• Travel Journey >> Micro Journeys• Optimizing the Ancillary Funnel • User-Centric Approach to Communication... 17% of all flight bookings are now mobileAcross all verticals, mobile trav
Trang 1Always Connected
Manoj Jasra
Trang 2• Travel Journey >> Micro Journeys
• Optimizing the Ancillary Funnel
• User-Centric Approach to Communication
Trang 317% of all flight bookings are now mobile
Across all verticals, mobile travel booking
continues to rise
Trang 5Surprised?
Trang 7Stage of Travel Journey
To Airport
Trang 8Dream Research Book Plan To Airport
At Airport In-Flight Arrival Destination Home
Trang 10Dream Research
#MicroJourney
Trang 12To Airport At Airport
#MicroJourney
Trang 13Airport In-Flight
#MicroJourney
Trang 14Communication
Trang 17Enterprise Communication Platform
Platform-Agnostic Communication
Interpretation Layer
Trang 18Approach to Ancillary
$60 Billion in Airline Ancillary
Revenue in 2015
Trang 19Traditional Booking Path
Results Payment Confirmation
Guest Info
Email Itinerary
Trang 20Intelligent Booking Path
Results Guest Payment Confirmation
Info
Email Itinerary
Trang 21Days
Refine Based on Guest Journey & Data
Trang 22Wrapping Up…
Trang 23Contextual Experiences are
Essential
Trang 24Contextual Moments
Trang 27Thank You