The beauty of fashion

Cycle of fashion lasted... Paris: Where fashion began• Paris, France from... A little history 1900s-1950s• US magazine Vogue in 1909 helped spread the word in fashion • Manufactured fabr

Why People Wear

Why People Wear

Clothes?

Why Clothing?

• Affiliation / fitting in

• standards

Good fashion= Good design

Cycle of fashion lasted

Travel changed this

Paris: Where fashion began

• Paris, France from

Haute culture

• Started after the French

Revolution (1789),

haute couture design

firms grew French for

“Fine Tailoring”

High-fashion, individually

designed, original,

handmade garments for

the elite, $2K-$40K

A little history 1900s-1950s

• US magazine Vogue in 1909 helped spread the word in fashion

• Manufactured fabrics, included nylon and rayon

• Looser fitting, functional clothes, especially for workforce

• Long hair, Long hemlines, corsets, hats

• Alternating long hem lines, narrow

shoulders and tightly fitted bodices with

long, full, or narrow skirts

• Hippie style – liberal

fashion with influence

from the east, using

bright colors, peasant

embroidery,

cheesecloth, and

safari jackets

60’s continued

• Clothes came in brighter colors

• In 1966, Mary Quant came up with the idea

of the miniskirt

• Pants become commonplace for women

• The mod and hippie subcultures emerged

• Twiggy become a fashion icon

• Influence of disco,

punk, and feminist

movement included:

torn clothing, pant

suits for women, and

influence of white,

neon and after-glow

• Business casual with

the power look and

health conscious High

price not linked to high

fashion and more use

of easy to care

synthetic fibers

Rebellious, colorful,

and crazy

• In US dress-down leads the way to informality,

comfort and athletic

look override business

attire Grunge – a style

started by youth culture Messy, uncombed, not

too much effort

• Free-spirited:

Bohemian Chic and

Hipster - mixed

different styles from

punk, grunge, hippie,

hipsters using large

sunglasses, flowing

skirts, boots and loose jumpers

Fashion terminology

Mass market

• Affordable

ready-to-wear, off-the rack high

street fashion while

trying to keep the look

of Designer or Haute

Couture eg Old Navy,

Gap, Abercrombie and

Fitch, H&M

NEW YORK

The brand

• Every fashion hub and

then every fashion

house has an identity

The collection has to

identify with the brand/

look and complement

each other

Theme for Collection

designing for Collection

• Designing builds of theme and includes number of garments, to be done From paper pattern to

muslin sample, adjustment, accurate pattern,

samples in fashion fabric and various colors in 3 month period

• Your own defining

form of dress that

may or may not

incorporate what is

the fashion trend

• Stays in

fashion over

time

• A specific version

of a style

Fashion cycle

• Democracy, media,

growth of middle class,

and spread to other

fashion centers made

fashion available to the

masses

Fashion repeats itself

Fashion Trend Cycle

Predicting the future

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A K2 Vista Project

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Copyright 2012