objective
measures for most items For example, to
explain products and services they offered, the
respondents could choose from a range of
options, from none to all types of information
(e.g prices, number of rooms, room services,
other hotel services)
Finally and again based on our literature
review (Van de Ven et al., 1984; Martín and
Roman, 2004), to measure the respondents’
experience running this type of establishment,
we asked them to indicate the number of years
of practical experience they had in rural
housing or similar areas
Data analysis and results
The exploratory phase of our analysis, focused
on the data and relationships, relied on the SPSS
Inc., Chicago, USA (SPSS) 14.00 program We
continued with the confi rmatory phase, using
LISREL 8.54, a structural equation model that
can measure several relationships across
vari-ables simultaneously To estimate the model,
we used the robust maximum likelihood
Exploratory phase Sample representativeness
To confi rm that the sample was representative
of the broader population, we developed a
comparative chart We obtained similar results
in both groups, which indicate an absence of
bias and the representativeness of the sample
(Table 1)
Pilot test Subsequently, to demonstrate the
discriminatory power of the questionnaire that
measured website characteristics and confi rm
nate (professional Web, simple language, ability and consistency of the frame) and fi ve have very low loadings (ease of contracting, space to express opinions, information about owners, attention capture and related links) Therefore, we eliminated these variables from the study Because both variables measuring confi dence (reliability and space to express opinion) were eliminated, the construct disap-peared from our analysis The seven variables that remained loaded on two constructs: ‘Web design’ and ‘Web content’
reli-Therefore, we conducted an exploratory factor analysis on four constructs: Web design, Web content, entrepreneurial talent and per-formance (Table 2)
The analysis results in loadings greater than 0.7 for all the variables except one (address = 0.685); these excellent results far exceed the recommended minimum signifi cant factor loading of 0.45 for a sample of 150 observations
(Hair et al., 2001) The Kaiser–Meyer–Olkin
index is greater than 0.5 in all the cases, which indicates that the correlation matrix is correct for every construct Bartlett’s sphericity test shows a level of signifi cance within the accepted range (<0.05), so we can reject the null hypothesis of equality between the correlation matrix and the identity matrix, which would have made the factor model unsuitable The measure of sampling adequacy indicates the relation of every variable with the others; in all the cases, it is greater than the minimum of 0.3 The communalities are superior to 0.5, so all the variables are well explained by the factor The total explained variance is greater than 65%, and all the autovalues are greater than 1, which suggests every factor explains the vari-ance of at least one variable The Cronbach’s alpha is also greater than 0.6, so the individual indicators appear consistent in all the measures
The result of the exploratory factor analysis
is a general model, which represents the object
Trang 25Table 2 Exploratory factor analysisVariable Load Cronbach’s alphaConstruct: entrepreneurial talent 0.612 Trade fairs 0.849
Publications 0.849Construct: Web design 0.795 Easy 0.837
Fast 0.900 Readability 0.770Construct: Web content 0.771 Multimedia 0.850
Prod-serv info 0.767 Contact 0.758 Address 0.685Construct: performance 0.807 Income 0.916
Profi ts 0.916
of this research, as we depict in Figure 1 The
model consists of four constructs that relate
through fi ve causal relationships:
entrepre-neurial talent–Web design, entrepreentrepre-neurial
talent–Web content, entrepreneurial talent–
performance, Web design–performance and Web content–performance The fi rst compo-nent of each relationship is the independent construct and the second is the dependent con-struct The potential moderating role of the
Table 1 Rural establishments by Autonomous Community*
Autonomous Community
Amount of rural establishments in Spain %
Amount of rural establishments, sample for study % Sample
Comparative between the total amount of rural establishments and used sample.
* Rural establishments for shared rent in Spain with a maximum of 24 accommodations.
Trang 26Figure 1 General model.
entrepreneur’s experience appears in the
rela-tionships between entrepreneurial talent and
the other constructs
Regressions To confi rm that the proposed
relations might exist, we ran regressions for
the different relations between the
indepen-dent and depenindepen-dent constructs, using the
factor scores We fi nd a positive and signifi
-cant relation between Web content and
per-formance and between entrepreneurial talent
and performance
To estimate whether the entrepreneur’s
expe-rience moderates the relationships between
these constructs, we used the median of the
variable (6) and formed two groups: (i)
entre-preneurs with more experience (experience > 6); and (ii) entrepreneurs with less experience (experience ≤ 6) We observed a positive and signifi cant moderation of experience in the rela-tion between entrepreneurial talent and perfor-mance for those with more experience (Table 3)
Confi rmatory phase Measurement model fi t
First, we checked the fi t of the measurement model The extracted variance was higher than the recommended value of 0.60 for all the con-structs, and the compound reliability was greater than 0.70 All loadings between the variable and its construct were higher than 0.5,
in support of convergent validity (Table 4)
Table 3 Regressions
Relations
Without moderation(a) < Experience(b) > Experience(c)
load s R2 load s R2 load s R2
entrepreneurial talent — webdesign −0.02 0.42 −0.01 −0.15 0.10 0.01 0.14 0.14 0.00entrepreneurial talent — webcontent 0.08 0.16 0.00 0.06 0.29 −0.01 0.11 0.20 0.00entrepreneurial talent — performance 0.12 0.079** 0.01 −0.02 0.42 −0.01 0.27 0.014* 0.06webdesign — performance 0.03 0.35 −0.01
webcontent — performance 0.30 0.00* 0.08
(a) Regressions do not have the experience variable as moderator.
(b) Regressions for the less experienced entrepreneurs (experience < = median).
(c) Regressions for the more experienced entrepreneurs (experience > median).
* Correlation is signifi cant at level 0.05.
** Correlation is signifi cant at level 0.10.
s., signifi cance.
Trang 27First-order confi rmatory factor analysis To
confi rm that the variables load on the
dif-ferent constructs, we conducted a confi
rma-tory fi rst-order factor analysis of the design
and content characteristics of the website We
obtained a good chi-square (χ2), with p > 0.2,
and a well-adjusted root mean squared error of
approximation (RMSEA = 0.041), as we show
in Figure 2
Causal model To confi rm the relations
between the constructs, we then estimated the
causal model with all four constructs and the
fi ve relations We found a positive and signifi
-cant relation between Web content and
perfor-mance, as we show in Figure 3
Next, to evaluate Hypothesis 3 (i.e
entre-preneur’s experience as a moderator), we
con-ducted a multi-group analysis, such that one
group was above the median and the other
was below or equal to the median on the
expe-rience variable (Table 5)
Hypothesis testing results Hypothesis 1a
pro-posed that entrepreneurial talent determines
the characteristics of entrepreneurs’ websites
However, this relationship is not signifi cant
(t < 1.96), and we must reject Hypothesis 1a Hypothesis 1b suggested that entrepreneurial talent would also positively affect business performance, but this infl uence is not signifi -
cant either, so we also reject Hypothesis 1b
(see Figure 3)
Hypothesis 2 posited that website istics would positively infl uence business performance We observed a positive and sig-nifi cant relationship between Web content and performance, with loading = 0.35, t = 4.1 and a good fi t of the model (χ2 = 45.28, p = 0.298,
character-RMSEA = 0.026) Therefore, the content acteristics of a website positively infl uence
char-business performance, in support of thesis 2 for content characteristics, though not for design characteristics (see Figure 3)
Hypo-In Hypothesis 3a, we proposed that the
experience of entrepreneurs in the focal sector would mitigate the relationship between entre-preneurial talent and website characteristics (Web design and Web content) First, we can confi rm that experience signifi cantly affects the relationship between entrepreneurial talent and the design characteristics of the website,
at a 90% confi dence interval However, in contrast with our expectations, the greater the
Table 4 Measurement model fi t
Variable Load Load2 Measurement error Extracted variance Compound reliabilityLatent variable: entrepreneurial talent
Trang 28entrepreneur’s experience, the greater is the
impact of entrepreneurial talent on design
characteristics Therefore, we must reject
Hypothesis 3a Second, the coeffi cient
associ-ated with the relationship between
entrepre-neurial talent and Web content is higher among
the least experienced business professionals,
though the difference does not achieve signifi
-cance, so we reject Hypothesis 3a.
We stated in Hypothesis 3b that the
experi-ence of entrepreneurs in the sector should strengthen the relationship between entrepre-neurial talent and company performance The greater the experience of the entrepreneur in the sector in our sample, the greater the impact of his
or her entrepreneurial talent on business mance, at a 95% confi dence interval Therefore,
perfor-we fi nd support for Hypothesis 3b (Table 5).
Figure 2 First-order confi rmatory factor analysis constructs: Web design and Web content χ2= 16.33; degrees
of freedom = 13; p = 0.23163; root mean square area of approximation = 0.041.
Figure 3 Causal model χ2= 45.28; degrees of freedom = 41; p = 0.29782; root mean square area of
approxi-mation = 0.026; Comparative fi t index (CFI) = 0.995; Goodness of fi t index (GFI) = 0.95; Adjusted goodness
of fi t index (AGFI) = 0.919
Trang 29Although experience is positively related
to age, it does not manage to reach statistical
signifi cance for the rest of the analysed
constructs
CONCLUSIONS AND DISCUSSION
Although 86.5% of rural tourism
establish-ments host a website and 81.6% advertise on
the Internet, very little research considers the
relationship between the characteristics of the
entrepreneur and the particular characteristics
of the company’s website We therefore make
a pertinent contribution to this research area
In the rural tourism sector, many
entrepre-neurs do not have their own website In our
study, only 42% of respondents ran their own
website, 47% used the website of a tourism
institution and 11% lacked any online
pres-ence Of those with their own website, the
majority hired an outside company to develop
the site These sites generally are not
sophisti-cated but rather are mainly informative; only
an exceptional few provide the capability to
book accommodations online
The methodology we have adopted enabled
us to explore the results fi rst and then confi rm
them using a more sophisticated approach
The results of the exploratory and confi
rma-tory analyses were mainly the same The
regression indicated signifi cant relationships
between entrepreneurial talent and
mance and between Web content and
perfor-mance Both relations receive confi rmation in
the confi rmatory analysis, though in the fi rst
case, this confi rmation applies only to preneurs with more experience
entre-However, many of our proposed ships cannot be confi rmed First, regarding the lack of relationship between entrepreneurial talent and website characteristics, we consider two explanations: (i) we may need a more com-plete measure of entrepreneurial talent; and (ii) most entrepreneurs pay others to develop their websites In this context, website quality may depend on the proper selection of a Web developer, not the entrepreneur’s own knowl-edge of proper design and content Perhaps greater experience helps entrepreneurs deter-mine which company to hire though, because
in the more experienced group, the ship between entrepreneurial talent and Web design is signifi cant (90% confi dence level) Thus, even if experience (i.e age) implies less familiarity with new technologies, experienced entrepreneurs may be better at recognising which fi rm to hire to develop their website.Second, entrepreneurial talent does not lead
relation-to better Web content When coupled with experience though, it appears that greater entrepreneurial talent leads to better Web design However, we note that it is the content
of the website that determines performance.Third, the relationship between entrepre-neurial talent and performance is not con-
fi rmed for the whole sample, but it emerges for the more experienced group, so we can confi rm the positive effects of knowledge derived from experience Again, a more complete measure
of entrepreneurial talent may be needed
Table 5 Moderation of experience
talent–Web content
0.05 0.34 0.13 1.11 0.01 1 0.92Entrepreneurial
talent–performance
0.41 2.83 −0.02 −0.15 5.72 1 0.02*
a p = probability of H0: groups are the same.
* p signifi cant at 95% level of confi dence.
** p signifi cant at 90% level of confi dence.
d.f., degrees of freedom.
Trang 30distinction as a control variable.
In relation to our measure of business
per-formance, it would be interesting to evaluate
the infl uence of other, perhaps more subjective
measures, such as consumers’ behavioural
intentions, the degree of consumer satisfaction
or the positioning of the rural establishment
These measures then might be compared
against the objective measures we used herein
(i.e income and profi ts)
The compilation of information about the
website characteristics was conducted by only
one researcher, who directly assessed every
website This method might be an advantage,
because it eliminates variation, but it also
might be a limitation, due to the possibility of
bias on the part of the researcher These
mea-sures therefore should be extended, perhaps
by using customers’ impressions to evaluate
websites
The results of this study also offer some
implications for entrepreneurs and
policymak-ers First, in view of the strong governmental
support, through subsidies, for new
technolo-gies, this work suggests a means to
discrimi-nate among projects for resource allocations
Subsidies should focus on improving website
contents, because according to our research,
the contents affect business performance It
follows that website contents should be taken
into account in the case of institutional and
private websites, so that rural tourism
estab-lishments can ensure that the resource is being
used to their advantage and improve their
per-formance A website with suffi cient and
neces-sary information about the business is crucial,
particularly for this type of service This study
therefore offers a guide for business
profes-sionals in this sector to expend their resources
Second, the most experienced business
pro-fessionals search intensively for information,
and then use that information to support
per-formance improvements Experience running
rural tourism establishments thus has a
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Trang 33Most economics and urban literature
focuses on the economic aspects of foreign
investors’ impact on cities and defends their
positive role in urban development This
paper takes a different approach by
developing an urban economics model for
tourist cities that illustrates how, when
there is local underinvestment and a large
infl ux of foreign labour, transnational
enterprises may make their profi ts at the
expense of local businesses Therefore, it is
the government’s responsibility to regulate
foreign investment in a way that is
conducive to sustainable development
Macao is adopted as a case study Copyright
© 2010 John Wiley & Sons, Ltd.
Received 2 September 2009; Revised 24 May 2010; Accepted 17
June 2010
Keywords: foreign investment; local
underinvestment; foreign labour; sustainable
development
INTRODUCTION
Transnational enterprises and
interna-tional organisations, such as the
Interna-tional Monetary Fund, the World Bank,
the World Economic Forum and the World
Tourism Organization, enthusiastically urge
cities to seek out competitive advantages to
ensure their survival and prosperity They
assume the escalation of inter-city competition
for capital, labour and consumers, and thus, they encourage cities to create market condi-tions that attract foreign factors of production
to exploit local competitive advantages A large volume of economic literature supports the desirability of foreign capital, labour and con-sumers According to these studies, free factor mobility has various advantages, such as pro-moting growth (Oliva and Rivera-Batiz, 2002; Qiu, 2005; Robert, 2008; Thompson, 2008; Xafa, 2008), fostering competition (Edwards, 2001; Majek and Hayter, 2008; Sheng, 2010), transfer-ring technology and management skills (Lopez-Mejia, 1999; Ivarsson, 2002; Savvides and Zachariadis, 2005; Takii, 2009) and enhancing policy transparency and market discipline (Moreno, 2001; Coe and Wrigley, 2007) However, a number of studies on tourist cities bear witness to the serious side effects that can accompany an upsurge in tourism, such as leakage, rising cost of living, asset bubbles, bankruptcies of local fi rms and overreliance on tourism (Copeland, 1991; Wilkinson, 1999; Chand, 2003; Croes, 2006; Scheyvens and Momsen, 2008; Sheng and Tsui, 2010)
Our research asked whether a tourist city’s accommodation of as many foreign factors as possible, as mainstream liberal doctrine recommends, is benefi cial for local businesses
We developed an urban economics model for tourist cities that illustrates how the interests
of foreign investors and local businesses diverge signifi cantly in the case of local under-investment and a massive infl ux of foreign labour We suggested that mainstream liberal doctrine predominantly supports multina-tional enterprises and, in many cases, does so
at the expense of local businesses After ing the theoretical modelling, we present the case study of Macao to support the theoretical construct
describ-Int J Tourism Res 13, 32–40 (2011)
Published online 14 July 2010 in Wiley Online Library
(wileyonlinelibrary.com) DOI: 10.1002/jtr.795
Foreign Investors versus Local
Businesses: an Urban Economics Model for Tourist Cities
Li Sheng*
Gaming Teaching and Research Centre, Macao Polytechnic Institute, Taipa, Macao
*Correspondence to: Prof L Sheng, Gaming Teaching
and Research Centre, Macao Polytechnic Institute, Taipa
00853, Macao.
E-mail: edmundsheng@ipm.edu.mo
Trang 34growth depends on it The city uses the revenue
from the export of tourism services to fi nance
importing various consumer goods The terms
of trade (TOT), which express the relative
prices of exportable and importable goods as
well as services, play a key role in determining
economy-wide production, consumption and
welfare If trade is balanced, the TOT are
equivalent in value to the ratio of import values
to export values Clearly, the price of tourism
services is affected by how the TOT are decided
in the presence of substantial exports of tourism
services and large imports of consumer goods
A tourist city, if it is a small open economy,
may accept the TOT as given, or, if the city has
a certain amount of market power over
exter-nal trade, it may be able to infl uence the TOT
The latter case is common because many tourist
destinations have no clear substitutes due to
their unique historical heritage, special natural
landscape or convenient location Therefore,
these cities can signifi cantly infl uence TOT
despite their small size (Sheng and Tsui,
2009c)
In Figure 1, S is the tourist city’s supply
curve of tourism services, and D is the
com-bined demand curve for these services, where
compared with mainland China, the small open economy assumption is inappropriate for Macao because it holds a monopolistic power
on commercial gambling trade over the rest of the country As Figure 1 illustrates, when rapid construction and the opening of tourism facili-ties shift S outwards, increasing numbers of tourists enter the city, which shifts D outwards
to a larger extent As a result, the TOT increase
in equilibrium and exert a signifi cantly tive impact on the local economy’s real income and welfare Whether there is an increase in TOT and welfare depends on whether the tourist city has a dominant infl uence on the setting of TOT Usually, TOT is closer to that
posi-of larger economies However, a number posi-of tourist cities possess specifi c, sometimes unique, tourism resources, similar to Macao’s monopolistic position in ‘Greater China’ with regard to legalised commercial gambling Therefore, while our model applies to tourist cities that infl uence TOT to a large extent despite their small size, for tourist cities without such substantial degrees of market power like Macao, Figure 1 may not be repre-sentative In the latter case, welfare effect may
be ambiguous
However, when there is an uneven tion of investment, the positive impact of the improved TOT has different implications for tourism fi rms depending on their ownership
distribu-In comparison with fi nancially powerful multinational tourism enterprises, local tourism fi rms, especially in the developing world, are relatively underinvested They are put in a disadvantageous position because they have to pay higher wages to compete with their foreign counterparts and therefore face smaller profi t margins even when outside tourism demand rises substantially The under-investment assumptions are valid because many tourist cities, particularly in the develop-ing world, rely on foreign investment to accom-modate large infl uxes of tourists
Figure 1 Terms of trade (TOT) and welfare of a
booming tourist city
Trang 35In fact, a general underinvestment in
domes-tic fi rms in comparison with foreign-owned
businesses is evident across the developing
world Moreover, it is a common phenomenon
that an infl ow of foreign capital raises overall
wage levels in host countries, and foreign fi rms
often take qualifi ed staff from local fi rms by
providing more attractive salary packages
For-tanier and Wijk (2010) studied data from
inter-views with the managers of foreign- and locally
owned hotels in Mozambique, Tanzania and
Ethiopia, and they found that foreign fi rms offer
attractive compensation packages to attract
well-trained employees from local hotels, which
causes a local shortage of human resources
Consequently, foreign hotels expand rapidly,
while their local counterparts shrink, despite
the overall tourism growth in these developing
tourism destinations Willmore (1986) analysed
data for foreign-owned as well as private
Brazilian fi rms and identifi ed signifi cant
differ-ences between local and foreign entities in terms
of wages and other employee benefi ts He
argued that these differences constitute one of
the major reasons that foreign fi rms can hire
more high-quality staff and, consequently, grow
at a faster pace with higher productivity, higher
ratios of value added to output and greater
exports than local fi rms Das (2002) examined
the effect of foreign direct investment on wages
in the context of a developing economy He
recognised that the infl ow of foreign capital
generally raises in wages in host countries and
that fi nancially stronger foreign fi rms can recruit
experienced managers and skilled workers
from local fi rms by offering attractive salaries
As a result, foreign fi rms succeed at the expense
of local fi rms Ahiakpor (1986) found that, in
Ghana, foreign fi rms are signifi cantly more
profi table than fi rms under other ownership
groups He identifi ed higher-quality staff as one
of the major reasons for foreign successes As
noted above, however, this recruitment is
largely due to the higher salaries that foreign
fi rms offer As a result, local fi rms only
margin-ally benefi t from economic growth, but foreign
fi rms make remarkable profi ts Further
litera-ture on local underinvestment can also be found
in Ramstetter (2004), Wu (2001), Heyman et al
(2007), and Chen and Tang (1987)
We specifi ed the production function for
tourist cities as X = F(T; L, K), where X stands
for the output of tourism services, T for the number of customers (tourists), L for the labour employed and K for the stock of capital Labour (L) is mobile across sectors to a great extent, and customers can be completely mobile across service providers (fi rms) within the tourism sector However, capital (K) is an industry-specifi c factor of production and is barely mobile across tourism and other sectors
Ob viously, the extreme case is F(0; L, K) = 0 (i.e no customer and no output), and any level
of operating capacity is characterised by a certain combination of (L, K) A realised output (X) is determined jointly by customers (M) and other production inputs such as labour (L) and capital (K) For physical goods, production is separable from and usually precedes consump-tion; however, the production of tourism ser-vices cannot be separated from the consumption
of those services In a tourist city, tourism nesses and tourists interact with each other in the same time and place to create an output of tourism services As economics literature gen-erally assumes, the marginal productivity of T,
busi-L and K is positive but diminishing We defi ned tourism profi t as Π = PXX − cT − wL − rK, where
w refers to the wage rate, r to the user’s cost of capital and c to the unit cost of attracting cus-tomers (e.g the cost of advertising) Tourism revenue is PXX, but for expository convenience, economists often use augmented concepts of revenue depending on specifi c research pur-poses of different two-sector models (Baffoe-Bonnie, 2004; Chambers and Färe, 2004; Salvatore 2004) Augmented revenues may take the form of R(T; L, K) = PXF(T; L, K) − wL
− rK, if we focus on cost of attracting tourists,
or R(L; T, K) = PXF(L; T, K) − cT − rK, if we focus on labour cost Profi t function derived from the former is (ΠT) = R(T; L, K) − cT; that derived from the latter becomes (L) = R(L; ΠT, K) − wL Profi t maximisation requires the mar-ginal revenue MR to equal the marginal cost
MC (i.e MR = c or MR = w) As we try to trate revenue and profi t distribution between local and foreign business in the face of increas-ing tourism demand and increasing labour supply through labour import, we use the aug-mented revenue depending on labour cost and depict MR = w in Figure 2
illus-We explored why local tourism businesses are shrinking and foreign fi rms are profi tably
Trang 36expanding under the same demand condition:
substantial numbers of visiting tourists In
Figure 2, labour is mobile across domestic and
foreign businesses (depicted by the origins Oh
and Of respectively), but capital is not The
horizontal axis measures the total supply of
labour available to the city’s tourism industry,
and the vertical axis measures the wage rate w
The tourism wages w are determined by
inter-actions between domestic and foreign fi rms
The marginal revenue for either domestic (Mh)
or foreign (Mf) fi rms slopes downward due to
diminishing returns Before a rapid growth in
demand, w* = ED in equilibrium, OhD of L is
employed by domestic fi rms, and DOf is
employed by foreign fi rms
We assumed that large numbers of tourists
fl ow into the city (e.g due to an economic boom
in their home countries), and that the labour
supply and its distribution among local and
foreign fi rms are fi xed in the short run This
expansion improves the TOT of the city and, in
particular, renders labour relatively scarce
Consequently, the overall wage level increases
Graphically, we observed that Mh and Mf shift
upwards, and E moves to E′, which indicates a
higher equilibrium wage In response to the
growth in tourism demand and increase in
wages, the city permits the expanding tourism
businesses to employ foreign workers, in the amount of OfOf′ This surge in the labour supply dampens labour costs and renders capital rela-tively scarce; consequently, higher capital returns become possible Graphically, Mf′ shifts outwards to Mf″, and the import of labour drops equilibrium wages to a level equal to E″D″, which is determined by the intersection between Mh′ and Mf″ Thus, domestic fi rms are supposed to hire more labour (DD″), and D″Of′
is left to foreign fi rms In this case, both tic and foreign output (Xh and Xf) would increase, and the capital income r that accrues
domes-to domestic and foreign owners would also increase Capital income increases because the law of diminishing returns to capital is weak-ened when more L is used with fi xed Kh and Kf
to produce Xh and Xf.The increase in capital returns attracts mul-tinational companies to enter the potential market or to strengthen their investments in existing subsidiaries in the city The existing literature confi rms our assumption that foreign investment fl ows into countries that promise higher capital returns Ogawa and Lee (1995) found that labour-intensive industries in Japan were experiencing falling profi ts Therefore, Japanese businesses had an incentive to invest
in other countries that promised higher capital
Figure 2 Foreign profi table expansion at expense of local businesses
Trang 37returns for the same industries Ogawa and
Lee presented a formal model to illustrate the
relationship between capital returns in some of
the industries in which Japan was losing its
comparative advantage and direct investment
in foreign counterparts of these industries
Thus, they argued that investment overseas is
a means to guarantee reasonable capital
returns Using a nested logit model to analyse
data on foreign logistics establishments in
China, Hong and Chin (2007) identifi ed the
location determinants of foreign investment in
China’s logistic industry They found that a
larger market, lower labour costs, higher
labour quality and an effi cient transportation
infrastructure ultimately lead to higher capital
returns and attract foreign logistics
invest-ment Goss et al (2007) applied a Cobb–Douglas
production function to data covering the
period 1988–1999 in the USA and identifi ed a
signifi cant positive link between the growth of
productivity and increased investments of
foreign capital Moreover, they found that
foreign capital predominantly fl ows into
branches with higher capital returns and
stim-ulates the overall productivity and profi
tabil-ity of these branches Silva (2010) presented a
model to show how managerial ability can
increase capital returns and thus explain the
pattern of international capital fl ows The
model implies that countries with more
high-ability managers usually have higher total
factor productivity and promise higher capital
returns Therefore, these countries are
attrac-tive to foreign investors The links between
capital returns and foreign capital infl ow were
also documented in Bardhan (1996), Reis
(2001), Chaudhuri and Mukherjee (2002), Toh
and Ng (2002), and Jefferson and Su (2006)
With the massive infl ow of foreign
invest-ment, the city’s total capital stock and the
foreign share in this stock increase
Conse-quently, local businesses become relatively
underinvested in the face of foreign expansion
Graphically, the infl ux of foreign capital shifts
Mf″ up to Mf″′ and drives the overall labour
cost higher Eventually, the equilibrium occurs
at point E″′ with an even higher wage than the
initial wage The labour usage for domestic
fi rms now is only OhD″′, which is much less
than usage for foreign fi rms D″′Of′; this result
implies that the market share of domestic fi rms
declines in the face of foreign expansion nomically, this decline occurs because fi nan-cially strong international fi rms compete with
Eco-fi nancially weak local fi rms for human resources and boost the overall wage level higher Therefore, labour, in particular mana-gerial staff and skilled workers, moves from local to foreign fi rms Moreover, as Sheng and Tsui (2009b) pointed out, foreign capital fl ows may cause real estate bubbles and thus increase the cost of rent Local businesses, especially the small- and medium-sized ones, face a lack of quality staff and higher costs; they therefore encounter serious fi nancial diffi culties or even
a free port without any capital control, and foreign investments are encouraged by benefi -cial treatment Macao is a typical tourist city;
in 2008, tourist spending accounted for 68% of its gross domestic product (GDP), and 45% of its labour was employed in the tourism sector The gambling sector accounted for 55% of Macao’s GDP, 23% of its total employment and 76% of government revenue (Macao Statistics and Census Services, 2008)
Macao is a place to propagandise China’s openness and demonstrate how capitalism and democracy can coexist with socialism; this public image is conducive to China’s reunion with Taiwan Macao’s political meaning and the benefi ts it provides for China motivate the Beijing government to grant the tourist city full support Macao secured a monopoly over legalised casino gambling in China Moreover, China eased the restrictions on travel between mainland China and Macao with the launch of the Free Individual Travel (FIT) scheme in
2003 Under this scheme, citizens who live in the rich coastal provinces of mainland China can travel to Macao after a simple application procedure (Sheng and Tsui, 2009a) The number of tourists from mainland China increased from 1.65 million in 1999 to 11.61 million in 2008, and they make up the largest
Trang 38MGM, Venetian and Galaxy, invested billions
to build integrated casino resorts in the city
Since the market opened, huge amounts of
foreign investment have fl owed into the city
Macao’s net foreign capital infl ow (i.e capital
infl ow minus outfl ow) increased from US$160
million in 2001 to US$2.12 billion in 2007
(Macao Statistics and Census Services, 2008)
The city has become a large construction zone,
and dozens of new casinos and hotels have
sprung up in the span of several years To
support the rapidly growing tourism industry,
large numbers of foreign workers have been
invited to the city From 2002 to 2008, the
number of guest workers increased from 23 460
to 85 207 to account for one-third of Macao’s
total employment (Macao Statistics and Census
Services, 2008) With these stimulations on
demand (i.e FIT) and supply (i.e gaming
liberalisation), Macao has been experiencing
spectacular economic growth Macao’s GDP
not benefi ting to the extent that is generally assumed In fact, they are suffering in the face
of fi erce foreign competition Gaming licences were granted to foreign fi rms in 2002, and, in
2004, Venetian was the fi rst foreign fi rm to open its casino in Macao Therefore, this study focuses on the period from 2004 to 2008 (see Table 1) MGM Grand, Melco PBL, Wynn and Galaxy started their gaming businesses in Macao in 2007, 2006, 2006 and 2005 respec-tively First, foreign casino tycoons have sig-nifi cantly more capital than local business owners; Venetian has approximately 13 times
as much capital as the local fi rm Sociedade de Jogos de Macau (SJM), and Wynn has four times as much capital as SJM In fact, SJM accounted for only 5% of the total capital of casino fi rms in Macao in 2008, but Venetian accounted for more than half Second, SJM’s market share has decreased signifi cantly, from 100% in 2002 to around 25% in 2008, since the
Table 1 Net capital, gross revenue and net profi t of six gaming concessionaires in Macao from 2004 to 2008 (in million patacas) Sources: Annual reports of Galaxy Casino, SJM, MGM Grand Paradise, Wynn Resorts (Macau), Venetian Macau, and Melco PBL Jogos (Macau)
SJM MGM Grand Melco PBL Venetian Wynn GalaxyCapital 2004 6 714 — — 3 662 — —Revenue 2004 35 206 — — 3 247 — —Profi t 2004 4 044 — — 952 — —Capital 2005 4 878 — — 7 075 — 6 735Revenue 2005 34 409 — — 8 013 — 4 015Profi t 2005 5 560 — — 2 372 — 6Capital 2006 5 090 — 129 22 592 11 801 8 554Revenue 2006 35 222 — 159 10 510 2 362 7 786Profi t 2006 2 512 — −386 2 972 6 056 −450Capital 2007 6 935 248 3 665 39 452 13 492 9 201Revenue 2007 33 111 162 3 783 16 354 13 161 11 857Profi t 2007 1 845 −712 −1 041 1 579 1 485 561Capital 2008 4 312 −3 3 817 55 284 15 755 13 110Revenue 2008 28 832 8794 15 582 26 048 18 192 11 243Profi t 2008 747 −251 152 1 414 2 118 −362
SJM, Sociedade de Jogos de Macau.
Trang 39market opened to foreign fi rms It should be
noted that the MGM Grand and the Melco PBL
are joint ventures between members of Stanley
Ho’s family and foreign fi rms However, the
Ho family’s total market share, including their
joint ventures, makes up less than half of the
Macao gaming market Third, SJM’s net profi ts
(after tax) have fallen drastically despite the
massive increase in tourist arrivals SJM
recorded a net profi t of 5.56 billion patacas in
2005, but this fi gure shrunk to 747 million
patacas in 2008 Furthermore, the Ho family’s
joint ventures recorded net losses in 2007
Fourth, foreign casinos are considerably profi
t-able; Venetian recorded a net profi t of 2.97
billion patacas in 2006, and Wynn recorded
6.06 billion patacas
The uneven distribution of wealth between
foreign and local businesses in Macao is largely
due to local underinvestment in comparison
with the massive infl ow of foreign capital since
gaming liberalisation Before Macao’s
sover-eignty was returned from Portugal to China in
1999, it was a relatively unknown regional city;
despite several locally run casinos, Macao was
much poorer than its renowned neighbour
Hong Kong China initiated the FIT policy in
early 2003, and the Macao government
imple-mented gaming liberalisation enacted in 2002
The fi rst foreign casino was established in
Macao in 2004 Therefore, we compared
mac-roeconomic statistics before and after these
transformative events to prove our
underin-vestment assumption It should be noted that,
in the case of Macao, the term ‘foreign’ means
non-local and therefore includes mainland
China and Hong Kong First, Macao’s gross
fi xed capital formation increased from 8981
million patacas in 2003 to 49 474 million patacas
in 2008 Obviously, local investment could not
support this growth by more than fi vefold
within fi ve years It is noteworthy that local
residents’ bank deposits only increased by 80%
during the same period of time In fact, most
of Macao’s ongoing construction projects,
which cost billions, are foreign-owned (Macao
Daily News, 27 August 2007, 29 October 2008,
22 October 2009) Second, Macao’s total real
estate transactions increased from 8980 million
patacas in 2003 to 35 025 patacas in 2008
Obvi-ously, this boom did not occur without a
sub-stantial infl ow of foreign capital The square
meter price for residential housing increased from 13 189 patacas to 36 783 patacas, which is far beyond the fi nancial capacity of most local residents In fact, foreign fi rms hold a large portion of Macao’s real estate for speculative purposes (Macao Daily News, 15 October 2009,
14 February 2010 and 2 April 2010) Third, the stock of foreign investment in the city increased from 26 131 million patacas in 2002 to 63 021 million patacas in 2007 Returns on foreign investments increased from 3213 million patacas in 2002 to 11 165 million patacas in
2007 Total foreign assets in Macao increased from 136 206 million patacas in 2003 to 359 939 million patacas in 2008 These fi gures confi rm that Macao is experiencing massive foreign capital infl ow and local underinvestment, and that foreign fi rms are reaping large profi ts (Macao Statistics and Census Services, 2008) Macao’s underinvested local fi rms cannot afford the high wages that their foreign coun-terparts offer The median salary was 4800 patacas in 2003 and increased to 8000 patacas
in 2008 Foreign casinos, with their attractive salary packages, attracted employees not only from local casinos but also from local indus-tries, sales, banks and even the civil service Despite the import of workers to Macao, many local businesses are facing a human resources shortage (Macao Daily News, 11 May 2005, 17 May 2006 and 27 July 2006) These underin-vested local businesses, especially small ones,
fi nd it very diffi cult to survive in the face of labour shortage and high rental prices In 2004,
101 bankruptcies were recorded in Macao, but this fi gure increased to 383 in 2008 (Macao Statistics and Census Services, 2008)
CONCLUSIONThis paper developed an urban economics model to analyse the diverging interests of transnational enterprises and local businesses
in the case of local underinvestment If liberal economic doctrine dominates a tourist city’s policy-making, then transnational enterprises make their profi ts at the expense of local businesses Data from Macao supported this paper’s theoretical predictions Therefore, it is the government’s responsibility to regulate the infl ow of foreign capital at the optimal level that is conducive to sustainable development
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