Music application expectations... Promotions/Offers Tet fashion Local restaurants Tet shopping Tet food/ tradition Entertainment Types of news... Online video/clips applications... Types
Trang 1• • • • • • • • •
nielsen
Understanding the online behaviors of Vietnamese
consumers during Lunar New Year
Trang 2P u p il s/S t uden t s White coll ar s
Pa r ents w ith kid s
People feel very excited whe n Tet co me s and e nj oy preparing forTet with family T hey a l so co n si de r T e t is t he only
chance to spend more time with family
Thoughts about Tet
Trang 4Messaging intentions
K ey i ntent i ons f o r Tet m essag i n g are se n di ng wishes a n d chat t ing w i th f ami l y/frien d s
Trang 5Pupils /St udents White collars Parents with kid s
•
• F a m i y/ Re l at i v e s • F riend s • C o ll e ag u e s
Total
E-cards Stickers/Emoticons
Video message Voice message Text message
D u r i n g Te t u sers se n d me ssages to com mu n i ca t e w i t h friends and family members the m os t
T hey most l y se n d stickers/emoticons to f i e n d s
Types of message
Trang 7Total • Pare nts with kids Pupils / St ud ents White co llars
Trang 8Total • Pare nts with kids Pupils /St ud ents White co llars
K ey pu r poses o f li s t e ni ng to mu s i c a r e t o entertain a n d t o get the Tet feeling
Music application intentions
Trang 93
80
6 6
White c o llars Pupils/St u dents
Song-gifting service
Discounts on high quality music
Updated new songs More Tet albums
Tet albums /Tet songs are t h e mos t i n teresting co n tents
Music application expectations
Trang 10T rao r t i o n a l Tet food
Tet S h opp i ng i n t o r rnat r on
Trang 11(F ace b oo k Z a i c G o og l e+ T wi tt er]
U se r s ge t a l m os t u pdat e d n ews fr o m soc ia l netwo r k s t h an news s it es
News channels
Trang 12Promotions/Offers
Tet fashion
Local restaurants
Tet shopping Tet food/ tradition
Entertainment
Types of news
Trang 14Total • Pare nts with kids Pupils / St ud ents White co llars
Youtube i s s t i l l t he most prefer r ed app fo r onl i n e v i deo/c li ps
Online video/clips applications
Trang 17o ften u s e Gr o u p C hat w i t h friend
81 %
81 %
hke short T e t fi l ms
tex t fam il y & f r i en d s to ha n g ou t
90%
u s e G) for t h e i r m u s ic enj o y men t
Trang 19Meaningful Ads exp r ess lif e/ f am i y va l u es a r e t h e most f avo r it e i n Te t
Types of wanted advertisements
Trang 20People in three groups enjoy
messaging whie watching TV Parents with young kids use
Trang 21Newspaper/Magazines and Live Streaming are used
mostly by older age group (35 - 45)
Tet shopping promotions are highly demanded by
older age group while younger age group likes
entertainment news
Tet-themed comedies & spirits topics are the main
entertaining demand in Tet
Parents with kids & White Collars use ZingTV &
24hVideo whie Pupils/Students choose Youtube &
The older age group [35 - 45) intends to use online
music apps such as nhacso & nhacvui