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The who what where when and why of social media lead generation

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To identify the “Who”, you must identify the ideal buyer persona for your business.. What interests, industry, or job title listed in a bio would qualify someone as a good customer for y

Trang 13

To identify the “Who”, you must identify the ideal buyer persona for your business Ask yourself what kind of

person would be most interested in what you have to

offer? What interests, industry, or job title listed in a bio would qualify someone as a good customer for you? What would they typically Tweet about? Developing a detailed idea of whom you will be targeting is the first step in

generating leads

Trang 19

To identify the “Who”, you must identify the ideal buyer persona for your business Ask yourself what kind of

person would be most interested in what you have to

offer? What interests, industry, or job title listed in a bio would qualify someone as a good customer for you? What would they typically Tweet about? Developing a detailed idea of whom you will be targeting is the first step in

generating leads

Trang 27

To identify the “Who”, you must identify the ideal buyer persona for your business Ask yourself what kind of

person would be most interested in what you have to

offer? What interests, industry, or job title listed in a bio would qualify someone as a good customer for you? What would they typically Tweet about? Developing a detailed idea of whom you will be targeting is the first step in

generating leads

Trang 36

To identify the “Who”, you must identify the ideal buyer persona for your business Ask yourself what kind of

person would be most interested in what you have to

offer? What interests, industry, or job title listed in a bio would qualify someone as a good customer for you? What would they typically Tweet about? Developing a detailed idea of whom you will be targeting is the first step in

generating leads

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