SEO in 2011:Low Quality Sites Panda and Communication... The last year in more detail • Algo for too many ads above the fold • Penguin • Spammy link network crackdown • Continued refinem
Trang 1PubCon 2012: State of the Index
Matt Cutts, Google
@mattcuttsBài viết chi tiết tại SEOTOPVN.COM
Trang 2Favorite caption on a
tweet so far?
Trang 4SEO in 2011:
Low Quality Sites (Panda)
and Communication
Trang 5SEO in 2012:
Blackhat Spam (Penguin)
and Communication
Trang 6The last year in more
detail
• Algo for too many ads above the fold
• Penguin
• Spammy link network crackdown
• Continued refinements on Panda
• Exact-match domains
Trang 7The last year in more
detail
• Googlebot smarter about AJAX/JS
• 90 days of queries, 2000 top queries
=> 98% of sites have full coverage
• autocompletetype: better form filling
• Responsive web design suggestions
• Better multilingual, multinational tags
Trang 8The last year in more
detail
• Webmaster Academy
• Recommendations for
smartphone- optimized websites
• Better crawl/site error reporting
• Email for critical issues
• Better user permissions in console
Trang 9The last year in more
detail
• Messages: ~100% of manual actions
• Blog posts of algorithm changes
• Video of quality launch meeting
• Updated Webmaster Guidelines with examples
• Messages for unnatural links
Trang 10New (and Improved!)
Tool
Trang 11Disavow Links
Trang 12Disavow
Links
• Be careful Don't use this tool unless you are sure you need to use it
• Remove all links from web you can
• Upload a text file, one url per line,
of links to ignore
• Use domain: to ignore domain links
• Treat as a strong suggestion
• Most sites shouldn't use this tool
Trang 23https://www.google.com/webmasters/
tools/disavow-links-main
Trang 24Explaining Disavow Links:
Video
Trang 25Also: Blog Post
and Help Center content
Trang 26Reminder: Examine things closely
Trang 27Worth doing
now:
• Sign up for Webmaster Tools
• Learn about x-autocompletetype
• Subscribe to
o @googlewmc
o Webmaster blog
o Inside Search blog
o Webmaster Video Channel