Intel Confidential – NDA Use Only 9Architecture Process Why Intel Will Win in Mobile... Connectivity Modem Windows Android OS Integrated Reference Platforms to Serve Multiple Markets 4G
Trang 1Tablets
powered by Intel® Processors
Trang 2 Tablet Market Overview
Why Tablet Intel Inside
Intel Confidential – For Internal Use Only
2
Trang 3Past, Present, and Future
An array of devices and device-specific usage models have led to improved user experiences
Past
Recent Past/Present
Primary
PCs
Smartphones
Productivity
Communications
Entertainment
Web access
PCs
Smartphones
Secondary
Tablets
E-readers
Digital cameras – SLRs
Tethered cellular accessory
Productivity
Instant access and communications
Multiple forms of entertainment
Device specific web access, improved experience
Social networking
One primary device, one primary usage model
Multiple devices, more usage models
3
Trang 4A Big Market
4
The Tablet Market is Big and Stable – A Great Reseller Opportunity
Annual growth
2014 - 2018 2
by 2018 4
7-8” tablet screen size 3
Tablets sold in 2013 1
218M
1 IDC IDC Worldwide tablet tracker 2014 Q1.
2 Source: Strategy Analytics Quarterly Tablet Operating System Forecast Report Q1, 2014.
3 Source: Strategy Analytics Connectivity Type Forecast 2010-2018
4 Tech Aisle, Channel Landscape, 2013
47
30
24
*Other names and brands may be claimed as the property of others
23% 60%
Trang 5Worldwide Tablet Update
Intel Confidential – For Internal Use Only
5
0%
10%
20%
30%
40%
50%
60%
70%
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Tablet PC Y/Y Growth Rate
10,000 20,000 30,000 40,000 50,000 60,000 70,000
Q1'12 Q2'12 Q3'12 Q4'12 Q1'13 Q2'13 Q3'13 Q4'13 Q1'14 Q2'14
Commercial (B2B) Consumer (B2C)
Tablet Shipment B2B & B2C Result Tablet Forecast
Trang 6Market Overview: Tablets in business
6
data E = estimated; F = forecast
0 200 400 600 800 1000
Sum of 2010
Sum of 2011
Sum of
2012 [E]
Sum of
2013 [F]
Sum of
2014 [F]
Sum of
2015 [F]
Sum of
2016 [F]
Sum of
2017 [F]
Business Consumer
18%
17%
15%
14%
12%
11%
8%
7%
ts Forrester forecasts that the total installed base of
tablets WW will reach 905 mn by 2017, rising
from nearly 200 mu tablets in 2012
Total installed base tablets by businesses
98.0%
78.5%
Micro (<10 ) Small(10-99) Midsize (100-999) Enterprise (1000+ )
Projected growth in tablet adoption by size of the
company from 2011-16
Please refer to the notes section of this slide for more information
• Fastest adoption of tablets until
2016 seen happening with SMBS,
specifically in “micro” firms (<10
employees)
Trang 7Vietnam Market Size & IA Market Share
Intel Confidential – For Internal Use Only
7
0.00
1,000.00
2,000.00
3,000.00
4,000.00
5,000.00
6,000.00
2013 2014 2015 2016 2017 2018
Vietnam Market Size
Desktop Notebook Tablet Linear (Tablet)
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
2013 1Q14 2Q14(P) 3Q14(P)
IA Tablet Market Share
Worldwide Vietnam
Trang 8 Market Overview
Why Tablet Intel Inside
Intel Confidential – For Internal Use Only
8
Trang 9Intel Confidential – NDA Use Only 9
Architecture
Process
Why Intel Will Win in Mobile
Trang 10Connectivity Modem
Windows Android
OS
Integrated Reference Platforms to Serve Multiple Markets
4G 3G 2G
AP
IA
SoC
Wi-Fi 2G
3G
GNSS WiFi
BT, NFC
GPS/
GNSS IA
Leveraging to Build Leading-Edge Mobile Devices
10
*Other names and brands may be claimed as the property of others.
Trang 1111 Intel Confidential / NDA Only * Other names and brands may be claimed as the property of others
Security / Manageability
Education
Healthcare
Retail
Productivity
Intel is Partnering with ISVs on the Top 350 Worldwide, Geo, and Vertical Business Applications.
Partial list of ISVs
A Global Ecosystem
Trang 12OS/OEM/Price 2
A Powerful Global
Brand
12
Performance Leading Tablet
Features
$599+
$99
64 bit computing
4G LTE
*Other names and brands may be claimed as the property of others
1 Source: Intel IMR Intel tablet consumer market snapshot April 30, 2014 Average for all countries surveyed.
2 Complete list of OEMs and tablets by price point available in the OEM Device Landscapes on www.intechnologyprovider.com
3 Source: www.interbrand.com
Most powerful
Benefits of Intel Inside® for Tablets
Trang 13Generate Interest with Brand, then Highlight a Better User Experience
Competitive Experiences Leadership Experiences Generate Interest
Most powerful global brand 1
Web Experience
Intel powered tablets have similar battery life to competing solutions
Battery Life
Surf, scroll and view the web 3
with similar performance to competing solutions
Content Creation
Faster graphics performance 2
Visuals performance
2X
Faster performance creating content 4
30%
*Other names and brands may be claimed as the property of others
Intel is a sponsor and member of the BenchmarkXPRT Development Community, and was the major developer of the XPRT family of benchmarks Principled Technologies is the publisher of the XPRT family of benchmarks You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases For more information go to http://www.intel.com/performance
Benchmark Source: Principled Technologies* Read the full report http://www.principledtechnologies.com See appendix for test details.
System information: Dell* Venue 7 – Intel® Atom™ Z2560 (1.6 GHz, Dual Core) OS: Android* 4.4.2; Memory: 2GB; Storage: 16GB; Display: 7.01 inch; Resolution: 1280x800; Browser: Android.
Samsung* Galaxy Tab 3 – ARM Cortex A9(1.2 GHz, Quad Core) OS: Android 4.1.2; Memory: 1GB; Storage: 8GB; Display: 7.01 inch; Resolution: 1024x600; Browser: Android
Amazon* Kindle FireHDX – Qualcomm* Snapdragon 800(2.2 GHz, Quad Core) OS: Android Fire 13.3.2; Memory: 2GB; Storage: 16GB; Display: 7.04 inch; Resolution: 1900x1200; Browser: Fire OS 13.3.2.4
1 Source: www.interbrand.com 2 3DMark Performance test result 3 Mobile XPRT test result 4 Passmark test result
Comparing Dell Venue 7 with Intel® Atom™ processor with a Kindle* FireHD and Samsung* Galaxy Tab3 each with an ARM* Technology processor
Trang 14Proactive scanning for malware prior to app installation
Business Ready Intel Tablets
Security is Top of Mind
14
NFC eCommerce
Intel® Identity Protection
Technology
Intel® Platform Trust
Technology* 2
AES-NI, Secure Key
Delivering firmware based root of trust
Delivering hardware based digital certificate authorizations to validate user
Hardware based encryption and random number generation algorithms for crypto functions
Use of Near Field Communications to facilitate secure transactions via mobile device
Intel® Device ProtectionTechnology
Security Extensions for
Android* OS
Efficient Security
Trang 15CPU Graphics Media Imaging Display
Business Ready Intel Tablets
Committed to continuously Improving the Experience with Intel Inside®
5x 15x 7x 7x 7x
Comparisons are based on estimates for Intel’s planned 2016 Tablet SoC relative to the Intel® Atom™ processor Z2760 Estimates based on the following, SoC: SPECint_base2000(MT); Graphics: GLBenchmark 2.5.1 1080p Offscreen; Media: H.264 Resolution; Imaging: MP/S; Display: Int Resolution
Results have been estimated by Intel based on software, benchmark or other data of third parties and are provided for informational purposes only Any difference in system hardware or software design or configuration may affect actual performance Intel does not control or audit the design or implementation of third party data referenced in this document Intel encourages all
of its customers to visit the websites of the referenced third parties or other sources to confirm whether the referenced data is accurate and reflects performance of systems available for purchase
FTC Disclaimer: Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions Any change to any of those factors may cause the results to vary You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.
2014 Performance Benchmarks
Trang 16All Intel ® Processor-Based Tablets
Thinkpad Tab 2
10.1”, 64GB
Atom Z2760
$329
~10hr Battery
Stylus, Opt 4G
Venue 8 8”, 16 GB+
$159+
Atom Z2580
~8hr Battery
Venue 7 7”, 16 GB+
Atom Z2560
$129
~7hr Battery
VivoTab 11.6”, 64GB Atom Z2760
$598
~10.5hr Battery Opt keyboard dock
7 Walmart 7”, 8GB Atom Z2460
~5hr Battery
$99
Venue 8 Pro 8”, 32 GB+
Atom Z3740
$249+
~10hr Battery
VivoTab Note 8 8””, 32GB Atom Z3740
$249
~8hr Battery
Iconia W7 11.6”, 64GB+
3rdGen Core i3+
$699+
~9hr Battery Included tablet dock
Miix 2 8 inch
8”, 32GB+
Atom Z3740
$219
~7hr Battery
MicroSD, Opt 3G
Fujitsu Stylistic Q702 11.6”, 64GB+
3rd Gen I3
$1,049
~5hr Battery Opt Keyboard dock
Toughpad 4K 20”, 256GB
3rdGen i5
$5,000
~2hr Battery Rugged, 4k res touchscreen,
Galaxy Tab 3 10”, 16GB+
Atom Z2560
$329
~8hr Battery Opt 3G/4G
ElitePad 1000 10.1”, 64GB+
Atom Z3795
$739+
~10hr Battery Opt Keyboard Dock
16
Branded Channel Solutions
Team
Android* OS Windows* OS
Intel® Bay Trail Atom™Processor
Intel® 4thGeneration Core™ Processor Intel® vPro™ Technology *Other names and brands may be claimed as the property of others
Memo Pad FHD (ME302C) 10.1”, 32GB Atom Z2560
$259
~10hr Battery
Venue 11 Pro 10.8”, 128 GB 4th Gen i3
$799
~8hr Battery
Iconia A1-830 8”, 16GB Atom Z2560
$159 7.5hr bat
Fujitsu Stylistic Q704 12.5”, 128GB+
4thGen i5
$1499
~11.6hr Battery Opt key dock
Fujitsu Stylistic Q584 10.1”, 64GB Atom Z3770
$879
~11hr Battery Opt Keyboard dock,
Iconia W7P 11.6”, 128GB
3rdGen Core i5
$999
~9hr Battery Win 8 Pro, Inc
dock
Surface Pro 2 10.6”, 64GB
4thGen i5
$799
~6hr Battery Stylus Surface Pro 3 12.0”, 64GB+
4thGen i3+
$799
~9hr Battery Aluminum Stylus Pro 610 G1
10.1”, 32GB+
Atom Z3775
$529+
~8.5hr Battery MicroSD, TPM
Thinkpad 10
10.0”, 64GB+
Atom Z3795
$599
~10hr Battery
Miracast, pen, 4G
Sept.
2014
Iconia One 7 7”, 8GB+
Atom Z2560
$89, ~7hr bat
HD Screen Optional
Venue 8 8”, 16 GB+
$199+
Atom Z3480 Unstated Battery MeMO Pad 8
ME181C 8”, 16GB Atom Z3745
$179
~9hr Battery
Transformer Pad TF103C 10.1”, 8GB+
Atom Z3745
$289
~9.5hr Battery
Encore 2 WT8 8”, 32GB+
Atom Z3735
$199+
~11.1hr battery MicroSD
Encore 2 WT10 10.1”, 32GB+
Atom Z3735
$269+
~11.1hr battery MicroSD
Excite Go 7.0”, 8GB+
Atom Z3735
$99+
~7.1hr battery MicroSD
Toughpad FZ-G1 10.1”, 128GB+
4thGen i5
$2,300
~8hr Battery Rugged, microSD,
Toughbook H2 10.1”, 128GB+
3rdGen i5
$4,000
~7hr Battery Rugged, hot swap, barcode,
Toughpad FZ-M1 7”, 128GB+
4rdGen i5
$2,000
~8hr Battery Rugged, microSD, NFC, UHF RFID Venue 7
7”, 16 GB+
Atom Z3460
$159 Unstated Battery MeMO Pad 7
ME176CX 7”, 8GB+
Atom Z3745
$129
~9hr Battery
/other
Kurio Xtreme and Tab 7”, 8-16GB Atom Z2520
$129+, 5 hr bat rubber bumper
Iconia W4 8”, 32GB+
Atom Z3740,
$254+
~10hr Battery MicroSD slot
Omni 10 10”, 32GB Atom Z3770
$399
~8.5hr Battery MicroSD
Venue 11 Pro 10.8”, 32GB+
Atom Z3775
$429+
~10hr Battery
VivoTab Smart 10.1”, 64GB Atom Z2760
$419
~9.5hr Battery
Thinkpad 8
8.3”, 64GB+
Atom Z3770
$399
~8hr Battery
MicroSD, WIDI
Iconia W5 10.1”, 32GB Atom Z2760
$499
~9hr Battery Opt Keyboard Dock
Encore Mini 7.0”, 16GB+
Atom Z3735
$119+
~7.3hr battery MicroSD
Information on this page is provided by the equipment manufacturer and is not verified by Intel nor does Intel guarantee that the information is error-free All information is provided for informational purposes only For more info see the manufacturer's websites and/or contact the equipment manufacturer for details
Trang 17Tablets continue to be a
great reseller opportunity
Offer solutions for each consumer segment Intel Sales Tools Can
Help
Worldwide
growth in
2014 2
23%
1 Source: www.interbrand.com
2 Source: Strategy Analytics Quarterly Tablet Operating System Forecast Report Q1, 2014.
17
*Other names and brands may be claimed as the property of others
Basic/Entry
Intel Inside™ offers a better experience
Most powerful global brand 1
Entertainment
Work/Play
$99-199
surf, read, play
$200-399
stream, edit, social network
$400-599
Edit video update presentations work compatible
Lightning fast performance
OEM Devices
Identify what to sell Take training
Earn points
Trang 18Thank You!