Tài liệu SEO 2012 từ chuyên gia SEO MAtt cutts

SEO in 2011:Low Quality Sites Panda and Communication... The last year in more detail • Algo for too many ads above the fold • Penguin • Spammy link network crackdown • Continued refinem

PubCon 2012: State of the Index

Matt Cutts, Google

@mattcuttsBài viết chi tiết tại SEOTOPVN.COM

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SEO in 2011:

Low Quality Sites (Panda)

and Communication

SEO in 2012:

Blackhat Spam (Penguin)

and Communication

The last year in more

detail

• Algo for too many ads above the fold

• Penguin

• Spammy link network crackdown

• Continued refinements on Panda

• Exact-match domains

The last year in more

detail

• Googlebot smarter about AJAX/JS

• 90 days of queries, 2000 top queries

=> 98% of sites have full coverage

• autocompletetype: better form filling

• Responsive web design suggestions

• Better multilingual, multinational tags

The last year in more

detail

• Webmaster Academy

• Recommendations for

smartphone- optimized websites

• Better crawl/site error reporting

• Email for critical issues

• Better user permissions in console

The last year in more

detail

• Messages: ~100% of manual actions

• Blog posts of algorithm changes

• Video of quality launch meeting

• Updated Webmaster Guidelines with examples

• Messages for unnatural links

New (and Improved!)

Tool

Disavow Links

Disavow

Links

• Be careful Don't use this tool unless you are sure you need to use it

• Remove all links from web you can

• Upload a text file, one url per line,

of links to ignore

• Use domain: to ignore domain links

• Treat as a strong suggestion

• Most sites shouldn't use this tool

https://www.google.com/webmasters/

tools/disavow-links-main

Explaining Disavow Links:

Video

Also: Blog Post

and Help Center content

Reminder: Examine things closely

Worth doing

now:

• Sign up for Webmaster Tools

• Learn about x-autocompletetype

• Subscribe to

o @googlewmc

o Webmaster blog

o Inside Search blog

o Webmaster Video Channel