The art of visual marketing by peg fitzpatrick and guy kawasaki

of Visual MarketingART #ArtofSocial... of Visual MarketingART @GuyKawasaki Chief Evangelist of Canva Co-author, The Art of Social Media and twelve other books @PegFitzpatrick Social Medi

of Visual Marketing

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#ArtofSocial

of Visual Marketing

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@GuyKawasaki Chief Evangelist of Canva Co-author, The Art of Social Media and twelve other books

@PegFitzpatrick Social Media Strategist Co-author, The Art of Social Media

of Visual Marketing

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Step one:

Create or curate great content

You'll need to boost your content creation with

OPC (other people's content) to round out your

social media sharing 85% OPC, 15% your own

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Step two:

Design (or find) your visuals

Make sure you have permission to use photos

Take your own photos

Use stock photos

Image sources: Canva, Stocksy, Flickr

Create your own original graphics

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Step three: Optimize your visuals

Check on desktop, mobile, and tablet

Go big!

Size counts

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This can be a custom

image you design.

Or the image that comes through with Open Graph from the blog that populates

when you embed a post

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Create the right size image

Twitter 1024 pixels x 512 pixels

Facebook 940 pixels x 788 pixels

Instagram 640 pixels x 640 pixels Google+ You can use any of these Pinterest 735 pixels x 1102 pixels

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Name your images

Images rank high in Google search

Add an Alt Attribute (alt tag) on your images This

becomes the Pinterest description

Use keywords for your content

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Step four: Deploy!

Every social media

post should include

an image.

and yes, we mean every post.

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DESIGN TOOL BOX

• Eye Dropper Chrome Extension

• Canva

• Word Swag app for smartphones

• Over app for smartphones

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Harness the power

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1 Maximize Twitter Images

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2 Embrace Pinterest

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3 Make Photo Albums

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4 Create Snappy Flipagrams

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5 Shoot Slow-Motion Video

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6 Embed Native Facebook Video

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7 Embed SlideShare Presentations

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8 Repurpose Google+ Hangouts

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9 Add Infographics

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10 Experiment with Hyperlapse

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11 Automate Facebook Graphics

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12 Animate with GIFs