The auburn university college of agriculture story

CAREERS YOU CAN PURSUE BANKING AND FINANCE BUSINESS DEVELOPMENT LOBBYING LAW AND PUBLIC POLICY PRODUCTION MANAGEMENT AGRIBUSINESS COMMODITY BUYING COMMUNITY DEVELOPMENT INSURANCE SPREADI

JOSH WOODS

Director of Communications

NATHAN THORNTON

Creative Director

THE UNIVERSIT Y COLLEGE OF AGRICULTURE

Part One

Auburn’s

World

THE

UNIVERSIT Y

Auburn’s World

National reputation

for research, athletics,

strong STEM program,

and close campus

THE

UNIVERSIT Y

Auburn’s World

United under

university-wide

branding effort led by

insights from in-depth

research study

“This is Auburn”

A consistent message that speaks to:

THE

UNIVERSIT Y

Auburn’s World

Auburn’s World

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Admissions Road Piece

Admissions Viewbook Admissions Viewbook

COLLEGE OF

AGRICULTURE

Auburn’s World

Conducted an in-depth research study that informed our approach

Students unaware of breadth of modern-day agriculture and its many career options

It’s way more than just farming

COLLEGE OF

AGRICULTURE

Auburn’s World

Overlapping stories of a complex industry and a celebrated

university

Expressing a personality and an attitude that is authentic to our community

Answering key questions about how the work has an impact on the world

REBR ANDING

to stand out within

the field and align

with the university

Finding the Story

Keeping our story:

Finding the Story

Prepared and confident in the field

Faculty and staff who are committed

to student development

Widely recognized and respected for their degree

A rigorous, science-based curriculum

Skilled for a wide range of career possibilities

Demonstrating impact through cooperative extension

Providing real solutions

in real time

Instilling the belief that each student has something to contribute

Joined with a worldwide alumni community

Distinguishing programs in key areas

Inspired and equipped to impact society

A focus on critical thinking and problem solving

Applying research to creatively address complex problems

A fundamental, historic part

of the Auburn identity and spirit

Connected to the Auburn family and the agriculture industry

Advancing natural resource conservation and

food, fiber, and fuel systems Developing practical tools and techniques member of the college family Achieving success for each

Messaging and Strategy

Finding the Story

Personality

University-wide

College of Agriculture

BOLD LOYAL PRODUCTIVE

SPIRITED HONEST

problems

Genuine, accessible, and hardworking

Passionate and enthusiastic, eager to put tools to use

Invested, from concept

through implementation

Caring and committed to

each other, the state, and

the global community

Powerful and fearless,

driven to make a

difference

Finding the Story

It starts

B e f o r e

the fork.

It goes

B e y o n d

the farm.

And it’s what brings us here

e ve ry sing le day.

work. It’s the

Because developing new ways

to improve human life

is more than our goal.

It’s just what we do.

the world’s hunger for knowledge

the ideas that lead to global change.

plants

our reputation as leaders in business, science, and technology.

grows

our heritage as we advance thinking.

Our work exists

in the world around us.

Each day, billions of people

see it, touch it, taste it,

But it’s the work that we do

in the l aB

in the l ab

in the field

in the l ab

in the field

in the Boardroom

in the l ab

in the field

in the boardroom

on the waterways

in the l ab

in the field

in the boardroom

on the waterways

on the Production line

and around the world

that makes it all

possiBle.

It’s what we do when

we pull up our gloves to

When we lace

up our boots to

to the world.

When we gear up to

global solutions.

When we suit up to

the world’s biggest companies When we suit up to

It fuels the world’s

largest industry.

It addresses

world-shaping issues of

h e a lt h ,

It addresses

world-shaping issues of

h e a lt h ,

e c o n o m i c s ,

This is how

we advance

develop

more efficient

processes for

i n d u s t r i e s ,

sustain

and improve lives for

Billions.

This is our work.

This is our work

And this is what makes

This is Auburn.

Finding the Story

Guidelines

Brochure Covers

Brochure Spread

Agricultu P oultry ScienceS

Porem quoditium nos essunti torenis nost.Officitia inis molut a dolorum quam sequi cum vendand animus nim dignit evendit, quam erchit eos et estrum quatquo ssitam quibusa dolupta voluptas audicipsum

quam,Faccum illes amus aciae adis nihil inciatq uidebit fugiass iment.

Gitas et quiant illabore velicition exere deliqui debis dolorunt aut eturepudiat

et andemol orepudigent, nestrum qui ullorem resti quibus debiti aspicto.

This isn’t our goal

This is our work.

This is how the next big idea is born.

This is Auburn.

School of fiSherieS , AquAculture,

And AquAtic ScienceS

This isn’t our goal

This is our work.

Porem quoditium nos essunti

torenis nost.Officitia inis molut a

dolorum quam sequi cum vendand

animus nim dignit evendit, quam

erchit eos et estrum quatquo ssitam

quibusa dolupta voluptas audicipsum

quam,Faccum illes amus aciae adis nihil inciatq uidebit fugiass iment.

Gitas et quiant illabore velicition exere deliqui debis dolorunt aut eturepudiat

et andemol orepudigent, nestrum qui ullorem resti quibus debiti aspicto.

quam,Faccum illes amus aciae adis nihil inciatq uidebit fugiass iment.

Gitas et quiant illabore velicition exere deliqui debis dolorunt aut eturepudiat

et andemol orepudigent, nestrum qui ullorem resti quibus debiti aspicto.

Agricultur Al economicS And rur Al Sociology

This is how

we get our hands dirty.

This is Auburn.

This isn’t our goal

This is our work.

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Magazine

Digital

It’s rooted in science,

drawing from biology, chemistry, physics, engineering, business, math, communications, and environmental science

It improves the lives

of billions,

addressing world-shaping issues of health, global politics, ecology, labor, energy, and commerce every day

And it’s our work,

leading to countless careers in a variety of areas, such as medicine, food science, journalism, law, business, government, and just about any other field that affects human life

By pulling on your gloves to

It fuels the largest industry on the planet.

The specialized knowledge and insight you’ll gain will give you an advantage when seeking jobs in the vast global food industry

It can lead to the work that will become your life’s passion.

GR ADUATES OF THE COLLEGE OF AGRICULTURE BECOME:

Scientific ResearchersLawyersJournalistsTeachersFinancial AnalystsBusiness OwnersVeterinariansFood Safety InspectorsChemistsLandscape DesignersNutritionistsAnimal nutritionistsand thousands more

By suiting up to lead the world’s

BIGGEST COMPANIES.

OUR TE ST KITCHENS ARE A VITAL PART

OF THE RE SE ARCH WE CONDUC T IN

THE FOOD SCIENCE PROGR A M TO

HELP PRODUCERS CRE ATE SAFER AND

HE ALTHIER FOOD AND FOOD SOURCE S

It protects

our food supply.

Our work is about more than

producing food It creates food

that’s healthier and safer, and

we’re involved in every aspect of

to processing and distribution

It creates more efficient industries.

In the field, in the lab, and in the boardroom, we’re developing new thinking for growers, more efficient processes for producers, and better solutions to some of the biggest problems facing businesses, economies, and societies

It enables people to live better, smarter, and healthier.

Everything we do affects the quality

of human life: how people eat, how they interact with the world, and what they do in their leisure time

It keeps our water

clean and plentiful.

We work in the waterways of the

world to protect and sustain our

and we develop new ways to ensure

safe drinking water for all

It impacts every single person on earth,

AND IT’S JUST WHAT WE DO.

• FRUIT AND VEGETABLE

• NURSERY AND GREENHOUSE

AT E VERY STEP THAT ENABLE S US TO PLOW THROUGH BIG DATA

This is what connects us.

Welcome to Ag Hill This is where our College of Agriculture family lives, learns, works plays and thrives And it’s where you’ll make new connections, get involved, and do all the things you always wanted to do in college You’ll study and learn too, but this page is about some of the fun stuff

JOIN ANY OF 23 COLLEGE OF AG STUDENT ORGANIZATIONS

Participating in a student club is a great way to have fun, meet new people, sharpen your people skills, network with industry professionals and basically make the most

of your Auburn experience Whether it’s a club related to your major, or a group that promotes the college, or one that’s focused

on serving others, you’ll find at least one, but probably more, student organizations

on Ag Hill or elsewhere on campus full of you love doing

Satisfy your competitive streak by going head-to-head against fellow students in the college and across the nation in any number

of contests, such as designing landscapes or judging soil or food quality

OH, AND PLUS:

Ag Week

A weeklong celebration of everything that we do It means great food, hands-on activities, fun and games, and discussions

of current agricultural issues

Competitions

Through PLANET (Professional Landcare Network) and other groups, you’ll participate in soil judging contests, tractor design contests, the Academic Quadrathalon, livestock judging, and others

Football Saturdays

Represent the College of Agriculture at an Auburn Tigers football game

This is how we

BUILD ECONOMIES AND STRENGTHEN COMMUNITIES.

This is how we

MAINTAIN LIFE AND FEED

A GROWING POPUL ATION.

This is how we

AGRICULTURAL ECONOMICS AND RURAL SOCIOLOGY

This is how we

ANIMAL SCIENCES

WE ARE WORKING TO IMPROVE WATER QUALIT Y AND ARE

DE VELOPING AQUACULTURE FOR

C ATFISH AND TIL APIA INDUSTRIE S

C O L L E G E O F

Creating a Healthier World, Protecting our Natural Resources, Feeding a Growing Population, and Improving Life for Billions

Banners

Agricultural Business & Economics

BUILDING STRONGER COMMUNITIES

As a student in agricultural business and economics, you’ll fully tap into the diversity and complexity of today’s agriculture through extensive training in business, agricultural science and biology You’ll learn how each of these fields influences our industry As a graduate of this program, you will be prepared for a variety of careers in agribusiness, the financial sector or other private or government organizations

AERS AUBURN.EDU

WHAT YOU’LL STUDY

The agricultural business and economics major includes a variety of courses to prepare you to enter the many different careers available in the business and agricultural industries Some students choose emphases in management, marketing or finance Others choose to train in management and decision-making at the farm level, along with the technical aspects of production agriculture Many in our program choose to concentrate their studies around resource scarcity and environmental and rural development issues that have become critical

CAREERS YOU CAN PURSUE

BANKING AND FINANCE BUSINESS DEVELOPMENT LOBBYING LAW AND PUBLIC POLICY PRODUCTION MANAGEMENT

AGRIBUSINESS COMMODITY BUYING COMMUNITY DEVELOPMENT INSURANCE

SPREADING KNOWLEDGE TO THE WORLD

The agricultural communications major combines the study of agricultural sciences, practices

and policy with the study of communication media and methods Professional communicators in

agriculture are vital to relaying crucial scientific or technical informaion from scientists to

producers to businesses to consumers As an agricultural communicator, your career may be in

mass media, advertising, public relations, sales and marketing or government

AUBURN.EDU/AGCOMM

Agricultural Communications

WHAT YOU’LL STUDY

As an agricultural communications major, you’ll take basic agriculture classes as well as

chemistry and biology to ensure your understanding of agricultural issues You’ll also take a

variety of classes through the School of Communications and Journalism, including public

relations, marketing, journalism and media studies The major in agricultural communications

requires an internship or journalism workshop

CAREERS YOU CAN PURSUE

LAW AND PUBLIC POLICY

MEDIA STRATEGY WEB AND DIGITAL COMMUNICATIONS

PREPARING THE NEXT GENERATION

Agriscience education is the preparation of teachers and other professionals to educate middle and

high school students and adults in agriculture With a major in agriscience education, you’ll take

the coursework, examinations and field classes required to become certified to teach in the K-12

work with producers and communities through agricultural extension systems

AGRICULTURE AUBURN.EDU/AGEDUCATION

WHAT YOU’LL STUDY

CAREERS YOU CAN PURSUE

As an agriscience education major, your studies will include general education, technical agriculture and

professional education Coursework in technical agriculture will ensure your general knowledge in animal

and poultry science, horticulture, crop and soil science, agricultural economics, agriculture mechanics,

forestry, plant science, environmental science and aquaculture Professional education coursework will

prepare you for classroom and laboratory planning as well as evaluation of local agriscience education

programs, assessment of student performance and working with diverse learners The agriscience

education major requires a 15-week off-campus professional internship in a selected school

CAREERS YOU CAN PURSUE

MEDICINE & VETERINARY MEDICINE ANIMAL HEALTH & NUTRITION RANCH OR FARM MANAGEMENT ANIMAL GENETICS FOOD SAFETY

ZOO KEEPING HORSE BREEDING ANIMAL RESEARCH PRODUCTION MANAGEMENT FOOD PRODUCT DEVELOPMENT

ADVANCING TECHNOLOGY FOR A CLEANER, SAFER WORLD

Biosystems engineers work to ensure our communities have safe and plentiful food to eat, pure water to drink, clean fuel and energy sources, and a safe, healthy environment in which to live As a student in biosystems engineering, you’ll use principles of engineering and biology to solve problems in biological systems, agriculture, natural resources and the environment Auburn offers the only accredited biosystems engineering program in Alabama, and the forest engineering option is the only one of its kind in the South

CAREERS YOU CAN PURSUE

EQUIPMENT DESIGN & DEVELOPMENT GREEN RENEWABLE PRODUCT DEVELOPMENT QUALITY CONTROL ENGINEERING & MANAGEMENT NATURAL RESOURCES PROTECTION & MANAGEMENT WATER RESOURCES MANAGEMENT

IRRIGATION ENGINEERING INDUSTRIAL ENGINEERING PRODUCTION ENGINEERING BIOFUEL DEVELOPMENT ECOSYSTEMS RESTORATION

CONTACT

Genta Stanfield334-844-3537gms0008@auburn.edu Auburn University is an equal opportunity

educational institution/employer.

FOREST ENGINEERING

Engineering fundamentals along with a knowledge of forest resources

Crop & Soil Science

BUILDING THE FOUNDATION FOR THE WORLD’S LARGEST INDUSTRY

As a student in agronomy and soils, you’ll apply the basic sciences — such as biology, chemistry, physics, geology and microbiology — to better understand the natural foundation upon which our entire industry is built Graduates of this program protect our natural environment while producing the food, fiber and resources that improve life for billions every single day

CSES AUBURN.EDU

Crop & Soil Science

TRACKS YOU CAN STUDY

PRODUCTION

The study of food, feed, fiber, oil, forage and bioenergy crop production

CAREERS YOU CAN PURSUE

SPORTS TURF DEVELOPMENT MANAGEMENT GOLF COURSE CONSTRUCTION & MANAGEMENT AGRICULTURAL CLIMATOLOGY

FARM MANAGEMENT CHEMICAL RESEARCH AND DEVELOPMENT

LAND USE CONSULTING CROP PRODUCTION SEED PRODUCTION WEED SCIENCE SOIL QUALITY RESEARCH

CONTACT

David Weaver, ProfessorPhone: 334-844-3982Email: weavedb@auburn.edu Auburn University is an equal opportunity

SOIL, WATER & LAND USE

The study of natural resources that are the foundation for land use and land management in both rural and urban settings

Liz SmithPhone: 334-844-3989Cell: 334-750-1937Email: lsmith@auburn.edu Environmental Science

PROTECTING THE WORLD AROUND US

As an environmental science major, you will gain an understanding of contemporary issues facing society as a whole, as well as the historical, social, economic and political contexts that scientists face in dealing with environmental issues on local and global scales The environmental science major is specifically tailored to produce graduates to succeed in a field that is continually changing with new challenges and solutions

CSES AUBURN.EDU

Environmental Science

WHAT YOU’LL STUDY

Our environmental science program is an interdisciplinary degree, incorporating studies such as

physics, chemistry, biology and geology Environmental solutions also frequently require

mathematical expertise as well as specific knowledge of air, water and soil environments That’s

why this program is structured to prepare you with both a broad and deep knowledge as an

environmental scientist

CAREERS YOU CAN PURSUE

NATURAL RESOURCES PROTECTION & MANAGEMENT

ENERGY & AIR POLLUTION CONTROL

RENEWABLE ENERGY DEVELOPMENT

ENVIRONMENTAL MANAGEMENT

ENVIRONMENTAL POLICY AND LAW

CONSERVATION RESTORATION ECOLOGY ENVIRONMENTAL LOBBYING ENVIRONMENTAL CONSULTING RECYCLING

FEEDING A GROWING POPULATION

Our School of Fisheries, Aquaculture and Aquatic Sciences is the one of the world’s premier warm-water fisheries programs As a major in fisheries and allied aquacultures, you’ll receive a strong foundation in chemistry, mathematics and biology while learning how to apply these subjects to managing fresh and saltwater aquatic resources This degree will equip you with an understanding of the principles used in solving problems with aquatic resources and the awareness to provide safe, reliable food through aquaculture production Graduates of this program are also prepared for veterinary medicine and other professional and graduate schools

SFA AS AUBURN.EDU

TRACKS YOU CAN STUDY

POND MANAGEMENT POND DESIGN & DEVELOPMENT MEDICINE & VETERINARY MEDICINE AQUATIC RESOURCES MANAGEMENT WETLANDS CONSERVATION & MANAGEMENT

MARINE RESOURCES MANAGEMENT

The biology, ecology and engineering of healthy environments in which marine life may grow

PRE-PROFESSIONAL

The scientific foundation for admission to veterinary, medical, dental and related graduate and professional programs

Fisheries, Aquaculture & Aquatic Sciences

Food Science

ENSURING HEALTHIER, SAFER FOOD

Each food product on the grocery store shelves was conceptualized, developed and manufactured

by a team of food scientists The ever-changing food industry must meet the demands of consumers and the dietary guidelines for health maintenance and still be profitable for manufacturers To accomplish these objective, food scientists use their scientific training within the multi-billion-dollar food industry Food science graduates are prepared to entire many areas of the food industry, including quality control, research and development, and management

AUBURN.EDU/FOODSCIENCE

WHAT YOU’LL STUDY

CAREERS YOU CAN PURSUE

QUALITY CONTROL MANAGEMENT NUTRITION SCIENCE AND RESEARCH FOOD PACKAGING DESIGN & DEVELOPMENT PROCESS DESIGN, DEVELOPMENT & MANAGEMENT NATURAL PRODUCTS RESEARCH & DEVELOPMENT

FOOD SAFETY FOOD PRODUCT DEVELOPMENT FOOD PRODUCTION ENGINEERING FOOD PRODUCTION MANAGEMENT PUBLIC HEALTH

CONTACT

Leonard Bell, Professor334-844-3272belleo@auburn.edu Auburn University is an equal opportunity

educational institution/employer.

Food Science

The food science major blends a strong foundation in the basic sciences (chemistry, physics, biology and engineering) with the multidisciplinary expertise of faculty from the departments of animal sciences, poultry science and biosystems engineering As a student in food science, you’ll have the opportunities to

be a part of the food industry through internships and other problem-solving experiences linked directly

to industry needs and issues You’ll also have access to undergraduate research experiences that will prepare you for work on graduate or professional degrees

Horticulture

GROWING HEALTHY FOOD AND BEAUTIFUL COMMUNITIES

Our Department of Horticulture has been recognized nationally for its research programs, its student-centered faculty members and its high rate of employment for graduates As a horticulture major, you’ll learn how to establish, propagate, harvest and manage fruits, vegetables and ornamental plants You’ll also learn the principles of landscape design to create and manage aesthetically pleasing environments

ENVIRONMENTAL CONSERVATION NATURAL RESOURCE MANAGEMENT FRUIT & VEGETABLE PRODUCTION ORGANIC GARDENING & FARMING ARBORETUM DESIGN, DEVELOPMENT & MANAGEMENT

NURSERY AND GREENHOUSE SCIENCE

The management of nurseries and greenhouses for the tion of perennial ornamentals, annuals and florist crops

produc-PRE-LANDSCAPE ARCHITECTURE

The art and science of design, planning and management of land elements upon it

FRUIT & VEGETABLE PRODUCTION

The science and management of growing the food for an ever-increasing human population

Poultry Science

DEVELOPING HEALTHIER SOURCES OF FOOD

Our Department of Poultry Science has been recognized nationally for its production programs, as well as housing the IFT accredited Food Science Program As a student in poultry science, you’ll study the nutrition, marketing, management and business principles needed to improve today’s industry Poultry science students receive a foundation in basic sciences and mathematics as well as an understanding of the food supply needs of the U.S and other countries

CAREERS YOU CAN PURSUE

FOOD SAFETY PRODUCTION MANAGEMENT QUALITY CONTROL MANAGEMENT FOOD PACKAGING DESIGN & DEVELOPMENT MEDICINE & VETERINARY MEDICINE

FARM MANAGEMENT PROCESS ENGINEERING ANIMAL HEALTH & NUTRITION RESEARCH & DEVELOPMENT HATCHERY MANAGEMENT

Agricultural Communications

WHAT YOU’LL STUDY

As an agricultural communications major, you’ll take basic agriculture classes as well as chemistry and biology to ensure your understanding of agricultural issues You’ll also take a variety of classes through the School of Communications and Journalism, including public relations, marketing, journalism and media studies The major in agricultural communications requires an internship or journalism workshop

CAREERS YOU CAN PURSUE

LAW AND PUBLIC POLICY PUBLIC RELATIONS PRODUCT MARKETING CORPORATE COMMUNICATIONS COMMODITY SALES

SOCIAL MEDIA MANAGEMENT AUDIENCE AND MARKET RESEARCH JOURNALISM

MEDIA STRATEGY WEB AND DIGITAL COMMUNICATIONS

CONTACT

Paul Hollis, InstructorPhone: 334-844-5805

WHAT YOU’LL STUDY

CAREERS YOU CAN PURSUE

QUALITY CONTROL MANAGEMENT NUTRITION SCIENCE AND RESEARCH FOOD PACKAGING DESIGN & DEVELOPMENT PROCESS DESIGN, DEVELOPMENT & MANAGEMENT NATURAL PRODUCTS RESEARCH & DEVELOPMENT

FOOD SAFETY FOOD PRODUCT DEVELOPMENT FOOD PRODUCTION ENGINEERING FOOD PRODUCTION MANAGEMENT PUBLIC HEALTH

be a part of the food industry through internships and other problem-solving experiences linked directly

to industry needs and issues You’ll also have access to undergraduate research experiences that will prepare you for work on graduate or professional degrees

WHAT YOU’LL STUDY

CAREERS YOU CAN PURSUE

EDUCATIONAL LEADERSHIP AGRIBUSINESS CONSULTING AGRICULTURAL EXTENSION STATE AND LOCAL GOVERNMENT K-12 EDUCATION

VOCATIONAL/COMMUNITY COLLEGE TEACHING AGRICULTURAL SALES

PUBLIC RELATIONS LAW & PUBLIC POLICY MARKETING

CONTACT

James Lindner, Scholar-in-ResidencePhone: 334-844-4434Email: jrl0039@auburn.edu Auburn University is an equal opportunity

educational institution/employer.

Agriscience Education

As an agriscience education major, your studies will include general education, technical agriculture and professional education Coursework in technical agriculture will ensure your general knowledge in animal and poultry science, horticulture, crop and soil science, agricultural economics, agriculture mechanics, forestry, plant science, environmental science and aquaculture Professional education coursework will prepare you for classroom and laboratory planning as well as evaluation of local agriscience education programs, assessment of student performance and working with diverse learners The agriscience education major requires a 15-week off-campus professional internship in a selected school

ENVIRONMENTAL CONSERVATION NATURAL RESOURCE MANAGEMENT FRUIT & VEGETABLE PRODUCTION ORGANIC GARDENING & FARMING ARBORETUM DESIGN, DEVELOPMENT & MANAGEMENT

NURSERY AND GREENHOUSE SCIENCE

The management of nurseries and greenhouses for the tion of perennial ornamentals, annuals and florist crops

produc-PRE-LANDSCAPE ARCHITECTURE

The art and science of design, planning and management of land elements upon it

FRUIT & VEGETABLE PRODUCTION

The science and management of growing the food for an ever-increasing human population

Major Cards