When we look at the life of an entrepreneur, we always use individuals like Mark Cuban or Mark Zuckerberg as examples for the overall field.. As much as we would like to see this type of
Trang 16 L E S S O N S L E A R N E D A F T E R Y O U R
F I R S T Y E A R A S A N E N T R E P R E N E U R
B Y G E O F F R E Y B Y R U C H
Trang 2When we look at the life of an
entrepreneur, we always use individuals like Mark Cuban or Mark Zuckerberg as examples for the overall field
In reality, the truth of an entrepreneur
is not mentioned nearly enough The
reason for this is that our society craves
on instant gratification
Simply put, we want things now and we want them fast As much as we would like to see this type of change,
especially for an up-and-coming
business or company, the reality of it is that success will be a long and arduous journey
Trang 3A S A N E N T R E P R E N E U R , T H E R E
R E A L LY A R E N O S H O R T C U T S
O R M A G I C F O R M U L A S Y O U
C A N D O T O M A K E T H I S T Y P E
O F T U R N O V E R O V E R N I G H T
Y O U H AV E T O W O R K
I M M E N S E LY H A R D E A C H A N D
E V E RY D AY U N T I L T H I N G S
S TA R T T O D E V E L O P
B E L O W, Y O U W I L L F I N D T H E
S I X H A R D T R U T H S T H AT E V E RY
I N D I V I D U A L L E A R N S D U R I N G
T H E I R F I R S T Y E A R A S A N
E N T R E P R E N E U R
Trang 41 FA I L U R E I S
I N E V I TA B L E
A S A N E N T R E P R E N E U R , Y O U W I L L B E A S K E D T O
M A K E A VA R I E T Y O F S A C R I F I C E S
N O W A S M U C H A S Y O U E X P E C T S U C C E S S , T H E R E
I S A H I G H P R O B A B I L I T Y T H AT Y O U W I L L
E X P E R I E N C E FA I L U R E AT L E A S T O N C E W I T H I N
Y O U R B U S I N E S S ’ S L I F E W H Y D O E S T H I S
H A P P E N ?
T H I S H A P P E N S S I M P LY B E C A U S E E N T R E P R E N E U R S
A R E C U R I O U S E N T R E P R E N E U R S P U R S U E T H E I R
I N T E R E S T A N D PA S S I O N AT A M E A N S T O C R E AT E
A N O P P O R T U N I T Y
A S M U C H A S C U R I O S I T Y I S A M E A N S T O F U E L
E N T R E P R E N E U R S , I T C A N L E A D T H E M T O
FA I L U R E TA K E F O R E X A M P L E Y O U A R E L O O K
I N T O P R O M O T I N G A N E W A N I N N O VAT I V E
P R O D U C T F O R Y O U R C O M PA N Y A S G R E AT A S
Y O U R I N T E N T I O N S W E R E , T H E PAT H I T S E L F
L E A D S T O FA I L U R E
W H E N T H I S H A P P E N S , D O N O T L O O K AT T H I S A S
A C H A N C E F O R Y O U T O Q U I T S E E T H E FA I L U R E
A S A WAY T O S E T Y O U R N E W E X P E C TAT I O N S F O R
S U C C E S S L E A R N F R O M I T A N D A C C E P T I T A S A WAY T O E V O LV E O V E R T H E C O U R S E O F Y O U R
C A R E E R
Trang 52 E X P E C T L O N G H O U R S
A N D H A R D W O R K
While shows and movies such as Shark
Tank and Social Network have displayed an
imaginative world of ‘golden tickets’ and
easy opportunities, the reality of it is that
you will be expected to put in a lot of work
if you are looking to succeed in your field
Remember, no matter what the name is or
what the product, you company and your
service is new to the market In order to
establish your ideas and your company,
your work will never stop
Trang 63 Y O U A R E
C O N S TA N T LY L E A R N I N G
A S U C C E S S F U L E N T R E P R E N E U R W I L L T E L L
Y O U T H AT T H E Y A R E N E V E R D O N E
L E A R N I N G
B E I N G A N E N T R E P R E N E U R I S N O T A N E A S Y
TA S K T H AT C A N B E L E A R N E D O V E R N I G H T I N
FA C T, I N R E A L I T Y, W E C A N N O T L E A R N
S U C C E S S R AT H E R , M U C H O F I T C A N B E
AT T R I B U T E D F R O M T R I A L - A N D - E R R O R
D E C I S I O N S
W H E N Y O U A R E W O R K I N G T O B U I L D Y O U R
C O M PA N Y, Y O U W I L L F I N D T H AT Y O U W I L L
H AV E N O F R E E T I M E T O S PA R E M U C H O F
Y O U R T I M E , I F A N Y, W I L L B E S P E N T
L E A R N I N G H O W T O I M P R O V E Y O U R
N E T W O R K , M A R K E T, O R F I N A N C E Y O U R
C O M PA N Y AT T H E M O S T O P T I M U M A N D
E F F E C T I V E WAY
Trang 74 T H E T R I A L S A N D
T R I B U L AT I O N S O F
M A R K E T I N G
• When we think of marketing, we think immediately of getting our name out of there
• Well for those who have tried,
you will find out that the idea of selling yourself is not always that easy
• The best way to market is to
focus solely on the product and service itself Allow the customers
to make the connection of how it can benefit them
Trang 85 S T R AT E G Y D O E S
N O T E Q U AT E T O
S U C C E S S
• The process of thinking strategically can be a challenge especially when you are starting your company
• There are various avenues and options you can take lead you to your objective of establishing your company within its perspective field
• As much you want to believe that your
strategies will take you to your end goal, you need to realize that you will have to inevitably revise, edit, and change your strategy
time-and-time again
• This happens because, throughout the course
of your business, things will change Because
of these unknown changes, you have to be
malleable and adaptive to this type of change.
Trang 96 F O C U S O N W H AT
Y O U C A N A F F E C T
• The best way to handle these tasks is by attacking them one
at a time
• Focus your energy on projects or objectives in which you can have the most impact It is that type of strategy that will
allow you to get the most ‘bang for your buck.’