pros successful social media... It doesn’t matter whether they have 1,000 followers or 100,000, Social Media pros often help others.. The smoothest social media folks are also among the
Trang 1pros
successful social media
Trang 2What’s the secret sauce of
Social Media?
Trang 3Well, it’s not just one recipe
Trang 5But it seems the pros share some common habits
Trang 6They do these 12 things:
Trang 71 Help
Trang 8It doesn’t matter whether they have 1,000 followers or 100,000, Social Media pros often help others If it could be harnessed, the karma flying around the Twittersphere (and on G+ and Pinterest and so on) might be
sufficient to advance all humanity closer to world peace
Trang 92 Share Fairly
Trang 10The pros never steal They don’t have to because they’ve figured out that it’s not actually content that’s king It is the creators of content that rule the kingdom Social media stars create amazing content And they also share content liberally, crediting generously as they press the
words: publish, pin, or post
Trang 113 Thank
Trang 12The smoothest social media folks are also among the kindest Just check out the Twitter streams of those with hordes of followers eager to sop up the social savvy Tweets from the pros
often contain thanks and kind words for others
Trang 134 Remember
Trang 14To have an effective social presence, you need to be mindful of others Social media pros remember what it was like to not know that RT stood for retweet (or to not know what retweet meant) I think it is, in part, their own memory of feeling like a newbie that keeps the social media pros so
generous with their tips and advice
Trang 155 Don’t Patronize
Trang 16The pros don’t talk down to their audience And they also aren’t afraid to admit if they don’t know something and need to double check before answering I’ve listened to more than one webinar in which presenters gave a best guess to a question Being so comfortable with their
competence that they exude authenticity only underscores their social
media chops
Trang 176 Follow
Trang 18In many, if not most cases, they follow back
Trang 197 Have Conversations
Trang 20They have a lovely way with the back and forth, but also they know when to take it offline or move to direct messages Social media is not
one-way or
performance art Not when done well,
anyway
Trang 218 Make time
for Social Media
Trang 22They also know how hollow this comment is: “I don’t have time for social media.” So many tools help with scheduling posts, keeping track of
mentions and chats, or monitoring various aspects of social presence that makes this excuse just that—an excuse Social media pros find ways to
find time
Trang 239 Blog
Trang 24It’s nearly impossible to be effective with, on, and around social media without blogging This is a vital way to stay engaged with your audience
and to maintain and build a social presence Pros blog Period
Trang 2510 Remain Present
Trang 26Sure, everyone needs to take some time off and seek downtime Social media mavens are no exception But generally, the pros are present They ask, respond, reach out ,and chat with many others That’s one
of the ways they hone their skills They’re out there, doing it They
don’t fake it
Trang 2711 Show Their
Personality
Trang 28Personality draws followers It’s what lures readers to blogs, viewers
to webinars, and eyeballs
to shared content The best on the Web all have
a personality that pops
Trang 2912 Laugh at Themselves
Trang 30We’re all learning on social media So much is new that it’s impossible to have mastered everything But the most effective social media types maintain a sense of humor about it They can, and do, laugh at the funny things that crop up so often online They don’t take themselves too seriously That’s one of the things that make them so effective, and so fun to follow
Trang 32What do you think?
Trang 33pros
12 habits of
successful
social media