Embrace what you dont know

Embrace what you dont knowEmbrace what you dont knowEmbrace what you dont knowEmbrace what you dont knowEmbrace what you dont knowEmbrace what you dont knowEmbrace what you dont knowEmbrace what you dont knowEmbrace what you dont know

Embrace What You Don't Know

We get asked

a lot of questions

How can I get more

followers on social media?

How can I get more followers on social media?

What's a good Google+ strategy?

How much posting

is too much?

What're the KPIs

of ROI on IG?

How can I get more followers on social media?

What's a good Google+ strategy?

How much posting

is too much?

What're the KPIs

of ROI on IG?

How do I make something go viral?

What's the best headline ever written?

Twitter or Facebook?

Sometimes, we don't have an answer.

We're sure willing to find out.

We are authorities

on not knowing

You might say

When you think of an authority, what comes to mind?

Expertise

The Right

Answers

Maybe we should

expand our definition

Find whatever it is you're good at

Tools

Infographics Humor

Transparency Etc.

And be an authority on that.

Over 70% of us

feel we don't have the answers

You're not alone

The majority of us feel that we don't know

So let's turn

"not knowing" into an asset

"I don't know"

= Trust

When people say I don't know,

it lends credibility to everything

else that they've said.

JASON FREEDMAN

"I don't know"

= Creativity

Stay hungry, stay foolish

SAHAR HASHEMI

"I don't know"

= Innovation

While it is good to break rules

and push boundaries, it's much better to just never know that any rules exist.

NILS SKOLD

1 Embrace what you don't know

2 Find out the answers

3 Claim authority in the strangest of places