Chronological development of fashion trend worldwide

Fashion forecasting is the practice of predicting upcoming trends based on past and present style-related information, the interpretation and analysis of the motivation behind a trend,

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Southeast University Department Of Textile Engineering

I/A 251,252 Tejgaon Dhaka Banglade sh

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 Fashion can be defined as that

 Style is a distinctive appearance

and combination of unique

features that creates a look that is acceptable at the time by a

majority of a group.

 Trends are the first signal of

change in general direction or

movement.

Fashion forecasting is the

practice of predicting upcoming trends based on past and present style-related information, the

interpretation and analysis of the motivation behind a trend, and

an explanation of why the

prediction is likely to occur By

communicating the information

to designers, retailers, product

developers, manufacturers, and business professionals, they are able to produce products that

consumers will want to purchase and profits can be made.

 Understanding the vision of the business and profile of target

 reviewing the general media (i.e.,

reading newspapers, watching

television, and using other current

events sources)

 scanning fashion publications and

literature from trade organizations

 using a fashion forecasting service

 attending trade shows and markets

 reviewing store information

 reviewing literature and information

from vendors

 attending major social or sports events

 traveling to other areas within the

United States and to other areas in the world, and

 Observing and pinpointing trends in

other product categories

Fashion magazines and publications

show what’s hot and what’s not for the season as well as giving the inside

scoop of what’s to come

This menswear fashion forecast by

Fabiana Negron, named Lycanthropy, the inspiration, title, mood, color

palette, textiles, and boards illustrate the look.

 Fashion industry

 Media

 Intellectual property

 Fashion for a cause

 Red carpet fashion

 Publicity

Where fashion is found: a Christian Dior

2009 runway show.

 Hilary Swank’s star power adds to a Gucci gown on the red carpet.

 Robert Pattinson arrives at the 81st Annual Academy Awards.

 Kim Kardashian attends the CFDA

fashion awards.

 Fashion design is the art of the

application of design and aesthetics or natural beauty to clothing and

 Haute couture: Until the 1950s, fashion

clothing was predominately designed and

manufactured on a made-to-measure or haute couture basis (French for high-sewing), with each garment being created for a specific

client.

 Ready-to-wear: Ready-to-wear clothes are a cross between haute couture and mass

market They are not made for individual

customers, but great care is taken in the

choice and cut of the fabric.

 Mass market: The mass market caters for a

wide range of customers, producing wear garments using trends set by the

ready-to-famous names in fashion.

 Major manufacturing centers are

Indonesia, Malaysia, Philippines, China, Bangladesh, South Korea, Spain,

Germany, Brazil and India.

 Five countries have established an

international reputation in fashion:

France, Italy, the United Kingdom, the United States, and Japan.

 1900s in fashion

 Fashion trend in 1910s

 Fashion trend in 1920s

 Fashion trend in 1930 – 45

 Fashion trend in 1945 – 60

 Fashion trend in 1960s

 Fashion trend in 1970s

 Fashion trend in 1980s

 Fashion trend in 1990s

 Fashion trend in 2000s

 Fashion trend in 2010s

 The ongoing change of different

fashions constantly coming in and going out of popularity is known as fashion

movement

 People discard old fashions and

purchase new ones.

 Fashion changes occur due to politics,

religion, leisure, and success change.

 Fashion Leaders: They are the

trendsetters They wear new trends

before anyone else Present: People in the media (celebrities).

 Fashion Followers: wear certain fashion looks only when they become accepted and are available in stores They make the fashion industry successful.

 Fashion Laggers: The last people to

adopt the fashion trend.

 Celebrities are followed and observed for new cutting edge trends: Jennifer Lopez causes a stir in a Roberto Cavalli animal print dress.

 Lauren Conrad takes the spotlight at a runway show.

 Trickle-Down Theory Oldest and most

accepted theory of the fashion

movement Assumes the existence of a social hierarchy Suggests that fashion

trends start at the top of a “social

ladder” and progress downward.

 Trickle-Up Theory Suggests that fashion acceptance begins among the young or lower income groups and moves upward

to older and higher income groups.

 Trickle-Across Theory Claims that fashion moves horizontally through groups at

similar social levels Each social group

has a “fashion leader.”

 The new style is introduced

(Introduction): Fashion Shows, In-store Promotions.

 Increases in popularity (Rise):

Manufacturers copy or adapt the main features (more people are wearing it).

 Worn by many people (Peak)

 Decreases in popularity (Decline)

 Discarded for a newer style

(Obsolescence)

 Fashion marketing is the application of

a range of techniques and a business

philosophy that centres upon the

customer and potential customer of

clothing and related products and

services in order to meet the long-term goals of the organization.

 Design centred: fashion marketing as

promotion

 Marketing is seen as synonymous with

promotion.

 Designers are the real force

 All marketing activity carried out by either

public relations or advertising departments or agencies.

 Marketing centred: design as a research

 Fashion marketing research

 Fashion product management

 Fashion promotion

 Fashion distribution

 Fashion product positioning and pricing

 The world of fashion is often depicted as a glamorous exception to everyday life, but the catwalks and high-profile designers are just the tip of a very complex, evolving iceberg rooted in the issues that many corporations face daily The market for fashion is a multi- billion dollar global industry with the power to influence our lives and our environment, for better or for worse It brings goods into our homes, shapes our consumer preferences, and extends across the globe through its labor, supply and marketing chains.

 Fashion Trends: Analysis and Forecasting by Eundeok Kim, Ann Marie Fiore.

 Fashion Design by Elizabeth Bye.

 Fashion and the Consumer by Jennifer Yurchisin, Kim K P Johnson.

 Fashion Forward: a Guide to fashion Forecasting by