MBA In A Day What You Would Learn at Top-Tier Business Schools phần 1 ppt

I highly recommend this book to both experienced and new business owners alike.” —Scott Gabehart, MIM, CBA, Business Valuation Consultant “Professor Stralser has the ability to impart en

MBA In A Day ®

What You Would Learn

at Top-Tier Business Schools (If You Only Had the Time!)

Steven Stralser, Ph.D.

John Wiley & Sons, Inc.

More Praise for MBA In A Day®

“Steve Stralser is a unique talent It is unusual to meet people who are both highly professional as well as generous with their knowledge Not only is Professor Stralser’s advice invaluable for business professionals, but those in the arts who

are more focused on their creative endeavors would benefit from reading MBA In

A Day ®to help strengthen their business skills.”

—Bobi Leonard, CEO, Arcara Enterprises, Inc.

“Steve’s book is a valuable asset to anyone needing to avoid the pitfalls of business, be they a small business owner, a physician, a lawyer, or just about anyone who deals with business Just because you have not had the opportunity to study for a formal MBA, why be at a disadvantage in the business world? In just a few days of quality reading time you will level the playing field Let your own brainpower do the rest.”

—George Reiss, MD, Clinical Instructor, Mayo Clinic;

Eye Physician, Phoenix Coyotes Professional Hockey Club

“Professor Stralser’s MBA In A Day ®contains insights that are incredibly valuable for any entrepreneur obsessed with success They provide quick access to sound practical thinking on the real-world business issues most likely to confront the busy start-up entrepreneur.”

—Michael Hool, Partner, Rogers & Theobald, LLC;

Chairman, Arizona Venture Capital Conference

“Steve has an uncanny ability to distill business concepts to their true tals without confusing or losing the audience He also provides user-friendly tem- plates that can help readers begin to improve their knowledge and performance immediately.”

fundamen-—Ed Robinson, Capacity Building Solutions Inc.;

TEC Chair, Group 663

“I have personally seen MBA In A Day ®in action Our company has organized

sev-eral live seminars for physicians based on the MBA In A Day ®content The mation was highly relevant, easily understandable, and highly valued by the participants Based on this, I believe anyone who reads this book will take away something practical and actionable that will improve their approach to the busi- ness side of their professional careers.”

infor-—Sidney Auerbach, RPh, President, Worldwide Healthcare Communications

“If you want the knowledge to build your business, whatever your industry, you

must understand business MBA In A Day ®is an essential guide to everyday cal decision making.”

practi-—Croom Lawrence, MBA, Senior Marketing Manager, Wyeth Pharmaceuticals

“Professor Stralser has been teaching MBA principles for years in top-tier business

schools His MBA In A Day ®treatment of these same principles is your

‘gradua-tion’ into the world of business!”

—R Glenn Williamson, Partner, Nest Ventures LLC, providers of early stage financing and equity

“You could read this book in a day, but the nonbusiness professional can go back

and refer to it every day!”

—Barry Moltz, Author, You Need to Be a Little Crazy:

The Truth about Starting and Growing Your Business

“Easy to read, highly practical, and comprehensive in nature I highly recommend

this book to both experienced and new business owners alike.”

—Scott Gabehart, MIM, CBA, Business Valuation Consultant

“Professor Stralser has the ability to impart entrepreneurial attitudes and processes.

His teachings give one a solid guide to incorporating business techniques into

pro-fessional practice For those who have no business experience, he explains things

in understandable terms and for those who understand business, he reinforces

what they have been doing all along.”

—Martin Blume, DO, MBA, Parkway Medical, PLC

“Dr Stralser has provided physicians with a focused, structured, and

comprehen-sive resource for the business side of their practices—an area they have typically

managed by trial and error His book is a valuable tool to help them maintain and

grow their bottom line.”

—Rick Nevins, MD, FAAFP, President, Nevins & Associates Consulting

“Having recently benefited by being a ‘student’ in an MBA In A Day ®seminar, I am

looking forward to being able to offer this book to our 2,000+ physician members.

MBA In A Day ®will provide our physician members with a quick reference to deal

with the practical, business side of medicine they have not yet experienced.”

—Beverly Hurt, Executive Vice President, Indianapolis Medical Society

“This book is an absolute must-read for anyone who finds that knowledge of

busi-ness principles and concepts would be helpful, available here in a concise, clear

manner that immediately elevates your expertise in this area.”

—Gerald Jacobs, Attorney

“This book is a must for any type of entrepreneur who has become successful to a certain point using ‘street skills’ and deep knowledge of an industry combined with a unique idea The MBA fundamentals made real by Professor Stralser in his new book will provide a handy tool kit that will enlighten and empower the reader to take his

or her organization successfully beyond the start-up phase into sustainable growth.”

—Stephen Lindstrom, Co-founder, Behcon, Inc., medical practice owners and managers; Adjunct Instructor, McGuire Entrepreneurship Program, University of Arizona

“MBA In A Day ®contains insightful and applicable information to anyone ested in running a business, or already doing so As the president of a young, growing company, I found that the fundamental concepts addressed in the book not only complemented my practical experience, but also provided a helpful, sup- plementary education in important business principles.”

inter-—Alison Chozen, Entrepreneur and President, Sterling Truffle Bar; Co-founder, Mosaic Event Management

“As an advanced-practice nurse, I highly recommend Dr Stralser’s book as an sential road map on how to navigate today’s complex health-care terrain As more nurses are looking beyond hospitals and exploring entrepreneurship, they will find the fundamentals of business explained here A must-read.”

es-—Carol E Heiser, RN, MA, ND (Clinical Nursing Doctorate), Clinical Education Specialist, Immersion Medical, Inc.

“MBA In A Day ®has proven to be as essential in my daily practice as my stethoscope I wish I had had Professor Stralser’s book when I started my medical practice.”

—Robert S Knight, MD, FAAFP, Medical Director, Plumtree Family Health Center, LLC

“Professor Stralser’s book is an easy-to-understand guide about business for busy professionals whose intense professional training missed important topics like marketing, accounting, finance, and management.”

—Quinn Williams, Chair, Emerging Business and Venture Capital Group, Greenberg Traurig, LLP

“In advising clients, I often get the sense that they do not have a good grasp of how to manage their businesses or employees Professor Stralser’s book is a straightforward and invaluable primer that will assist readers in the development and management of their businesses.”

—Charles S Mishkind, Miller, Canfield, Paddock and Stone, PLC

“Dr Stralser’s book, MBA In A Day ®, provides a practical guide to understanding

basic business concepts This valuable resource offers hands-on training for the

development of the skills needed to manage a small business or practice, such as

marketing and promotion, financial management, leadership skills, and

informa-tion technology, to name a few A surefire way to build your business!”

—Christine Mauro, Vice President, EURO RSCG Advertising & Public Relations

“We spend years and years to train in our profession, yet often miss important

concepts we need to succeed Professor Stralser’s MBA In A Day ®is a must for any

professional, entrepreneur, or business owner who wants to succeed in an

in-creasingly complex world!”

—Steven F Isenberg, MD

“What was once taught only in MBA courses is now found in Dr Stralser’s book,

which gives small business owners and entrepreneurs the tools and strategies to

take their businesses to the next level.”

—Kristin A Donaldson, Vice President of Small Business, Greater Phoenix Chamber of Commerce

“Professor Stralser has been teaching MBA principles for years in top-tier business

schools His MBA In A Day ®is practical and succinct, yet broad in scope and well

referenced—highly recommended.”

—John Hensing, MD, Senior Vice President, Care Management and Quality, Banner Health

“Though I have developed significant, valuable expertise in the counseling

profes-sion after 20 years as the executive director of a nonprofit treatment center, the

greatest challenge I have faced is from the lack of basic business skills not taught

in our graduate programs Everyone who has excelled from direct practice to

man-agement positions should do themselves an enormous favor and purchase this

easy-to-read guide to effective management of any business! It is without a doubt

my new, frequently used management resource manual.”

—Stephanie Orr, Executive Director, CASA

“As a practicing attorney, I moved into a management position in a midsized law

firm I could have used MBA In A Day ®as it would have been incredibly valuable

in understanding and applying basic concepts to aid me in making our law

prac-tice more successful.”

—Mort Scult, Partner, Stinson Morrison Hecker LLP

MBA In A Day ®

MBA In A Day ®

What You Would Learn

at Top-Tier Business Schools (If You Only Had the Time!)

Steven Stralser, Ph.D.

John Wiley & Sons, Inc.

Copyright © 2004 by Steven Stralser All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any

form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise,

except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without

either the prior written permission of the Publisher, or authorization through payment of the

appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers,

to the Publisher for permission should be addressed to the Permissions Department, John Wiley

& Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best

efforts in preparing this book, they make no representations or warranties with respect to the

accuracy or completeness of the contents of this book and specifically disclaim any implied

warranties of merchantability or fitness for a particular purpose No warranty may be created or

extended by sales representatives or written sales materials The advice and strategies contained

herein may not be suitable for your situation The publisher is not engaged in rendering

professional services, and you should consult with a professional where appropriate Neither the

publisher nor author shall be liable for any loss of profit or other commercial damages, including

but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services please contact our Customer Care

Department within the U.S at (800) 762-2974, outside the United States at (317) 572-3993 or

fax (317) 572-4002.

Designations used by companies to distinguish their products are often claimed by trademarks.

In all instances where the author or publisher is aware of a claim, the product names appear in

Initial Capital letters Readers, however, should contact the appropriate companies for more

complete information regarding trademarks and registration.

Wiley also publishes its books in a variety of electronic formats Some content that appears in

print may not be available in electronic books For more information about Wiley products, visit

our web site at www.Wiley.com.

Library of Congress Cataloging-in-Publication Data:

Stralser, Steven, 1945–

MBA in a day®: what you would learn at top-tier business schools (if you

only had the time!) / Steven Stralser.

p cm.

ISBN 0-471-68054-0 (cloth)

1 Business education 2 Industrial management—Study and teaching

(Graduate) 3 Master of business administration degree I Title.

To my father, Harold, a hero in many ways

Preface xv Acknowledgments xix About the Author xxi

Of course you can’t get an MBA degree in a day—ask anyone

who has put in the months and years needed to accomplishthis challenging and rewarding achievement—but this book

is where you will find, in basic, easy-to-understand language, MBAconcepts and principles that are presented in the gold standard ofbusiness education throughout the world—the master of businessadministration

The story behind this book comes from my years teaching in afull-time MBA program where I began to notice something I foundvery interesting Every semester, in addition to the traditional MBAstudents who had taken time off from their corporate life to enroll inthe MBA program, I would find one or two students who were clearly

“outliers” to these mainstream corporate types—for example, a cian, an attorney, an executive director from a nonprofit organization,

physi-or a small business owner physi-or entrepreneur

It did not take long to realize this trend was an indicator of an derlying interest, and need, for these well-educated professionals—well trained in the education of their profession—to learn about the

un-“business side” of their professional lives

These non-business-trained professionals wanted to fill a gap andlearn business principles and concepts needed in their professionalpractices but not taught in medical schools or other professionalschools such as law, engineering, architecture, veterinary, or otherhighly specialized training programs

I also realized that for every physician, attorney, architect, or trepreneur who can take the time to enroll in an MBA program, thereare many more who are pressed for time and focused on the day-to-daychallenges of running a successful practice, operating a small business,

en-or launching a new venture but who would benefit from learning theessential principles and concepts found in the coursework of an MBA

Preface

program It is for these successful—albeit

time-sensitive—profession-als that this book is written

In this book, you will learn the fundamental concepts and ciples that full-time MBA students learn and that also have applica-

prin-bility to professional services providers, small business owners, and

entrepreneurs as well as corporations and industry These principles

and concepts are not industry or profession specific—they are

clas-sic, strategic, and essential in performing in today’s complex

eco-nomic environment

The book begins with Section I: People, Management, and Policy,which focuses on the human side of business Chapter 1, “Human Re-

sources,” explores how human assets are critical to success and

com-petitive advantage Chapter 2, “Organizational Behavior,” explores the

dynamics of how people work together in an organizational setting

Chapter 3, “Leadership and Team Building,” explores the differences

between managing and leading and presents concepts behind the

effec-tive use of teams as a means to achieve organizational goals Chapter 4,

“Ethics,” focuses on the complexities and issues that managers face in

doing the right thing in an increasingly ambiguous and uncertain

orga-nizational environment Chapter 5, “Negotiation,” presents essential

processes for navigating through the dynamics of conflict and

agree-ment, providing a useful understanding of how this subject is critical

to managers who must negotiate to some degree, on several levels,

every day

Section II: Money: Economics, Finance, and Accounting, focuses

on the concepts and principles we associate with the financial side of

an organization and its economic context Chapter 6, “Accounting and

Finance,” explores the way we keep score in business, providing the

essentials of accounting systems and financial statements Chapter 7,

“International, National, and Local Economics,” provides a vocabulary

of economic fundamentals to understand how nations, corporations,

and individuals behave in markets to efficiently apply and allocate

scarce resources and make their way through global economic systems

Section III: Markets and Strategy explores the way organizationsread, adapt, and communicate with their customers, competitors, and

constituencies In Chapter 8, “Marketing, Strategy, and Competitive

Analysis,” we review how organizations analyze their industry and their

competition and then develop the way they communicate with their

PREFACE

xvi