Project design and advertising handing out flyers occasion celebrating 304 and 15 The Golden Week

TABLE OF CONTENT 1. A project overview………………………………………....3 2. An administration plan……………………...……………...5 3. Gantt chart………………………...………………………..8 4. Identification of potential problems………………………..9 5. Costing of expected time and materials…………………..10 6. A project monitoring tool…………………………………11 7. Brief review of the project………………………………..14

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Project design and advertising handing out flyers occasion celebrating 30/4 and 1/5

"

The Golden Week"

Green Eden Restaurant

Address: 365 Xuan Dieu Street - Ha Noi

Hotline: (04)37568686 Fax: (04)37568686 Email: Greeneden@infor.com.vn

Website: http://Greeneden.com.vn

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TABLE OF CONTENT

1 A project overview……… 3

2 An administration plan……… ……… 5

3 Gantt chart……… ……… 8

4 Identification of potential problems……… 9

5 Costing of expected time and materials……… 10

6 A project monitoring tool………11

7 Brief review of the project……… 14

Nguyen Duc Tai

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Project design and advertising handing out flyers occasion celebrating 30/4 and 1/5 " The Golden Week"

I A project overview

As you know, work to promote the image, the brand is critical to the success of your organization, of which there are many different types of advertising to be considered for referral to the client These include the different types of advertising such as, flyers, signs, the internet, on television all brought about certain effect In which the handing out flyers is calculated often the first, with the advantages of shorter design time, low cost, easy access to customers With the business sector of our fast food is no exception, we always want to serve our customers in the best way and the best preferential with

customers We are regularly sent to the customer such preferences, and we want our customers to know that information quickly and clearly

On the occasion of 30/04 and 1/5 we have special programs how customers, celebrated sale promotion "The Golden Week" celebrating 30/4 and 1/5 "The occasion of the 30/4 -1 / 5, 10 – 20% discount when customers come to Green Eden Restaurant", the start time from 7:30 am on 22/4 until 22 pm on 28/4 applies to all customers We have selected designing are flyer advertising the first channel for our restaurant

Create sample brochures, flyers promotions company 30/4-1/5 occasion " Occasion 30/4 -1 / 5, up 10-20% when customers come to Green Eden Restaurant", the start time from 7:30

am on 22/4 until 22 pm on 27/4 applies to all visitors goods

Time: 8am handing out flyers from 20/04 to 25/04 2013

In terms of design flyers, brochures:

Discounts from 10-20% for all visiting and calling fast food in Eden Green Restaurant Ads of the week off of fast food restaurants Green Eden

The food is off the most: Pizza, spaghetti, seaweed rice rolls, Gimped fried…20%

Quantity: 15,000 copies

Management: Group marketing

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People passing out: 4 people

Human resources: Students Part-time

Cost: 12,000,000

Objective: Ensure flyers to clients is 80%, bringing the latest information about the restaurant's promotions to customers

Nguyen Duc Tai

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II An administration plan

Green Eden Restaurant (venue VND)

Activity Start End Personnel Performance standards Budget Preparation

-Meeting assign

specific tasks to

each person

-Estimate the

number of

leaflets were

printing and

distribution

processes to

clients

-Prepare

relevant

documents

-Prepare budget

forecasts

15 Apri l 201 3

17 April 2013

Mr Tai

Mr Hoang (maketing)

-Assign specific tasks to each person

-The number of leaflets / leaflets delivered to customers

-Prepare a work plan for the project

-Preparing documents related

-Prepare a budget for the full cost of the project from beginning to end

Implementation

-Designs and to

choose

appropriate

sample flyers for

restaurant

-Given full

information

about the

company's

promotions on

this form

-Print and

photocopy

-Select locations

and handing out

flyers

-Synthesis of the

effectiveness of

the handing out

flyers

18 Apri l 201 3

25 April 2013

Tai, Hoang, Linh, Hung, Tuan, Trang, Hue

-Restaurant name, address, name promotions -Start time promotions -Content about

discounts, promotions for the entire menu of restaurant (Discounts from 10-20% for all visiting and calling fast food restaurant in Eden Green.)

-Cuisines are the most discounts (The food is off the most: Pizza, spaghetti, seaweed rice rolls, Gimped fried…

20%) -15,000 copies

- Human resources:

Students Part-time

-Design flyer 500,00 -Printing and photocopy (15,000) 7,500,000

-Persons distribute flyers 4,000,000

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-Collect and

synthetic results

-The difficult

problems

encountering

-Solutions to

solve problems

-Analysis

solutions

-Written report

to superiors

-Presented at the

meeting of the

management

24 Apri l 201 3

28 April 2013

-Receive feedback from customers to the

restaurant -Make surveys sent to customers

-Directly monitoring employees leaflets -Analyze and evaluate information

-Made the comment and the results of work -Discuss and offer solutions to remedy omissions

-Written report about the work, these results obtained and omissions -Make statements about the cost of work

-Presented at management meetings

Nguyen Duc Tai

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Key Stakeholders

1 Nguyen Duc Tai Green Eden

Restaurant -Approved by project flyer

-Appointment of project manager -Set objectives and meet the needs project

-Printing contracting -Inspection and the reception

-Inspection results and reports

Marketing Manager Tel: 0943614999

2 Nguyen Tien Hoang

Nguyen Tương Linh

Green Eden Restaurant

-Design flyers -Make a list of time for work

-Cost estimate for the work

-Find leaflets staff -Set report on the work

Marketing Department Tel:

3 Pham Thi Hue

Nguyen Quynh Trang

Tran Trung Tuan

Nguyen Manh Hung

Employees handing out flyers

-Handing out flyers correct location is required

-Ensuring leaflets be release delivered to customers

-Their enthusiasm and openness at work

Students Part-time

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III Gantt chart

Nguyen Duc Tai

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IV. Identification of potential problems

Control

element Potential problems Identification pointers Preventive action

Timelines Unexpected delays

such as equipment breakdown(printers, photocopier

damaged)

When the equipment first breaks down

-To ensure the project will be finished according to the timeline -Ensure equipment is serviced prior to the project

Cost Costs exceed the

permissible level of the company

Changes in market prices lead to wage increases for employees, printing of documents for the project increased

-Provide more money -Find the location print /photo cheap -Used Printer/ copier company

-Decrease The number of employees

Resources Lack of human

resources and equipment to work

-when marketing department employees sick leaves prolonged

- Office equipment damaged

-Looking person in the same room have the ability to replace

-Find someone who can

be trained to take over?

- Repairing or replacing equipment as needed Quality -Marketing

department employees do not complete the task

-Schedule submit handing out flyers delayed Are more than half day compared with plan

-Tabulating clearly assign tasks to each member

-Monitoring and support staff handing out flyers

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V. Costing of expected time and materials

staff

Per hour VND

No.

hours

Total VND Section A: Preparation

Meeting assign specific tasks to

each person

2 0 3 0

Estimate the number of leaflets

were printing and distribution

processes to clients

2 0 1 0

Prepare relevant documents 1 0 6 0 Prepare budget forecasts 1 0 2

0

Sections B: Implementation

Designs and to choose appropriate

sample flyers for restaurant 1 100,000 5 500,000 Given full information about the

company's promotions on this form

1 0 4 0

Print and photocopy 1 24 7,500,000 Select locations and handing out

flyers

4 50,000 20 4,000,000

Synthesis of the effectiveness of the

handing out flyers

2 0 12 0

12,000,000

Section C: Completion

Collect and synthetic results 3 0 24 0 The difficult problems

encountering

3 0 8 0

Solutions to solve problems 2 0 4 0 Analysis solutions 2 0 4 0 Written report to superiors 1 0 2 0 Presented at the meeting of the

management

1 0 1 0

0

Nguyen Duc Tai

Nguyen Tien Hoang Page 10

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VI A project monitoring tool

Nguyen Duc Tai

"

T h

e

G o

l d e

n

W e

e k

"

c e l

e b r

a t

i n g

3 0 /

4

a n d

1 /

5

"The G

olden W

r e p a r

a t

i o n

Preparation

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Nguyen Duc Tai

"

T h

e

G o

l d e

n

W e

e k

"

c e l

e b r

a t

i n g

3 0 /

4

a n d

1 /

5

"The G

olden W

r e p a r

a t

i o n

Preparation

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Implementation surveys with external customers of the handing out flyers

Green Eden Restaurant with the brand promotion is very essential, we are serious about bringing to beautiful pictures and the fastest delivered to customers We were construction a staff of advertising handing out flyers very professional, friendly and always smiling to the customer So have objective perspective about our work, we are looking forward customers have contributions, feedback so that we can better serve Thank you for valued customers

Valued customers know our restaurants through any form of advertising? (One tick)

Flyers  Posters  The internet 

Valued customers felt are bothered by person handing out flyers? (One tick)

Yes  No 

Promotional information of restaurants provided adequate and correct? (One tick)

Adequate  Incomplete  Flawed 

Information about the promotions of the restaurant will be sent to by flyers Valued customers have wanted to receive them? (One tick)

Yes  No 

Thank you for coming to Green Eden Restaurant

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Internal customers

In addition interest in the work with clients to advertise, we also have the interest and help each other in the work The design personnel and our handing out flyers are always

supported by restaurants To ensure best quality for brand promotion, we have better support about funding, salary and bonuses for employees In addition we have also

interested in meeting and dining held among members We always have the comments box income for the employees

We have also regularly survey forms to capture the needs and desires of employees

You feel the work environment of the company like? (One tick)

Very good 

Good 

Usual 

Not good 

Do you feel satisfied with salary and bonus? (One tick)

Satisfied 

Not satisfied 

Do you want long-term commitment to your work? (One tick)

Yes 

No 

If you have any comments or need anything You make contribute directly with the management or mailboxes comments Thank you

Nguyen Duc Tai

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VII Brief review of the project

Project Summary: Project design and advertising handing out flyers occasion celebrating 30/4 and 1/5 "The Golden Week"

In the 2 weeks, the team has designed, printed and issued 15,000 flyers to customers, and collects a lot of positive effects for the restaurant We have launched a lot of questions for customers to come to us We have made a summary of the effect of job

Regarding the opinion of external customers:

82% the flyers already delivered to customers

70% of customers come to the restaurant known handing out flyers of restaurant

1200 customer views felt joy at with flyers in total arrivals in 1500 asked

Many customers upset by person handing out flyers annoy

Opinions of customers inside:

Employees’ conscious does not work well

Moving vehicles difficulties

Costs make increases flyers

Lack of working equipment

Lack of cost

Solutions:

Monitoring and support staff handing out flyers

Enhance interpersonal skills for employees

Prompted with the employees work attitude not good

Repairing or replacing equipment as needed

Provide more money

Used Printer / Copier Company

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