Best of salesforce world tour melbourne

If you couldn’t attend – or want to relive the experience – watch the replay or view the slides replay slides THE 6 REVOLUTIONS ANALYTICS MARKETING COMMUNITY SALES SERVICE APPS... With

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A year’s worth of innovation One day of information.

M E L B O U R N E • 2 0 1 5

#salesforcetour

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Everything you ever wanted to know about connecting with

your customers and growing your business success.

M E L B O U R N E • 2 0 1 5

#salesforcetour

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Everything you ever wanted to know about connecting with

your customers and growing your business success.

as presented BY The Salesforce World Tour – Melbourne

M E L B O U R N E • 2 0 1 5

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If you couldn’t attend – or want to relive the experience – watch the replay

or view the slides

replay slides

THE 6 REVOLUTIONS

ANALYTICS MARKETING COMMUNITY

SALES SERVICE APPS

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The keynote

“70% of buying experience is based

Senior VICE PRESIDENT - SALESFORCE

We are in the middle of a technology revolution

We’re transforming the way that we connect with

our customers by revolutionising analytics, sales,

marketing, service and community, and apps

We’re putting the customers at the centre of

everything we do

THE

6

REVOLUTIONS

ANALYTICS SALES MARKETING

SERVICE COMMUNITY APPS

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The keynote

“70% of buying experience is based

Senior VICE PRESIDENT - SALESFORCE

Senior Vice President Leyla Seka

highlighted how these revolutions

are impacting the future of business

Hear more about Leyla’s inspiring vision for

revolutionising the industry here

She also introduced some visionary

guest speakers

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Australian Rugby Union is passionate about connecting

its players, parents, coaches, fans and clubs How are

they doing it?

With a single Salesforce community that brings

them together to share their passion for the game

Find out more about how ARU is connecting

with its community

“I’m delighted the Australian Rugby Union – powered by Salesforce – is using technology to engage with every individual who has some connection

with rugby.”

– Rob clarke

GENERAL MANAGER - ARU

The keynote – Guest speaker

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Did you know that 46,000 women in Australia

are homeless every night?

Or that 40% of homeless people living in shelters

in Australia are women?

The Big Issue and Salesforce are partnering to help

employ women in The Big Issue’s subscription centres.

Hear more about the campaign from

Emma O’Halloran

“Half the homeless population are women With every

100 subscriptions we sell we can employ

one woman.”

– emma o’halloran

MARKETING AND COMMUNICATIONS MANAGER

- THE BIG ISSUE

The keynote – guest speaker

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world tour showcased Some inspiring speakers

k e y m o m e n t

I’ve learnt the most successful leaders – and therefore the most successful organisations – are the ones that are able to balance creativity and fear

“

If you can’t communicate you’re at a very real disadvantage It’s a very

important skill without it you will fail as a leader

ia

Pac ific , Sa les

for ce

TODD SAMPSON CEO , LEO BURNETT

Let’s not let unconscious bias hold us back We need to embrace diversity and reap the rewards

empowers people

to join in and contribute

Xero Australia Pty L

td

JEFF KENNETT

CEO , BEY ONDBLUE

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Want to know what your customers want

before they do?

Customer analytics takes you one step closer to

being a mind-reading marketer

With insights and opportunities anywhere on

any device, Leandro Perez, Director of Product

Marketing, Analytics - Salesforce showed us how…

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BUILD BETTER

PRODUCTS

CREATE BETTER CAMPAIGNS

DATA IS THE KEY TO UNLOCKING CUSTOMER INSIGHT.

a n a l y t i c s

before they do?

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BUILD BETTER

PRODUCTS

CLOSE DEALS FASTER

session: Welcome Salesforce wave - the Analytics Cloud

before they do?

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BUILD BETTER

PRODUCTS

CLOSE DEALS FASTER

DELIVER BETTER SERVICE

before they do?

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BUILD BETTER

PRODUCTS

CLOSE DEALS FASTER

DELIVER BETTER SERVICE

KEEP CUSTOMERS FOR LIFE

before they do?

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“How are you able to leverage all the massive amounts of data

to be able to create meaningful business insights? Companies are telling

us there’s a massive

data divide” – Dan Bognar

VP Sales Engineering - Salesforce

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session: Evolution of technology (s)

Think augmented reality and gesture

controlled apps are just for sci-fi

movies? Think again!

In the third wave of computing,

how is emerging technology

shaking up your business?

INTERNET OF THINGS.

THE MOBILE DEVICE AS A PERSONAL HUB.

FROM PERSONAL

TO INTIMATE

COMPUTING.

PREDICTIVE ANALYTICS.

THE FUTURE

OF THE CRM.

OMNI-CHANNEL INTERFACES.

“Everyone is mobile, we are all social and

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Innovation means smarter decisions

And smarter decisions equal more sales

Successful companies are using emerging technology

to accelerate productivity and close more deals

Find out how Sean Alpert believes companies

can position themselves for sales success

“By 2016, 55%

of salespeople

will access sales applications

exclusively

through smartphones or

21%

HIGHER EMPLOYEE PRODUCTIVITY

22%

HIGHER PROFITABILITY

INCREASED ENGAGEMENT

DRIVES PROFITABILITY

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How do the best B2B marketers attract

top-quality leads?

It’s easy! Be appealing Be available Be smooth

This session hosted by Mathew Sweezey,

Principal of Marketing Insights - Salesforce,

covered strategies for attracting leads,

promoting your content and optimising

your conversions

Session: Love at First Click: Alluring lead

generation tactics to pack your pipeline

Better content, delivered in targeted ways

is the best way

to drive more leads.

s a l e s

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Startup myth busters, secrets of success

Think that it’s easier than ever to start a company?

Or that startups only fail if they lack funding?

You thought wrong!

Ludovic Ulrich – startup world veteran and Head

of Startup Relations, Salesforce – dispelled startup

myths and shared advice on how to fire up

your business

“Startups should look

at technology from the point

of view of the company they want to become, not the company they are today.”

– LUDOVIC ULRICH

Head of Startup Relations - Salesforce

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The customer journey is comprised of thousands

of moments

Each moment is an opportunity to connect with

the customer in entirely new ways To boost

satisfaction, increase sales and uncover new

product opportunities

Jeffrey K Rohrs, Vice President of Marketing

Insights - Salesforce talked about how to:

M A R K E T I N G

Session: The future of marketing is

making moments matter

Optimise known moments

Uncover hidden moments

Create new moments.

1

2

3

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Wondering how to scale, monetise and increase

the ROI on your social media campaign?

Find out from Kevin Doyle, Advertising Products -

Salesforce and Eddie Cliff, Social - Salesforce how

leading companies are becoming social stars

SESSION: How to build a social media powerhouse

The role of the social media team has evolved from isolated execution

to cross-department strategy coordination

and governance.

M A R K E T I N G

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Media highlights

1.

Here’s what

the senior vice-president

3.

Apple Watch may be big for business

4.

Salesforce has partnered with StartupAUS to grow the Aussie startup sector

5.

Here are six technology revolutions Salesforce predicts will change the future of business

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78% of consumers have bailed on a transaction

because of poor service.*

So how important is customer experience

to your brand?

Becca Krass, Director of Product Marketing

- Desk.com showed that how you treat your

customers has more of an impact than price

and product on your bottom line

session: Customer Service the Small Business Way

S E R V I C E & c o m m u n i t y

“It’s clear that every industry is being disrupted

The lines between sales, services and marketing are blurring.”

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Customer experience has overtaken price

and product as the key brand differentiator

session: Customer Service the Small Business Way

S E R V I C E & c o m m u n i t y

“It’s clear that every industry is being disrupted

The lines between sales, services and marketing are blurring.”

– Robert Wickham

Regional Vice President, Service Cloud/Platform - Salesforce

SOURCE:

CUSTOMERS 2020 REPORT “CUSTOMER EXPERIENCE HAS OVERTAKEN

PRICE AND PRODUCT AS THE KEY BRAND DIFFERENTIATOR.” PRICE

PRODUCT CUSTOMER EXPERIENCE #1 FUTURE OF CUSTOMER SERVICE

IS THE CUSTOMER EXPERIENCE

CUSTOMER EXPERIENCE

PRODUCT PRICE

1

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Move your business forward faster with

the Salesforce Small Business Centre

JEFF DOWNS, REDBACK CONFERENCING

“We can contact a new prospect within

15 minutes of a new lead dropping.”

MIRANDA DAVID, UNLEASHED

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The Salesforce for Apple Watch was launched

“We want to emphasise our excitement around how salesforce for

apple watch can help you connect to your customers like

never before.”

– Daniel debow

SVP, Emerging Technologies - Salesforce

For 16 years Salesforce has led the way for

customers and the industry through major

technology shifts

68 % of executives call wearables a ‘priority’

for their companies, according to

Forrester Research

SOURCE:

FIVE URGENT TRUTHS ABOUT THE FUTURE OF WEARABLES THAT EVERY

LEADER SHOULD KNOW, FORRESTER RESEARCH, INC., DECEMBER 8, 2014.

A P P S

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Street vending is confronting for women,

which is why Salesforce is helping The Big

Issue launch a subscriptions business that

will employ homeless women

For every 100 subscriptions it receives,

The Big Issue can help one homeless

woman get back on her feet

We set ourselves the challenge to sign up

100 subscribers during World Tour

=

TOTAL NEW

was a huge success

c o m m u n i t y

See how Salesforce

is helping The Big Issue grow its cause

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Want to see even more?

You can at Dreamforce ’15

“Dreamforce

is phenomenal, customer-centric and over the top.”

– Elias dayeH

Senior Director, Software Operations

- Motorola

Dreamforce ’14 saw 150,000 people

registered and 7 million tuned in online

It was 4 days of innovation, giving and fun

Be sure to catch the highlights and

pre-register for Dreamforce ’15

2014 HIGHLIGHTS 2015 REGISTRATION

IS NOW OPEN!

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Want to speak with one of our experts on how Salesforce can enable your business

to gain an unfair advantage?

Click here to get in contact now.

You can also follow us across our social channels

to keep up-to-date with all the latest news,

events and industry trends

@SALESFORCEAPAC /SALESFORCEANZ /SALESFORCE

/COMPANY/SALESFORCE

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