100 years of fashion - Lịch sử 100 năm của thời trang

PUBLIC REACTIONS – 1920’S Daring looks and behavior  Freedom for the body  Short hair styles  Women begin to smoke  Dancing Charleston... FASHION TRENDS 1930’S Soft looks, light fa

100 YEARS OF FASHION

A very Brief History

1920’S

PUBLIC REACTIONS – 1920’S

 Daring looks and

behavior

 Freedom for the body

 Short hair styles

 Women begin to smoke

 Dancing (Charleston)

1930’S

EVENTS – 1930’S

 Depression era

 Unemployment, little $

 Hollywood influence; stars and designers

 Rayon and acetate fabrics

 Big bands, swing music

PUBLIC REACTIONS –

1930’S

 Frugality, conservatism

 “The little woman”

 “Make do” attitude

FASHION TRENDS 1930’S

 Soft looks, light fabrics

 Long hems, bias cuts

 Big hats, big brims

 Fox fur-collared coats

 Wraps

 Platform shoes

 Broad shouldered jackets

1940’S

 Exit France as fashion source

 Crooners: Crosby, Sinatra

 Radio, records

 Dior – 1947 “New Look”

1940’S - PUBLIC

REACTIONS

 Women take men’s jobs

 Glamour, pinup girls

 Strong nationalism

 Common cause philosophy

 Soft, shoulder-length hair

 ¾ length coats

 Debut of the bikini

1950’S

 Birth of Rock ‘n’ roll

 More synthetics, finishes

 Increased leisure time used for sports &

recreation

 The station wagon

 Car coats

 Capri pants

1960’S

FASHION TRENDS 1960’S

 Jeans

 Miniskirts

 Knits, polyesther

 Ethnic clothing & crafts

 Wild use of color patterns

 Long hair, wigs

 Vinyl, synthetic fabrics

 Turtlenecks, wide ties, Nehru jackets, golf

coordinates

1970’S

 End of Vietnam War

 Disco dancing, clubs

 Consumerism

FASHION TRENDS 1970’S

 Pantsuits / women

 Leisure suits / men

 Jeans: bell bottoms, straight & tapered leg

 T-shirts, tank tops, boots

 Classic blazer, shirt, investment clothing

 Hot pants

 Romantic looks

1980’S

EVENTS – 1980’S

 Computer explosion

 Music videos

 Yuppies

 Two income families

 New baby boom

 Moves: Fame, Flashdance

 Birth of MTV

 Licensing arrangements

1980’S - PUBLIC REACTIONS

 Buy home computers

 Michael Jackson, youth hero

FASHION TRENDS 1980’S

 Punk hairdos

 Androgynous dressing

 Torn clothes fad

 Hats return for everyone

1990’S

EVENTS – 1990’S

 Gulf war

 Economic recession

 High-tech industry growth

 Rise of terrorism

 NAFTA, GATT

 Cellular phones proliferate

 Sex and the City

1990’S - PUBLIC

REACTIONS

 Expansion of companies overseas

 Business failures, consolidations &

takeovers

 Casual Fridays

 Proliferation of foreign manufacturing

 Decade of the supermodel

 Slip dresses, chinos

 Image & branding more important than style

change

2000’S

EVENTS – 2000’S

 Expansion of communication technology

 September 11th terrorist attacks

 Emergence of the Euro

2000’S - PUBLIC REACTIONS

 Online shopping

 Merchant/vendor data sharing

2000’S – FASHION

TRENDS

 Mixing color, texture and pattern

 Short layers over long

 End of haute couture influence