sách quảng cáo trên facebook hiệu quả tối ưu

Solution :Hence in such case we will TRACK the users who visited our website using Facebook Pixel Code and we will run another Advertisement ReMarketing to those AUDIENCES who visited ou

• When it comes to sales – you cannot expect any prospect or inquiry to convert into

sales in the first meeting or first contact

• We have to followup many times so that we can convert those inquiries into

customers and get sales done

• In the same manner – You Posted Ad on Facebook – User Clicked on Ad and visited

your Landing Page or Website

• Then User might contact you or fill the opt-in form on your website, etc (Action)

• But in most cases they will not buy in the first contact point If he had given you

contact numbers or email address, you can have followups But what if they leave your website without taking any action?

Solution :

Hence in such case we will TRACK

the users who visited our website

using Facebook Pixel Code and

we will run another

Advertisement (ReMarketing) to

those AUDIENCES who visited our

website These are called Custom

Audiences in Facebook

Step - 1

• Go to Ad Manager

• Audiences on the Left Panel

Step - 2

• Create a Custom Audience

• Select Website Traffic

• Accept Agreement

• Create Web Marketing Pixel

• You will see the code

Step - 3

• Copy the Remarketing Pixel

Code to your Website’s Head

File or on each and every

pages for which you want to

track users for remarketing

• Ask your Website Designer to

put this code on your website

• Put it anywhere before

</head>

Step - 4

• After you add the code to your website > Verify the Pixel Code

• Go to your Website and Press CTRL + U

• If you don’t have a website then go to www.MagnetMarketing.in

• And on the home page press CTRL + U

• You will find the Remarketing Pixel Code

• Check the next slide for Screen Shot

Go to www.MagnetMarketing.in

And on the home page press CTRL + U You will find the Remarketing Pixel Code

In the Next Section we will cover

how to create Custom Audiences

who visited your Website.

1 Customer List (Email Addresses, Phone Numbers)

2 Website Traffic (People who visited Website or a Particular Page)

• Track the Website Visitors who visited in the last 180 days

• You can Include Audiences or Excluded Audiences based on their activities.

• E.g Many people visited magnetmarketing.in website but some of them might

have not visited the DEMO Video page which is very much important for me

• So I can create a rule – Create a Custom Audiences who visited any page BUT

not visited a specific page i.e Demo Video Page in my case

3 App Activity (Specific Action on App – E.g Fipkart App Product Visit)

I want to show Ads to those persons who Visited Course Fees Page on my website because they are mature users and they might buy first.

• Audiences Tab > Create Custom Audiences > Website Traffic

• Website Traffic Type > People who visited specific web pages

• URL Equals – If you want to track single page.

• E.g MagnetMarketing.in/Training_Course_Fees See the Screenshot in the Next Slide

the Page after few moments.

You will see the Size of the Audience.

• We had already learned in the previous module about Creating Ads.

• Just to Ad Manager > Create Ad > Select Objective

• In My case I will select > Clicks to Website >

• And destination URL will be “Course Fees” – so that I can remind them to buy the course

• Now Select Custom Audience we just created in Targeting Group

• See Screenshot in Next Slide

• Then other procedures are same like selecting images, bidding, duration, headline, ad text and contents, etc (We had already covered in the beginning of this module)

• Create an Ad

• Here you have to keep your Budget as “Life Time Budget” instead of daily budget because your Audience might be too small

• And also keep the budget only to the extent so that you can reach your custom audience numbers

• Your Re-Marketing is good to Go

In the Next Section we will cover how to

create Custom Audiences who visited

multiple web pages in a particular section

or group of your Website

Demo Ends

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