Chiến lược kinh doanh của Zara( tiếng Anh)

Content 01 02 03 Overview of Zara ZARA s business ’ strategy ZARA Success & How... 1975 Founded • Zara founded by Amancio Ortega and Rosalia Mera.. Founded Instant fashion Zara changed t

BUSINESS STRATEGIES

AND ITS SUCCESS

Teacher: Truong Thi Phuong Trang

Group: 6

Content 01

02

03

Overview of Zara

ZARA s business ’ strategy

ZARA Success & How

• “Possibly the most innovative and devastating retailer in the world.” – Daniel Piette

• "Spanish success story" - CNN

A Spanish clothing retailer

1975

Founded

• Zara founded by Amancio Ortega and Rosalia Mera

• It is the flagship retail store of

the Inditex group

Founded

Instant fashion

Zara changed the design, manufacturing, and distribution process to reduce time and react to new trend in a quicker way, which called “ Instant fashions”

Founded

Instant fashion

In 1988s, the company started its international expansion through Porto, Portual

In 1989, it entered the United States

In 1990s, it expanded through France (1990), Mexico( 1992), Greece( 1994), Belgium and Sweden( 1994)

International expansion

Founded

Instant fashion

There are more than 2,100 Zara stores located

in 88 countries

Zara was described by Louis Vuitton Fashion Director Daniel Piette as "possibly the most

INNOVATIVE and DEVASTATING retailer in the world.”

International expansion

Now

Famous retailder

MEN'S

CLOTHING

CHILDREN'S

CLOTHING

WOMEN'S CLOTHING

Stores

Manufacturing Products

Warehouse The system

stores

BUSINESS STRATEGY

• A combination of the flexible and fast resources in Europe

(mainly in Spain and Portugal) and low-cost resources in Asia

• Launched approximately 11,000 new items per year, compared

to 2,000 - 4,000 for H&M and Gap

Click to edit Master text styles

Second level

Third level

Fourth level

Fifth level

Respond very quickly to

the changing needs of

the customers

Imitate or create the latest trends

Fast - Fashion

• La Coruna center or similar parts in Zaragoza, northeastern Spain

• La Coruna center larger than 9 times the size of the Amazon

warehouse

The center moved 2.5 million

items per week

No items in the warehouse

more than 72 hours

The system stores

There are more than 2,100 Zara stores located in 88 countries

Zara often choose the best places, the prime

locations are often luxurious shopping streets in

the world

Super fast

Perfected online

Success

Supply chain

Conclusion