Giao tiếp thương mại communication in business

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Topic 22 : Communication in Business (2)

By Zhu Wenzhong

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• State the 4 types of communication network

• State the 6 barriers to effective

communication

• State how to improve communication skills

LEARNING GOALS

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Types of communication network

• The cycle network

• The chain network

• The wheel network

• The connected network

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• Sections or departments communicate with only two others.

• The network may occur between middle managers at the same level

• Decision making may be slow and poor as it lacks

coordination

The cycle

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The cycle network

• Figure

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• One person passes information to others who then passes it on

• It is a formal approach adopted by a hierarchical organization fro

downward and upward communication

• But people at the bottom may feel isolated; lateral communication is not encouraged

The cycle

The chain

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The chain network

• Figure

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• A person, group or department

occupies the central position in the

network.

• It is good at solving problems, such as regional sales

networks with a regional manager

The cycle

The chain

The wheel

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The wheel network

• Figure

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• This network is the ‘all channel’communication system which may be used

in small group workings

• It can provides the best solutions to complex problems through brainstorming

• But decision making is slow

The cycle The chain

The wheel

The connected network

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The connected network

• Figure

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Barriers to communication

• The skills of the sender and receiver

• Jargon

• Perceptions and attitudes

• Form of the message

• Length of command or distance

• Breakdown of the channel

• Different cultures

• ….

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Length of command or distance

• Figure

Vice president 63%

General manager56%

Plant manager40%

Supervisor30%

Workers 20%

Board 100%

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Improving communication skills

• Improving sender skills

• Improving receiver skills

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presentations : emphasizing accuracy and simplicity,

demonstrating self-confidence

• By improving writing skills : clarity, readability, correct spelling and grammar, and logical and clear thinking

• By sending proper nonverbal messages : body languages

showing respect, warmth, concern and a willingness to listen

Improving sender skills

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• By improving listening skills:

Walking around regularly having conservations with employees, listening to people through gatherings

• By improving reading skills:

Reading documents carefully and slowly, not limiting

reading to your industry

• By improving observing skills: observing and

interpreting nonverbal communications

Improving sender skills

Improving receiver skills

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