The objectives, tasks and scope of the thesis research The objectives of the thesis research are to build a theoretical framework on the path of formation and to outline a number of suit
Trang 11 The imperative need of the subject
In terms of scientific comprehension: Media group remains a new issue inour country The awareness of this model of the public and those operating
in communication, journalism and journalism management is still limited,especially the internal contents of the model
In terms of practice: Although the building of communication groups in ourcountry is a practical need and a strategic development trend of thecountry’s communication sector, we face a wide range of difficulties due tothe lack of precedents and experience Proceeding from that need, thethesis selects the subject: “Building media groups in Vietnam”
2 The objectives, tasks and scope of the thesis research
The objectives of the thesis research are to build a theoretical framework
on the path of formation and to outline a number of suitable organizationand management models for media groups in our country on the basis ofsystematizing a number of theories and practical experience in the world;and make scientific foundations and recommendations in order to buildand effectively operate media groups in Vietnam To reach these targets,within the scope of the thesis, the author defines research tasks as follows:
- Setting up basic systems concepts related to research problems; historyand development of media groups Clear up theoretical and practicalfoundations for the necessity to build media groups in our country in thepresent stage;
Trang 2- Generalize a number of models of basic media groups in the world andforecast advantages and disadvantages while applying them in Vietnam;
-Analyze the basis of opinion, the policy; legal basis; economic conditions;basis of the actual potential of the media in Vietnam (surveying somemedia agencies in Vietnam manh activist group model), which clarifies theissues raised for the establishment and operation of the mediaconglomerate in Vietnam;
- Initially outline a number of models of suitable media groups in ourcountry; make recommendations to create a scientific environment for themedia group is established and operating in Vietnam
3 The objects and scope of the thesis
The survey object of the thesis is the model of media groups in general Theresearch object of the thesis is the building of models of media groups inVietnam, a more narrow attribute included in the survey object
The limit of time and space: Research the construction media groups inVietnam in the current period, based on the reference form the wholehistory and development of media group in the world, survey research andcommunications agencies information primarily in Vietnam since 2005,when the policy on construction media group in Vietnam was firstmentioned
Space research: Media group is interpreted to mean that the role ofjournalism core, according to choice of three survey models typify theworld and 5 press agencies in the country with strong forces, accordingactivists group model or formal route into the group
Trang 34 The theoretical foundation and research methods
Methodology: based on historical materialism; the principle ofdevelopment of materialistic dialectics; Marx’s theoretical points oncapitalist accumulation The research also takes the Party’s viewpoints andpolicies on encouraging and permitting the establishment ofcommunication groups as a foundation In addition, the thesis also uses anumber of theories on communication, media groups on the world and indomestic as a basis for research
The general research method: based on the principled foundation ofdialectical logics, the thesis uses a number of general research methodssuch as: analysis – generalization; logic – history, induction – deduction,modelization – generalization
The specific research method: The specific method used in the thesis isanalyzing documents, experimental research, intensive interviews andgroup discussions
5 New scientific contributions of the thesis
The thesis studies a very new phenomenon, in terms of both theory andpractice, of Vietnam, therefore it has a lot of new interpretations andscientific findings
- Thesis a proof of concept media group, based on analysis of the innercontents of important concepts in direct service to the research question.Make scientific foundations for the necessity to set up media groups in ourcountry
Trang 4- The thesis generalizes a number of media group models in the world,makes objective assessments on Vietnam’s leading communicationagencies from a new angle – the angle of media groups Analysis and raisedthe issues raised need to remove media conglomerates can form andoperate, in terms of Vietnam.
- The thesis criteria draw media group, is a scientific basis for the designsand initially outlines two models of media groups that are suitable toVietnam’s reality The thesis recommends the addition of defects on thebasis of lack of perspective, the Party's policies, legal basis, the basis of thepotential of the media, economic conditions, especially the reformmechanisms proposed financial and economic activities of thecommunication agencies
6 The theoretical and practical significance of the thesis
In terms of theory: Consensus awareness and additional part in the blanksmedia studies theory of media group and the side close to the problem.Summarizations this reasoning can serve useful for the development ofmajor press agencies, for leadership - management, policy journalism,scientific organization - managersthe media and related scientificresearch… In terms of practice: Contributing to the realization of mediagroup model in practice in Vietnam
7 A number of scientific suppositions
- The building of groups is indispensable in the development process of thecommunication industry of our country
Trang 5- Media groups have both advantages and disadvantages It is necessary torecognize this fact in order to adopt suitable solutions in the buildingprocess.
- It is essential to learn about experience, but there is no common model ofmedia group for all nations as they have different features in terms ofpolitics, economy, culture and law The building of media groups inVietnam must be based on our country’s specific conditions, with not onlyone development model but also different models
- It is impossible to build media groups in reality if there is no a suitableenvironment in terms of economics and society, especially mechanisms,policies and legal systems for groups to operate
8 The structure of the thesis
Apart from the introduction, overview of research projects and conclusion,the content of the thesis includes four chapters and 15 sub-sections
OVERVIEW OF RESEARCH PROJECTS
1 Domestic research projects
The intensive research on media group density appears not many in thecountry, by the media group is a new issue, not precedent in Vietnam, sothe lack of factual basis for the model On the other hand, it is also difficultresearch problems, with diverse internal functions, which requiresgeneralization, contact, draw quite sophisticated
Trang 62 Foreign research projects
Resources as a foreign language studies of media group quite rich incontent, perspective, angle of approach However, inside the rich, theproblem is mentioned a lot, but there are other important issues (reviewed
in the scope of the author's research) mentioned limitations, due to model
on the birth and development of hundreds of years in Western countriesshould have stabilized, the recent research on the organization andmanagement model not occupy the leading position Instead, the study was
to analyze individual aspects involved Study of foreign authors translatedinto English related to media group much new supply stop at the statistics,indirectly mentioned, that from the beginning there is no purpose in-depthanalysis of the contents of the model
In summary, the study of media group in Vietnam is still a very newproblem Restrictions on the difficulties caused to the author On the otherhand, also create opportunities for the writer to avoid the path before andset the stage for new discoveries After the continuous upgrade and update,supplement and complete their studies before it can be said for now, this isstill a face to face and study the first comprehensive media groupsinformation of Vietnam
Chapter 1
THEORETICAL AND PRACTICAL FOUNDATION ABOUT MEDIA GROUPS
1.1 System of concepts
1.1.1 Business group
Trang 7The growth of media group is not beyond the development of businessgroups, a model for the organization - management process is the product
of concentration and capital accumulation, an economic entity exists based
on a set of companies operating in the same or not the field, there arebound to each other on legal, economic benefits, finance andadministration
1.2 History of the formation and development of media groups
Trang 8The model media group has a rich history of more than a century, with theadvantages of their Vietnamese, this is a model for the organization -management agencies - the modern corporate media, have playedimportant contribution to the development of the world media
1.3 Reasons of the formation, development and forms of media groups
1.3.1 Reasons of the formation, development
Group communication indispensable born from the economic development
of productive forces; competition in communication; the appearance ofpopular press and development of news agencies; globalization
1.3.2 Forms of media groups
Based on the ownership: group of private ownership and group owned bythe state Based on the specialization: group single property owned by anindividual and the group has owning two or more owners Based on thenature of specialization: group in a narrow specialization in journalism andnuclear conglomerate operating in various fields of communication, non-communication Based on the scope of operation: group operates mainlywithin a national and multinational corporations Based on the type of link:vertical Integration, horizontal integration corporations, group links-stylemixed vertical and horizontal, group links-style conglomerate
1.3.3 Referring to the link level and form of expression
Trang 9According to this classification, media conglomerates can be arrangedrelative order, the level of development: league, syndicate, cartel,consortium, trust, concern, conglomerate.
1.4 The necessity to build communication groups in our country at thepresent stage
1.4.1 Media group launched the internal needs of objective media’ Vietnamand development trend of the Vietnam media agency
For the Vietnam's media: Despite these big progress, but compared to theregion and the world, so traditional Vietnam now has the size, strength,competitiveness limited The Vietnam’s media need the large mediaconglomerates, was leading but glue should stimulate all developedcommunication, and have the ability to compete with the outside Mediagroup came into being as a contributing factor finishes but still EasilyAccessible missing and the love of our tradition as institutional, conditions,environmental journalism, organizational models, press agencies,strategicplanning
For the Vietnam media agency: Productive forces of the press agencies ofVietnam, including leading media agencies, is limited in comparison withthe region and the world Besides, in terms of organizational models, most
of the agency's press Vietnam did not reach modern organizational model,retaining the old organizational model with efficient management method
is not high When developed to a certain level, the organizational model willconflict with the new productive forces, hampers the development Historyshould include more manhood verify, the group remains the optimal model,
is the inevitable development and the highest in the media corporateorganizational science Take advantage of modern organizational model(and avoid all the disadvantages of the model above) was the opportunity
Trang 10for the press agencies of Viet Nam, with the advantages of going back, canlearn to develop.
1.4.2 Media group efficient pattern matching between political interests social and economic benefits
-Media groups potential will be taking effective political tasks, as well asimplement public tasks in the field of communication than the pressagencies limited potential Media group with essentially economic groups isalso appropriate model to exploit the media economic activities of eachpress agencies the cumulative expenditures create resources developmentand broader our country's media industry which many potential butexploitation inadequate
Media group model also ensure harmonized implementation of the tasks ofsocio-political and economic media activities of the press agencies, fromwithin its organizational model with organizational structure separationand professionalization of two parts content and media economics, withrelative independence in relation to complement each other, in whichsocio-political tasks, plays a key role, economic activity created mediaplatforms and material resources to serve the socio-political tasks donebetter Socio-political interests and economic interests are two sides agreedwithin this model Regulatory harmony between the two on the benefitsguaranteed by the constraints from outside of the law, the managementmechanism of the governing body, the principle of Party leadership forpress agencies…
1.4.3 Media group - Models should support Vietnamese media shouldadapt to modern media of the world and the new development trend of theage
Trang 11The establishment media group is not universal keys can change the whole
of the Vietnam's media, in an early, one-way However development modelabove, would certainly be an important factor promoting the Vietnam'smedia start in, adapt to mainstream development trend of the world'smedia, online lag, as: Media convergence trend, integrated media -information technology - telecommunications, media technology On theother hand, this media group will also be proactive and realize theopportunities, as well as insufficient resistance to the risk due to other newdevelopment trend of the age bring, such as: Timeglobalization - theinformation age; era of science and technology; era of class struggle andnational struggle took place intense, complex, a new form of expression,emerged as the ideological strugglepolitics
Chapter 2
REFERENCE MODEL SOME MEDIA GROUP IN THE WORLD AND FORECASTWHEN APPLYING IN VIETNAM
2.1 Theoretical foundations for the division viewpoint
The thesis does not reference the media group the world in how each group
or listed by geographical region, country, based on surveys that manycorporations in particular, generalized into the tissues typical group, withthe structure and function of its constituent The generalized model based
on sectors and types of activities, linked to the level identifier However,with each model, to bring the overview, overarching thesis and analysis aremany other inner characteristics Through the reference, indicating thesimilarities and differences in background characteristics of the mediaworld together with Vietnam and, in association with specific economicconditions - political - of the different social each country, then thefavorable prognosis, difficulties, problems are posed settlement requiresthe application of the model media group in conditions of Vietnam
Trang 122.2 Generalization a model of media conglomerates in the world
2.2.1 Multisectoral, multidisciplinary, large-scale, mixed link media groups
The path of formation: The growth process itself through long-termaccumulation and trading, mergers - major mode
The ownership and way of association, business strategies: ownership structure and internationalization in the ownership structure, inaddition to the family-owned and state ownership Large-scale cross-linksform another very diverse Expansion strategy, acquisitions, market access,flexibility, associated with diversified businesses, started fast with thetechnology import
Multi-The organizational structures: Multi-The organizational structure - management
in different forms is very diverse, but more internal management structure
in a floor board and a dual board structure
2.2.2 Monophyletic journalism media group, vertical Integration ismainstream position
The path of formation: Formed by the path of self-accumulation andmerger, which typically extend vertically acquired unit participating in thedifferent stages in the production chain - a distribution of the broadcastindustry through the core of the group
The ownership and the type of link, business strategies: Multipleownership, private ownership and state ownership Links in the production
Trang 13chain - product distribution - media services, combined with horizontalintegration Focus on inputs and outputs of the production process -communication services.
Scale and the organizational structures: Striking features of the mediagroup vertical scale is smaller than the group of media conglomerate,business expansion activities in the domestic market, some expandinginternational market Vertical management structure and board structure
Trang 14The organizational structures: Demonstrate focus and ownership of theParty, Government’s China, quite distinct separation between the politicaldepartment - content and business units.
2.3 Forecasts when applied to the conditions of Vietnam
2.3.1 Multisectoral, multidisciplinary, large-scale, mixed link media groups
The Advantages is scale, massive potential, which gives the ability to growvery large Multi-ownership structure and internationalization in theownership structure dominant so favorable in mobilizing capital;multidisciplinary activities to minimize and reduce risks The downside isthat investment spread and melting of resources; apparatus largeorganizations, different levels of authority, distribution of resources,management should not focus, large cost management; latency, delay bythe intermediary,lack of information throughout the
Applying the multi-sector, multi-disciplinary, large-scale, mixed linksmodel of media group with all its inner meaning, in Vietnam, was notfeasible This applies if done, is to apply the strengths of the model - which
is the kind of development model at the highest level of media corporations
in the world In this model, applying appropriate more than all the publicmedia group, by media group in Vietnam if it is established, by requestperform political tasks - their social, as wellbe a form of media group, theunit owner
2.3.2 Monophyletic journalism media group, vertical Integration ismainstream position