Báo cáo xu hướng hành vi tiêu dùng online 2013

In urban areas, more are online than not at 58%.Base: All Urban Respondents Source: Cimigo NetCitizens Study 2012... From wet-market shopper to credit-card holder, the majority of your c

1 Where have your customers gone?

They’ve gone online.

2 How are they getting there?

Increasingly via mobile.

3 What are they doing there?

Networked, active, loud & looking for you.

4 Where are you?

And what are you doing about it?!

4 Simple Observations

Part 1.

Where have your customers gone?

Over 30 million internet users in Vietnam

That’s more than the total populations of Australia,

New Zealand, & Singapore combined.

That’s surely an audience worth talking to, right?!

In urban areas, more are online than not at 58%.

Base: All Urban Respondents Source: Cimigo NetCitizens Study 2012

From wet-market shopper to credit-card holder, the majority of your customers are likely to be online

Base: Urban users of stated category Source: Cimigo NetCitizens Study 2012

Key Decision Makers & Influencers for household

brand-purchases are predominantly online

Base: Urban Key Decision Maker/Influencer for household purchase of stated category Source: Cimigo NetCitizens Study 2012

Where have your customers gone?

They’ve gone online.

Part 2.

How are they getting there?

PCs and Laptops remain the key portal

Base: Urban online consumers

81 % accessed via the good old PC.

Source: Cimigo NetCitizens Study 2012

48% via laptop

But, there is a mobile revolution going on

48% have accessed the internet via mobile phone

Base: Urban online consumers Source: Cimigo NetCitizens Study 2012

of whom

31% via non-smart phone

25% via smart phone

Will the small screen take over?

At home At work Wherever

WiFi

Wherever 3G/GPRS

The home & workplace remain key

environments, but mobility has gained

Base: Urban online consumers Source: Cimigo NetCitizens Study 2012

How are they getting there?

Increasingly via mobile.

So what?

You can be with your customer, wherever they are.

Part 3.

What are they doing there?

Your customers are online every day of the week

giving you ample chance to reach them

Mon Tues Weds Thurs Fri Sat Sun

67% every day

Base: Urban online consumers Source: Cimigo NetCitizens Study 2012

And they are not quiet Giving you ample

chance to open a dialogue

48% chatting weekly

45% socially networked

Base: Urban online consumers Source: Cimigo NetCitizens Study 2012

They are increasingly searching for key

information on the move

Of those who access via mobile

25% have looked up a product in-store

19% have price-checked a product in-store

Base: Urban online consumers

Consumers are probably looking for you now

75% say the internet helps them find out about new products

Base: Urban online consumers Source: Cimigo NetCitizens Study 2012

What are they doing there?

They are active, networked, loud

& they are probably looking for you.

So what?

Help them find you and not your competitor Engage, communicate, & meet that need.

Part 4.

Where are you? What are you doing about it?

Questions worth asking for 2013

1 Is your communication & brand engagement strategy

taking online sufficiently into account?

2 Are your online assets currently building brand and

product understanding effectively?

3 Are your online assets suited to the mobile revolution

and are they easy to use via tablet or phone?

4 Have you considered a POS online strategy to help

consumers make their choice, e.g with QR codes?

5 Do you sufficiently understand how consumers are

using the internet to engage with your brand?

Thank You.

(Not presented)

About Cimigo

We now have the privilege of representing

Starting 9 years ago in HCMC

we’ve expanded to

From seven

main cities

in Vietnam…

Cimigo delivers a full range of services to ensure your business remains connected to your consumers

2 Research Services

Ethnography Accompanied shopping

In-depth interviewing

Focus groups

Vox pops

Telephone interviewing Street intercepts Mystery shopping

On line surveys Social media tracking

Net-gains for Brand Value

And for stronger consumer engagement & intelligence.

www.facebook.com/CimigoVietnam

@cimigovietnam

www.linkedin.com/company/cimigo

www.chaocimigo.vn