Social media is dead long live social media ROI

xplain.co 22-Mar-11 Social media is dead.. xplain.co THE LONG STORY / SHORT 22-Mar-11 Social media is dead.. xplain.co 10:00 AM @ OFFICE THE SCENE / BOSS IS ENTERING THE OFFICE BOSS /

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DO U HAVE A FB PAGE ?

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xplain.co

22-Mar-11 Social media is dead long live social media roi

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A SOCIAL MEDIA TEAM ?

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SO WHAT?

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IT’S DEJA VU

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THE LONG STORY / SHORT

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THE LONG STORY / SHORT

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10:00 AM @ OFFICE

THE SCENE / BOSS IS ENTERING THE OFFICE

BOSS / SEES HIS SECRETARY SURFING IN FACEBOOK

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THE DIALOG

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BOSS / HOW MANY FRIENDS DO YOU HAVE?

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SECRETARY / 4.999 MY BOSS

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SECRETARY / 4.999 MY BOOS

BOSS / WOWW! OUR COMPETITORS HAVE ONLY 999!

BOSS / HOW LONG DID THIS TAKE?

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SECRETARY / ONLY ONE MONTH MY BOSS!

BOSS / CAN YOU CREATE AND RUN OUR CO’S PAGE?

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SECRETARY / 4.999 MY BOOS

BOSS / WOWW! OUR COMPETITORS HAVE ONLY 999! BOSS / HOW LONG DID THIS TAKE?

SECRETARY / ONLY ONE MONTH MY BOSS!

BOSS / CAN YOU CREATE AND RUN OUR CO’S PAGE?

SECRETARY / YES MY BOSS! GIVE ME 5 MINUTES

the time it takes !

to start your FB Page!

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BUT HE HADN’T SEEN HER PERSONAL PAGE

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THE RESULT

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xplain.co Social media is dead long live social media roi 22-Mar-11

555 FANS/LIKERS

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NEXT TIME MARKETING MANAGER ASKED HIS BOSS TO INVEST

€€€€ ON FACEBOOK MARKETING

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INVEST ?

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INVESTMENT MEANS

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€$¥ Social media is dead long live social media roi 22-Mar-11

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ROI

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RETURN ON INVESTMENT

the formula!

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THE BASIC RULES OF ROI

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ROI IS BUSINESS MEASUREMENT, NOT ALCHEMY

IF YOUR EQUATION SHOWS A COST VALUE IN EUROS AND A GAIN VALUE EXPRESSED IN FACEBOOK

LIKERS, YOU’RE IN TROUBLE.

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EVERYTHING YOU PUT INTO

A SOCIAL MEDIA PROGRAM

HAS A COST ATTACHED TO IT

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INCLUDING SOCIAL MEDIA

TO THE P & L

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THE INVESTMENT-RETURN RELATIONSHIP

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WELCOME TO ROI WORLD

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DARE TO CONNECT THEM?

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CORRELATION

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IS THERE AN EASY WAY?

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YES

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#1 ESTABLISH A BASELINE

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#3 MONITOR THE VOLUME OF MENTIONS

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#5 LOOK AT TRANSACTIONAL DATA

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#6 OVERLAY ALL YOUR DATA [STEPS 1-5]

ONTO A SINGLE TIMELINE

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#8 PROVE & DISPROVE RELATIONSHIPS

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I NEED A PROVE

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GENERAL MILLS

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WHAT WILL HAPPEN IF YOU

DON’T NOT CARE ABOUT ROI?

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RETURN ON IGNORANCE

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IGNORANCE :

BRAND’S DEATH

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THANK YOU!

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LEARN MORE

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CONTACT US

IF YOU CARE ABOUT YOUR SOCIAL MEDIA ROI

karagos@xplain.co

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