Báo cáo khảo sát về kế hoạch kết hôn ở 3 nước: Việt Nam, Thái Lan, Indonesia.

Phương pháp nghiên cứu: Nghiên cứu trực tuyến Thời gian khảo sát: từ ngày 1 đến ngày 3 tháng 10 năm 2015 Khu vực nghiên cứu: Việt Nam, Thái Lan và Indonesia Đối tượng nghiên cứu: Namnữ từ 17 tuổi trở lên Số lượng người tham gia: 1,500 người Hạn ngạch: Đàn ông độc thân 125 người quốc gia Đàn ông kết hôn 125 người quốc gia Phụ nữ độc thân 125 người quốc gia Phụ nữ đã kết hôn 125 người quốc gia

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“The comparative survey on the topic of marriage planning in three countries”

There are no big differences when it comes to getting married, everyone is

serious

 [Research Summary]

1 Most of male respondents think that they should have around $3,000 – 10,000 to cover their

wedding costs

2 Most of female respondents expected their lovers to have money at least between $3,000-10,000 for their weddings

3 More than 40% of Thai people tend to cook by themselves for family, while 57% of Vietnamese leave culinary to their partners

4 Vietnamese respondents want to have two children (75.40%), follow by Indonesian (54.60%) and Thai (52.60%)

5

Money controller in the household still in charge by female and there are no significant different between three countries; Thailand (67.0%), Indonesia (68.0%) and Vietnam (74.6%)

 [Background]

Different countries have their own ways and norms when it comes to having a family Especially young generation that they are becoming less concern their traditional way W&S would like to know what do the new generation plan about their future wedding and start a family So we target our respondents and ask them about their plan

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 [Research Design]

Fieldwork Period 1st – 3rd October, 2015

Research Area Thailand, Indonesia, Vietnam

Respondent Criteria Who aged above 17 years old

Gender / Relationship status

Male

Female

W&S Group provides Digital Marketing Services in the Southeast Asia With the offices cover Vietnam, Indonesia, and Thailand W&S Co., Ltd (Thailand) under W&S Holdings Inc (URL: http://www.yimresearch.com, Head Office: Bangkok, Thailand, CEO: Mr Yoshio Fujii)

conducted a survey, aimed 750 males and female over 17 years old in Thailand, in the topic of

“Wedding plan survey in 3 countries”

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 [Details]

Please tell us how much money do you think you should prepare for your wedding?

(Including dowry, honeymoon, and party)? [FA] (n=750 Male only)

Most of male respondents think that they should have around

$3,000 – 10,000 to cover their wedding costs

(Unit: %)

0.0

36.4

27.6

5.6

24.0

2.8

3.6

0.0

8.4

24.0

11.2

42.4

9.6

1.6

0.8

2.0

0.0

13.2

6.0

23.2

48.8

4.0

4.8

0.0

Less than 1,000 USD

1,001 - 2,000 USD

2,000 - 3,000 USD

3,001 - 10,000 USD

10,001 - 17,000 USD

17,001 - 26,000 USD

26,001 - 33,000 USD

33,001 - 50,000 USD

50,001 - 67,000 USD

Over 67,001 USD

Male (Each country n=250)

Thailand Indonesia Vietnam

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4 (Unit: %)

0.0

32.8

25.6

4.8

28.8

3.2

4.8

0.0

5.6

21.6

8.0

46.4

12.0

1.6

3.2

0.0

15.2

3.2

20.8

49.6

5.6

0.0

Less than 1,000 USD

1,001 - 2,000 USD

2,000 - 3,000 USD

3,001 - 10,000 USD

10,001 - 17,000 USD

17,001 - 26,000 USD

26,001 - 33,000 USD

33,001 - 50,000 USD

50,001 - 67,000 USD

Over 67,001 USD

Single - Male (Each country n=125)

0.0

40.0

29.6

6.4

19.2

2.4

0.0

11.2

26.4

14.4

38.4

7.2

1.6

0.0

0.8

0.0

11.2

8.8

25.6

48.0

2.4

4.0

0.0

Married - Male (Each country n=125)

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Please tell us how much money do you think your partner has to prepare for the wedding?

(Including dowry, honeymoon, and party)? [FA] (n=750 Female only)

Most of female respondents expected their lovers to have money at

least between $3,000-10,000 for their weddings

(Unit: %)

0.0

39.6

27.2

5.6

18.0

2.8

6.8

0.0

9.2

16.0

8.8

49.6

6.8

4.8

1.6

2.4

0.8

0.0

11.2

6.0

22.0

54.0

4.0

2.0

0.4

0.0

Less than 1,000 USD

1,001 - 2,000 USD

2,000 - 3,000 USD

3,001 - 10,000 USD

10,001 - 17,000 USD

17,001 - 26,000 USD

26,001 - 33,000 USD

33,001 - 50,000 USD

50,001 - 67,000 USD

Over 67,001 USD

Female (Each country n=250)

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6 (Unit: %)

0.0

31.2

27.2

6.4

24.8

1.6

8.8

0.0

9.6

8.0

49.6

11.2

5.6

1.6

4.8

1.6

0.0

12.0

5.6

19.2

54.4

4.0

0.8

0.0

Less than 1,000 USD

1,001 - 2,000 USD

2,000 - 3,000 USD

3,001 - 10,000 USD

10,001 - 17,000 USD

17,001 - 26,000 USD

26,001 - 33,000 USD

33,001 - 50,000 USD

50,001 - 67,000 USD

Over 67,001 USD

Single - Female (Each country n=125)

0.0

48.0

27.2

4.8

11.2

4.0

4.8

0.0

8.8

24.0

9.6

49.6

2.4

4.0

1.6

0.0

10.4

6.4

24.8

53.6

4.0

.8

0.0

Married - Female (Each country n=125)

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Please tell us after you got married, who do you expected to be the main cooker for the family?

[SA] (n=750 Single only)

Thai single males (30.4%) are expected to be the main cooker, while 92% of single Indonesian females planned to be the main cooker

(Unit: %)

30.4

40.0

16.8

10.4

2.4

8.8

81.6

5.6

2.4

1.6

4.0

88.8

3.2

2.4

1.6

I will cook

My partner will cook

Family member/ House

maid will cook

Buy/ eat out

Both help to cook

Single - Male (Each country n=125)

54.4

14.4

12.0

15.2

4.0

92.0

2.4

4.8

.8

0.0

71.2

24.8

1.6

.8

I will cook

My partner will cook

Family member/ House maid will cook

Buy/ eat out

Both help to cook

Single - Female (Each country n=125)

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Please tell us who cook for your family after you get married? [SA)]

(n=750 Married only)

Thai married male (41.6%) are the main cooker at home, and leave a big gap from Indonesian male (5.6%) and Vietnam (9.6%)

(Unit: %)

41.6

40.8

9.6

6.4

1.6

5.6

93.6

0.8

0.0

9.6

86.4

4.0

0.0

I cook

My partner cook

Family member/ House

maid cook

Buy/ eat out

Both help to cook

Married - Male (Each country n=125)

30.4

40.0

16.8

10.4

2.4

8.8

81.6

5.6

2.4

1.6

4.0

88.8

3.2

2.4

1.6

I cook

My partner cook

Family member/ House maid cook

Buy/ eat out

Both help to cook

Married - Female (Each country n=125)

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Please tell us where do you plan to live after you got married? [SA]

(n=1,500)

After getting married, Thai males (46.8%) want his wife to move in his family, while most of females prefer to live separately in their own house

(Unit: %)

46.8

9.6

38.4

5.2

10.0

4.8

82.8

2.4

42.4

12.0

43.6

2.0

In my family's house

In my partner's house

In our own house

(Seperated from family)

Do not know / Not sure

27.2

13.6

52.4

6.8

8.0

7.2

83.6

1.2

10.8

32.4

51.2

5.6

In my family's house

In my partner's house

In our own house (Seperated from family)

Do not know / Not sure

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Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]

(n=1,500)

Vietnamese respondents are expected to spend between $101-300 per month and there are no big different between groups

Comparing between Vietnamese respondent

(Unit: %)

9.6

44.0

32.8

2.4

11.2

3.2

47.2

32.8

2.4

14.4

Less than 100 USD

101-300 USD

301-500 USD

501-700 USD

Over 701 USD

Male / single & married

(Each group n=125)

Male single Male married

2.4

49.6

36.8

2.4

8.8

3.2

37.6

42.4

4.8

12.0

Less than 100 USD

101-300 USD

301-500 USD

501-700 USD

Over 701 USD

Female / single & married (Each group n=125)

Female single Female married

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(n=1,500)

Most of Indonesian male are expected to spend $101-300 per month, while female are expected to spend $101-500 per month

Comparing between Indonesian respondent

(Unit: %)

4.0

55.2

22.4

2.4

16.0

4.0

60.0

29.6

4.0

2.4

Less than 100 USD

101-300 USD

301-500 USD

501-700 USD

Over 701 USD

4.0

34.4

42.4

8.8

10.4

0.8

47.2

38.4

5.6

8.0

Less than 100 USD

101-300 USD

301-500 USD

501-700 USD

Over 701 USD

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(n=1,500)

The expected average Thai expenditure after getting married within

3 years is in the range of $501-1,000 and there are no significant difference between both group

Comparing between Thailand respondent

(Unit: %)

18.4

53.6

12.8

15.2

16.0

47.2

18.4

Less than 500 USD

501 - 1,000 USD

1,001 - 1,500 USD

Over 1,501 USD

25.6

66.4

8.0

0.0

36.8

63.2

0.0

Less than 500 USD

501 - 1,000 USD

1,001 - 1,500 USD

Over 1,501 USD

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Please tell us how many kids do you want to have? [SA]

(n=1,500)

Vietnamese respondents want to have two children (75.4%), follow

by Indonesian (54.6%) and Thai (52.6%)

(Unit: %)

9.8

25.4

52.6

8.6

3.6

0.4

5.6

54.6

29.4

10.0

1.0

11.2

75.4

10.2

2.2

Do not want to have a child

one child

two children

three children

more than three children

Total (Each country n=500)

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7.2

26.8

54

8.8

3.2

0

5.6

51.2

29.6

13.6

1.6

13.2

75.2

7.6

2.4

one child

two children

three children

12.4

24.0

51.2

8.4

4.0

0.8

5.6

58.0

29.2

6.4

0.4

9.2

75.6

12.8

2.0

one child

two children

three children

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Please tell us which gender do you prefer for your first child? [SA]

(n=1,500)

More than half of every countries’ respondents want their first child

to be a boy

(Unit: %)

65.6

34.4

73.8

26.2

55.0

45.0

Male

Female

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(Unit: %)

72.0

28.0

76.0

24.0

55.6

44.4

Male

Female

59.2

40.8

71.6

28.4

54.4

45.6

Male

Female

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Please tell us who will control the money in your household? [SA]

(n=1,500)

Money controller in the household still in charge by female and

there are no significant different between three countries; Thailand (67.0%), Indonesia (68.0%) and Vietnam (74.6%)

(Unit: %)

33.0

67.0 32.0

68.0 25.4

74.6

Male

Female

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(Unit: %)

50.0

50.0 47.6

52.4 37.6

62.4

Male

Female

16.0

84.0 16.4

83.6 13.2

86.8

Male

Female

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[About W&S Co., Ltd (Thailand)]

W&S Co., Ltd is a digital marketing provider in Southeast Asia under the parent company W&S Holding, Inc in Japan Currently it has three offices cover three countries in Vietnam, Indonesia, and Thailand, with the largest panelists in Southeast Asia; 370,000 members Our core businesses are 1) Market research business (both qualitative and quantitative research)

2) Digital marketing business

[For more information, please contact]

Pakawat Wangsanuwat (Business Development Executive)

W&S Co., Ltd

Contact 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey

Subdistrict, Klongtoey District, Bangkok 10110 Thailand.

Website https://www.yimresearch.com

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