Sampling TechniquesThe Marketing Research Process Q Nonprobability sample based on arbitrary judgments by the researcher Nonprobability Sample Convenience Sample Quota Sample Judgemen
Trang 1Sampling Techniques
The Marketing Research Process
Q Nonprobability
sample based on
arbitrary judgments
by the researcher
Nonprobability Sample
Convenience Sample
Quota Sample
Judgement Sample
Trang 2The Marketing Research Process
and presentation
Trang 3Analysis, Interpretation, and Presentation
The Marketing Research Process
understandable manner
audience