AIMS: After the lesson, students can: Remember vocabulary to do exercise and practice. Get some knowledge about marketing and advertising. Remember some expressions and its definitions. TEACHING AIDS Textbook, workbook, white and color chalks, a ruler, projector and a laptop. I CLASS ORDER (5m) Number of absentees: ……………… Namely : ………………………………………………………………………… …………………………………………………………………………
Trang 1Course: ENGLISH FOR MARKETING & ADVERTISING
Unit 1: INTRODUCTION TO MARKETING & ADVERTISING
Class
Lecture date
AIMS: After the lesson, students can:
- Remember vocabulary to do exercise and practice
- Get some knowledge about marketing and advertising
- Remember some expressions and its definitions
II/ NEW LESSON
T’S ACTIVITIES SS’ ACTIVITIES
1 Introduction
- Introduce to the
purposes of the lesson
- Introduce the structure
of the lesson
- Engage students in the
lesson
- Look at the marketing
and advertising activities
+ Doing market research
+ Drawing up a marketing plan
+ Talking to customers
+ Writing press releases
+ Speaking to journalists
+ Presenting at a trade fair
+ Reading trade magazines
+ …
- Lecture
- Ask students to look atthe marketing and advertising activities and ad more activities
- Check the answers
- Listen and take notes
- Look at the marketingand advertising
Trang 2- Match the titles to the job
- Match words from each
column to make collocations
from the job ads Then match the
collocations to the definitions:
- Match the jobs and companies
involved in marketing and
advertising to the descriptions
2.4 Skip
2.5 Listening
- Listen to the dialogue and
complete the organigram
2.6 Skip
2.7 & 2.8 Listening
- Listen and make a note of each
company’s brand values
- Ask students to read the extracts from job advertisements
- Ask Ss to work in pair and match the titles to the job descriptions
- Check the correct answers
- Ask students to match words from each column
to make collocations from the job ads
- Ask SS to work in pair and match the
collocations to the definitions
- Check the answer
- Ask SS to work in group and match the jobs and companies involved in marketing and advertising to the descriptions
- Ask SS to listen to the
CD carefully
- Ask SS to fill in the sentences and complete the organigram
- Check the answer
- Ask Ss to listen carefully and make a
- Read the extracts from job
advertisements
- Work in pair and match the titles to the job descriptions
- Take notes
- Match words from each column to make collocations from the job ads
- Work in pair and match the collocations
to the definitions
- Take notes
- Work in group and match the jobs and companies involved in marketing and
advertising to the descriptions
- Listen to the CD carefully
- Fill in the sentences and complete the organigram
Trang 3- Listen again and complete the
sentences from the presentations
with words from the box
- Check the answer
- Ask Ss to work in group and match the terms in the box with their definitions
- Check the answer
company’s brand values
- Listen again and complete the sentences
- Take notes
- Work in group and match the terms in the box with their
4 Guide to self- study
- Ask students to learn by
heart the words at home
- Ask Ss to translate the
Output
- Prepare for unit 2
- Lecture - Listen and take notes
Trang 4Course: ENGLISH FOR MARKETING & ADVERTISING
Class
Lecture date
AIMS: After the lesson, students can:
- Remember vocabulary to do exercise and practice
- Get some knowledge about finding the customers
- Remember some expressions and its definitions
II/ NEW LESSON
T’S ACTIVITIES SS’ ACTIVITIES
1 Introduction
- Introduce to the
purposes of the lesson
- Introduce the structure
- Complete the list of ways to
learn about the customers:
- Check the correct answers
- Complete the list of ways to learn about the customers
- Take notes
60’
Trang 5+ sales records
+ search terms
2.2 & 2.3 Listening
- Listen to the CD and make a
note of the six data collection
- Listen to the dialogue again
and find words to fit the
definitions
2.4 Skip
2.5 Decide which data
collection method is best for
each one
- Which method is best for:
+ An online travel agency
- Listen to the conversation and
complete the notes
2.7; 2.8; 2.9 Skip
2.10 Match the headings from
the box to the sections
- Ask students to listen
to the CD carefully and make a note
- Check the answer
- Ask SS to listen to the
CD carefully and do the task
- Check the answer
- Ask Ss to work in group and discuss the chosen method
- Ask Ss to explain their choice if necessary
- Check the answer
- Ask Ss to listen carefully and complete the notes
- Check the answer
- Listen to the CD carefully and make a note
- Take notes
- Listen to the CD carefully and do the task
- Take notes
- Work in group and discuss the chosen method
- Explain their choice ifrequired
Trang 6- Match the headings from the
box to the sections
4 Guide to self- study
- Ask students to learn by
heart the words at home
- Ask Ss to translate the
Output
- Prepare for unit 3
- Lecture - Listen and take notes 5’
Trang 7Course: ENGLISH FOR MARKETING & ADVERTISING
Unit 3: Planning a market strategy
Class
Lecture date
AIMS: After the lesson, students can:
- Remember vocabulary to do exercise and practice
- Get some knowledge about planning a market strategy
- Remember some expressions and its definitions
II/ NEW LESSON
T’S ACTIVITIES SS’ ACTIVITIES
1 Introduction
- Introduce to the
purposes of the lesson
- Introduce the structure
- Listen again and complete
the phrases from the
presentation
- Ask students to listen
to the CD and take notes
on the four Ps
- Check the correct answers
- Ask students to listen
to the CD and complete the task
- Listen to the CD and take notes on the four Ps
- Take notes
- Listen to the CD carefully
60’
Trang 82.2 Sort the words from the
box into the correct category.
- Sort the words into the correct
2.4 Complete the email
- Put the sentences in the correct
order to complete the email
a Could you have a look and let
me know if…?
b As you probably know, …
c Hope you all …
d Please let me know…
e How about next …?
f I’m also attaching…
2.5 Complete the replies to
Martin’s email
- Use the words in the box to
complete the email
2.6 Reading
- Read the attachment and find
words or phrases that mean the
following:
+ When a customer pays the
same fee each month/ year / etc
- Check the answer
- Ask SS to put the sentences in the correct order to complete the email
- Check the answer
- Ask Ss to work in pair and do the task
- Check the answer
- Ask Ss to read the attachment and do the task
- Check the answer
- Work in pair and sort the words into the correct category
- Take notes
- Put the sentences in the correct order to complete the email
Trang 92.7 Pricing models with their
definitions
- Match the different pricing
models with their definitions
+ captive product pricing
- Listen to the presentation and
answer the questions
+ What is the company’s target
market?
+ Why is their product superior
to other package?
+ How can they prove that their
product is the best?
- Listen again and complete the
sentences
- Ask Ss to work in pair and match the different pricing models with the definitions
- Check the answer
- Ask Ss to listen carefully and answer thequestions
- Check the answer
- Ask Ss to complete thesentences
- Check the answer
- Work in pair and match the different pricing models with thedefinitions
4 Guide to self- study
- Ask students to learn by
heart the words at home
- Ask Ss to translate the
Output
- Prepare for unit 4
- Lecture - Listen and take notes
Trang 11Course: ENGLISH FOR MARKETING & ADVERTISING
Unit 4: Creating ads
CLASS
LECTURE DATE
AIMS: After the lesson, students can:
- Remember vocabulary to do exercise and practice
- Get some knowledge about creating ads
- Remember some expressions and its definitions
II/ NEW LESSON
T’S ACTIVITIES SS’ ACTIVITIES
1 Introduction
- Introduce to the
purposes of the lesson
- Introduce the structure
- Ask some Ss to share their ideas
- Listen and take notes
- Look at the ads and discuss it according to the AIDA model
- Pay attention to their partners
- Put the items in the correct
order: - Ask Ss to put the itemsin the correct order - Put the items in the correct order
60’
Trang 12+ analyze impact
+ approve design
+ choose the media
+ define target group
+ place ads
+ …
- Discuss the questions
+ Where do you see a lot of
+ to introduce a new product
+ to promote a special price
- Match the highlighted words or
phrases (1-6) with their
synonyms (a-f)
+ change perceptions
+ generate a buzz
+ have an emotional appeal
+ have a rational appeal
+ rebrand
+ reinforce the existing image
2.5 Skip
2.6 Reading: Advertisement
vary between country
- Read the four opinions
- Answer the questions
+ Which refers to universal ads?
+ Which refers to a change in
status of foreign staff?
+ …
- Check the answer
- Ask Ss to work in pair and discuss the
questions
- Invite some pair of Ss
to practise
- Ask Ss to listen carefully and do the task
- Check the answer
- Ask Ss to listen carefully and do the task
- Check the answer
- Ask Ss to match the highlighted words or phrases (1-6) with their synonyms (a-f)
- Check the answer
- Ask Ss to read the passages
- Ask them to give the answer
- Check the answer
- Take notes
- Read the passages
- Give the answer
- Take notes
60’
60’
60’
Trang 132.7 & 2.8 Listening to the CD
- Listen and make a list of the
2.11 Complete the email
- Complete the email with words
from the box
2.15 Unscramble the words and
put in the correct order
- Unscramble the words and put
the sentences in the correct
order
- Ask Ss to listen carefully and do the task
- Check the answer
- Ask Ss to do the task
- Check the answer
- Ask Ss to do the task
- Check the answer
- Listen carefully and
4 Guide to self- study
- Ask students to learn by
heart the words at home
- Ask Ss to translate the
Output
- Prepare for unit 5
- Lecture - Listen and take notes
Trang 15Course: ENGLISH FOR MARKETING & ADVERTISING
Unit 5: Marketing tools
CLASS
LECTURE DATE
AIMS: After the lesson, students can:
- Remember vocabulary to do exercise and practice
- Get some knowledge about marketing tools
- Remember some expressions and its definitions
II/ NEW LESSON
T’S ACTIVITIES SS’ ACTIVITIES
1 Introduction
- Introduce to the
purposes of the lesson
- Introduce the structure
- Give conclusions
- Listen and take notes
- Discuss some distribution channels
Trang 16- Listen to the conversation and
decide whether the statements
are true or false
- Correct the false statements
- Complete the crosswords
2.3 Discount and its definition
- Match the discounts to their
- Match the types of shops in the
box with the definitions
2.7 & 2.8 Word family and
complete the email
- Complete the table with the
missing verbs and nouns
- Complete the email
2.9.& 2.12 Skip
2.10 & 2.11 Read the letter and
tips on direct marketing
- Read the letter
- Tips on direct marketing
- Ask students to listen carefully and do the task
- Check the correct answers
- Complete the crosswords
- Ask students to match the discounts to their definition
- Check the answer
- Ask SS to match the types of shops in the boxwith the definitions
- Check the answer
- Ask SS to complete thetable
- Ask SS to complete theemail
- Check the answer
- Ask Ss to read the letter and tips on direct marketing
- Correct the mistakes if
- Listen carefully and
do the task
- Take notes
- Complete the crosswords
- Match the discounts
to their definition
- Take notes
- Match the types of shops in the box with the definitions
- Take notes
- Complete the table
- Complete the email
Trang 174 Guide to self- study
- Ask students to learn by
heart the words at home
- Ask Ss to translate the
Output
- Prepare for unit 6
- Lecture - Listen and take notes
Trang 18Course: ENGLISH FOR MARKETING & ADVERTISING
Unit 6: Presenting your public face
CLASS
LECTURE DATE
AIMS: After the lesson, students can:
- Remember vocabulary to do exercise and practice
- Get some knowledge about presenting your public face
- Remember some expressions and its definitions
II/ NEW LESSON
T’S ACTIVITIES SS’ ACTIVITIES
1 Introduction
- Introduce to the
purposes of the lesson
- Introduce the structure
- Listen to the presentation and
check whether it is a good or bad
- Check the correct answers
- Listen carefully and check the consultant’s advice
- Take notes
60’
Trang 192.6 Read the announcement for
the company websites and
complete it.
- Read the announcement for the
company websites and complete
it with the words in the box
2.7 & 2.8 Listening to the CD
- Listen to the phone call and
decide whether the statements
are true or false
- Listen again and make the two
parts to make sense
2.9 Put the parts of the press
release in the correct order
- Put the parts of the press
release in the correct order
2.10 Complete the sentences
- Ask students to put theletters in the correct order and do the puzzle
- Check the answer
- Ask SS to read the passage and complete it
- Check the answer
- Ask SS to listen to the
CD carefully
- Ask SS to do the tasks
- Check the answer
- Ask Ss to put the parts
of the press release in the correct order
- Check the answer
- Put the letters in the correct order and do thepuzzle
- Do the tasks
- Take notes
- Put the parts of the press release in the correct order
Trang 20with the words from the box
- Complete the sentences with
the words from the box
- Check the answer
- Work in group and complete the sentences with the words from the box –
4 Guide to self- study
- Ask students to learn by
heart the words at home
- Ask Ss to translate the
Output
- Prepare for unit 7
- Lecture - Listen and take notes
Trang 21Course: ENGLISH FOR MARKETING & ADVERTISING
Unit 7: Marketing through trade fairs
CLASS
LECTURE DATE
AIMS: After the lesson, students can:
- Remember vocabulary to do exercise and practice
- Get some knowledge about marketing through trade fairs
- Remember some expressions and its definitions
II/ NEW LESSON
T’S ACTIVITIES SS’ ACTIVITIES
1 Introduction
- Introduce to the
purposes of the lesson
- Introduce the structure
2.1 Read the brochure and
answer the questions:
- Read the brochure and answer
the questions
1 What kinds of trade fair is
International Biotech Europe?
2 Who might book a stand?
3 How many events are there?
4 What marketing campaign are
the organizers planning?
Trang 222.2 Phrases and their
2.5 Complete the invitation with
the words in the box
- Complete the invitation with
the words in the box
2.6 Match the answer with the
questions and comments
- Match the answer with the
questions and comments
+ Excuse me, are these memory
sticks to take away?
+ Would it be possible to be put
on your mailing list?
+ I’d like to discuss this with my
- Check the answer
- Ask SS to complete theinvitation with the words in the box
- Check the answer
- Ask Ss to match the answer with the questions and comments
- Check the answer
- Ask Ss to listen carefully and do the tasks
- Check the answer
- Match the phrases to their definitions
- Take notes
- Complete the invitation with the words in the box
- Take notes
- Match the answer with the questions and comments